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RichWong
2021-02-05

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深度拆解快手：单列上下滑、投资布局、用户生态破圈

《深度拆解快手：单列上下滑、投资布局、用户生态破圈》报告着重剖析了如下问题：目前短视频行业处在哪个阶段？快抖视频号之间的竞争关系？快手投资布局遵循何种策略？快手直播业务尤其是游戏直播业务具备哪些优劣势

深度拆解快手：单列上下滑、投资布局、用户生态破圈

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href=http://mp.weixin.qq.com/s/EcM_S3pT2LRbsUzmDPTKdA>竞核</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n《深度拆解快手：单列上下滑、投资布局、用户生态破圈》报告着重剖析了如下问题：目前短视频行业处在哪个阶段？快抖视频号之间的竞争关系？快手投资布局遵循何种策略？快手直播业务尤其是游戏直播业务具备哪些优劣势？快手为应对未来，做了哪些准备，该向何处寻找新的增长点？短视频行业正处于S型曲线的平缓增长期：短视行业发展阶段大致如下：起步期（2011-2015）→爆发增长期（2016-2017）→成熟平缓增长期（...\n\n<a href=\"http://mp.weixin.qq.com/s/EcM_S3pT2LRbsUzmDPTKdA\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/7e3385174bf4248f22ede95b6699d7e7","relate_stocks":{"01024":"快手-W"},"source_url":"http://mp.weixin.qq.com/s/EcM_S3pT2LRbsUzmDPTKdA","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1142948991","content_text":"《深度拆解快手：单列上下滑、投资布局、用户生态破圈》报告着重剖析了如下问题：目前短视频行业处在哪个阶段？快抖视频号之间的竞争关系？快手投资布局遵循何种策略？快手直播业务尤其是游戏直播业务具备哪些优劣势？快手为应对未来，做了哪些准备，该向何处寻找新的增长点？短视频行业正处于S型曲线的平缓增长期：短视行业发展阶段大致如下：起步期（2011-2015）→爆发增长期（2016-2017）→成熟平缓增长期（2018—至今）。眼下，短视频行业正处于S型曲线的平缓增长期，北快手、南抖音两超多强格局未定，微信视频号携2亿日活成最大变量。未来视频号跟快手结合成最大看点。快手投资策略：以内容为战略支点，优化产品体验，提升商业化变现效率。从2017年开始，快手开始密集出手，初期主要集中在文娱、工具领域，以提升供给内容的丰富度，其中并购A站备受市场关注；2019年，快手出手领域多集中在人工智能领域，提升产品体验。进入到2020年，快手加速渗透至游戏、电竞领域，扩充内容供给的同时，提升商业化变现效率。直播扛起营收重任，游戏直播享受版权优势，亟待补强主播，丰富赛事版权库：快手直播于2016年上线，以后该业务一直是快手变现收入支柱来源，通过向观众销售虚拟物品获得收入。拥抱单列上下滑，走进五环内，进击海外：快手分发逻辑转变，增设单列上下滑，让用户更沉浸。这一转变背后是，双列广告变现效率不及单列广告。快手现有用户以低线年轻人为主，需加快引入明星、影视娱乐垂类内容，完善MCN扶持体系，加快进城。此外，快手需在巩固巴西、东南亚市场大盘的情况下，提升渗透率。与此同时，加大力度进击欧美市场。喜欢此内容的人还喜欢","news_type":1},"isVote":1,"tweetType":1,"viewCount":314,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"upFlag":false,"length":2,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"hasMoreComment":false,"orderType":2}