NonameDevil的个人主页 - 老虎社区

NonameDevil

NonameDevil

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0勋章

2021-10-28

$Sesen Bio, Inc.(SESN)$ssell or hold drop againt

2021-10-07

修改价格为什么会扣手续费

2021-10-05

$Sphere 3D Corp(ANY)$为什么还一直跌

2021-10-02

$Sphere 3D Corp(ANY)$为什么不会飞了反而掉下来 [无语]

2021-09-30

$Sphere 3D Corp(ANY)$any idea

2021-09-06

咔了吗

捞王，捞出的是真金还是泡沫？

2021-08-26

可以进吗

抱歉，原内容已删除

2021-08-17

今天怎么静静地

2021-08-17

$Strata Skin Sciences, Inc.(SSKN)$怎么没有人玩这个不是有好消息吗

2021-08-11

$IMV Inc(IMV)$机会又来了走过路过不要错过最后一轮了

2021-08-09

可以吗

现货黄金一度失守1700美元大关，未来仍能看涨？

2021-08-09

星期一到了大神们有什么介绍吗

2021-08-04

$Chembio Diagnostics(CEMI)$财报出来后会升吗

2021-07-30

$NanoVibronix Inc(NAOV)$为啥起不来了的

2021-07-27

$Oragenics Inc.(OGEN)$注意下一波 😎

去老虎APP查看更多动态

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Corp(ANY)$为什么不会飞了 反而掉下来 [无语]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/864264453","isVote":1,"tweetType":1,"viewCount":371,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":865446925,"gmtCreate":1633013639147,"gmtModify":1633013639250,"author":{"id":"4087197775339280","authorId":"4087197775339280","name":"NonameDevil","avatar":"https://static.tigerbbs.com/bd1fe001f7244a9eedf26355346a32b4","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/ANY\">$Sphere 3D Corp(ANY)$</a>any idea","listText":"<a href=\"https://laohu8.com/S/ANY\">$Sphere 3D Corp(ANY)$</a>any idea","text":"$Sphere 3D Corp(ANY)$any idea","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/865446925","isVote":1,"tweetType":1,"viewCount":750,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":817682364,"gmtCreate":1630941314758,"gmtModify":1632905027136,"author":{"id":"4087197775339280","authorId":"4087197775339280","name":"NonameDevil","avatar":"https://static.tigerbbs.com/bd1fe001f7244a9eedf26355346a32b4","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"咔了吗","listText":"咔了吗","text":"咔了吗","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/817682364","repostId":"2165467382","repostType":4,"repost":{"id":"2165467382","pubTimestamp":1630938191,"share":"https://www.laohu8.com/m/news/2165467382?lang=&edition=full","pubTime":"2021-09-06 22:23","market":"hk","language":"zh","title":"捞王，捞出的是真金还是泡沫？","url":"https://stock-news.laohu8.com/highlight/detail?id=2165467382","media":"格隆汇","summary":"白汤赢了红汤","content":"<p>如今在餐饮界，火锅依旧是市场瞩目的C位选手。</p>\n<p>人们不仅爱吃，还爱投，更爱自己搞，来去之间，一家上市公司或许就出现了。</p>\n<p>近日，粤式火锅连锁店捞王(Laowang Holding Limited)向港交所主板提交上市申请，<a href=\"https://laohu8.com/S/601995\">中金公司</a>及华泰国际为联席保荐人。</p>\n<p>继<a href=\"https://laohu8.com/S/06862\">海底捞</a>、<a href=\"https://laohu8.com/S/00520\">呷哺呷哺</a>之后，捞王作为又一火锅新势力有望在港股登场。</p>\n<p>火锅这门生意向来站在风口，有人乐得看个热闹，有人杀入战场欲分一杯羹，市场已是红海，如何突破重围，走顺盈利模式一直是入局者，乃至市场最重视的经营命题。</p>\n<h3><b>1</b></h3>\n<h3><b>掘金火锅市场</b></h3>\n<p>说到底，<b>一个上市公司的崛起需要有行业空间的支撑。</b></p>\n<p>民以食为天，中国人对吃一向花心思。</p>\n<p>受益于产业结构升级，中国餐饮业作为第三产业的关键组成部分，成长潜力大，尤其在疫情下行业洗牌出清迅速，不断趋于良性发展。</p>\n<p>有趣的是，<b>中国餐饮业的资本化程度并不高，缺少巨头，</b>这一块的市场价值值得深挖。</p>\n<p><img src=\"https://static.tigerbbs.com/04e338b2e69f7b203a12f1c4249ecdc0\" tg-width=\"991\" tg-height=\"714\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>火锅是中国独有的美食，历史悠久，长期受到来自五湖四海的人们的喜爱。</p>\n<p><img src=\"https://static.tigerbbs.com/188208df3929635aceddd94bb8d5d85b\" tg-width=\"1000\" tg-height=\"1460\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>图源：网络</p>\n<p>古书有云，火锅“以锡为之，分上下层，高不及尺，中以红铜为火筒着炭，汤沸时，煮一切肉脯、鸡、鱼，其味无不鲜美。”</p>\n<p>在一定程度上，火锅的辣和鲜也具有成瘾性，而<b>成瘾性的合法产品有着高黏性，</b>获利空间自然不少。</p>\n<p>时光转到现在，这口热气沸腾的汤锅不仅可以接纳一切美味珍馐，还叠加了一层社交属性。</p>\n<p>管它春去冬来，与三两好友，约个火锅，谈天说地，便是烟火人世间的小确幸。</p>\n<p>这是一种沟通桥梁，更是一种情感宣泄，在火锅面前，人情的温暖多了，社恐的局促少了。</p>\n<p>总之，<b>火锅是万能的，没有火锅是万万不可的，</b>它已成为餐饮细分下的主要品类。</p>\n<p><img src=\"https://static.tigerbbs.com/afcc1a805142d91de58178f3482c21dd\" tg-width=\"1080\" tg-height=\"497\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>有空间，自然有人来掘金。</p>\n<p>要知道火锅的<b>标准化不难，进入门槛不高，易于“去厨师化”，而获利水平较高。</b></p>\n<p>公开数据显示，近十年来，火锅相关企业总体保持增长，频频受到资本的青睐。</p>\n<p><img src=\"https://static.tigerbbs.com/984a4951d665b9681d5f5ed215d813c3\" tg-width=\"993\" tg-height=\"684\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>你甚至会发现，各路明星也纷纷将开火锅店作为副业发展，想要捞把快钱。</p>\n<p>目前市场上，火锅企业的种类占比最大的是川渝类的红汤火锅，正所谓一辣解千愁，对辣味上瘾的年轻人不在少数。</p>\n<p><img src=\"https://static.tigerbbs.com/7f52006f9e7efd6fcf725efca73d28fd\" tg-width=\"400\" tg-height=\"267\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>图源：网络</p>\n<p>不过黑马不是没有，乘着健康养生之风，以粤式火锅（海鲜火锅、潮汕牛肉火锅、粥底火锅等）为首的白汤大军来势汹汹。</p>\n<p>公开数据显示，预计到2025年，粤式火锅餐厅行业的收入将达到1285亿元，<b>中国所有粤式火锅餐厅自2020年至2025年的复合年增长率为15.3%。</b></p>\n<p>不同于川渝的火辣重口，粤式火锅以清淡滋补为主，重视食材的原汁原味。其中，捞王作为典型的先行者跑了出来。</p>\n<p><img src=\"https://static.tigerbbs.com/3dd8d2ab18d80b6662581de55ec29ebf\" tg-width=\"1080\" tg-height=\"720\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>图源：网络</p>\n<h3><b>2</b></h3>\n<h3><b>重视品牌运营</b></h3>\n<p>捞王成立于2010年，主打胡椒猪肚鸡火锅&nbsp;，旗下运营及管理了三个品牌，分别为“捞王锅物料理”，“锅季”以及“捞王心灵肚鸡汤”，截至最后实际可行日期，捞王在中国内地的25个城市开设了135家连锁自营餐厅及在台北开设了一家餐厅。</p>\n<p><img src=\"https://static.tigerbbs.com/c3df56827e09c482efa121e4271319da\" tg-width=\"992\" tg-height=\"712\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p><img src=\"https://static.tigerbbs.com/19661cebdd65bffa71a3ebcd3d9d4863\" tg-width=\"600\" tg-height=\"313\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>图源：网络</p>\n<p>IPO前，创始人李裕成、陈湘、黄雅玲、赵宏泽、王咏诗共同作为一致行动集团，截至最后实际可行日期，分别直接或间接持有已发行股本总额的29.92%、7.51%、1.33%、4.26%、2.00%。</p>\n<p><img src=\"https://static.tigerbbs.com/af7cb3000e12c1e14fbca27715415c03\" tg-width=\"988\" tg-height=\"705\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>从基本面来看，2018年-2020年实现营收分别为8.7亿元、10.95亿元、11.25亿元；2021年上半年营收为6.47亿元，上年同期的营收为4.36亿元；期内利润分别为5906万、7992万、6744万元，存在一定的波动；2021年上半年期内利润2145万，上年同期的期内利润为106万元。</p>\n<p><img src=\"https://static.tigerbbs.com/564b2d6403c47b6aa5281941a6e6eb36\" tg-width=\"1080\" tg-height=\"488\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>虽说火锅已陷入竞争红海，但目前按2020年收入计,捞王在中国粤式火锅餐厅市场中排名第一，市场份额为1.7%。</p>\n<p>捞王之所以可以跻身粤式火锅的头部梯队，一方面通过走白汤路线而打出差异化，同时，在营销、品牌运营上也频频发力。</p>\n<p><img src=\"https://static.tigerbbs.com/5881606f42b138d41c3737653dd0c982\" tg-width=\"428\" tg-height=\"469\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>图源：招股书</p>\n<p>要知道火锅是个好品类，但品类再好也会触及增长天花板的时候，最终还是要将重心放在品牌运营管理上。</p>\n<p>一个好的火锅品牌可以通过菜品、服务、甚至是它的Logo和目标消费者进行有效的情感沟通。</p>\n<p>如今的消费者，尤其是主力人群——年轻人很重视这一点，他们乐于分享，注重品质，个性化凸显，更愿意为符合自己价值观和爱好的事物反复买单。</p>\n<p><img src=\"https://static.tigerbbs.com/c3318c7ff6cbc05eb028529f94f9ce97\" tg-width=\"600\" tg-height=\"449\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>图源：网络</p>\n<p>对于这一点，捞王领悟得挺快，重视自媒体的力量，跨界与热门公司搞联动，还搞起了品牌IP化，推出捞小匠、捞小爱。</p>\n<p><img src=\"https://static.tigerbbs.com/8dac9abda5d728050080072dc8c84d1a\" tg-width=\"640\" tg-height=\"305\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>图源：招股书</p>\n<p>毕竟，消费者一旦买账，消费场景进一步扩宽，新增流量带来增长动能，最后对品牌溢价的赋能自然是正向的。</p>\n<p>截至最后实际可行日期，捞王拥有超过860万名注册会员，其中130万人已提供其所属年龄组别，约78.4%为18至35岁的年轻人群；会员用户90天内的再次就餐率为13.6%。</p>\n<p><img src=\"https://static.tigerbbs.com/e2a863b47e9be561f638f75fad45c58a\" tg-width=\"500\" tg-height=\"375\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>图源：网络</p>\n<h3><b>3</b></h3>\n<h3><b>进击扩张下的前车之鉴</b></h3>\n<p>在快速成长期，捞王的规模化扩张自然也提上了日程。</p>\n<p>本次IPO募集所得资金净额也被用来在全国乃至全球开设新餐厅——2021年、2022年、2023年、2024年分别计划开设约32、49、75和103家餐厅。</p>\n<p><img src=\"https://static.tigerbbs.com/3d2e787cd75c469e4692192e684a5f49\" tg-width=\"1080\" tg-height=\"486\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>为了获取更多的市占率和流量，<b>加速开店、市场下沉</b>都是餐饮门店发展到一定阶段的正常玩法。</p>\n<p>但任何事一旦过了那个度，就容易变味。尤其是新开门店想要成为增长的主要驱动力，是需要时间浇灌的。</p>\n<p>就拿开店来说，万一陷入了非理性的跑马圈地，不但无法为企业发展增益，反而会弄巧成拙，受困于高昂的成本，拖累运营，而运营不佳带来的问题则会积小成大，从操作违规到食品安全，进而影响盈利。</p>\n<p>捞王本次披露的数据中，2018-2020年捞王锅物料理餐厅<b>翻台率连续下降，分别为3.1、3.0、2.5；</b>2021年上半年降至2.4，但较2020年同期（2.1）略有上升。</p>\n<p><img src=\"https://static.tigerbbs.com/5c458413670f714678e3615836fc882d\" tg-width=\"1080\" tg-height=\"484\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>这一评估单店盈利能力的核心指标的重要性不言而喻。</p>\n<p>港股市场上的火锅前辈已为后来者上了一课。</p>\n<p>在极速扩张下，<b>一旦无法把控速度和质量的平衡，翻台率“翻车”得厉害，小小火锅里容易捞出泡沫，经营容易成难。</b></p>\n<p>海底捞的股价曾因净利暴跌而持续下跌，翻台率已从2018年的5.0降至2020年的3.5；呷哺呷哺今年上半年亏损4992万元，计划关闭200家亏损门店。</p>\n<p>前车之鉴，后事之师。</p>\n<p>解决这一痛症的<b>关键自然不是简单粗暴的涨价战略，</b>这一效果甚微，反而容易消磨消费人群的黏性。这一重任最终还是得落在品牌塑造上，具体细化到产品服务、营销、供应链管理等方面。</p>\n<p>如今的消费者不是不接受涨价，而是不接受涨价后没有改善甚至每况愈下的产品质量和服务水平。</p>\n<p>他们也许会“见异思迁”，永远追求新鲜事物，但他们同样<b>愿意为高质量的品牌持续买单，付出自己的忠诚度</b>。</p>\n<p>餐饮行业淘汰出新的速度很快，对于捞王而言，稳固品牌效应需要持续创新升级，例如推出<a href=\"https://laohu8.com/S/JE..UK\">即食</a>产品的零售业务，同样，以保持服务质量为前提，在扩容规模这条路上控制成本也面临挑战。</p>\n<h3><b>4</b></h3>\n<h3><b>结语</b></h3>\n<p>消费赛道一向受到资本市场的瞩目，人们都在期盼着下一个明星股的到来，挥金如土间，估值往往不低。</p>\n<p>火锅这门生意看起来容易，做起来难，难在连锁下的运营管理。入局者切忌蒙眼狂奔，有了门店，忘了服务，要知道餐饮业门槛虽低，但处处都是细节，而细节决定发展的高度和广度，毕竟火锅里捞出的究竟是真金还是泡沫，往往就在一瞬间。</p>","source":"gelonghui_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>捞王，捞出的是真金还是泡沫？</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ 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margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n捞王，捞出的是真金还是泡沫？\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-06 22:23 北京时间&nbsp;&nbsp;&nbsp;<a href=http://www.gelonghui.com/p/485412><strong>格隆汇</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>如今在餐饮界，火锅依旧是市场瞩目的C位选手。\n人们不仅爱吃，还爱投，更爱自己搞，来去之间，一家上市公司或许就出现了。\n近日，粤式火锅连锁店捞王(Laowang Holding Limited)向港交所主板提交上市申请，中金公司及华泰国际为联席保荐人。\n继海底捞、呷哺呷哺之后，捞王作为又一火锅新势力有望在港股登场。\n火锅这门生意向来站在风口，有人乐得看个热闹，有人杀入战场欲分一杯羹，市场已是红海，...</p>\n\n<a href=\"http://www.gelonghui.com/p/485412\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/7f52006f9e7efd6fcf725efca73d28fd","relate_stocks":{"HSI":"恒生指数"},"source_url":"http://www.gelonghui.com/p/485412","is_english":false,"share_image_url":"https://static.laohu8.com/6b8fa6424aebe95f6781d04ef17a1852","article_id":"2165467382","content_text":"如今在餐饮界，火锅依旧是市场瞩目的C位选手。\n人们不仅爱吃，还爱投，更爱自己搞，来去之间，一家上市公司或许就出现了。\n近日，粤式火锅连锁店捞王(Laowang Holding Limited)向港交所主板提交上市申请，中金公司及华泰国际为联席保荐人。\n继海底捞、呷哺呷哺之后，捞王作为又一火锅新势力有望在港股登场。\n火锅这门生意向来站在风口，有人乐得看个热闹，有人杀入战场欲分一杯羹，市场已是红海，如何突破重围，走顺盈利模式一直是入局者，乃至市场最重视的经营命题。\n1\n掘金火锅市场\n说到底，一个上市公司的崛起需要有行业空间的支撑。\n民以食为天，中国人对吃一向花心思。\n受益于产业结构升级，中国餐饮业作为第三产业的关键组成部分，成长潜力大，尤其在疫情下行业洗牌出清迅速，不断趋于良性发展。\n有趣的是，中国餐饮业的资本化程度并不高，缺少巨头，这一块的市场价值值得深挖。\n\n火锅是中国独有的美食，历史悠久，长期受到来自五湖四海的人们的喜爱。\n\n图源：网络\n古书有云，火锅“以锡为之，分上下层，高不及尺，中以红铜为火筒着炭，汤沸时，煮一切肉脯、鸡、鱼，其味无不鲜美。”\n在一定程度上，火锅的辣和鲜也具有成瘾性，而成瘾性的合法产品有着高黏性，获利空间自然不少。\n时光转到现在，这口热气沸腾的汤锅不仅可以接纳一切美味珍馐，还叠加了一层社交属性。\n管它春去冬来，与三两好友，约个火锅，谈天说地，便是烟火人世间的小确幸。\n这是一种沟通桥梁，更是一种情感宣泄，在火锅面前，人情的温暖多了，社恐的局促少了。\n总之，火锅是万能的，没有火锅是万万不可的，它已成为餐饮细分下的主要品类。\n\n有空间，自然有人来掘金。\n要知道火锅的标准化不难，进入门槛不高，易于“去厨师化”，而获利水平较高。\n公开数据显示，近十年来，火锅相关企业总体保持增长，频频受到资本的青睐。\n\n你甚至会发现，各路明星也纷纷将开火锅店作为副业发展，想要捞把快钱。\n目前市场上，火锅企业的种类占比最大的是川渝类的红汤火锅，正所谓一辣解千愁，对辣味上瘾的年轻人不在少数。\n\n图源：网络\n不过黑马不是没有，乘着健康养生之风，以粤式火锅（海鲜火锅、潮汕牛肉火锅、粥底火锅等）为首的白汤大军来势汹汹。\n公开数据显示，预计到2025年，粤式火锅餐厅行业的收入将达到1285亿元，中国所有粤式火锅餐厅自2020年至2025年的复合年增长率为15.3%。\n不同于川渝的火辣重口，粤式火锅以清淡滋补为主，重视食材的原汁原味。其中，捞王作为典型的先行者跑了出来。\n\n图源：网络\n2\n重视品牌运营\n捞王成立于2010年，主打胡椒猪肚鸡火锅 ，旗下运营及管理了三个品牌，分别为“捞王锅物料理”，“锅季”以及“捞王心灵肚鸡汤”，截至最后实际可行日期，捞王在中国内地的25个城市开设了135家连锁自营餐厅及在台北开设了一家餐厅。\n\n\n图源：网络\nIPO前，创始人李裕成、陈湘、黄雅玲、赵宏泽、王咏诗共同作为一致行动集团，截至最后实际可行日期，分别直接或间接持有已发行股本总额的29.92%、7.51%、1.33%、4.26%、2.00%。\n\n从基本面来看，2018年-2020年实现营收分别为8.7亿元、10.95亿元、11.25亿元；2021年上半年营收为6.47亿元，上年同期的营收为4.36亿元；期内利润分别为5906万、7992万、6744万元，存在一定的波动；2021年上半年期内利润2145万，上年同期的期内利润为106万元。\n\n虽说火锅已陷入竞争红海，但目前按2020年收入计,捞王在中国粤式火锅餐厅市场中排名第一，市场份额为1.7%。\n捞王之所以可以跻身粤式火锅的头部梯队，一方面通过走白汤路线而打出差异化，同时，在营销、品牌运营上也频频发力。\n\n图源：招股书\n要知道火锅是个好品类，但品类再好也会触及增长天花板的时候，最终还是要将重心放在品牌运营管理上。\n一个好的火锅品牌可以通过菜品、服务、甚至是它的Logo和目标消费者进行有效的情感沟通。\n如今的消费者，尤其是主力人群——年轻人很重视这一点，他们乐于分享，注重品质，个性化凸显，更愿意为符合自己价值观和爱好的事物反复买单。\n\n图源：网络\n对于这一点，捞王领悟得挺快，重视自媒体的力量，跨界与热门公司搞联动，还搞起了品牌IP化，推出捞小匠、捞小爱。\n\n图源：招股书\n毕竟，消费者一旦买账，消费场景进一步扩宽，新增流量带来增长动能，最后对品牌溢价的赋能自然是正向的。\n截至最后实际可行日期，捞王拥有超过860万名注册会员，其中130万人已提供其所属年龄组别，约78.4%为18至35岁的年轻人群；会员用户90天内的再次就餐率为13.6%。\n\n图源：网络\n3\n进击扩张下的前车之鉴\n在快速成长期，捞王的规模化扩张自然也提上了日程。\n本次IPO募集所得资金净额也被用来在全国乃至全球开设新餐厅——2021年、2022年、2023年、2024年分别计划开设约32、49、75和103家餐厅。\n\n为了获取更多的市占率和流量，加速开店、市场下沉都是餐饮门店发展到一定阶段的正常玩法。\n但任何事一旦过了那个度，就容易变味。尤其是新开门店想要成为增长的主要驱动力，是需要时间浇灌的。\n就拿开店来说，万一陷入了非理性的跑马圈地，不但无法为企业发展增益，反而会弄巧成拙，受困于高昂的成本，拖累运营，而运营不佳带来的问题则会积小成大，从操作违规到食品安全，进而影响盈利。\n捞王本次披露的数据中，2018-2020年捞王锅物料理餐厅翻台率连续下降，分别为3.1、3.0、2.5；2021年上半年降至2.4，但较2020年同期（2.1）略有上升。\n\n这一评估单店盈利能力的核心指标的重要性不言而喻。\n港股市场上的火锅前辈已为后来者上了一课。\n在极速扩张下，一旦无法把控速度和质量的平衡，翻台率“翻车”得厉害，小小火锅里容易捞出泡沫，经营容易成难。\n海底捞的股价曾因净利暴跌而持续下跌，翻台率已从2018年的5.0降至2020年的3.5；呷哺呷哺今年上半年亏损4992万元，计划关闭200家亏损门店。\n前车之鉴，后事之师。\n解决这一痛症的关键自然不是简单粗暴的涨价战略，这一效果甚微，反而容易消磨消费人群的黏性。这一重任最终还是得落在品牌塑造上，具体细化到产品服务、营销、供应链管理等方面。\n如今的消费者不是不接受涨价，而是不接受涨价后没有改善甚至每况愈下的产品质量和服务水平。\n他们也许会“见异思迁”，永远追求新鲜事物，但他们同样愿意为高质量的品牌持续买单，付出自己的忠诚度。\n餐饮行业淘汰出新的速度很快，对于捞王而言，稳固品牌效应需要持续创新升级，例如推出即食产品的零售业务，同样，以保持服务质量为前提，在扩容规模这条路上控制成本也面临挑战。\n4\n结语\n消费赛道一向受到资本市场的瞩目，人们都在期盼着下一个明星股的到来，挥金如土间，估值往往不低。\n火锅这门生意看起来容易，做起来难，难在连锁下的运营管理。入局者切忌蒙眼狂奔，有了门店，忘了服务，要知道餐饮业门槛虽低，但处处都是细节，而细节决定发展的高度和广度，毕竟火锅里捞出的究竟是真金还是泡沫，往往就在一瞬间。","news_type":1},"isVote":1,"tweetType":1,"viewCount":666,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":810666626,"gmtCreate":1629972903765,"gmtModify":1633681098900,"author":{"id":"4087197775339280","authorId":"4087197775339280","name":"NonameDevil","avatar":"https://static.tigerbbs.com/bd1fe001f7244a9eedf26355346a32b4","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"可以进吗","listText":"可以进吗","text":"可以进吗","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/810666626","repostId":"1183584379","repostType":4,"isVote":1,"tweetType":1,"viewCount":363,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":833063676,"gmtCreate":1629189859795,"gmtModify":1633686701709,"author":{"id":"4087197775339280","authorId":"4087197775339280","name":"NonameDevil","avatar":"https://static.tigerbbs.com/bd1fe001f7244a9eedf26355346a32b4","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"今天怎么静静地","listText":"今天怎么静静地","text":"今天怎么静静地","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/833063676","isVote":1,"tweetType":1,"viewCount":427,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":833039628,"gmtCreate":1629188211764,"gmtModify":1633686718400,"author":{"id":"4087197775339280","authorId":"4087197775339280","name":"NonameDevil","avatar":"https://static.tigerbbs.com/bd1fe001f7244a9eedf26355346a32b4","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/SSKN\">$Strata Skin Sciences, Inc.(SSKN)$</a>怎么没有人玩这个 不是有好消息吗","listText":"<a href=\"https://laohu8.com/S/SSKN\">$Strata Skin Sciences, Inc.(SSKN)$</a>怎么没有人玩这个 不是有好消息吗","text":"$Strata Skin Sciences, Inc.(SSKN)$怎么没有人玩这个 不是有好消息吗","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/833039628","isVote":1,"tweetType":1,"viewCount":387,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":892048001,"gmtCreate":1628616750703,"gmtModify":1631889400209,"author":{"id":"4087197775339280","authorId":"4087197775339280","name":"NonameDevil","avatar":"https://static.tigerbbs.com/bd1fe001f7244a9eedf26355346a32b4","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/IMV\">$IMV Inc(IMV)$</a>机会又来了 走过路过不要错过 最后一轮了","listText":"<a href=\"https://laohu8.com/S/IMV\">$IMV Inc(IMV)$</a>机会又来了 走过路过不要错过 最后一轮了","text":"$IMV Inc(IMV)$机会又来了 走过路过不要错过 最后一轮了","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/892048001","isVote":1,"tweetType":1,"viewCount":973,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":898683941,"gmtCreate":1628492937083,"gmtModify":1633746706858,"author":{"id":"4087197775339280","authorId":"4087197775339280","name":"NonameDevil","avatar":"https://static.tigerbbs.com/bd1fe001f7244a9eedf26355346a32b4","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"可以吗","listText":"可以吗","text":"可以吗","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/898683941","repostId":"1122006268","repostType":4,"repost":{"id":"1122006268","pubTimestamp":1628480139,"share":"https://www.laohu8.com/m/news/1122006268?lang=&edition=full","pubTime":"2021-08-09 11:35","market":"fut","language":"zh","title":"现货黄金一度失守1700美元大关，未来仍能看涨？","url":"https://stock-news.laohu8.com/highlight/detail?id=1122006268","media":"第一财经","summary":"黄金近期跳水的最大原因是上周公布的美国就业数据强于预期，使市场预期美联储可能很快开始缩减规模空前的货币刺激措施。\n\n上周美国非农就业数据的影响持续发酵，叠加历史上接下来数月黄金的走势历来疲软，导致现货","content":"<div>\n<p>黄金近期跳水的最大原因是上周公布的美国就业数据强于预期，使市场预期美联储可能很快开始缩减规模空前的货币刺激措施。\n\n上周美国非农就业数据的影响持续发酵，叠加历史上接下来数月黄金的走势历来疲软，导致现货黄金今日延续跌势，一度跌至3月来新低。\n对于黄金后续中长期走势，市场目前依旧存在分歧。有机构预期黄金将进一步跌至1600美元关口，但也有对冲基金坚定看好，认为黄金将重回3000美元大关。\n\n现货黄金...</p>\n\n<a href=\"https://www.yicai.com/news/101134910.html\">Web Link</a>\n\n</div>\n","source":"dyvj","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>现货黄金一度失守1700美元大关，未来仍能看涨？</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n现货黄金一度失守1700美元大关，未来仍能看涨？\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-08-09 11:35 北京时间&nbsp;&nbsp;&nbsp;<a href=https://www.yicai.com/news/101134910.html><strong>第一财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>黄金近期跳水的最大原因是上周公布的美国就业数据强于预期，使市场预期美联储可能很快开始缩减规模空前的货币刺激措施。\n\n上周美国非农就业数据的影响持续发酵，叠加历史上接下来数月黄金的走势历来疲软，导致现货黄金今日延续跌势，一度跌至3月来新低。\n对于黄金后续中长期走势，市场目前依旧存在分歧。有机构预期黄金将进一步跌至1600美元关口，但也有对冲基金坚定看好，认为黄金将重回3000美元大关。\n\n现货黄金...</p>\n\n<a href=\"https://www.yicai.com/news/101134910.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/f188bb21d267cbffba6b91fd5771d163","relate_stocks":{},"source_url":"https://www.yicai.com/news/101134910.html","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1122006268","content_text":"黄金近期跳水的最大原因是上周公布的美国就业数据强于预期，使市场预期美联储可能很快开始缩减规模空前的货币刺激措施。\n\n上周美国非农就业数据的影响持续发酵，叠加历史上接下来数月黄金的走势历来疲软，导致现货黄金今日延续跌势，一度跌至3月来新低。\n对于黄金后续中长期走势，市场目前依旧存在分歧。有机构预期黄金将进一步跌至1600美元关口，但也有对冲基金坚定看好，认为黄金将重回3000美元大关。\n\n现货黄金跌至3月来新低\n在上周创下7周最大跌幅后，现货黄金在今日亚太市场盘初，再度大幅走低，一度失守1700关口，创3月以来新低1609.03美元/盎司，跌幅约4%，且在开盘不到一小时的时间里，累计跌幅超过70美元，至少是1月8日以来最大跌幅。随后出现反弹，截至记者早上发稿时，现货黄金已回升到1734.71美元/盎司。\n黄金近期跳水的最大原因是上周公布的美国就业数据强于预期，使市场预期美联储可能很快开始缩减规模空前的货币刺激措施，而在更高的利率环境下，黄金、白银等贵金属相较于其他资产的吸引力就会下降。白银现货今日同样暴跌3.1%至去年12月以来的新低。\n美国劳工部上周五公布的数据显示，7月非农就业人数增加94.3万人，超过市场预期85.8万人。此外，劳工部还将6月非农从85万上修至93.8万，5月就业数据亦上调3.1万至61.4万。劳动参与率也回升至2020年3月以来最高水平61.7%。\n嘉盛集团全球研究主管沃勒（Matt Weller）此前曾撰文表示，如果就业报告强劲，那么美联储有望在本月晚些时候的杰克逊霍尔全球央行会议上宣告缩表。\nAMP Capital的投资策略主管兼首席经济学家奥利维（Shane Oliver）称，“市场担心，如果经济增长非常强劲，那么可能会推动美联储缩减政策。”他预期，“美联储很有可能在9月宣布量化缩减，并在今年晚些时候真正开始行动。”\nBlue Line Futures的首席市场策略师斯特莱博（Phillip Streble）也预计美联储将在今年9月宣布缩减资产购买计划，但他预期真正开始缩减要到明年1月初。\n多位美联储官员上周也对尽快量化缩减表达了支持。达拉斯联储主席卡普兰（Robert Kaplan）上周三表示，他认为美联储应该尽快开始逐步减少债券购买的步伐，这样的好处是可以使美联储在加息问题上有更大的灵活性，以便保持“耐心”。\n“只要我们在7月和8月就业数据方面继续取得进展，我认为我们最好尽快开始调整这些购买行为，这能给我们尽可能多的灵活性，以便在利率上保持耐心。”他称。\n美联储副主席克拉里达上周三也表示，加息的条件可能在2022年年底前得到满足，为2023年初开始行动铺路。美联储理事沃勒上周四表示，美国经济复苏进展迅速，劳动力市场正在改善，美联储可能会比一些人预期的更早开始撤走宽松货币政策。\n在杰克逊霍尔会议前，美国本周还将公布7月通胀数据，并迎来多位美联储官员讲话，会成为投资者的最新关注。\n除美联储政策预期外，黄金历史上在接下来数月的走势偏软也影响了黄金市场投资者的情绪。过去十年，黄金价格通常会在8月上涨，但从9月开始的几个月往往走势疲弱。2010年以来，黄金有7年在8月上涨，但其后的9、10、11月均录得下跌，其中9月录得下跌有8次，10月录得下跌有6次，11月录得下跌也有7次。同时，过去10年中，现货黄金在8月平均上涨3.9%，为一年中走势最佳的月份；9月和11月却平均录得约2%的跌幅，是每年表现最差的月份。如果今年依旧延续这一情况，黄金一年中表现最差的几个月即将来临。\n对后市走势依旧分歧\n虽然如此，但机构目前对黄金后市走势依旧分歧严重。\n瑞银财富管理发表报告称，预期美联储将自明年初开始缩减买债，加上疫情后经济复苏持续，美元走强，黄金在今年底前都将在1700美元/盎司附近，明年料进继续下跌。该行预测，明年3月底，金价将跌至1650美元/盎司，并在其后两季度进一步跌至1600美元/盎司的水平。\n花旗的月度报告也指出，从美联储6月议息会议以来，美联储对于未来经济前景产生了结构性的转向。相对鹰派的美联储可能使得下半年的美债利率进一步上行，且美元也有升值之势，这或会继续施压黄金价格。不过，花旗也指出，进一步的紧缩措施尚不清楚将何时推出，且随着经济增长正常化，核心通胀是否会继续超目标运行也存在不确定性。\n总的来说，花旗继续下调0~3个月黄金价格预期，同时维持12个月金价在1600美元/盎司以下的预测不变。\n但对冲基金Quadriga Igneo的基金经理帕里拉（Diego Parrilla）丝毫不在乎市场对黄金价格将继续下跌的普遍预期。他依旧预测，金价在未来3年内将升至3000美元/盎司。\n“我认为，推动黄金走强的因素不仅依然存在，而且实际上已经得到加强。”近期他在接受外媒采访时称，投资者往往会在困难时期争相“淘金”，“在股市崩盘和高通胀时期，这种闪亮的金属往往能很好地保值。”\n在帕里拉看来，这两种情况都可能在不久的将来发生，投资者目前还没有充分意识到美联储的大规模刺激措施的风险，比如他预计，未来10年将出现美联储无法控制的通胀失控。\n“美联储一段时间来的印钞并没有真正解决问题，而仅仅是拖延了问题。”帕里拉称，“而黄金作为一种无法仅靠打印就能存在的实物资产将受益于外在的这种高通胀环境。”","news_type":1},"isVote":1,"tweetType":1,"viewCount":148,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":898007734,"gmtCreate":1628439296028,"gmtModify":1633747135994,"author":{"id":"4087197775339280","authorId":"4087197775339280","name":"NonameDevil","avatar":"https://static.tigerbbs.com/bd1fe001f7244a9eedf26355346a32b4","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"星期一到了 大神们有什么介绍吗","listText":"星期一到了 大神们有什么介绍吗","text":"星期一到了 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