苹果财年收官季营收四年来首逊预期！盘后一度跌逾5%_老虎社区_美港股上老虎

苹果财年收官季营收四年来首逊预期！盘后一度跌逾5%

华尔街见闻2021-10-29

7-9月的季度营收仍创同期新高，iPhone销售额连续两季激增近50%但逊于预期，Mac和服务再新高，大中华区销售同比再激增56%，连续七季没有指引。库克称9-12月季度营收或创同期最高，iPad收入同比或因供应链问题而下滑，服务收入增速将再度放缓。 10月28日周四美股盘后，市值逾2.5万亿美元的美国最大上市公司、科技巨头苹果发布了2021财年四季报（即2021自然年第三季度业绩）。该股在...

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中国ChinaATM
·2021-10-29
从现在开始一落千丈
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Just4ujs
·2021-10-29
[微笑]
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2
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- 中国ChinaATM:
  [开心]
  2021-10-29
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虎琊
·2021-10-29
不错
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1
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康康的
·2021-10-29
好
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1
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- 虎琊:
  可以
  2021-10-29
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- 康康的:
  好
  2021-10-29
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Sen001
·2021-10-29
[财迷]
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1
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- Sen001:
  [财迷]
  2021-10-29
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Appler
·2021-10-29
苹果既是消费股又是科技股，以科技股的高成长性来看它这个数据非常漂亮，以消费股来看也不错，预期给的目标太高了，期待今晚开盘下跌，当买年化十几个点的理财了
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- Sen001:
  正确✅
  2021-10-29
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- Paulyang:
  同意
  2021-10-29
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mjng
·2021-10-29
Great
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1
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60fe72a9
·2021-10-29
请点赞
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2
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- Paulyang:
  赞一个
  2021-10-29
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Moonchj
·2021-10-29
留意
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1
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CKWAI
·2021-10-29
来，回复和点赞，谢谢
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3
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- Paulyang:
  赞一个
  2021-10-29
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- cy8:
  ok
  2021-10-29
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- CKWAI:
  谢谢
  2021-10-29
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It once fell more than 5% after the session","themeId":"ba3635282aa74d6889bc65f2852f93a3","isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/e496dc7bc2e4e2b3da51bf8c313fdb05","symbols_score_info":{"AAPL":0.9},"content_text":"7-9月的季度营收仍创同期新高，iPhone销售额连续两季激增近50%但逊于预期，Mac和服务再新高，大中华区销售同比再激增56%，连续七季没有指引。库克称9-12月季度营收或创同期最高，iPad收入同比或因供应链问题而下滑，服务收入增速将再度放缓。\n\n10月28日周四美股盘后，市值逾2.5万亿美元的美国最大上市公司、科技巨头苹果发布了2021财年四季报（即2021自然年第三季度业绩）。\n该股在周四盘中最高涨2.9%，收涨2.5%，升破152美元，创9月9日以来的七周高位，距离9月7日所创收盘新高仅有一步之遥。不过，苹果今年来累涨近15%，逊于同期标普500指数逾20%的涨幅，苹果作为成分股的道指今年来累涨近17%。\n财报发布前，分析师普遍对公司前景保持乐观。在FactSet统计的43位覆盖该股分析师中，有32 人评级“买入”，9 人评级“持有”，仅有2人评级“卖出”。平均目标价为167.32美元，较周四收盘价还有近10%的涨幅空间。\n据财经媒体CNBC援引Refinitiv的数据，由于苹果自2016年4月以来首次季度EPS未能超过市场预期，以及自2017年5月以来首次季度营收低于预期，盘后一度跌5%。\n苹果2021财年收官季营收四年来首次逊于预期，仍创同期新高，供应限制损失60亿美元\n财报显示，苹果在2021财年的收官季度录得营收833.6亿美元，同比增29%，至9月季度的公司史上最高，但逊于分析师预期的846.9亿美元，环比增2.4%。\n摊薄后每股收益EPS 1.24美元，与市场预期一致，较去年同期的0.73美元增近70%，但逊于上季度的1.30美元。季度整体毛利率为42.2%，逊于上季的43.3%，但高于市场预期的42%。\n\n需要注意到，去年此时iPhone 12系列尚未发布，因此苹果本份财报与去年同期的比较更为容易，却还逊于预期。公司CEO库克对CNBC表示，这主要是由于供应限制大于预期，所造成负面影响预计高达60亿美元，除了芯片短缺，还与东南亚因疫情复燃导致的制造中断有关。\n库克还预警称，当前的9-12月重磅年末节假日购物季“将面临更严重的供应限制”。当10月结束时，与疫情相关的供应链中断已经大幅改善，芯片短缺还在持续。不过，供应问题出在较旧的芯片上，而非苹果设备核心的技术更先进处理器上。\n财报发布前几天，彭博社曾报道称，由于全球半导体危机，苹果可能决定将今年的旗舰产品iPhone 13生产目标削减1000万部，在需求高涨的当下或影响年末购物季销售额。\n此外，苹果宣布将每股派息0.22美元，第四财季向股东返还了超过240亿美元，季末所持净现金降至660亿美元，重回2011年3月的水平，2017年12月曾为1630亿美元。由于公司承诺实现“长期净现金中性立场”，分析师普遍预计苹果的股息分红和股票回购会持续增加。\niPhone销售额连续两季激增近50%但逊于预期，Mac和服务再新高，连续七季没有指引\n分业务来看，苹果各大产品线均录得同比增长，iPhone销售额连续两个季度激增近50%：\n\n 7-9月的季度iPhone智能手机收入388.7 亿美元，逊于市场预期的416亿美元，不过同比增47%。\n\n\n 当季iPad平板电脑收入82.5亿美元，高于预期的71.6亿美元，同比增21.4%。\n\n\n 当季Mac电脑收入91.8亿美元，逊于预期的93.1亿美元，但创公司史上最高，同比增1.6%。\n\n\n 当季可穿戴设备、居家用品及配件收入87.9亿美元，逊于预期的92.8亿美元，同比增11.5%。\n\n\n\n\n\n 汇总可知，当季硬件产品收入650.8亿美元，逊于预期的687.2亿美元，其中iPhone手机贡献了46.6%的总营收，依旧占据近“半壁江山”。\n\n\n 同时，另一增长引擎服务收入连续三个季度创公司史上新高，当季录得182.8亿美元，高于预期的175.7亿美元，同比增25.6%。\n\n但华尔街见闻也发现，苹果总营收、摊薄后EPS、iPhone、当季没有推出新品的Mac电脑、包括苹果手表和AirPods无线耳机的可穿戴设备，以及服务的收入同比增幅均逊于上一季度。在4-6月季度，上述几项的同比增幅分别为36%、逾100%、近50%、16%、36%和33%。这也令苹果连续三个季度“所有产品类别的收入均实现双位数百分比涨幅”的趋势戛然而止。\n\n库克今日称，需求端非常强劲，财报期内的服务收入同比增幅好于公司预期。尽管苹果自疫情以来已经连续第七个季度没有给出业绩指引，他预计9-12月季度的收入将“同比稳健增长”。\n不过，尽管他预计2022财年第一财季收入将再创同期新高，iPad收入同比可能会因供应链问题而下滑，其他产品收入将同比增长，但服务收入增速将再度放缓。\n公司CFO Luca Maestri还透露，供应紊乱造成的负面影响可能会超过60亿美元，预计公司的大部分产品类别都将在9-12月季度受到限制。\n大中华区销售同比再激增56%，与去年形成鲜明反差，App Store收入创新高\n苹果的各大地理市场分区再次集体实现双位数百分比涨幅，大中华区销售额同比增56.1%，接近上季度的同比增幅58%，今年自然年一季度曾同比增逾87%：\n\n 当季苹果在大中华地区的销售收入为145.63亿美元，去年同期曾营收大降逾28%。\n\n\n 当季的美洲市场收入同比增近20%至368.2亿美元，弱于今年自然年前两个季度逾30%的增幅。\n\n\n 在欧洲收入同比增23%至207.94亿美元，今年自然年前两季曾分别增近56%和近34%。\n\n\n 在日本收入同比增超19%至59.91亿美元，今年自然年前两季曾分别增近49%和近30%。\n\n\n 在中日以外的亚太市场收入同比增近26%至51.92亿美元，今年自然年一季度曾接近翻倍。\n\n\n\n\n公司高管在财报电话会上称，截至今年9月25日的2021财年，有将近三分之一的收入来自新兴市场，其中印度和越南市场的收入翻倍。\n电话会还提到：\n\n 包括苹果音乐等第一方服务和通过苹果应用商店进行的订阅，令苹果拥有7.45亿付费订阅账户，较去年同期增加1.6亿，并在五年里增长了五倍；\n\n\n Apple TV+视频流媒体服务在上市两年里证明市场前景良好；\n\n\n 虽然9月14日发布了新版旗舰手机iPhone 13系列，但去年发行的iPhone 12销售仍然很好；\n\n\n 在第四财季，大约一半的iPad和Mac买家是新用户，APP Store收入创历史新高；\n\n\n Mac收入受到搭配苹果自研芯片版本MacBook Air销售情况的推动。\n\n\n 所有主要产品类别中的活跃设备安装数量均创下历史新高。\n\n华尔街：未来最重要的是苹果供应链干扰，iOS隐私更改或利好苹果自身广告业务\n分析称，今年自然年三季度仅包含iPhone 13正式销售后的一周，因此本次财报不会令人得出苹果新产品引发换机周期的强度结论。市场高度关注公司是否给出常规的财报指引，之所以重要，是因为9-12月是重要的年末假日购物季，将一窥新产品销量情况。\n苹果在过去两个月频繁发布新的硬件设备与服务选项，9月举办了传统的秋季发布会，介绍了新一代智能手机、苹果手表和iPad平板电脑，10月发布会又推出了搭载更强大自研芯片的MacBook Pro高端笔记本电脑和下一代AirPods无线耳机。新品销售都将在下季财报展现。\n彭博社指出，当下最大的关注焦点就是苹果供应链，其他一切问题都退居次要地位：\n\n “我们必须弄清楚苹果在未来六个月内可以出货多少部iPhone手机，这决定了公司在2022财年的销售增长。我们都知道需求就在那里，经济周期、5G升级和运营商的换机激励都在抬高需求。”\n\n被称为“最懂苹果分析师”之一的天风国际郭明錤曾在9月下旬iPhone上市后撰写研报称，iPhone 13系列预购高于iPhone 12系列，但符合市场预期；iPhone 13 Pro Max & Pro供应短缺的持续时间可能短于iPhone 12 Pro Max & Pro；iPhone 13 Pro Max & Pro供货改善时程将影响1Q22 iPhone出货量。若iPhone 13 Pro Max & Pro供应在11月中旬显著改善，则1Q22 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