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Apple is a buy and hold stock. Not so much of a stock to trade. There are definitely better counters to trade. 

Apple has been creating new accessories/ products/ technologies to make it a “sticky business” (ie. hard for customers to switch out). 

Take an example of iPhone/ Apple Watch/ MacBook - users are likely to use their products for the rest of their lives. Ask yourself when was the last time you switch from Android to iOS or another wayround. Apple will definitely be here to stay for the next 5 - 30 years (or even longer!). 

Humans hate major changes and like comfort hence the more products that Apple develop, the “stickier” the customers will be. This will lead to something called “recurring revenue” which is a good thing for Apple as they will have better visibility/ certainty of cash flow, and that’s a key to good investments! 

Further more, Apple is venturing into other avenuessuch as Electric Vehicles (EVs). Also, they have been beating sales/ analysts’ estimates for the past quarters. Yet having mentioned all these, the shareprice has yet to take off! Growth potential yet to be priced in for sure! 

I am invested in Apple. Please like and comment. Let me know your takes on my view. 

Thank you!