今年前六周，中国区销量下降24%！iPhone降价原因找到了_老虎社区_美港股上老虎

今年前六周，中国区销量下降24%！iPhone降价原因找到了

华尔街见闻03-05

持续下跌的销量和激烈的竞争，让苹果也急了。昨晚刚刚收到欧盟18亿美元天价反垄断罚单的苹果，需要面对的麻烦不止一桩。消费电子研究机构Counterpoint公布的最新数据显示，今年前六周，iPhone在中国的销量下降了24%，于各品牌中排名第四，市占率由2023年的19%下降到了15.7%。与之相对的是，华为的市占率则从9.4%上升到了16.5%。苹果失去销冠位置开始反常降价 iPhone销量的...

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点钞机888999
·03-05
苹果开始走诺基亚的老路了，看吧
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The reason for iPhone price reduction has been found","themeId":"","isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/eeb381faff48313f99f283131a37bd13","symbols_score_info":{"AAPL":1},"content_text":"持续下跌的销量和激烈的竞争，让苹果也急了。昨晚刚刚收到欧盟18亿美元天价反垄断罚单的苹果，需要面对的麻烦不止一桩。消费电子研究机构Counterpoint公布的最新数据显示，今年前六周，iPhone在中国的销量下降了24%，于各品牌中排名第四，市占率由2023年的19%下降到了15.7%。与之相对的是，华为的市占率则从9.4%上升到了16.5%。苹果失去销冠位置 开始反常降价 iPhone销量的低迷其实早有征兆。华尔街见闻此前提到，农历春节前夕，苹果就一反常态地启动了“迎新春限时优惠”。其中，iPhone 15系列4款机型降价500元，部分笔记本电脑产品最高降价800元，iPad Pro、iPad Air等也有相应降价。按照惯例，苹果的促销活动通常要等到春节后、618购物节才会开始。早早启动降价促销，说明持续下跌的销量和激烈的竞争，让苹果也急了。而且，苹果以价换量的策略还在继续。3·8妇女节促销活动期间，iPhone 15再度迎来大降价，直降超千元。华尔街见闻查询发现，叠加店铺券和平台券后，同款iPhone 15 Pro 256G在淘宝和京东苹果官方旗舰店的售价分别为7999元和7849元，远低于官方售价8999元。华为销量逆市暴涨Counterpoint数据还显示，今年前六周，取代苹果销冠位置的，是机型更多、在下沉市场布局更广泛的Vivo。根据年初Counterpoint的统计，苹果中国区2023年全年出货量在各品牌中位列第一，而Vivo紧随其后排在第二位，也是国产品牌中的第一名。在激烈的竞争中，华为展现出了极强的韧性。前六周销量暴涨64%，自去年四季度市占率增长约6%后，华为今年前六周市占率从9.4%增长至16.5%。根据杰弗瑞的预测，2024年苹果的出货量将继续出现两位数的下降，而华为的市场份额预计将继续扩大。2020年从华为分拆出来的荣耀是Counterpoint统计中除华为外唯一一家实现销量增长的品牌，增幅为2%。Counterpoint分析师Ivan Lam对媒体表示：尽管消费者信心下降，但华为产能的提升使其能够满足其广受欢迎的Mate 60系列的需求...虽然前一年已经相当低迷，但就苹果而言，短期内还有更多的回旋余地。妇女节前的激进促销只是一个例子。","kind":null,"is_publish_news":null,"is_publish_highlight":null,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"symbols":[],"gpt_button":0},"commentList":[{"id":281069605396600,"gmtCreate":1709651132230,"gmtModify":1709651134167,"author":{"id":"3499947756833828","authorId":"3499947756833828","name":"点钞机888999","avatar":"https://static.tigerbbs.com/7bddc1fe310289a33b266c3002d91467","vip":1,"hat":"https://static.tigerbbs.com/b0a2963eb37c60c5d6d4a8dbcd266952","crmLevel":4,"crmLevelSwitch":1},"htmlText":"苹果开始走诺基亚的老路了，看吧","listText":"苹果开始走诺基亚的老路了，看吧","text":"苹果开始走诺基亚的老路了，看吧","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/281069605396600","repostId":2417450610,"repostType":2,"repost":{"id":"2417450610","pubTimestamp":1709625011,"share":"https://www.laohu8.com/m/news/2417450610?lang=&edition=full","pubTime":"2024-03-05 15:50","market":"us","language":"zh","title":"今年前六周，中国区销量下降24%！iPhone降价原因找到了","url":"https://stock-news.laohu8.com/highlight/detail?id=2417450610","media":"华尔街见闻","summary":"持续下跌的销量和激烈的竞争，让苹果也急了。","content":"<html><head></head><body><blockquote><p>持续下跌的销量和激烈的竞争，让<a href=\"https://laohu8.com/S/AAPL\">苹果</a>也急了。</p></blockquote><p>昨晚刚刚收到欧盟18亿美元天价反垄断罚单的<a href=\"https://laohu8.com/S/AAPL\">苹果</a>，需要面对的麻烦不止一桩。</p><p>消费电子研究机构Counterpoint公布的最新数据显示，今年前六周，iPhone在中国的销量下降了24%，于各品牌中排名第四，市占率由2023年的19%下降到了15.7%。</p><p>与之相对的是，华为的市占率则从9.4%上升到了16.5%。</p><p><strong>苹果失去销冠位置 开始反常降价</strong> </p><p>iPhone销量的低迷其实早有征兆。</p><p>华尔街见闻此前提到，农历春节前夕，苹果就一反常态地启动了“迎新春限时优惠”。其中，iPhone 15系列4款机型降价500元，部分笔记本电脑产品最高降价800元，iPad Pro、iPad Air等也有相应降价。</p><p>按照惯例，苹果的促销活动通常要等到春节后、618购物节才会开始。早早启动降价促销，说明持续下跌的销量和激烈的竞争，让苹果也急了。</p><p>而且，苹果以价换量的策略还在继续。</p><p>3·8妇女节促销活动期间，iPhone 15再度迎来大降价，直降超千元。华尔街见闻查询发现，叠加店铺券和平台券后，同款iPhone 15 Pro 256G在淘宝和<a href=\"https://laohu8.com/S/JD\">京东</a>苹果官方旗舰店的售价分别为7999元和7849元，远低于官方售价8999元。</p><p><strong>华为销量逆市暴涨</strong></p><p>Counterpoint数据还显示，今年前六周，取代苹果销冠位置的，是机型更多、在下沉市场布局更广泛的Vivo。</p><p>根据年初Counterpoint的统计，苹果中国区2023年全年出货量在各品牌中位列第一，而Vivo紧随其后排在第二位，也是国产品牌中的第一名。</p><p>在激烈的竞争中，华为展现出了极强的韧性。前六周销量暴涨64%，自去年四季度市占率增长约6%后，华为今年前六周市占率从9.4%增长至16.5%。</p><p>根据杰弗瑞的预测，2024年苹果的出货量将继续出现两位数的下降，而华为的市场份额预计将继续扩大。</p><p>2020年从华为分拆出来的荣耀是Counterpoint统计中除华为外唯一一家实现销量增长的品牌，增幅为2%。</p><p>Counterpoint分析师Ivan Lam对媒体表示：</p><blockquote><p>尽管消费者信心下降，但华为产能的提升使其能够满足其广受欢迎的Mate 60系列的需求...虽然前一年已经相当低迷，但就苹果而言，短期内还有更多的回旋余地。妇女节前的激进促销只是一个例子。</p></blockquote></body></html>","source":"wallstreetcn_hot_news","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" 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margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n今年前六周，中国区销量下降24%！iPhone降价原因找到了\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-03-05 15:50 北京时间&nbsp;&nbsp;&nbsp;<a href=https://wallstreetcn.com/articles/3709683><strong>华尔街见闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>持续下跌的销量和激烈的竞争，让苹果也急了。昨晚刚刚收到欧盟18亿美元天价反垄断罚单的苹果，需要面对的麻烦不止一桩。消费电子研究机构Counterpoint公布的最新数据显示，今年前六周，iPhone在中国的销量下降了24%，于各品牌中排名第四，市占率由2023年的19%下降到了15.7%。与之相对的是，华为的市占率则从9.4%上升到了16.5%。苹果失去销冠位置 开始反常降价 iPhone销量的...</p>\n\n<a href=\"https://wallstreetcn.com/articles/3709683\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/74282bcfe2e1d6d1ec4546eb18e35028","relate_stocks":{"IE00B1BXHZ80.USD":"Legg Mason ClearBridge - US Appreciation A Acc USD","LU0444971666.USD":"天利全球科技基金","LU0289961442.SGD":"SUSTAINABLE GLOBAL THEMATIC PORTFOLIO \"AX\" (SGD) ACC","BK4505":"高瓴资本持仓","IE00BFSS8Q28.SGD":"Janus Henderson Balanced A Inc SGD-H","LU0149725797.USD":"汇丰美国股市经济规模基金","IE00BKVL7J92.USD":"Legg Mason ClearBridge - US Equity Sustainability Leaders A Acc USD","BK4512":"苹果概念","LU0127658192.USD":"EASTSPRING INVESTMENTS GLOBAL TECHNOLOGY \"A\" (USD) ACC","IE0009356076.USD":"JANUS HENDERSON GLOBAL TECHNOLOGY AND INNOVATION \"A2\" (USD) ACC","LU0256863811.USD":"ALLIANZ US EQUITY \"A\" INC","IE00BJTD4N35.SGD":"Neuberger Berman US Long Short Equity A1  Acc SGD-H","LU0289739343.SGD":"SUSTAINABLE GLOBAL THEMATIC PORTFOLIO \"A\" (SGD) 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USD","AAPL":"苹果"},"source_url":"https://wallstreetcn.com/articles/3709683","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2417450610","content_text":"持续下跌的销量和激烈的竞争，让苹果也急了。昨晚刚刚收到欧盟18亿美元天价反垄断罚单的苹果，需要面对的麻烦不止一桩。消费电子研究机构Counterpoint公布的最新数据显示，今年前六周，iPhone在中国的销量下降了24%，于各品牌中排名第四，市占率由2023年的19%下降到了15.7%。与之相对的是，华为的市占率则从9.4%上升到了16.5%。苹果失去销冠位置 开始反常降价 iPhone销量的低迷其实早有征兆。华尔街见闻此前提到，农历春节前夕，苹果就一反常态地启动了“迎新春限时优惠”。其中，iPhone 15系列4款机型降价500元，部分笔记本电脑产品最高降价800元，iPad Pro、iPad Air等也有相应降价。按照惯例，苹果的促销活动通常要等到春节后、618购物节才会开始。早早启动降价促销，说明持续下跌的销量和激烈的竞争，让苹果也急了。而且，苹果以价换量的策略还在继续。3·8妇女节促销活动期间，iPhone 15再度迎来大降价，直降超千元。华尔街见闻查询发现，叠加店铺券和平台券后，同款iPhone 15 Pro 256G在淘宝和京东苹果官方旗舰店的售价分别为7999元和7849元，远低于官方售价8999元。华为销量逆市暴涨Counterpoint数据还显示，今年前六周，取代苹果销冠位置的，是机型更多、在下沉市场布局更广泛的Vivo。根据年初Counterpoint的统计，苹果中国区2023年全年出货量在各品牌中位列第一，而Vivo紧随其后排在第二位，也是国产品牌中的第一名。在激烈的竞争中，华为展现出了极强的韧性。前六周销量暴涨64%，自去年四季度市占率增长约6%后，华为今年前六周市占率从9.4%增长至16.5%。根据杰弗瑞的预测，2024年苹果的出货量将继续出现两位数的下降，而华为的市场份额预计将继续扩大。2020年从华为分拆出来的荣耀是Counterpoint统计中除华为外唯一一家实现销量增长的品牌，增幅为2%。Counterpoint分析师Ivan Lam对媒体表示：尽管消费者信心下降，但华为产能的提升使其能够满足其广受欢迎的Mate 60系列的需求...虽然前一年已经相当低迷，但就苹果而言，短期内还有更多的回旋余地。妇女节前的激进促销只是一个例子。","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"hasMoreComments":true,"newsSizeData":{"likeSize":1,"commentSize":0,"repostSize":2,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false}}