Meta推出Vibes平台，进军AI视频市场_老虎社区_美港股上老虎

Meta推出Vibes平台，进军AI视频市场

华尔街见闻2025-09-26

Meta宣布将AI视频创作平台Vibes集成在Meta AI应用中，允许用户创作、发现和分享短视频内容。该功能以信息流的形式呈现，用户不仅可以浏览由其他创作者和社群生成的AI视频，还可以利用全新的AI视觉工具将自己的想法变为现实，或对现有视频进行再创作。Meta正式推出AI视频创作平台Vibes，标志着这家社交媒体巨头在AI生成内容领域的最新布局。9月25日，Meta宣布将AI视频创作平台...

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Labs的朋友们合作。赋能创作，从灵感到分享Vibes的设计初衷是降低用户进行创意实验的门槛，并提供创作灵感。根据Meta的介绍，用户在浏览Vibes信息流时，会看到来自不同创作者和社区的AI生成视频。随着使用时间的增加，该信息流的推荐将变得更加个性化。当用户发现感兴趣的内容时，可以选择直接进行二次创作。创作路径十分灵活，用户既可以输入文本提示从头开始生成全新视频，也可以对信息流中的现有视频进行混音。核心创作工具包括添加新的视觉元素、叠加音乐以及调整整体风格，以使其更符合个人品味。完成创作后，分享渠道是打通整个Meta生态的关键。视频可直接发布在Vibes信息流中，通过私信发送给朋友，或一键交叉发布到Instagram和Facebook，这大大增强了AI内容的潜在曝光度和病毒式传播能力。更重要的是，这种整合是双向的。用户如果在Instagram上看到一个由Meta AI生成的视频，也可以直接点击并跳转到Meta AI应用中进行再创作。此外当前这个功能是免费的，扎克伯格发帖介绍称：在Meta AI应用内，浏览艺术家和创作者用 AI 创作的精彩视频，并可免费调用顶级模型与音乐，一键生成、再创作属于你的作品。Meta AI迭代产品收集反馈，为未来布局Meta强调，目前推出的Vibes仅为“早期预览”版本，公司将积极收集用户反馈，以持续改进和推进其AI视频工具的发展。此外，Meta透露其正在与一批有才华的视觉艺术家和创作者合作，共同开发“更强大的创作工具和模型”。这些更先进的功能预计将在未来向用户推出。除了作为AI视频的创作与分发平台，Meta 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