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13:55","market":"us","language":"zh","title":"中国高端手机市场面临变局，从苹果一家独大到与荣耀双雄争霸？","url":"https://stock-news.laohu8.com/highlight/detail?id=2160354272","media":"CCTIME飞象网","summary":"“无论是中国还是全球的高端手机市场，只有开发出性能和体验超越苹果的产品才真正能够去竞争”，赵明对此十分清醒。我们不妨期待，荣耀的强势回归，首款高端旗舰荣耀Magic3系列的到来，将改变中国高端手机市场的竞争格局。曾经的苹果“一家独大”，有望变成荣耀与苹果的“双雄争霸”。","content":"<html><body><article><p><strong>飞象网讯</strong>（一飞/文）“荣耀Magic3系列是面向未来的高端机型。在中国市场，荣耀的战略竞争对手就是<a href=\"https://laohu8.com/S/AAPL\">苹果</a>。我们要从苹果手中抢回高端份额”。8月12日，荣耀Magic3系列发布会后，荣耀CEO赵明对媒体表示。此前，赵明曾在多个公开场合表达荣耀冲击高端市场、对标苹果的决心和信心。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20210817135708024v1977qhnnhhr18o\"/><p>这句话的背景是，赵明在发布会透露，截至今年第二季度，苹果占据70%的高端市场份额，真正的一家独大。其中的35%份额，是从荣耀和华为“夺”过去的。市场份额的抢夺从来都是产品实力的较量。荣耀希望用荣耀Magic3系列打破这种局面，而其硬刚苹果的底气，更多则在于秉持“双轮驱动”的创新理念，打造出来的代表荣耀最高技术实力的极致主义产品。</p><p><strong>对标苹果，荣耀被寄予厚望</strong></p><p>由于众所周知的原因，华为从去年开始无法在高端市场大量供货。这为OPPO、vivo和小米冲高，留下了足够的市场空间。但最终的结果，却稍显尴尬。</p><p>近日苹果发布的财报显示，苹果在2021财年第三财季，iPhone的销售总营收为395.7亿美元，同比激增近50%；大中华区的营收增速高达58.2%，达到147.6亿美元。另一组数据是，这个财季，iPhone在全球范围内的销量只增长了1%，但大中华地区的销量却增长了17%。市场研究机构赛诺在7月份周度数据分析中也提到，“苹果在5000元以上市场上占有绝对优势”。</p><p>“一个能打的都没有”，或许是苹果在高端市场上，对竞争对手们的台词。赛诺认为，下半年国内安卓厂商依旧会在高端产品上投入力量。荣耀Magic 3系列的到来，将使下半年高端市场的比拼更加激烈。尤其是国产品牌集体冲高未见成效的背景下，无论是业界还是消费者，都对荣耀抗衡苹果寄予了厚望。</p><p><strong>全能科技实力，荣耀Magic3系列集齐荣耀“最硬的鳞”</strong></p><p>抗衡苹果，不能只喊口号，而要以实力说话。“无论是中国还是全球的高端手机市场，只有开发出性能和体验超越苹果的产品才真正能够去竞争”，赵明对此十分清醒。那么，荣耀Magic3系列具备这样的能力吗？</p><img src=\"https://fid-75186.picgzc.qpic.cn/20210817135714573v197pulekqcpf8l\"/><p>作为荣耀打造的年度全能科技旗舰，荣耀Magic3系列集当下前沿科技之大成，代表荣耀最高科技水准。荣耀将其影像、底层创新、AI、设计、隐私安全等方面“最硬的鳞”——最领先的技术，都赋能荣耀Magic3系列，使其不仅可以与苹果“对战”，甚至在多个方面的体验优于苹果。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20210817135730680v197eu05flk32et\"/><img src=\"https://fid-75186.picgzc.qpic.cn/20210817135731990v197mf89t7f9vgr\"/><p>例如影像方面，荣耀Magic3系列首次将电影工业视频流程AI化，使专业走向大众，让用户随手便可拍出电影大片，充分表达自己的情绪与审美。与此同时，荣耀Magic3系列在复杂环境下的色彩还原对比也强于iPhone 12 Pro。赵明自信强调：“在色彩管理上我们已经接近苹果，在某些场景下色彩管理甩开它一条街”。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20210817135733373v197ce4m7fdc0m4\"/><p>在性能和散热方面，荣耀Magic3系列的综合体验也是强于苹果的。根据发布会公布的数据，在运行大型游戏《原神》时，荣耀Magic3 Pro的平均帧率，要比iPhone 12 Pro高5.4帧。在机身温度方面，荣耀Magic3 Pro低0.5度。快充方面，苹果的18W、20W功率一直为用户诟病。荣耀Magic3系列的66W有线超级快充，毫无悬念全面胜出。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20210817135733889v197gkuizubhfak\"/><p>苹果手机的重要优势之一，还在于iOS系统的流畅性。赵明透露，“荣耀未来会基于安卓体系开发自己的OS Turbo X。在对手最强大和最有优势的地方，我们持续发力比肩和改造”。OS Turbo X技术已经在荣耀Magic3系列上首发，运用超低时延引擎、抗老化引擎、智慧内存引擎，能够大幅提升系统流畅性、系统抗老化性和系统功耗表现。</p><p><strong>荣耀“双轮驱动”，构建面向未来核心能力</strong></p><p>综合荣耀Magic3系列的性能和体验，的确具备抗衡苹果的实力。公允得讲，在绝对性能上，OVM三家的高端手机硬件配置并不差，但依旧无法与苹果一战。这是什么原因呢？</p><p>一大关键因素是“品牌势能”。小米难以从“性价比”的标签走出来，即使小米10、小米11提高了定价，依然被调侃为“高端旗舰机的守门员”。OPPO、vivo在高端市场的尝试也算不错，但囿于创新能力不足，无法再向上走一步。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20210817135743196v1979ix589p3cbf\"/><p>荣耀拥有此前长期积累的品牌势能，又承袭的华为的<span>技术优势</span>，在各方面整合完毕后，得以快速恢复市场份额。今年第一季度，荣耀的市场份额曾跌落至 3%。在5月度，已经强势反弹至9.5%。根据第三方数据，截至7月底，荣耀的周份额已经达到14.6%，是国内TOP3的品牌。</p><p>市场早已经证明“硬件堆料足、价格高”，并不代表产品高端。掌握核心技术，才是高端化的前提。在技术创新方面，荣耀具备行业领先优势。荣耀的员工，超过一半为研发人员，在设计、影像、性能、通信等维度均具备业界顶级的技术创新能力，并且拥有业界顶级的实验室集群（4个研发中心，100+实验室）。赵明表示，将不断投资未来和关键的核心能力，以“双轮驱动”的产品理念，打造伟大的公司。双轮驱动，一方面是倾听消费者声音，深刻洞察消费需求，另一方面是技术创新，把硬核的科技力转化成消费者最需要和最期盼的产品力。标志性全能科技旗舰荣耀Magic3系列正是此产品理念之下的“科技理想主义”大成之作，这将帮助荣耀巩固其“技术过硬”的品牌形象，吸引此前华为的忠实用户，以及更多的高端用户，更将助力荣耀成为全球高端手机市场上的重要一极。</p><p>我们不妨期待，荣耀的强势回归，首款高端旗舰荣耀Magic3系列的到来，将改变中国高端手机市场的竞争格局。曾经的苹果“一家独大”，有望变成荣耀与苹果的“双雄争霸”。</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>中国高端手机市场面临变局，从苹果一家独大到与荣耀双雄争霸？</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n中国高端手机市场面临变局，从苹果一家独大到与荣耀双雄争霸？\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-08-17 13:55 北京时间 <a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202108171357447c2f27f0&s=b><strong>CCTIME飞象网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>飞象网讯（一飞/文）“荣耀Magic3系列是面向未来的高端机型。在中国市场，荣耀的战略竞争对手就是苹果。我们要从苹果手中抢回高端份额”。8月12日，荣耀Magic3系列发布会后，荣耀CEO赵明对媒体表示。此前，赵明曾在多个公开场合表达荣耀冲击高端市场、对标苹果的决心和信心。这句话的背景是，赵明在发布会透露，截至今年第二季度，苹果占据70%的高端市场份额，真正的一家独大。其中的35%份额，是从荣耀和...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202108171357447c2f27f0&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/8844d34a68c737501939fc425fd6195b","relate_stocks":{"AAPL":"苹果"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202108171357447c2f27f0&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2160354272","content_text":"飞象网讯（一飞/文）“荣耀Magic3系列是面向未来的高端机型。在中国市场，荣耀的战略竞争对手就是苹果。我们要从苹果手中抢回高端份额”。8月12日，荣耀Magic3系列发布会后，荣耀CEO赵明对媒体表示。此前，赵明曾在多个公开场合表达荣耀冲击高端市场、对标苹果的决心和信心。这句话的背景是，赵明在发布会透露，截至今年第二季度，苹果占据70%的高端市场份额，真正的一家独大。其中的35%份额，是从荣耀和华为“夺”过去的。市场份额的抢夺从来都是产品实力的较量。荣耀希望用荣耀Magic3系列打破这种局面，而其硬刚苹果的底气，更多则在于秉持“双轮驱动”的创新理念，打造出来的代表荣耀最高技术实力的极致主义产品。对标苹果，荣耀被寄予厚望由于众所周知的原因，华为从去年开始无法在高端市场大量供货。这为OPPO、vivo和小米冲高，留下了足够的市场空间。但最终的结果，却稍显尴尬。近日苹果发布的财报显示，苹果在2021财年第三财季，iPhone的销售总营收为395.7亿美元，同比激增近50%；大中华区的营收增速高达58.2%，达到147.6亿美元。另一组数据是，这个财季，iPhone在全球范围内的销量只增长了1%，但大中华地区的销量却增长了17%。市场研究机构赛诺在7月份周度数据分析中也提到，“苹果在5000元以上市场上占有绝对优势”。“一个能打的都没有”，或许是苹果在高端市场上，对竞争对手们的台词。赛诺认为，下半年国内安卓厂商依旧会在高端产品上投入力量。荣耀Magic 3系列的到来，将使下半年高端市场的比拼更加激烈。尤其是国产品牌集体冲高未见成效的背景下，无论是业界还是消费者，都对荣耀抗衡苹果寄予了厚望。全能科技实力，荣耀Magic3系列集齐荣耀“最硬的鳞”抗衡苹果，不能只喊口号，而要以实力说话。“无论是中国还是全球的高端手机市场，只有开发出性能和体验超越苹果的产品才真正能够去竞争”，赵明对此十分清醒。那么，荣耀Magic3系列具备这样的能力吗？作为荣耀打造的年度全能科技旗舰，荣耀Magic3系列集当下前沿科技之大成，代表荣耀最高科技水准。荣耀将其影像、底层创新、AI、设计、隐私安全等方面“最硬的鳞”——最领先的技术，都赋能荣耀Magic3系列，使其不仅可以与苹果“对战”，甚至在多个方面的体验优于苹果。例如影像方面，荣耀Magic3系列首次将电影工业视频流程AI化，使专业走向大众，让用户随手便可拍出电影大片，充分表达自己的情绪与审美。与此同时，荣耀Magic3系列在复杂环境下的色彩还原对比也强于iPhone 12 Pro。赵明自信强调：“在色彩管理上我们已经接近苹果，在某些场景下色彩管理甩开它一条街”。在性能和散热方面，荣耀Magic3系列的综合体验也是强于苹果的。根据发布会公布的数据，在运行大型游戏《原神》时，荣耀Magic3 Pro的平均帧率，要比iPhone 12 Pro高5.4帧。在机身温度方面，荣耀Magic3 Pro低0.5度。快充方面，苹果的18W、20W功率一直为用户诟病。荣耀Magic3系列的66W有线超级快充，毫无悬念全面胜出。苹果手机的重要优势之一，还在于iOS系统的流畅性。赵明透露，“荣耀未来会基于安卓体系开发自己的OS Turbo X。在对手最强大和最有优势的地方，我们持续发力比肩和改造”。OS Turbo X技术已经在荣耀Magic3系列上首发，运用超低时延引擎、抗老化引擎、智慧内存引擎，能够大幅提升系统流畅性、系统抗老化性和系统功耗表现。荣耀“双轮驱动”，构建面向未来核心能力综合荣耀Magic3系列的性能和体验，的确具备抗衡苹果的实力。公允得讲，在绝对性能上，OVM三家的高端手机硬件配置并不差，但依旧无法与苹果一战。这是什么原因呢？一大关键因素是“品牌势能”。小米难以从“性价比”的标签走出来，即使小米10、小米11提高了定价，依然被调侃为“高端旗舰机的守门员”。OPPO、vivo在高端市场的尝试也算不错，但囿于创新能力不足，无法再向上走一步。荣耀拥有此前长期积累的品牌势能，又承袭的华为的技术优势，在各方面整合完毕后，得以快速恢复市场份额。今年第一季度，荣耀的市场份额曾跌落至 3%。在5月度，已经强势反弹至9.5%。根据第三方数据，截至7月底，荣耀的周份额已经达到14.6%，是国内TOP3的品牌。市场早已经证明“硬件堆料足、价格高”，并不代表产品高端。掌握核心技术，才是高端化的前提。在技术创新方面，荣耀具备行业领先优势。荣耀的员工，超过一半为研发人员，在设计、影像、性能、通信等维度均具备业界顶级的技术创新能力，并且拥有业界顶级的实验室集群（4个研发中心，100+实验室）。赵明表示，将不断投资未来和关键的核心能力，以“双轮驱动”的产品理念，打造伟大的公司。双轮驱动，一方面是倾听消费者声音，深刻洞察消费需求，另一方面是技术创新，把硬核的科技力转化成消费者最需要和最期盼的产品力。标志性全能科技旗舰荣耀Magic3系列正是此产品理念之下的“科技理想主义”大成之作，这将帮助荣耀巩固其“技术过硬”的品牌形象，吸引此前华为的忠实用户，以及更多的高端用户，更将助力荣耀成为全球高端手机市场上的重要一极。我们不妨期待，荣耀的强势回归，首款高端旗舰荣耀Magic3系列的到来，将改变中国高端手机市场的竞争格局。曾经的苹果“一家独大”，有望变成荣耀与苹果的“双雄争霸”。","news_type":1},"isVote":1,"tweetType":1,"viewCount":806,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":839755676,"gmtCreate":1629184627395,"gmtModify":1629185631482,"author":{"id":"3585560520328229","authorId":"3585560520328229","name":"ANUBIS","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"测试转发","listText":"测试转发","text":"测试转发","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/839755676","repostId":"2160354272","repostType":2,"isVote":1,"tweetType":1,"viewCount":833,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}
