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亚晨
2023-04-25
$蔚来(NIO)$
看看这家企业的销量 艰难得很
亚晨
2023-01-05
$蔚来(NIO)$
勇敢承认错误 如果改正得当 $30可期
亚晨
2023-01-05
很好 要起飞了
李斌全员信细数蔚来8大问题:将优化低效项目和团队
亚晨
2022-12-30
$蔚来(NIO)$
被小鹏超越了
亚晨
2022-12-28
$小鹏汽车(XPEV)$
可以超过蔚来了
亚晨
2022-12-27
$蔚来(NIO)$
产品销量会随着股价不断下滑 可惜一直以来对其期望啊
亚晨
2022-12-27
$蔚来(NIO)$
这个团队都不务实
亚晨
2022-12-27
$蔚来(NIO)$
产能不行了 公司有很大的问题了
亚晨
2022-12-21
$蔚来(NIO)$
小鹏的股价会很快超过蔚来
亚晨
2022-12-21
$蔚来(NIO)$
投资者相信蔚来很长时间 它却一直怕怕打脸
亚晨
2022-12-21
$蔚来(NIO)$
股价印证 产品
亚晨
2022-12-21
$蔚来(NIO)$
生产力不行 公司有问题
亚晨
2022-12-21
$蔚来(NIO)$
卖蔚来买小鹏
亚晨
2022-12-19
$蔚来(NIO)$
不负责任的ceo怎么可以随便承诺且办不到的事情 而且多次
亚晨
2022-12-16
$蔚来(NIO)$
ceo言而无信 公司完了
亚晨
2022-12-14
$蔚来(NIO)$
蔚来的交付量实在差劲
亚晨
2022-11-11
在德国著名汽车杂志《AUTO BILD》的2022年度“金方向盘”奖(Das Goldene Lenkrad)评选中, 蔚来ET7摘得年度最佳中大型车桂冠,成为首个斩获“金方向盘”奖的中国品牌车型。
亚晨
2022-08-18
$蔚来(NIO)$
9月对于蔚来是很重要 还有10个交易日 各个方面数据消息都是向好 为何有人低价卖出呢
亚晨
2022-08-17
$蔚来(NIO)$
当很多人不看好的时候 机会就来了
亚晨
2022-08-01
$Fastly, Inc.(FSLY)$
这次财报怎么样
去老虎APP查看更多动态
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$30可期","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/628199548","isVote":1,"tweetType":1,"viewCount":1621,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":628368312,"gmtCreate":1672904453936,"gmtModify":1672904455903,"author":{"id":"3581932555641134","authorId":"3581932555641134","name":"亚晨","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3581932555641134","authorIdStr":"3581932555641134"},"themes":[],"htmlText":"很好 要起飞了","listText":"很好 要起飞了","text":"很好 要起飞了","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/628368312","repostId":"1195790304","repostType":2,"repost":{"id":"1195790304","pubTimestamp":1672891575,"share":"https://www.laohu8.com/m/news/1195790304?lang=&edition=full","pubTime":"2023-01-05 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Berlin成功举办,欧洲五国的团队建设进展顺利;NT3研发正式启动;创新业务部门的工作按计划推进;香港和新加坡上市顺利完成。</p><p>但简短的回顾和肯定之后,李斌就向蔚来数万名员工传达了危机信号,“2022年,我们有苦劳,有功劳,但是我们要清醒地认识到,不少同行的同期表现比我们更加出色。”</p><p>李斌悉数列举了8项团队做得不足的地方,包括:</p><p><b>交付量增速落后于中国智能电动汽车市场的整体增速;</b></p><p><b>应对供应波动,很多厂商的反应更迅速,更高效;</b></p><p><b>针对需求波动,惯性太强,调整不及时,造成了不必要的损失;</b></p><p><b>新车上市前后的软硬件质量问题已经影响了产品口碑和声誉;</b></p><p><b>测试车事故和数据被窃取事件暴露出公司内部管理需要加强;</b></p><p><b>建立了用户满意度的反馈机制,但解决问題的闭环速度仍然距离用户的期望有很大差距;</b></p><p><b>组织和团队在过去一年中扩展过快,内部沟通效率亟需提升;</b></p><p><b>数字管理系统不能很好支持业务的新需求,已经成为了业务发展的瓶颈。</b></p><p>李斌列举的这些问题,涉及蔚来经营、管理的方方面面。</p><p>在刚刚过去的2022年,这家头部造车新势力的成绩不尽如人意,倾注最新技术的二代平台车型已经上市三款,全年交付122486辆,同比增长34%,但整体销量未达预期。</p><p>当然,有限需求增长下,达不到预期的不只有蔚来。从近期公布的数据看,与蔚来同航道的理想汽车、小鹏汽车都没有实现预期销量,就连此前一骑绝尘的行业龙头特斯拉,也在2022年的最后一个季度显现出疲态,屡次用降价来冲销量。</p><p>挑战还在继续。李斌也在内部信中预警:</p><p><b>“疫情后经济恢复增长、消费者恢复信心的过程会比较长,高端车型尤其会受影响,而市场竞争越来越激烈,产品和技术越来越同质化,差异化的竟争优势也越来越难获得。”</b></p><p>李斌也对全球化市场做出了判断,“<b>逆全球化的趋势不会反转,进入全球市场的过程一定也是困难重重。”</b></p><p>抢占市场之外,蔚来内部管理上的问题同样迫切。</p><p>有些问题存在已久,比如近期传出的内部数据遭窃取一事,一定程度上暴露出此前的数据管理过于粗放。有知情人士告诉36氪,之前蔚来的这些数据是相对公开的,为了方便使用,内部很多人有权限调用。</p><p>有些问题则是随着团队规模增长出现。李斌在内部信中指出,<b>2022年团队持续扩张,但职责不清浙、目标不一致、流程不完善、 重复建设的情況比比皆是,效率还有非常大的提升空间。</b></p><p>据36氪了解,蔚来总裁秦力洪每周都会发出新员工欢迎信,平均每周入职员工200-300人,有时高达400多人,即便是小鹏和理想汽车爆出毁约校招生的减员时期,蔚来也在大量进人。目前,蔚来总员工数已经超过3万人。</p><p>组织迅速扩张过程中暴露出的问题,李斌也已感知到,并发出了压缩开支和精简团队的信号:</p><p>“<b>2023年的工作任务会增加很多,但公司的资源投入只会有小幅增加,我们必须从内部挖掘潜力,尤其是对于低效的组织、低效的团队、低效的流程、低效的项目,需要进行全面的梳理和优化</b>。</p><p>蔚来已经笃定了方向,李斌鼓励团队,只要能专注执行,让工作方式更加高效、敏捷,就能实现目标。</p><p>李斌表示:“<b>我们信心来自于对趋势的判断,智能电动汽车己经成为全球经济为数不多的亮点,可持续发展也是全球为数不多的共识;</b>来自于产品、服务、社区的体系性创新,来自于国绕智能电动汽车核心全栈技术的坚决投入,来自于NIO House、 NIO Power、 NSC等基础设施的坚决布局;也来自于用户企业的愿景、价值驱动的组织和优秀的团队。”</p><p>“瞬息万变的市场,要求我们必须具备敏捷的工作意识、流程与能力。”在内部信中,李斌对全公司各部门逐一提出新年新要求:</p><p>产品体验团队要更敏锐地洞察用户需求,快速闭环响应用户的反馈;</p><p>研发团队要随时评估检视研发项目进展,及时发现问题,修正问题;</p><p>用户发展和运营团队要动态预测市场需求,给到工业化团队及时准确的规划与计划依据;</p><p>供应链、制造、物流团队要根据市场波动更快响应,用尽可能低的成本保证供应;</p><p>质量团队要加快质量的闭环速度,减少质量成本损失,保护用户利益和产品声誉;</p><p>售后和服务团队要更快响应用户需求,提升用户体验;</p><p>管理和支持团队要给到业务同事更便捷的支持,提升业务团队的工作效率。</p><p>市场竞争空前激烈,2023年对造车新势力来说将是至关重要的一年,能否抓住这最后的窗口期直接决定了能否进入到下一赛段的角逐。蔚来也准备好了牌面,李斌在信中称,<b>上半年将交付5款全新NT2车型,今年NT3的研发将全面展开,各个创新业务将迎来关键节点,欧洲市场的用户交付与服务也将进一步提速。</b></p><p><b>“优秀的公司能够变因难为机遇,在压力中塑造自己的竞争优势。智能电动汽车的竞争已经进入到资格赛的后期阶段,我们需要更出色的表现才能赢得参与决赛的资格。”</b>李斌在信中说道。</p></body></html>","source":"36k","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>李斌全员信细数蔚来8大问题:将优化低效项目和团队</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; 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.h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n李斌全员信细数蔚来8大问题:将优化低效项目和团队\n</h2>\n\n<h4 class=\"meta\">\n\n\n2023-01-05 12:06 北京时间 <a href=https://36kr.com/p/2073518113111172><strong>36氪</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>“我们要清醒地认识到,不少同行的同期表现比我们更加出色。我们的交付量增速落后于中国智能电动汽车市场的整体增速。”2022年,新造车行业度过了动荡、艰险的一年,蔚来董事长兼CEO李斌也在新年第一天发出了基调略显沉重的全员信。36氪获悉了这封信件内容。李斌在信中表示,“2022年疫情和突发事件的影响还是超出了预期,打乱了原定的节奏与计划。”在媒体报道中,蔚来等公司在2022年的疫情中历经至少两次工厂...</p>\n\n<a href=\"https://36kr.com/p/2073518113111172\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/feebf0ff4401232c3ecc332f566f18e0","relate_stocks":{"NIO":"蔚来","NIO.SI":"蔚来","09866":"蔚来-SW"},"source_url":"https://36kr.com/p/2073518113111172","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1195790304","content_text":"“我们要清醒地认识到,不少同行的同期表现比我们更加出色。我们的交付量增速落后于中国智能电动汽车市场的整体增速。”2022年,新造车行业度过了动荡、艰险的一年,蔚来董事长兼CEO李斌也在新年第一天发出了基调略显沉重的全员信。36氪获悉了这封信件内容。李斌在信中表示,“2022年疫情和突发事件的影响还是超出了预期,打乱了原定的节奏与计划。”在媒体报道中,蔚来等公司在2022年的疫情中历经至少两次工厂停工,李斌在近期的业绩会上也说,2022年由于各种原因,工厂满负荷正常生产的日子并不太多,同时由于供应链紧缺,工厂的产能爬坡亦有阻碍。即便如此,蔚来也在体系化布局上交出了不错的成绩,李斌对此也进行了肯定:2022年度交付量为122,486台,同比增长34%;基于NT2的三款全新车型ET7、ES7、ET5交付;F2工厂投入生产;NIO House和换电站、服务中心等基础设施的建设基本完成既定目标;NIO Berlin成功举办,欧洲五国的团队建设进展顺利;NT3研发正式启动;创新业务部门的工作按计划推进;香港和新加坡上市顺利完成。但简短的回顾和肯定之后,李斌就向蔚来数万名员工传达了危机信号,“2022年,我们有苦劳,有功劳,但是我们要清醒地认识到,不少同行的同期表现比我们更加出色。”李斌悉数列举了8项团队做得不足的地方,包括:交付量增速落后于中国智能电动汽车市场的整体增速;应对供应波动,很多厂商的反应更迅速,更高效;针对需求波动,惯性太强,调整不及时,造成了不必要的损失;新车上市前后的软硬件质量问题已经影响了产品口碑和声誉;测试车事故和数据被窃取事件暴露出公司内部管理需要加强;建立了用户满意度的反馈机制,但解决问題的闭环速度仍然距离用户的期望有很大差距;组织和团队在过去一年中扩展过快,内部沟通效率亟需提升;数字管理系统不能很好支持业务的新需求,已经成为了业务发展的瓶颈。李斌列举的这些问题,涉及蔚来经营、管理的方方面面。在刚刚过去的2022年,这家头部造车新势力的成绩不尽如人意,倾注最新技术的二代平台车型已经上市三款,全年交付122486辆,同比增长34%,但整体销量未达预期。当然,有限需求增长下,达不到预期的不只有蔚来。从近期公布的数据看,与蔚来同航道的理想汽车、小鹏汽车都没有实现预期销量,就连此前一骑绝尘的行业龙头特斯拉,也在2022年的最后一个季度显现出疲态,屡次用降价来冲销量。挑战还在继续。李斌也在内部信中预警:“疫情后经济恢复增长、消费者恢复信心的过程会比较长,高端车型尤其会受影响,而市场竞争越来越激烈,产品和技术越来越同质化,差异化的竟争优势也越来越难获得。”李斌也对全球化市场做出了判断,“逆全球化的趋势不会反转,进入全球市场的过程一定也是困难重重。”抢占市场之外,蔚来内部管理上的问题同样迫切。有些问题存在已久,比如近期传出的内部数据遭窃取一事,一定程度上暴露出此前的数据管理过于粗放。有知情人士告诉36氪,之前蔚来的这些数据是相对公开的,为了方便使用,内部很多人有权限调用。有些问题则是随着团队规模增长出现。李斌在内部信中指出,2022年团队持续扩张,但职责不清浙、目标不一致、流程不完善、 重复建设的情況比比皆是,效率还有非常大的提升空间。据36氪了解,蔚来总裁秦力洪每周都会发出新员工欢迎信,平均每周入职员工200-300人,有时高达400多人,即便是小鹏和理想汽车爆出毁约校招生的减员时期,蔚来也在大量进人。目前,蔚来总员工数已经超过3万人。组织迅速扩张过程中暴露出的问题,李斌也已感知到,并发出了压缩开支和精简团队的信号:“2023年的工作任务会增加很多,但公司的资源投入只会有小幅增加,我们必须从内部挖掘潜力,尤其是对于低效的组织、低效的团队、低效的流程、低效的项目,需要进行全面的梳理和优化。蔚来已经笃定了方向,李斌鼓励团队,只要能专注执行,让工作方式更加高效、敏捷,就能实现目标。李斌表示:“我们信心来自于对趋势的判断,智能电动汽车己经成为全球经济为数不多的亮点,可持续发展也是全球为数不多的共识;来自于产品、服务、社区的体系性创新,来自于国绕智能电动汽车核心全栈技术的坚决投入,来自于NIO House、 NIO Power、 NSC等基础设施的坚决布局;也来自于用户企业的愿景、价值驱动的组织和优秀的团队。”“瞬息万变的市场,要求我们必须具备敏捷的工作意识、流程与能力。”在内部信中,李斌对全公司各部门逐一提出新年新要求:产品体验团队要更敏锐地洞察用户需求,快速闭环响应用户的反馈;研发团队要随时评估检视研发项目进展,及时发现问题,修正问题;用户发展和运营团队要动态预测市场需求,给到工业化团队及时准确的规划与计划依据;供应链、制造、物流团队要根据市场波动更快响应,用尽可能低的成本保证供应;质量团队要加快质量的闭环速度,减少质量成本损失,保护用户利益和产品声誉;售后和服务团队要更快响应用户需求,提升用户体验;管理和支持团队要给到业务同事更便捷的支持,提升业务团队的工作效率。市场竞争空前激烈,2023年对造车新势力来说将是至关重要的一年,能否抓住这最后的窗口期直接决定了能否进入到下一赛段的角逐。蔚来也准备好了牌面,李斌在信中称,上半年将交付5款全新NT2车型,今年NT3的研发将全面展开,各个创新业务将迎来关键节点,欧洲市场的用户交付与服务也将进一步提速。“优秀的公司能够变因难为机遇,在压力中塑造自己的竞争优势。智能电动汽车的竞争已经进入到资格赛的后期阶段,我们需要更出色的表现才能赢得参与决赛的资格。”李斌在信中说道。","news_type":1},"isVote":1,"tweetType":1,"viewCount":815,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":621405025,"gmtCreate":1672414484567,"gmtModify":1672414486834,"author":{"id":"3581932555641134","authorId":"3581932555641134","name":"亚晨","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3581932555641134","authorIdStr":"3581932555641134"},"themes":[],"htmlText":"<a 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可以超过蔚来了","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/621688739","isVote":1,"tweetType":1,"viewCount":1937,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":621832103,"gmtCreate":1672153387903,"gmtModify":1672153389122,"author":{"id":"3581932555641134","authorId":"3581932555641134","name":"亚晨","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3581932555641134","authorIdStr":"3581932555641134"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/NIO\">$蔚来(NIO)$ </a>产品销量会随着股价不断下滑 可惜一直以来对其期望啊","listText":"<a href=\"https://laohu8.com/S/NIO\">$蔚来(NIO)$ </a>产品销量会随着股价不断下滑 可惜一直以来对其期望啊","text":"$蔚来(NIO)$ 产品销量会随着股价不断下滑 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