传Meta旗下的Instagram、Facebook将向欧盟用户收取无广告服务费用_老虎社区_美港股上老虎

传Meta旗下的Instagram、Facebook将向欧盟用户收取无广告服务费用

智通财经2023-10-03

两名知情人士周二表示，Meta Platforms正寻求在欧洲为Instagram和Facebook用户推出无广告订阅计划。其中一位知情人士表示，他们讨论了几种定价方案，但每月10欧元(10.49美元)的计划是最可行的，而另一位消息人士表示，该计划将在未来几个月内实施。在移动设备上，价格将跃升至每月约 13 欧元，因为 Meta 会考虑苹果和谷歌应用商店对应用内支付收取的佣金。据了解，这项提案是...

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Platforms正寻求在欧洲为Instagram和Facebook用户推出无广告订阅计划。其中一位知情人士表示，他们讨论了几种定价方案，但每月10欧元(10.49美元)的计划是最可行的，而另一位消息人士表示，该计划将在未来几个月内实施。在移动设备上，价格将跃升至每月约 13 欧元，因为 Meta 会考虑苹果和谷歌应用商店对应用内支付收取的佣金。据了解，这项提案是Meta规避欧盟规定的一步，这些规定可能会限制Meta在未经用户同意的情况下，向用户展示针对个人投放广告的能力，此举不利Meta的营收主要来源。而提供免费、广告支持的计划和付费订阅之间的选择，可能会让用户选择前者，以帮助Meta在不影响其广告业务的情况下遵守法规。今年早些时候，这家社交媒体公司被爱尔兰数据隐私专员罚款3.9亿欧元，并被告知不能利用所谓的“合同”法律依据向用户发送基于其在线活动的广告。Meta随后表示，该公司打算在允许企业投放定向广告之前征得欧盟用户的同意，以满足该地区不断变化的监管要求。Meta的一位发言人表示，该公司相信“由个性化广告支持的免费服务”，但正在探索“确保我们遵守不断变化的监管要求的选择”。对此，爱尔兰数据保护委员会拒绝置评，而欧盟委员会也未回应路透的置评请求。值得一提的是，除了Meta之外，奈飞的流媒体订阅基本套餐收费7.99欧元，谷歌(GOOGL.US)的YouTube Premium收费约12欧元，Spotify (SPOT.US)的Premium服务收费约11欧元。","kind":"news","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"hasMoreComments":false,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false}}