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[愤怒]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/137002100","repostId":"1185728898","repostType":4,"repost":{"id":"1185728898","pubTimestamp":1622263567,"share":"https://www.laohu8.com/m/news/1185728898?lang=&edition=full","pubTime":"2021-05-29 12:46","market":"us","language":"zh","title":"贝索斯即将退休，26年来他的逆向工作法秘笈在这里","url":"https://stock-news.laohu8.com/highlight/detail?id=1185728898","media":"灯塔知行社","summary":"对贝索斯来说，一个具有感情色彩的日子马上就要来了。\n5月27日，亚马逊创始人杰夫·贝索斯在年度股东大会上表示，新任CEO将在今年7月5日，也就是亚马逊成立27周年之际上任。贝索斯则将出任执行董事长，并","content":"<p>对贝索斯来说，一个具有感情色彩的日子马上就要来了。</p>\n<p>5月27日，<a href=\"https://laohu8.com/S/AMZN\">亚马逊</a>创始人杰夫·贝索斯在年度股东大会上表示，新任CEO将在今年7月5日，也就是亚马逊成立27周年之际上任。贝索斯则将出任执行董事长，并专注于新项目和计划。而早在今年2月份，贝索斯就辞去了首席执行官一职。</p>\n<p>作为即将卸任的CEO，贝佐斯嘱咐了继任者们和亚马逊的未来：<b>这个世界想让你变得跟它一样，因为这样会少很多摩擦，但是你要知道保持独特性和差异化才能生存下去，即便为此你要付出巨大代价。</b></p>\n<p>26年来，贝佐斯一手创建了全美第一家网络零售公司亚马逊。今年4月份，《福布斯》发布了第35期全球亿万富豪榜，贝索斯再次登顶榜单第一，个人资产高达1770亿美元，这已是他连续四次蝉联《福布斯》全球富豪榜单。</p>\n<p>回顾亚马逊的历史，人们总是会问，它是如何始终保持活力，并且持续26年长久不衰的呢？关于它的各种成功秘笈以及方法论比比皆是，诸如飞轮效应、Day One、双披萨团队、FAQ、单向门、双向门、逆向工作法、遗憾最小化模型等等。</p>\n<p>今天我们就讲讲亚马逊是如何运用逆向工作法的。</p>\n<p><b>什么是逆向工作法？</b></p>\n<p>1994年，贝索斯发现互联网的使用量在以每年23倍的速度增长，这个数字令他萌生了辞职创业的想法。但他并不确定自己创业是否会成功，在离职之前，他找到老板谈心，老板给他48小时做最后决定。</p>\n<p>为了尽可能做好这项重大决定，贝索斯努力寻找正确的思考框架，这个模型，后来被贝索斯称为“遗憾最小化模型”，这也是后来影响他一生的理论。</p>\n<p>什么是遗憾最小化模型？</p>\n<p>贝索斯在其自传中曾解释说：“我把自己想象成80岁的模样，并思考：现在回望我的一生，我要把遗憾事件的数量降到最低。……我知道在我80岁时，我不会因这次尝试而后悔，我不会后悔参与到互联网这个我认定是了不起的事情中来。<b>哪怕失败了，我也不会遗憾，但我可能会因为没有尝试而后悔不已。</b>”</p>\n<p>答案显而易见，贝索斯不会因为自己没有成为更高阶的职业经理人而后悔，但是如果没有创业他一定会后悔。</p>\n<p>1995年，亚马逊正式成立，4年后，这间书店的总市值就超过300亿美元，成为全球最大的互联网书店。</p>\n<p>贝佐斯后来将这种逻辑应用到他的个人生活中，每当他不得不做出重大决策时，他常常会以这种方式来思考问题。<b>即，从未来回望现在，从一个比较长的时间间距，来评估当下任何一个决策对自己的价值。这就是“逆向工作法”。</b></p>\n<p>“逆向工作法”，要求员工不是根据现有技术和能力来决定下一步动作，而是根据不变的价值去设想未来的需求，再倒推现在该做什么。</p>\n<p>贝索斯在2008年致股东的一封信中曾写道：“最终，技能都将过时。‘逆向工作法’要求我们必须探索新技能并加以磨练，永远不会在意迈出第一步时的那种不适与尴尬。”</p>\n<p>为什么贝索斯会认为技能最终都将会过时呢？<b>一般而言，有两种创新的驱动方式，一个就是上述我们提到的“逆向工作法”，另一个就是与之对应的“技能导向法”。</b></p>\n<p>而技能导向法通常主张“我们擅长做什么”、“通过做什么，还能再做什么？”尽管在很多层面，它确实是一种有用并且在一定程度上奏效的商业模式。但如果长期沉浸于此，就会丧失创新的动力。</p>\n<p>例如，技能导向型的代表，<a href=\"https://laohu8.com/S/AAPL\">苹果</a>公司，它的创新往往是技术变革以及与乔布斯天马行空的想象力结合的产物。在这个方法下，企业更倾向于领导客户，改变消费观念，让顾客接受它的产品和理念。</p>\n<p>而贝索斯认为，“我一定要从消费者角度出发，消费者需要什么东西，反过来说，我做出消费者需要的东西出来。”所以，亚马逊网站设计的总体哲学，是将注意力放在顾客身上，而不是网站上。</p>\n<p>它们不是等到技术成熟了，再去打造产品，而是从顾客需求出发，适时推出新产品，并在推新产品的过程中不断探索新技术，这也使得他们在竞争中先人一步。这就是贝索斯“逆向工作法”的智慧。</p>\n<p><b>客户至上的核心</b></p>\n<p>谈到亚马逊的成功，贝索斯说，他经常会被问到一个问题：未来十年，会有什么样的变化？但他很少被问到：未来十年，什么是不变的？<b>他认为第二个问题比第一个问题更重要，因为你需要将你的战略建立在不变的事物上。</b></p>\n<p>那么，什么才是不变的东西呢？贝索斯认为在瞬息万变的零售业中，有三件事情是不变的：<b>第一，无限选择；第二，最低价格；第三，快速配送。</b></p>\n<p>贝佐斯认为，即便再过十年也不会有客户跳出来说：“哎，贝佐斯，Ilove you，I love 亚马逊，但是我就希望你那价格再贵一点，我希望你的配送慢一点。”</p>\n<p>贝佐斯认为，世界上有两种公司。一种是尽可能地说服客户支付一个高的利润，另一种是拼命把价格降到最低，把利润都让给消费者的公司。</p>\n<p>他认为这两种公司都能非常成功，不过亚马逊仍坚定地选择做后者。</p>\n<p>在《一网打尽》这本书中，是这样描写的：亚马逊 AWS （云）业务在长期没有竞争对手的情况下，主动降价51次。贝索斯说他不想重复“史蒂夫·乔布斯的错误”——将 iPhone 定价过高，从而使<a href=\"https://laohu8.com/S/5RE.SI\">智能</a>手机成为吸引大规模竞争的众矢之的。</p>\n<p>而支撑上述三件事情背后的核心就是客户至上。亚马逊的文化就是，全世界最以客户为中心的公司。更进一步，<b>客户至上能够一直被推进下去的核心，就是逆向工作法。</b></p>\n<p>亚马逊采取“逆向工作法”的成功范例有很多。其中最典型的是Kindle，它花费了亚马逊数年时间。因为硬件亚马逊并不擅长，它们此前也从未设计和生产过，而且还牵涉到资金问题。但是，贝索斯并没有任何动摇。kindle的目标是打造一个生态圈，插足影视、音像市场。由此，亚马逊成为苹果iTunes生态系统最强有力的竞争对手。</p>\n<p>贝索斯指出，“这些创新性的大规模平台不是零和游戏，它们带来多赢局面，为开发者、企业、客户、作者和读者创造巨大的价值。”</p>\n<p>另一个知名案例是，智能硬件Echo（一款智能音箱）的开发。亚马逊智能硬件Echo部门副总裁迈克·乔治说，Echo的诞生，起源于一个伪造的、假装有抱负的新闻稿，这个新闻稿是亚马逊内部逆向工作法的第一步。</p>\n<p>每当有人想出一个新创意时，亚马逊的大佬们会问，这个产品对用户来说最重要的吗？它能够改变行业的游戏规则吗？我们能做出来吗？</p>\n<p>然后开始逆向工作法的第一步：先写出一份新闻稿，暂时忽略所需要的技术。写完新闻稿，亚马逊的团队还会写一个“常见问题解答”手册，里面会解答每个有可能受到的问题，就像真发了新闻稿一样。“我们以同样有抱负的方式回答这些问题，在那一刻忽略掉技术障碍。”</p>\n<p>接下来，与新产品相关的专家会展开具体讨论。从副总裁到初级软件开发人员，都会在一个屋子里共同讨论，这时每个人都有义务发言。因为亚马逊给工程师们的格言是：要有主见。</p>\n<p>亚马逊希望所有与新产品相关的人相信自己与这个项目有关。</p>\n<p>迈克·乔治说：“屋子里的人如果觉得哪里错了，势必要大声说出来，因为一旦整个团队都同意了，这代表所有人都赞成。”接下来，“如果我们觉得自己手里有了什么可做的，就会执行”。</p>\n<p>按照逆向工作法做出来的产品，不一定都能像Echo那样大卖，也会有失败，比如智能手机Firephone，但是亚马逊不会因为几次失败而轻易放弃项目。</p>\n<p><b>不变比变化更重要</b></p>\n<p>贝索斯领导下的亚马逊，曾抓住时代的窗口，顺势而为，成为全球最大的互联网书店。哈佛商业评论曾如此评价贝索斯：“他创造了一种商业运营的新哲学。”</p>\n<p>把战略建立在不变的事物上，贝索斯并非心血来潮，这是他深思熟虑的逻辑：“我们把精力放到这些不变的事物上，我们知道现在在上面投入的精力，会在10年里和10年后持续不断让我们获益。当你发现了一个对的事情，甚至10年后依然如一，那么它就值得你将大量的精力倾注于此。”</p>\n<p>在瞬息万变的互联网时代，客户需求随时在发生变化，但客户对于那些价值最大化，而费用最小化的产品，却一直是不变的事物。</p>\n<p>贝索斯读懂了商业上这个不变的事物，于是始终以客户为中心，为客户提供无限的选择、便捷的购物体验和最低的价格。</p>\n<p>26年来，贝索斯始终恪守以用户为中心，以不变应万变。他说：“最开始我们就是以客户为出发点，现今只是回到起点，为了服务好客户，我们学习所有需要的技巧、开发和建造所有需要的技术。”</p>\n<p><b>逆向工作法，就是要求以终为始。把这个思维贯彻到商业上来，就是真正以客户为中心。</b></p>\n<p>那么如何将这种方法论运用到个人或者职场中呢？</p>\n<p>如果你开始一个任务，但你不知道从哪里开始，你可以从任务的最后开始入手。比如，坐在一个安静的地方，闭上眼睛，想象你的任务完成了。然后，在任务截止前一天写下“任务完成”。然后，再仔细看看你的任务，并且分析每部分有多少来源、步骤，为每个步骤做标注。</p>\n<p>接下来，再决定每个部分花多少时间来完成。计算天数或小时，并写下来，然后从任务完成的日期开始倒数，并且标记出每个部分的最后期限。</p>\n<p>这种方法的关键是用新方法来审视你的时间规划。如果你从“已经完成”的观点来看你的项目，就可以更清晰地看到坚持自己设定的时间表的必要性。</p>\n<p>虽然这需要一些时间练习和适应，但你会发现它有助于你克服焦虑，从零开始努力。如果你从“已经完成的计划”开始，进行逆向计算，可能更容易通过障碍和最后期限。</p>\n<p>不过归根结底，商业决策是复杂的。亚马逊制定的这些流程和框架都是为了叠加对自己有利的机会，但如果事先知道会成功，就算不上是做实验了。</p>","source":"lsy1611194379707","collect":0,"html":"<!DOCTYPE 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}\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n贝索斯即将退休，26年来他的逆向工作法秘笈在这里\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-05-29 12:46 北京时间 <a href=https://mp.weixin.qq.com/s/4opP--O8sFCcepbZV2GXkA><strong>灯塔知行社</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>对贝索斯来说，一个具有感情色彩的日子马上就要来了。\n5月27日，亚马逊创始人杰夫·贝索斯在年度股东大会上表示，新任CEO将在今年7月5日，也就是亚马逊成立27周年之际上任。贝索斯则将出任执行董事长，并专注于新项目和计划。而早在今年2月份，贝索斯就辞去了首席执行官一职。\n作为即将卸任的CEO，贝佐斯嘱咐了继任者们和亚马逊的未来：这个世界想让你变得跟它一样，因为这样会少很多摩擦，但是你要知道保持独特性...</p>\n\n<a href=\"https://mp.weixin.qq.com/s/4opP--O8sFCcepbZV2GXkA\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/8da4df2c482f6c8869d5322e5aee231c","relate_stocks":{"AMZN":"亚马逊"},"source_url":"https://mp.weixin.qq.com/s/4opP--O8sFCcepbZV2GXkA","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1185728898","content_text":"对贝索斯来说，一个具有感情色彩的日子马上就要来了。\n5月27日，亚马逊创始人杰夫·贝索斯在年度股东大会上表示，新任CEO将在今年7月5日，也就是亚马逊成立27周年之际上任。贝索斯则将出任执行董事长，并专注于新项目和计划。而早在今年2月份，贝索斯就辞去了首席执行官一职。\n作为即将卸任的CEO，贝佐斯嘱咐了继任者们和亚马逊的未来：这个世界想让你变得跟它一样，因为这样会少很多摩擦，但是你要知道保持独特性和差异化才能生存下去，即便为此你要付出巨大代价。\n26年来，贝佐斯一手创建了全美第一家网络零售公司亚马逊。今年4月份，《福布斯》发布了第35期全球亿万富豪榜，贝索斯再次登顶榜单第一，个人资产高达1770亿美元，这已是他连续四次蝉联《福布斯》全球富豪榜单。\n回顾亚马逊的历史，人们总是会问，它是如何始终保持活力，并且持续26年长久不衰的呢？关于它的各种成功秘笈以及方法论比比皆是，诸如飞轮效应、Day One、双披萨团队、FAQ、单向门、双向门、逆向工作法、遗憾最小化模型等等。\n今天我们就讲讲亚马逊是如何运用逆向工作法的。\n什么是逆向工作法？\n1994年，贝索斯发现互联网的使用量在以每年23倍的速度增长，这个数字令他萌生了辞职创业的想法。但他并不确定自己创业是否会成功，在离职之前，他找到老板谈心，老板给他48小时做最后决定。\n为了尽可能做好这项重大决定，贝索斯努力寻找正确的思考框架，这个模型，后来被贝索斯称为“遗憾最小化模型”，这也是后来影响他一生的理论。\n什么是遗憾最小化模型？\n贝索斯在其自传中曾解释说：“我把自己想象成80岁的模样，并思考：现在回望我的一生，我要把遗憾事件的数量降到最低。……我知道在我80岁时，我不会因这次尝试而后悔，我不会后悔参与到互联网这个我认定是了不起的事情中来。哪怕失败了，我也不会遗憾，但我可能会因为没有尝试而后悔不已。”\n答案显而易见，贝索斯不会因为自己没有成为更高阶的职业经理人而后悔，但是如果没有创业他一定会后悔。\n1995年，亚马逊正式成立，4年后，这间书店的总市值就超过300亿美元，成为全球最大的互联网书店。\n贝佐斯后来将这种逻辑应用到他的个人生活中，每当他不得不做出重大决策时，他常常会以这种方式来思考问题。即，从未来回望现在，从一个比较长的时间间距，来评估当下任何一个决策对自己的价值。这就是“逆向工作法”。\n“逆向工作法”，要求员工不是根据现有技术和能力来决定下一步动作，而是根据不变的价值去设想未来的需求，再倒推现在该做什么。\n贝索斯在2008年致股东的一封信中曾写道：“最终，技能都将过时。‘逆向工作法’要求我们必须探索新技能并加以磨练，永远不会在意迈出第一步时的那种不适与尴尬。”\n为什么贝索斯会认为技能最终都将会过时呢？一般而言，有两种创新的驱动方式，一个就是上述我们提到的“逆向工作法”，另一个就是与之对应的“技能导向法”。\n而技能导向法通常主张“我们擅长做什么”、“通过做什么，还能再做什么？”尽管在很多层面，它确实是一种有用并且在一定程度上奏效的商业模式。但如果长期沉浸于此，就会丧失创新的动力。\n例如，技能导向型的代表，苹果公司，它的创新往往是技术变革以及与乔布斯天马行空的想象力结合的产物。在这个方法下，企业更倾向于领导客户，改变消费观念，让顾客接受它的产品和理念。\n而贝索斯认为，“我一定要从消费者角度出发，消费者需要什么东西，反过来说，我做出消费者需要的东西出来。”所以，亚马逊网站设计的总体哲学，是将注意力放在顾客身上，而不是网站上。\n它们不是等到技术成熟了，再去打造产品，而是从顾客需求出发，适时推出新产品，并在推新产品的过程中不断探索新技术，这也使得他们在竞争中先人一步。这就是贝索斯“逆向工作法”的智慧。\n客户至上的核心\n谈到亚马逊的成功，贝索斯说，他经常会被问到一个问题：未来十年，会有什么样的变化？但他很少被问到：未来十年，什么是不变的？他认为第二个问题比第一个问题更重要，因为你需要将你的战略建立在不变的事物上。\n那么，什么才是不变的东西呢？贝索斯认为在瞬息万变的零售业中，有三件事情是不变的：第一，无限选择；第二，最低价格；第三，快速配送。\n贝佐斯认为，即便再过十年也不会有客户跳出来说：“哎，贝佐斯，Ilove you，I love 亚马逊，但是我就希望你那价格再贵一点，我希望你的配送慢一点。”\n贝佐斯认为，世界上有两种公司。一种是尽可能地说服客户支付一个高的利润，另一种是拼命把价格降到最低，把利润都让给消费者的公司。\n他认为这两种公司都能非常成功，不过亚马逊仍坚定地选择做后者。\n在《一网打尽》这本书中，是这样描写的：亚马逊 AWS （云）业务在长期没有竞争对手的情况下，主动降价51次。贝索斯说他不想重复“史蒂夫·乔布斯的错误”——将 iPhone 定价过高，从而使智能手机成为吸引大规模竞争的众矢之的。\n而支撑上述三件事情背后的核心就是客户至上。亚马逊的文化就是，全世界最以客户为中心的公司。更进一步，客户至上能够一直被推进下去的核心，就是逆向工作法。\n亚马逊采取“逆向工作法”的成功范例有很多。其中最典型的是Kindle，它花费了亚马逊数年时间。因为硬件亚马逊并不擅长，它们此前也从未设计和生产过，而且还牵涉到资金问题。但是，贝索斯并没有任何动摇。kindle的目标是打造一个生态圈，插足影视、音像市场。由此，亚马逊成为苹果iTunes生态系统最强有力的竞争对手。\n贝索斯指出，“这些创新性的大规模平台不是零和游戏，它们带来多赢局面，为开发者、企业、客户、作者和读者创造巨大的价值。”\n另一个知名案例是，智能硬件Echo（一款智能音箱）的开发。亚马逊智能硬件Echo部门副总裁迈克·乔治说，Echo的诞生，起源于一个伪造的、假装有抱负的新闻稿，这个新闻稿是亚马逊内部逆向工作法的第一步。\n每当有人想出一个新创意时，亚马逊的大佬们会问，这个产品对用户来说最重要的吗？它能够改变行业的游戏规则吗？我们能做出来吗？\n然后开始逆向工作法的第一步：先写出一份新闻稿，暂时忽略所需要的技术。写完新闻稿，亚马逊的团队还会写一个“常见问题解答”手册，里面会解答每个有可能受到的问题，就像真发了新闻稿一样。“我们以同样有抱负的方式回答这些问题，在那一刻忽略掉技术障碍。”\n接下来，与新产品相关的专家会展开具体讨论。从副总裁到初级软件开发人员，都会在一个屋子里共同讨论，这时每个人都有义务发言。因为亚马逊给工程师们的格言是：要有主见。\n亚马逊希望所有与新产品相关的人相信自己与这个项目有关。\n迈克·乔治说：“屋子里的人如果觉得哪里错了，势必要大声说出来，因为一旦整个团队都同意了，这代表所有人都赞成。”接下来，“如果我们觉得自己手里有了什么可做的，就会执行”。\n按照逆向工作法做出来的产品，不一定都能像Echo那样大卖，也会有失败，比如智能手机Firephone，但是亚马逊不会因为几次失败而轻易放弃项目。\n不变比变化更重要\n贝索斯领导下的亚马逊，曾抓住时代的窗口，顺势而为，成为全球最大的互联网书店。哈佛商业评论曾如此评价贝索斯：“他创造了一种商业运营的新哲学。”\n把战略建立在不变的事物上，贝索斯并非心血来潮，这是他深思熟虑的逻辑：“我们把精力放到这些不变的事物上，我们知道现在在上面投入的精力，会在10年里和10年后持续不断让我们获益。当你发现了一个对的事情，甚至10年后依然如一，那么它就值得你将大量的精力倾注于此。”\n在瞬息万变的互联网时代，客户需求随时在发生变化，但客户对于那些价值最大化，而费用最小化的产品，却一直是不变的事物。\n贝索斯读懂了商业上这个不变的事物，于是始终以客户为中心，为客户提供无限的选择、便捷的购物体验和最低的价格。\n26年来，贝索斯始终恪守以用户为中心，以不变应万变。他说：“最开始我们就是以客户为出发点，现今只是回到起点，为了服务好客户，我们学习所有需要的技巧、开发和建造所有需要的技术。”\n逆向工作法，就是要求以终为始。把这个思维贯彻到商业上来，就是真正以客户为中心。\n那么如何将这种方法论运用到个人或者职场中呢？\n如果你开始一个任务，但你不知道从哪里开始，你可以从任务的最后开始入手。比如，坐在一个安静的地方，闭上眼睛，想象你的任务完成了。然后，在任务截止前一天写下“任务完成”。然后，再仔细看看你的任务，并且分析每部分有多少来源、步骤，为每个步骤做标注。\n接下来，再决定每个部分花多少时间来完成。计算天数或小时，并写下来，然后从任务完成的日期开始倒数，并且标记出每个部分的最后期限。\n这种方法的关键是用新方法来审视你的时间规划。如果你从“已经完成”的观点来看你的项目，就可以更清晰地看到坚持自己设定的时间表的必要性。\n虽然这需要一些时间练习和适应，但你会发现它有助于你克服焦虑，从零开始努力。如果你从“已经完成的计划”开始，进行逆向计算，可能更容易通过障碍和最后期限。\n不过归根结底，商业决策是复杂的。亚马逊制定的这些流程和框架都是为了叠加对自己有利的机会，但如果事先知道会成功，就算不上是做实验了。","news_type":1},"isVote":1,"tweetType":1,"viewCount":52,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":133675916,"gmtCreate":1621747385635,"gmtModify":1634186795874,"author":{"id":"3582266280017467","authorId":"3582266280017467","name":"不等了","avatar":"https://static.tigerbbs.com/38b9127a8ba4400eb058c3150396b1fd","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"<a 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src=\"https://static.tigerbbs.com/0dd16bb36f58a61f5a60d7706442941c\" tg-width=\"660\" tg-height=\"495\" referrerpolicy=\"no-referrer\"></p><p><b>※新增两款配色 外观细节有微调</b></p><p>2021款理想ONE外观设计延续现款车型的整体设计，新车换装尺寸更大的前中网，内部菱形花纹的尺寸也进一步增加，并新增低速转弯辅助灯，这也使得新款的前脸变得更有⼒量感，尺寸方面长宽高分别为5030*1960*1785mm，轴距为2935mm，车身长度与现款相比增加10mm。</p><p>新车增加两款车漆颜色，Deep Green特别版珍珠漆和Tech Blue特别版冷光漆，这两个特别版车漆和之前的BabyBlue一样都需要加价1万元。这样2021款理想ONE就一共有3款需要加1万的特别版车漆和4款(黑白灰银)普通金属漆供选择了。</p><p><img src=\"https://static.tigerbbs.com/c044133fce8d54c8b2ced55ad9b73ee7\" tg-width=\"660\" tg-height=\"495\" referrerpolicy=\"no-referrer\"></p><p><img src=\"https://static.tigerbbs.com/d996ac2a717ace13488ae13bdeb91551\" tg-width=\"660\" tg-height=\"496\" referrerpolicy=\"no-referrer\"></p><p><img src=\"https://static.tigerbbs.com/0a9573add82f62f6fe3697ef7c6edadb\" tg-width=\"660\" tg-height=\"496\" referrerpolicy=\"no-referrer\"></p><p><b>※座椅更舒适6座成标配</b></p><p>内饰方面，白色、黑色和棕⾊内饰依旧是2021款理想ONE内饰标配，此外门板缝线被取消了，方向盘经过了重新设计，内后视镜改成了无边框设计，车内配置和空间也得到了进一步优化，新车座椅使用了更加舒适的海绵，之前只有前排才有的电动腰拖也普及到了第二排，在增加了座椅内的气压腔数量之后，理想ONE前两排的四个座椅还都增配了按摩功能。</p><p>2021款理想ONE第三排空间增加了41mm，进一步提升进出便利性，需要说明的是，2021款理想ONE将不再提供7座版，因为有超过96%的车主都选择了6座版。</p><p><img src=\"https://static.tigerbbs.com/9c047866aeb0742b54b1bea3cab62e29\" tg-width=\"660\" tg-height=\"440\" referrerpolicy=\"no-referrer\"></p><p><img src=\"https://static.tigerbbs.com/3cebafa8afbcaf45a1b4b134b2e83141\" tg-width=\"660\" tg-height=\"495\" referrerpolicy=\"no-referrer\"></p><p><b>※芯片升级 三季度NOA功能上线</b></p><p>智能升级是2021款理想ONE最大的亮点，硬件方面车辆前风挡上的摄像头升级成了精度达到4K级别的800万像素高清摄像头，800万高清摄像头的有效视觉范围比之前扩大了2倍多，识别角度达到120°，同时毫米波雷达数量也由之前的1个增加到了5个，每颗雷达的识别范围达到150°，探测距离超过110米。</p><p>与硬件配合的智能驾驶芯片方面，2021款理想ONE抛弃了Mobileye EyeQ4视觉芯片，采用了地平线提供的征程3自动驾驶芯片，算力大幅提升，理想ONE也成为全球首款搭载平线征程3自动驾驶芯片的车型。</p><p>软件方面，理想AD高配级辅助驾驶系统的视觉感知、传感器融合、决策、规划和控制全都由理想汽车团队自主研发，采⽤了⾼德提供的⾼精地图，可通过⾼精度地图帮助⻋辆获得超视距的感知能⼒，在⾼精度地图覆盖路段，⻋辆可以更精准地出⼊匝道，超⻋并线以及主动调速。</p><p>此外所有理想ONE的⽤⼾还将通过OTA实现视觉融合⾃动泊⻋功能，今年三季度，理想AD⾼级辅助驾驶系统将向全国所有⾼速公路以及城市封闭快速路开放NOA功能，理想汽车也表示，所有车型的辅助驾驶和自动驾驶都将完全标配，包含软件、数据服务、地图服务、算力硬件、传感器等，既不收软件激活的费，也不收订阅的费，无论什么价位的车都一样标配。</p><p><b>※智能语音升级 支持全车自由对话</b></p><p>车内座舱方面，2021款理想ONE在座舱增加了自然语言处理单元NPU，采用了来自地平线的J2芯片，在语音处理能力上也进一步提升，配合更换思必驰为语音服务商，使得2021款理想ONE的语音识别和处理能力有了质的提升。</p><p>按照官方的说法，2021款理想ONE可以实现全车自由对话功能，支持连续对话、随时打断、可见即可说，跨区上下文对话等，在此之外，理想也对可见即可说进⾏了升级，将其中的很多指令，升级为可想即可说，不⽤去看屏幕，随时唤醒理想同学随时说，通过可见即可说+升级版的可想即可说实现了车机中控屏+空调屏的全语⾳控制，理想同学的能力范围得到了极大的提升，此外新车还将对车机系统及车载APP进行一定的升级，功能更加丰富。</p><p>● 连续对话+无效文本拒识：不需要每个指令都需要唤醒，现在可以⼀次唤醒，30秒内连续对话了，在这个时间之内如果和⻋上的其他乘客闲谈，理想同学也能⾃动分辨，只识别他应该识别的话。</p><p>● 随时打断：不⽤等理想同学说完才能说话，可以随时打断，更像⼈与⼈的对话了。</p><p>● 可见即可说：代表的是屏幕上看到的都能说，不⽤记指令，看到什么说什么。</p><p>●支持跨音区上下⽂对话：如前排打开了座椅加热，后排乘客说“我也要”。</p><p><b>※油箱增加至55L NEDC综合续航1080km</b></p><p>动力方面，内燃机依然使用1.2T三缸发动机，后电机峰值功率由原来的140kW增加至145kW。并且对电机样式进行优化调整，以便获得容积更大的油箱，油箱从老款的45升增加到55升，三元锂动力电池的容量为40.5kWh，NEDC综合续航里程1080km、WLTC综合续航里程890km，新车新增了对外放电功能，可以支持最大2200w的对外放电输出功率，满足日常露营电器的使用需要。</p><p><b>※全文总结</b></p><p>在智能化愈发受消费者关注的今天，2021款理想ONE在感知硬件和芯片上的升级甚至可以用换代来形容，此外在外观设计、座椅功能和空间领域，2021款理想ONE也做了全面升级，这种踏踏实实修炼内功后的升级，无疑会给消费者带来更好的用车体验，单就从这方面看，2021款理想ONE就值得点赞。</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>33.8万起售！理想汽车发布2021款理想ONE汽车</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n33.8万起售！理想汽车发布2021款理想ONE汽车\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time\">2021-05-25 20:36</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>理想汽车今天在北京正式发布2021款理想ONE，依然采用增程式电动方案，取消了七座的设计，标配NOA导航辅助驾驶，支持对外充电，NEDC续航里程达1080公里，特别版售价34.8万元，黑白灰银等配色售价为33.8万元，6月1日开始正式交付。<img src=\"https://static.tigerbbs.com/0dd16bb36f58a61f5a60d7706442941c\" tg-width=\"660\" tg-height=\"495\" referrerpolicy=\"no-referrer\"></p><p><b>※新增两款配色 外观细节有微调</b></p><p>2021款理想ONE外观设计延续现款车型的整体设计，新车换装尺寸更大的前中网，内部菱形花纹的尺寸也进一步增加，并新增低速转弯辅助灯，这也使得新款的前脸变得更有⼒量感，尺寸方面长宽高分别为5030*1960*1785mm，轴距为2935mm，车身长度与现款相比增加10mm。</p><p>新车增加两款车漆颜色，Deep Green特别版珍珠漆和Tech Blue特别版冷光漆，这两个特别版车漆和之前的BabyBlue一样都需要加价1万元。这样2021款理想ONE就一共有3款需要加1万的特别版车漆和4款(黑白灰银)普通金属漆供选择了。</p><p><img src=\"https://static.tigerbbs.com/c044133fce8d54c8b2ced55ad9b73ee7\" tg-width=\"660\" tg-height=\"495\" referrerpolicy=\"no-referrer\"></p><p><img src=\"https://static.tigerbbs.com/d996ac2a717ace13488ae13bdeb91551\" tg-width=\"660\" tg-height=\"496\" referrerpolicy=\"no-referrer\"></p><p><img src=\"https://static.tigerbbs.com/0a9573add82f62f6fe3697ef7c6edadb\" tg-width=\"660\" tg-height=\"496\" referrerpolicy=\"no-referrer\"></p><p><b>※座椅更舒适6座成标配</b></p><p>内饰方面，白色、黑色和棕⾊内饰依旧是2021款理想ONE内饰标配，此外门板缝线被取消了，方向盘经过了重新设计，内后视镜改成了无边框设计，车内配置和空间也得到了进一步优化，新车座椅使用了更加舒适的海绵，之前只有前排才有的电动腰拖也普及到了第二排，在增加了座椅内的气压腔数量之后，理想ONE前两排的四个座椅还都增配了按摩功能。</p><p>2021款理想ONE第三排空间增加了41mm，进一步提升进出便利性，需要说明的是，2021款理想ONE将不再提供7座版，因为有超过96%的车主都选择了6座版。</p><p><img src=\"https://static.tigerbbs.com/9c047866aeb0742b54b1bea3cab62e29\" tg-width=\"660\" tg-height=\"440\" referrerpolicy=\"no-referrer\"></p><p><img src=\"https://static.tigerbbs.com/3cebafa8afbcaf45a1b4b134b2e83141\" tg-width=\"660\" tg-height=\"495\" referrerpolicy=\"no-referrer\"></p><p><b>※芯片升级 三季度NOA功能上线</b></p><p>智能升级是2021款理想ONE最大的亮点，硬件方面车辆前风挡上的摄像头升级成了精度达到4K级别的800万像素高清摄像头，800万高清摄像头的有效视觉范围比之前扩大了2倍多，识别角度达到120°，同时毫米波雷达数量也由之前的1个增加到了5个，每颗雷达的识别范围达到150°，探测距离超过110米。</p><p>与硬件配合的智能驾驶芯片方面，2021款理想ONE抛弃了Mobileye EyeQ4视觉芯片，采用了地平线提供的征程3自动驾驶芯片，算力大幅提升，理想ONE也成为全球首款搭载平线征程3自动驾驶芯片的车型。</p><p>软件方面，理想AD高配级辅助驾驶系统的视觉感知、传感器融合、决策、规划和控制全都由理想汽车团队自主研发，采⽤了⾼德提供的⾼精地图，可通过⾼精度地图帮助⻋辆获得超视距的感知能⼒，在⾼精度地图覆盖路段，⻋辆可以更精准地出⼊匝道，超⻋并线以及主动调速。</p><p>此外所有理想ONE的⽤⼾还将通过OTA实现视觉融合⾃动泊⻋功能，今年三季度，理想AD⾼级辅助驾驶系统将向全国所有⾼速公路以及城市封闭快速路开放NOA功能，理想汽车也表示，所有车型的辅助驾驶和自动驾驶都将完全标配，包含软件、数据服务、地图服务、算力硬件、传感器等，既不收软件激活的费，也不收订阅的费，无论什么价位的车都一样标配。</p><p><b>※智能语音升级 支持全车自由对话</b></p><p>车内座舱方面，2021款理想ONE在座舱增加了自然语言处理单元NPU，采用了来自地平线的J2芯片，在语音处理能力上也进一步提升，配合更换思必驰为语音服务商，使得2021款理想ONE的语音识别和处理能力有了质的提升。</p><p>按照官方的说法，2021款理想ONE可以实现全车自由对话功能，支持连续对话、随时打断、可见即可说，跨区上下文对话等，在此之外，理想也对可见即可说进⾏了升级，将其中的很多指令，升级为可想即可说，不⽤去看屏幕，随时唤醒理想同学随时说，通过可见即可说+升级版的可想即可说实现了车机中控屏+空调屏的全语⾳控制，理想同学的能力范围得到了极大的提升，此外新车还将对车机系统及车载APP进行一定的升级，功能更加丰富。</p><p>● 连续对话+无效文本拒识：不需要每个指令都需要唤醒，现在可以⼀次唤醒，30秒内连续对话了，在这个时间之内如果和⻋上的其他乘客闲谈，理想同学也能⾃动分辨，只识别他应该识别的话。</p><p>● 随时打断：不⽤等理想同学说完才能说话，可以随时打断，更像⼈与⼈的对话了。</p><p>● 可见即可说：代表的是屏幕上看到的都能说，不⽤记指令，看到什么说什么。</p><p>●支持跨音区上下⽂对话：如前排打开了座椅加热，后排乘客说“我也要”。</p><p><b>※油箱增加至55L NEDC综合续航1080km</b></p><p>动力方面，内燃机依然使用1.2T三缸发动机，后电机峰值功率由原来的140kW增加至145kW。并且对电机样式进行优化调整，以便获得容积更大的油箱，油箱从老款的45升增加到55升，三元锂动力电池的容量为40.5kWh，NEDC综合续航里程1080km、WLTC综合续航里程890km，新车新增了对外放电功能，可以支持最大2200w的对外放电输出功率，满足日常露营电器的使用需要。</p><p><b>※全文总结</b></p><p>在智能化愈发受消费者关注的今天，2021款理想ONE在感知硬件和芯片上的升级甚至可以用换代来形容，此外在外观设计、座椅功能和空间领域，2021款理想ONE也做了全面升级，这种踏踏实实修炼内功后的升级，无疑会给消费者带来更好的用车体验，单就从这方面看，2021款理想ONE就值得点赞。</p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/0dd16bb36f58a61f5a60d7706442941c","relate_stocks":{"02015":"理想汽车-W","LI":"理想汽车"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1125742387","content_text":"理想汽车今天在北京正式发布2021款理想ONE，依然采用增程式电动方案，取消了七座的设计，标配NOA导航辅助驾驶，支持对外充电，NEDC续航里程达1080公里，特别版售价34.8万元，黑白灰银等配色售价为33.8万元，6月1日开始正式交付。※新增两款配色 外观细节有微调2021款理想ONE外观设计延续现款车型的整体设计，新车换装尺寸更大的前中网，内部菱形花纹的尺寸也进一步增加，并新增低速转弯辅助灯，这也使得新款的前脸变得更有⼒量感，尺寸方面长宽高分别为5030*1960*1785mm，轴距为2935mm，车身长度与现款相比增加10mm。新车增加两款车漆颜色，Deep Green特别版珍珠漆和Tech Blue特别版冷光漆，这两个特别版车漆和之前的BabyBlue一样都需要加价1万元。这样2021款理想ONE就一共有3款需要加1万的特别版车漆和4款(黑白灰银)普通金属漆供选择了。※座椅更舒适6座成标配内饰方面，白色、黑色和棕⾊内饰依旧是2021款理想ONE内饰标配，此外门板缝线被取消了，方向盘经过了重新设计，内后视镜改成了无边框设计，车内配置和空间也得到了进一步优化，新车座椅使用了更加舒适的海绵，之前只有前排才有的电动腰拖也普及到了第二排，在增加了座椅内的气压腔数量之后，理想ONE前两排的四个座椅还都增配了按摩功能。2021款理想ONE第三排空间增加了41mm，进一步提升进出便利性，需要说明的是，2021款理想ONE将不再提供7座版，因为有超过96%的车主都选择了6座版。※芯片升级 三季度NOA功能上线智能升级是2021款理想ONE最大的亮点，硬件方面车辆前风挡上的摄像头升级成了精度达到4K级别的800万像素高清摄像头，800万高清摄像头的有效视觉范围比之前扩大了2倍多，识别角度达到120°，同时毫米波雷达数量也由之前的1个增加到了5个，每颗雷达的识别范围达到150°，探测距离超过110米。与硬件配合的智能驾驶芯片方面，2021款理想ONE抛弃了Mobileye EyeQ4视觉芯片，采用了地平线提供的征程3自动驾驶芯片，算力大幅提升，理想ONE也成为全球首款搭载平线征程3自动驾驶芯片的车型。软件方面，理想AD高配级辅助驾驶系统的视觉感知、传感器融合、决策、规划和控制全都由理想汽车团队自主研发，采⽤了⾼德提供的⾼精地图，可通过⾼精度地图帮助⻋辆获得超视距的感知能⼒，在⾼精度地图覆盖路段，⻋辆可以更精准地出⼊匝道，超⻋并线以及主动调速。此外所有理想ONE的⽤⼾还将通过OTA实现视觉融合⾃动泊⻋功能，今年三季度，理想AD⾼级辅助驾驶系统将向全国所有⾼速公路以及城市封闭快速路开放NOA功能，理想汽车也表示，所有车型的辅助驾驶和自动驾驶都将完全标配，包含软件、数据服务、地图服务、算力硬件、传感器等，既不收软件激活的费，也不收订阅的费，无论什么价位的车都一样标配。※智能语音升级 支持全车自由对话车内座舱方面，2021款理想ONE在座舱增加了自然语言处理单元NPU，采用了来自地平线的J2芯片，在语音处理能力上也进一步提升，配合更换思必驰为语音服务商，使得2021款理想ONE的语音识别和处理能力有了质的提升。按照官方的说法，2021款理想ONE可以实现全车自由对话功能，支持连续对话、随时打断、可见即可说，跨区上下文对话等，在此之外，理想也对可见即可说进⾏了升级，将其中的很多指令，升级为可想即可说，不⽤去看屏幕，随时唤醒理想同学随时说，通过可见即可说+升级版的可想即可说实现了车机中控屏+空调屏的全语⾳控制，理想同学的能力范围得到了极大的提升，此外新车还将对车机系统及车载APP进行一定的升级，功能更加丰富。● 连续对话+无效文本拒识：不需要每个指令都需要唤醒，现在可以⼀次唤醒，30秒内连续对话了，在这个时间之内如果和⻋上的其他乘客闲谈，理想同学也能⾃动分辨，只识别他应该识别的话。● 随时打断：不⽤等理想同学说完才能说话，可以随时打断，更像⼈与⼈的对话了。● 可见即可说：代表的是屏幕上看到的都能说，不⽤记指令，看到什么说什么。●支持跨音区上下⽂对话：如前排打开了座椅加热，后排乘客说“我也要”。※油箱增加至55L NEDC综合续航1080km动力方面，内燃机依然使用1.2T三缸发动机，后电机峰值功率由原来的140kW增加至145kW。并且对电机样式进行优化调整，以便获得容积更大的油箱，油箱从老款的45升增加到55升，三元锂动力电池的容量为40.5kWh，NEDC综合续航里程1080km、WLTC综合续航里程890km，新车新增了对外放电功能，可以支持最大2200w的对外放电输出功率，满足日常露营电器的使用需要。※全文总结在智能化愈发受消费者关注的今天，2021款理想ONE在感知硬件和芯片上的升级甚至可以用换代来形容，此外在外观设计、座椅功能和空间领域，2021款理想ONE也做了全面升级，这种踏踏实实修炼内功后的升级，无疑会给消费者带来更好的用车体验，单就从这方面看，2021款理想ONE就值得点赞。","news_type":1},"isVote":1,"tweetType":1,"viewCount":124,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}
