传亚马逊为应对反垄断审查，正放弃数十个自有品牌_老虎社区_美港股上老虎

传亚马逊为应对反垄断审查，正放弃数十个自有品牌

智通财经2023-08-11

据知情人士周四透露，亚马逊为了应对反垄断审查并提振利润，该公司正在放弃数十个自有品牌。据该知情人士透露，过去一年亚马逊已决定取消旗下30个服装品牌中的27个，如Lark & Ro、Daily Ritual和Goodthreads。亚马逊正在出售剩余库存，其中一些品牌目前仍留在亚马逊网站上，但在完成后，其自有品牌服装部门将只有三个品牌Amazon Essentials、Amazon ...

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Taddy表示:“如果有些产品不能引起顾客的共鸣，我们就会放弃这些产品，寻找其他机会更好地满足他们的需求。”据了解，多年努力打造自有品牌业务后，亚马逊去年开始缩减自有品牌业务，原因是销售情况令人失望，而且政府和其他人士批评亚马逊的自有品牌业务可能与该公司销售其他品牌的业务相冲突。这些批评人士表示，亚马逊滥用其看门人的权力，拒绝让大型竞争对手在亚马逊平台上针对其产品做广告，并在商品和服务上使用低于成本的价格来留住客户，包括Prime会员。亚马逊表示，自有品牌仅占该公司零售总额的1%。此前有报道称，鉴于该业务规模相对其所产生的监管问题而言较小，公司去年曾讨论过，如果美国联邦贸易委员会(FTC)继续提起诉讼，公司将退出该业务，作为对FTC的让步。该报道指出，截至2020年，亚马逊自有品牌业务拥有45个品牌的24.3万种产品。FTC一直在调查亚马逊的多项做法，并准备提起反垄断诉讼。亚马逊的代表定于下周与FTC委员见面，作为FTC下个月撤销诉讼前通常被称为“最后仪式”的一部分。","kind":null,"is_publish_news":true,"is_publish_highlight":true,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"hasMoreComments":false,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false}}