苹果服务变现再提速，旗下流媒体Apple TV+订阅价上调30%_老虎社区_美港股上老虎

苹果服务变现再提速，旗下流媒体Apple TV+订阅价上调30%

智通财经网08-22

8月22日，美国消费电子巨头苹果公司(AAPL.US)将其流媒体平台Apple TV+月度订阅价格上调30%至13美元，此举可谓是这家科技巨头为了通过流媒体服务创造更大规模营收，呈现出体系化提价与服务变现节奏再次步入加速模式，并且此项提价凸显出随着流媒体订阅用户愈发庞大，给了Apple TV+涨价的底气。随着Apple TV+所打造的视觉大片——F1电影《F1：狂飙飞车》火爆全球，全球范围的苹果...

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13%，达到约274亿美元。Apple TV+ 是苹果公司自 2019 年推出的全球流媒体订阅平台;而 Apple Original Films 则是苹果内部负责长片制作与发行的电影标签/制片部门。前者相当于“影院”，负责面向消费者的播映与会员运营;后者类似“片厂”，聚焦立项、投资、拍摄、院线宣发与随后在 Apple TV+ 流媒体独家上线的全流程制作。几乎所有贴着 “Apple Original Films” 标志的故事长片，最终都会登陆 Apple TV+，同时 Apple TV+ 的电影自制内容也绝大多数由Apple Original Films统筹开发。好莱坞巨星布拉德·皮特主演的Apple Original Films原创电影《F1》全球票房截至8月19日接近6亿美元，已被多家影视媒体称为苹果公司进军电影行业的首个院线级“大爆款”。更多港股重磅资讯，下载智通财经app更多港股及海外理财资讯，请点击www.zhitongcaijing.com（搜索“智通财经”）；欲加入智通港股投资群，请加智通客服微信(ztcjkf)","kind":"highlight","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"hasMoreComments":false,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"isCrawlerRequest":true}