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Tencent's WeChat mini program daily users in China grew 13% to 450 mln last year

Reuters2022-01-06

GUANGZHOU, China, Jan 6 (Reuters) - Tencent Holdings' Weixin, China's dominant messaging app which is known as WeChat outside the country, said on Thursday that average daily active users for its mini programs hit 450 million in 2021.

That represents a 13% increase from a year earlier - much slower than the 33% growth in 2020, according to previous figures released by Tencent.

The mini programs, which look and operate much like apps on Apple Inc's iOS and Google's Android operating systems but are less data intensive, are key to Tencent's efforts to build its e-commerce operations.

Weixin added that the number of active mini programs operated by overseas merchants increased 268% over the past two years, with total transaction volumes via those programs growing 897% over the same period of time.

More than 700 million users have used Weixin mini programs tailored to combat the pandemic such as ones used to book COVID-19 tests used by authorities, it also said at its annual developers conference in Guangzhou.

Tencent saw revenue climb 13% in the third-quarter, the slowest growth since it went public in 2004.

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  • Jason_LSE
    ·2022-01-06
    Any links to learn more about WeChat mini program for English readers ?
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    • maroketo
      This is a gathering place for investors, not a technical forum. haha
      2022-01-06
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    • kiekie
      You have to Google it. It's hard to get an answer here.You have to Google it. It's hard to get an answer here.
      2022-01-06
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    • RubyPulitzer
      You should check it out in WeChat official website.
      2022-01-06
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  • Kelvink73
    ·2022-01-06
    Tencent got great potential for long term growth.
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