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JayeR
2021-10-22
It seem uncertain to me whether it’s going to help or not
Snap points to possibility of Apple causing the long-feared ‘ad-mageddon’
JayeR
2021-10-15
Sooner or later that’s all
3 5G Stocks to Buy in October
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seem uncertain to me whether it’s going to help or not ","listText":"It seem uncertain to me whether it’s going to help or not ","text":"It seem uncertain to me whether it’s going to help or not","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/851108139","repostId":"1184152939","repostType":4,"repost":{"id":"1184152939","pubTimestamp":1634867326,"share":"https://www.laohu8.com/m/news/1184152939?lang=&edition=full","pubTime":"2021-10-22 09:48","market":"us","language":"en","title":"Snap points to possibility of Apple causing the long-feared ‘ad-mageddon’ ","url":"https://stock-news.laohu8.com/highlight/detail?id=1184152939","media":"MarketWatch","summary":"Snap Inc. sounded the alarm Thursday for the long-feared internet advertising meltdown that could be coming in the normally busy fourth quarter.Long-feared because ever since Apple Inc. announced upcoming privacy changes to the iPhone, many companies with internet advertising businesses have been warning about its impact potential looming over their results.Apple updated its mobile operating system in April to give users the option of not sharing their data or having it tracked, making it more d","content":"<p>Snap Inc. sounded the alarm Thursday for the long-feared internet advertising meltdown that could be coming in the normally busy fourth quarter.</p>\n<p>Long-feared because ever since Apple Inc. announced upcoming privacy changes to the iPhone, many companies with internet advertising businesses have been warning about its impact potential looming over their results.</p>\n<p>Apple updated its mobile operating system in April to give users the option of not sharing their data or having it tracked, making it more difficult for software developers to track users across their apps, and for advertisers to target their ads.</p>\n<p>Based on comments by Snap on Thursday, the results are not pretty. The young social-media company, known for its Snapchat app, blamed the changes Apple made to iOS as a big factor in its $3 million third-quarter revenue shortfall. In addition, Snap executives forecast that fourth-quarter revenue would grow at a rate of only about 19% to 20%, down from third-quarter growth of 57%.</p>\n<p>Shares of Snap plunged more than 20% in after-hours trading, taking some of the biggest names in tech with it — Facebook Inc.,Alphabet Inc.,Twitter Inc. and Pinterest Inc. all saw their shares fall after the Snap news.</p>\n<p>Facebook, for example, has been warning about the effects of Apple’s changes for more than a year, most recently in September, but investors have yet to see much change to Facebook’s very profitable business model, even amid all the other controversies at the social-media giant.</p>\n<p>Last December, Facebook even launched a full-on PR assault on Apple, with full-page ads in three national newspapers, proclaiming that Apple’s then-upcoming changes would hurt the ability of small businesses to offer targeted advertising to consumers, and app developers’ ability to offer free content.</p>\n<p>But Snap co-founder and Chief Executive Evan Spiegel — who has previously avoided aiming any specific attacks at Apple regarding the change — said Thursday that the privacy changes have proved more problematic than expected, specifically mentioning that Apple even changed the tools that advertisers have to measure results of their ads.</p>\n<p>“I think what we really underestimated were the tooling changes,” said Spiegel. “Advertisers have essentially for a long time now used a set of really sophisticated tools to measure and optimize their campaigns, so that allows them to test out a bunch of different creative and see what’s performing.”</p>\n<p>With Apple’s changes, he said, those tools “were essentially rendered blind.”</p>\n<p>Still, Spiegel reined in his criticism of Apple, adding that these privacy changes were “important to the long-term health of the ecosystem” and something that “we fully support.”</p>\n<p>In addition to Apple’s huge changes, the global supply chain and staffing problems are affecting the number of ads that companies are starting to run in the all-important holiday season.</p>\n<p>“[Advertisers] don’t necessarily want to accelerate the field of products that they are going to have a hard time getting into the hands of customers, and that is somewhat broad,” Snap Chief Business Officer Jeremi Gorman told analysts on Thursday’s post-earnings conference call.</p>\n<p>But Snap executives added, in response to an analyst’s question, that the Apple changes were having the biggest impact and would affect the broader advertising ecosystem, as some companies have been warning about but not yet quantifying.</p>\n<p>“So what you’re seeing when we go into Q4 is a full-quarter impact of those issues, on Q4, and you know the reason that we’re mentioning, you know, iOS 15, is that that’s going to continue to disrupt the advertising ecosystem,” said Derek Anderson, Snap’s chief financial officer.</p>\n<p>Facebook, Google parent Alphabet and Twitter all report earnings next week, and investors will be able to gauge how widespread those issues are from their results, guidance and comments on company conference calls. If the outlook for the fourth quarter from any of those companies is as dismal as Snap’s, investors are likely to see a huge downdraft in internet ad companies. On Thursday, many investors were trying to get ahead of future bad news, which could even potentially impact the reported mega-merger talks between PayPal Holdings Inc. and Pinterest.</p>\n<p>If Snap’s warning does prove to be applicable to its rivals, the next few weeks could spell an “ad-mageddon” for internet stocks and social-media companies.</p>","source":"lsy1603348471595","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Snap points to possibility of Apple causing the long-feared ‘ad-mageddon’ </title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nSnap points to possibility of Apple causing the long-feared ‘ad-mageddon’ \n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-10-22 09:48 GMT+8 <a href=https://www.marketwatch.com/story/snap-points-to-possibility-of-apple-causing-the-long-feared-ad-mageddon-11634865299?mod=home-page><strong>MarketWatch</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Snap Inc. sounded the alarm Thursday for the long-feared internet advertising meltdown that could be coming in the normally busy fourth quarter.\nLong-feared because ever since Apple Inc. announced ...</p>\n\n<a href=\"https://www.marketwatch.com/story/snap-points-to-possibility-of-apple-causing-the-long-feared-ad-mageddon-11634865299?mod=home-page\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOGL":"谷歌A","PINS":"Pinterest, Inc.","AAPL":"苹果","SNAP":"Snap Inc","GOOG":"谷歌","TWTR":"Twitter"},"source_url":"https://www.marketwatch.com/story/snap-points-to-possibility-of-apple-causing-the-long-feared-ad-mageddon-11634865299?mod=home-page","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1184152939","content_text":"Snap Inc. sounded the alarm Thursday for the long-feared internet advertising meltdown that could be coming in the normally busy fourth quarter.\nLong-feared because ever since Apple Inc. announced upcoming privacy changes to the iPhone, many companies with internet advertising businesses have been warning about its impact potential looming over their results.\nApple updated its mobile operating system in April to give users the option of not sharing their data or having it tracked, making it more difficult for software developers to track users across their apps, and for advertisers to target their ads.\nBased on comments by Snap on Thursday, the results are not pretty. The young social-media company, known for its Snapchat app, blamed the changes Apple made to iOS as a big factor in its $3 million third-quarter revenue shortfall. In addition, Snap executives forecast that fourth-quarter revenue would grow at a rate of only about 19% to 20%, down from third-quarter growth of 57%.\nShares of Snap plunged more than 20% in after-hours trading, taking some of the biggest names in tech with it — Facebook Inc.,Alphabet Inc.,Twitter Inc. and Pinterest Inc. all saw their shares fall after the Snap news.\nFacebook, for example, has been warning about the effects of Apple’s changes for more than a year, most recently in September, but investors have yet to see much change to Facebook’s very profitable business model, even amid all the other controversies at the social-media giant.\nLast December, Facebook even launched a full-on PR assault on Apple, with full-page ads in three national newspapers, proclaiming that Apple’s then-upcoming changes would hurt the ability of small businesses to offer targeted advertising to consumers, and app developers’ ability to offer free content.\nBut Snap co-founder and Chief Executive Evan Spiegel — who has previously avoided aiming any specific attacks at Apple regarding the change — said Thursday that the privacy changes have proved more problematic than expected, specifically mentioning that Apple even changed the tools that advertisers have to measure results of their ads.\n“I think what we really underestimated were the tooling changes,” said Spiegel. “Advertisers have essentially for a long time now used a set of really sophisticated tools to measure and optimize their campaigns, so that allows them to test out a bunch of different creative and see what’s performing.”\nWith Apple’s changes, he said, those tools “were essentially rendered blind.”\nStill, Spiegel reined in his criticism of Apple, adding that these privacy changes were “important to the long-term health of the ecosystem” and something that “we fully support.”\nIn addition to Apple’s huge changes, the global supply chain and staffing problems are affecting the number of ads that companies are starting to run in the all-important holiday season.\n“[Advertisers] don’t necessarily want to accelerate the field of products that they are going to have a hard time getting into the hands of customers, and that is somewhat broad,” Snap Chief Business Officer Jeremi Gorman told analysts on Thursday’s post-earnings conference call.\nBut Snap executives added, in response to an analyst’s question, that the Apple changes were having the biggest impact and would affect the broader advertising ecosystem, as some companies have been warning about but not yet quantifying.\n“So what you’re seeing when we go into Q4 is a full-quarter impact of those issues, on Q4, and you know the reason that we’re mentioning, you know, iOS 15, is that that’s going to continue to disrupt the advertising ecosystem,” said Derek Anderson, Snap’s chief financial officer.\nFacebook, Google parent Alphabet and Twitter all report earnings next week, and investors will be able to gauge how widespread those issues are from their results, guidance and comments on company conference calls. If the outlook for the fourth quarter from any of those companies is as dismal as Snap’s, investors are likely to see a huge downdraft in internet ad companies. On Thursday, many investors were trying to get ahead of future bad news, which could even potentially impact the reported mega-merger talks between PayPal Holdings Inc. and Pinterest.\nIf Snap’s warning does prove to be applicable to its rivals, the next few weeks could spell an “ad-mageddon” for internet stocks and social-media companies.","news_type":1},"isVote":1,"tweetType":1,"viewCount":96,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":824698337,"gmtCreate":1634306790973,"gmtModify":1634306791135,"author":{"id":"3576389440387163","authorId":"3576389440387163","name":"JayeR","avatar":"https://static.tigerbbs.com/176584076734968647ed41421c33a30e","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"Sooner or later that’s all","listText":"Sooner or later that’s all","text":"Sooner or later that’s all","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":6,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/824698337","repostId":"2175117376","repostType":4,"repost":{"id":"2175117376","pubTimestamp":1634303296,"share":"https://www.laohu8.com/m/news/2175117376?lang=&edition=full","pubTime":"2021-10-15 21:08","market":"us","language":"en","title":"3 5G Stocks to Buy in October","url":"https://stock-news.laohu8.com/highlight/detail?id=2175117376","media":"Motley Fool","summary":"From memory chips to mobile gaming, these three companies will benefit from growing demand for all things 5G.","content":"<p>The era of 5G is here, and there are several ways to invest behind the improvements that faster download speeds will bring smartphone users.</p>\n<p>Here's why I believe <b>Apple</b> (NASDAQ:AAPL), <b>Micron Technology</b> (NASDAQ:MU), and <b><a href=\"https://laohu8.com/S/ZNGA\">Zynga</a></b> (NASDAQ:ZNGA) are no-brainer buys right now.</p>\n<p class=\"t-img-caption\"><img src=\"https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F646511%2F5g-cell-tower.jpg&w=700&op=resize\" tg-width=\"700\" tg-height=\"435\" referrerpolicy=\"no-referrer\"><span>Image source: Getty Images.</span></p>\n<h2>Apple: The top brand benefiting from 5G upgrades</h2>\n<p>Apple is probably the safest stock to invest in 5G that still offers decent return potential. While Apple might look somewhat expensive at a price-to-earnings ratio of 27, analysts have been underestimating the iPhone maker for years. The stock has delivered multibagger returns over the last decade even though the brand was just as well known in 2011 as it is today.</p>\n<p>Wait times for the newest iPhones are reported to be the longest in at least four years at more than four weeks. While Wall Street tries to figure out whether it's genuine demand or supply shortages creating the delays, the only thing that matters is that the 5G upgrade cycle is definitely here, and it's going to lead to more revenue growth for Apple over the next few years.</p>\n<p>Apple started the year with an installed base of 1.65 billion devices worldwide, a new record. The introduction of 5G on the iPhone 12 drove strong revenue performance a year ago. Through the first three quarters of fiscal 2021 (through June), iPhone sales were up 37.5% year over year. The new iPhone 13 should pull in users that skipped last year's upgrade, especially once people get a look at the smoothness of the new screens on the Pro models.</p>\n<p>The iPhone is the flywheel product for Apple, since strong sales tend to spill over to other products and services. All said, Apple is looking at a profitable stretch of growth and is a good bet for investors.</p>\n<h2>Micron Technology: A top provider of essential mobile hardware</h2>\n<p>Micron is a leading supplier of dynamic random-access memory (DRAM), non-volatile memory (NAND), and NOR flash memory and storage products that are used in consumer PCs, data centers, and by some of the leading smartphone manufacturers. Long-term demand trends in the data center and 5G markets are driving a strong growth phase for the company, with revenue up 29% in fiscal 2021, which ended in September.</p>\n<p>Micron's mobile business unit grew 26% in fiscal 2021 and accounted for slightly more than a quarter of its total revenue. Management is anticipating another strong year of growth, as 5G phones contain significantly more memory capacity than 4G phones.</p>\n<p>Micron has supplied products for iPhones in the past, but a recent teardown of the iPhone 13 revealed that Apple chose to use chips from Micron competitors SK Hynix and Kioxia this time around. This isn't a problem for Micron, though, since the smartphone market is much bigger than Apple, with 5G smartphone sales expected to reach 500 million units this year.</p>\n<p>Given the growth Micron is seeing across the data center, mobile, automotive, and industrial markets, the stock looks particularly attractive at a forward P/E of just 7.2. Throw in a small quarterly dividend of $0.10 per share (yielding about 0.15% at the current stock price), and investors are looking at one cheap stock to invest in the 5G growth cycle.</p>\n<h2>Zynga: A fast-growing mobile game producer</h2>\n<p>It's not just hardware suppliers that will benefit from 5G. People who play mobile games will see significant benefits, such as faster downloads, from the technology and Zynga is the company behind several popular mobile games, including <i>FarmVille</i>, <i>Merge Magic!</i>, <i>Empires & Puzzles</i>, and <i>Words With Friends</i>. The stock has delivered a return of 150% over the last five years, and the era of 5G could significantly boost player engagement and growth for this company.</p>\n<p>Players using 5G devices will be able to download games with large file sizes much faster while away from their home Wi-Fi network, which could increase player engagement. 5G speeds will also bring major benefits to online multiplayer games, such as Zynga's <i>CSR Racing</i>. Overall, games will look better and play faster.</p>\n<p>Management estimates that investments in international growth, cross-platform play, launching hyper-casual games, and mobile advertising put the company's long-term addressable market at $240 billion. Zynga generated just $2.5 billion in revenue over the last four quarters, with second-quarter bookings up a robust 37% year over year.</p>\n<p>However, market participants are concerned about slowing growth in the near term, as Zynga numbers come up against high growth during the earlier days of the pandemic. As a result, the stock is down about 31% over the last few months. Given that mobile gaming is already the fastest-growing segment in the $175 billion video game industry, an investment in Zynga at the beginning of the 5G upgrade cycle could lead to stellar returns for investors over the next five years.</p>","source":"fool_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>3 5G Stocks to Buy in October</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n3 5G Stocks to Buy in October\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-10-15 21:08 GMT+8 <a href=https://www.fool.com/investing/2021/10/15/3-5g-stocks-to-buy-in-october/><strong>Motley Fool</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>The era of 5G is here, and there are several ways to invest behind the improvements that faster download speeds will bring smartphone users.\nHere's why I believe Apple (NASDAQ:AAPL), Micron Technology...</p>\n\n<a href=\"https://www.fool.com/investing/2021/10/15/3-5g-stocks-to-buy-in-october/\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"ZNGA":"Zynga","AAPL":"苹果","MU":"美光科技"},"source_url":"https://www.fool.com/investing/2021/10/15/3-5g-stocks-to-buy-in-october/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2175117376","content_text":"The era of 5G is here, and there are several ways to invest behind the improvements that faster download speeds will bring smartphone users.\nHere's why I believe Apple (NASDAQ:AAPL), Micron Technology (NASDAQ:MU), and Zynga (NASDAQ:ZNGA) are no-brainer buys right now.\nImage source: Getty Images.\nApple: The top brand benefiting from 5G upgrades\nApple is probably the safest stock to invest in 5G that still offers decent return potential. While Apple might look somewhat expensive at a price-to-earnings ratio of 27, analysts have been underestimating the iPhone maker for years. The stock has delivered multibagger returns over the last decade even though the brand was just as well known in 2011 as it is today.\nWait times for the newest iPhones are reported to be the longest in at least four years at more than four weeks. While Wall Street tries to figure out whether it's genuine demand or supply shortages creating the delays, the only thing that matters is that the 5G upgrade cycle is definitely here, and it's going to lead to more revenue growth for Apple over the next few years.\nApple started the year with an installed base of 1.65 billion devices worldwide, a new record. The introduction of 5G on the iPhone 12 drove strong revenue performance a year ago. Through the first three quarters of fiscal 2021 (through June), iPhone sales were up 37.5% year over year. The new iPhone 13 should pull in users that skipped last year's upgrade, especially once people get a look at the smoothness of the new screens on the Pro models.\nThe iPhone is the flywheel product for Apple, since strong sales tend to spill over to other products and services. All said, Apple is looking at a profitable stretch of growth and is a good bet for investors.\nMicron Technology: A top provider of essential mobile hardware\nMicron is a leading supplier of dynamic random-access memory (DRAM), non-volatile memory (NAND), and NOR flash memory and storage products that are used in consumer PCs, data centers, and by some of the leading smartphone manufacturers. Long-term demand trends in the data center and 5G markets are driving a strong growth phase for the company, with revenue up 29% in fiscal 2021, which ended in September.\nMicron's mobile business unit grew 26% in fiscal 2021 and accounted for slightly more than a quarter of its total revenue. Management is anticipating another strong year of growth, as 5G phones contain significantly more memory capacity than 4G phones.\nMicron has supplied products for iPhones in the past, but a recent teardown of the iPhone 13 revealed that Apple chose to use chips from Micron competitors SK Hynix and Kioxia this time around. This isn't a problem for Micron, though, since the smartphone market is much bigger than Apple, with 5G smartphone sales expected to reach 500 million units this year.\nGiven the growth Micron is seeing across the data center, mobile, automotive, and industrial markets, the stock looks particularly attractive at a forward P/E of just 7.2. Throw in a small quarterly dividend of $0.10 per share (yielding about 0.15% at the current stock price), and investors are looking at one cheap stock to invest in the 5G growth cycle.\nZynga: A fast-growing mobile game producer\nIt's not just hardware suppliers that will benefit from 5G. People who play mobile games will see significant benefits, such as faster downloads, from the technology and Zynga is the company behind several popular mobile games, including FarmVille, Merge Magic!, Empires & Puzzles, and Words With Friends. The stock has delivered a return of 150% over the last five years, and the era of 5G could significantly boost player engagement and growth for this company.\nPlayers using 5G devices will be able to download games with large file sizes much faster while away from their home Wi-Fi network, which could increase player engagement. 5G speeds will also bring major benefits to online multiplayer games, such as Zynga's CSR Racing. Overall, games will look better and play faster.\nManagement estimates that investments in international growth, cross-platform play, launching hyper-casual games, and mobile advertising put the company's long-term addressable market at $240 billion. Zynga generated just $2.5 billion in revenue over the last four quarters, with second-quarter bookings up a robust 37% year over year.\nHowever, market participants are concerned about slowing growth in the near term, as Zynga numbers come up against high growth during the earlier days of the pandemic. As a result, the stock is down about 31% over the last few months. Given that mobile gaming is already the fastest-growing segment in the $175 billion video game industry, an investment in Zynga at the beginning of the 5G upgrade cycle could lead to stellar returns for investors over the next five years.","news_type":1},"isVote":1,"tweetType":1,"viewCount":267,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"hots":[{"id":824698337,"gmtCreate":1634306790973,"gmtModify":1634306791135,"author":{"id":"3576389440387163","authorId":"3576389440387163","name":"JayeR","avatar":"https://static.tigerbbs.com/176584076734968647ed41421c33a30e","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"Sooner or later that’s all","listText":"Sooner or later that’s all","text":"Sooner or later that’s all","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":6,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/824698337","repostId":"2175117376","repostType":4,"repost":{"id":"2175117376","pubTimestamp":1634303296,"share":"https://www.laohu8.com/m/news/2175117376?lang=&edition=full","pubTime":"2021-10-15 21:08","market":"us","language":"en","title":"3 5G Stocks to Buy in October","url":"https://stock-news.laohu8.com/highlight/detail?id=2175117376","media":"Motley Fool","summary":"From memory chips to mobile gaming, these three companies will benefit from growing demand for all things 5G.","content":"<p>The era of 5G is here, and there are several ways to invest behind the improvements that faster download speeds will bring smartphone users.</p>\n<p>Here's why I believe <b>Apple</b> (NASDAQ:AAPL), <b>Micron Technology</b> (NASDAQ:MU), and <b><a href=\"https://laohu8.com/S/ZNGA\">Zynga</a></b> (NASDAQ:ZNGA) are no-brainer buys right now.</p>\n<p class=\"t-img-caption\"><img src=\"https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F646511%2F5g-cell-tower.jpg&w=700&op=resize\" tg-width=\"700\" tg-height=\"435\" referrerpolicy=\"no-referrer\"><span>Image source: Getty Images.</span></p>\n<h2>Apple: The top brand benefiting from 5G upgrades</h2>\n<p>Apple is probably the safest stock to invest in 5G that still offers decent return potential. While Apple might look somewhat expensive at a price-to-earnings ratio of 27, analysts have been underestimating the iPhone maker for years. The stock has delivered multibagger returns over the last decade even though the brand was just as well known in 2011 as it is today.</p>\n<p>Wait times for the newest iPhones are reported to be the longest in at least four years at more than four weeks. While Wall Street tries to figure out whether it's genuine demand or supply shortages creating the delays, the only thing that matters is that the 5G upgrade cycle is definitely here, and it's going to lead to more revenue growth for Apple over the next few years.</p>\n<p>Apple started the year with an installed base of 1.65 billion devices worldwide, a new record. The introduction of 5G on the iPhone 12 drove strong revenue performance a year ago. Through the first three quarters of fiscal 2021 (through June), iPhone sales were up 37.5% year over year. The new iPhone 13 should pull in users that skipped last year's upgrade, especially once people get a look at the smoothness of the new screens on the Pro models.</p>\n<p>The iPhone is the flywheel product for Apple, since strong sales tend to spill over to other products and services. All said, Apple is looking at a profitable stretch of growth and is a good bet for investors.</p>\n<h2>Micron Technology: A top provider of essential mobile hardware</h2>\n<p>Micron is a leading supplier of dynamic random-access memory (DRAM), non-volatile memory (NAND), and NOR flash memory and storage products that are used in consumer PCs, data centers, and by some of the leading smartphone manufacturers. Long-term demand trends in the data center and 5G markets are driving a strong growth phase for the company, with revenue up 29% in fiscal 2021, which ended in September.</p>\n<p>Micron's mobile business unit grew 26% in fiscal 2021 and accounted for slightly more than a quarter of its total revenue. Management is anticipating another strong year of growth, as 5G phones contain significantly more memory capacity than 4G phones.</p>\n<p>Micron has supplied products for iPhones in the past, but a recent teardown of the iPhone 13 revealed that Apple chose to use chips from Micron competitors SK Hynix and Kioxia this time around. This isn't a problem for Micron, though, since the smartphone market is much bigger than Apple, with 5G smartphone sales expected to reach 500 million units this year.</p>\n<p>Given the growth Micron is seeing across the data center, mobile, automotive, and industrial markets, the stock looks particularly attractive at a forward P/E of just 7.2. Throw in a small quarterly dividend of $0.10 per share (yielding about 0.15% at the current stock price), and investors are looking at one cheap stock to invest in the 5G growth cycle.</p>\n<h2>Zynga: A fast-growing mobile game producer</h2>\n<p>It's not just hardware suppliers that will benefit from 5G. People who play mobile games will see significant benefits, such as faster downloads, from the technology and Zynga is the company behind several popular mobile games, including <i>FarmVille</i>, <i>Merge Magic!</i>, <i>Empires & Puzzles</i>, and <i>Words With Friends</i>. The stock has delivered a return of 150% over the last five years, and the era of 5G could significantly boost player engagement and growth for this company.</p>\n<p>Players using 5G devices will be able to download games with large file sizes much faster while away from their home Wi-Fi network, which could increase player engagement. 5G speeds will also bring major benefits to online multiplayer games, such as Zynga's <i>CSR Racing</i>. Overall, games will look better and play faster.</p>\n<p>Management estimates that investments in international growth, cross-platform play, launching hyper-casual games, and mobile advertising put the company's long-term addressable market at $240 billion. Zynga generated just $2.5 billion in revenue over the last four quarters, with second-quarter bookings up a robust 37% year over year.</p>\n<p>However, market participants are concerned about slowing growth in the near term, as Zynga numbers come up against high growth during the earlier days of the pandemic. As a result, the stock is down about 31% over the last few months. Given that mobile gaming is already the fastest-growing segment in the $175 billion video game industry, an investment in Zynga at the beginning of the 5G upgrade cycle could lead to stellar returns for investors over the next five years.</p>","source":"fool_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>3 5G Stocks to Buy in October</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n3 5G Stocks to Buy in October\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-10-15 21:08 GMT+8 <a href=https://www.fool.com/investing/2021/10/15/3-5g-stocks-to-buy-in-october/><strong>Motley Fool</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>The era of 5G is here, and there are several ways to invest behind the improvements that faster download speeds will bring smartphone users.\nHere's why I believe Apple (NASDAQ:AAPL), Micron Technology...</p>\n\n<a href=\"https://www.fool.com/investing/2021/10/15/3-5g-stocks-to-buy-in-october/\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"ZNGA":"Zynga","AAPL":"苹果","MU":"美光科技"},"source_url":"https://www.fool.com/investing/2021/10/15/3-5g-stocks-to-buy-in-october/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2175117376","content_text":"The era of 5G is here, and there are several ways to invest behind the improvements that faster download speeds will bring smartphone users.\nHere's why I believe Apple (NASDAQ:AAPL), Micron Technology (NASDAQ:MU), and Zynga (NASDAQ:ZNGA) are no-brainer buys right now.\nImage source: Getty Images.\nApple: The top brand benefiting from 5G upgrades\nApple is probably the safest stock to invest in 5G that still offers decent return potential. While Apple might look somewhat expensive at a price-to-earnings ratio of 27, analysts have been underestimating the iPhone maker for years. The stock has delivered multibagger returns over the last decade even though the brand was just as well known in 2011 as it is today.\nWait times for the newest iPhones are reported to be the longest in at least four years at more than four weeks. While Wall Street tries to figure out whether it's genuine demand or supply shortages creating the delays, the only thing that matters is that the 5G upgrade cycle is definitely here, and it's going to lead to more revenue growth for Apple over the next few years.\nApple started the year with an installed base of 1.65 billion devices worldwide, a new record. The introduction of 5G on the iPhone 12 drove strong revenue performance a year ago. Through the first three quarters of fiscal 2021 (through June), iPhone sales were up 37.5% year over year. The new iPhone 13 should pull in users that skipped last year's upgrade, especially once people get a look at the smoothness of the new screens on the Pro models.\nThe iPhone is the flywheel product for Apple, since strong sales tend to spill over to other products and services. All said, Apple is looking at a profitable stretch of growth and is a good bet for investors.\nMicron Technology: A top provider of essential mobile hardware\nMicron is a leading supplier of dynamic random-access memory (DRAM), non-volatile memory (NAND), and NOR flash memory and storage products that are used in consumer PCs, data centers, and by some of the leading smartphone manufacturers. Long-term demand trends in the data center and 5G markets are driving a strong growth phase for the company, with revenue up 29% in fiscal 2021, which ended in September.\nMicron's mobile business unit grew 26% in fiscal 2021 and accounted for slightly more than a quarter of its total revenue. Management is anticipating another strong year of growth, as 5G phones contain significantly more memory capacity than 4G phones.\nMicron has supplied products for iPhones in the past, but a recent teardown of the iPhone 13 revealed that Apple chose to use chips from Micron competitors SK Hynix and Kioxia this time around. This isn't a problem for Micron, though, since the smartphone market is much bigger than Apple, with 5G smartphone sales expected to reach 500 million units this year.\nGiven the growth Micron is seeing across the data center, mobile, automotive, and industrial markets, the stock looks particularly attractive at a forward P/E of just 7.2. Throw in a small quarterly dividend of $0.10 per share (yielding about 0.15% at the current stock price), and investors are looking at one cheap stock to invest in the 5G growth cycle.\nZynga: A fast-growing mobile game producer\nIt's not just hardware suppliers that will benefit from 5G. People who play mobile games will see significant benefits, such as faster downloads, from the technology and Zynga is the company behind several popular mobile games, including FarmVille, Merge Magic!, Empires & Puzzles, and Words With Friends. The stock has delivered a return of 150% over the last five years, and the era of 5G could significantly boost player engagement and growth for this company.\nPlayers using 5G devices will be able to download games with large file sizes much faster while away from their home Wi-Fi network, which could increase player engagement. 5G speeds will also bring major benefits to online multiplayer games, such as Zynga's CSR Racing. Overall, games will look better and play faster.\nManagement estimates that investments in international growth, cross-platform play, launching hyper-casual games, and mobile advertising put the company's long-term addressable market at $240 billion. Zynga generated just $2.5 billion in revenue over the last four quarters, with second-quarter bookings up a robust 37% year over year.\nHowever, market participants are concerned about slowing growth in the near term, as Zynga numbers come up against high growth during the earlier days of the pandemic. As a result, the stock is down about 31% over the last few months. Given that mobile gaming is already the fastest-growing segment in the $175 billion video game industry, an investment in Zynga at the beginning of the 5G upgrade cycle could lead to stellar returns for investors over the next five years.","news_type":1},"isVote":1,"tweetType":1,"viewCount":267,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":851108139,"gmtCreate":1634876351835,"gmtModify":1634876351905,"author":{"id":"3576389440387163","authorId":"3576389440387163","name":"JayeR","avatar":"https://static.tigerbbs.com/176584076734968647ed41421c33a30e","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"It seem uncertain to me whether it’s going to help or not ","listText":"It seem uncertain to me whether it’s going to help or not ","text":"It seem uncertain to me whether it’s going to help or not","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/851108139","repostId":"1184152939","repostType":4,"repost":{"id":"1184152939","pubTimestamp":1634867326,"share":"https://www.laohu8.com/m/news/1184152939?lang=&edition=full","pubTime":"2021-10-22 09:48","market":"us","language":"en","title":"Snap points to possibility of Apple causing the long-feared ‘ad-mageddon’ ","url":"https://stock-news.laohu8.com/highlight/detail?id=1184152939","media":"MarketWatch","summary":"Snap Inc. sounded the alarm Thursday for the long-feared internet advertising meltdown that could be coming in the normally busy fourth quarter.Long-feared because ever since Apple Inc. announced upcoming privacy changes to the iPhone, many companies with internet advertising businesses have been warning about its impact potential looming over their results.Apple updated its mobile operating system in April to give users the option of not sharing their data or having it tracked, making it more d","content":"<p>Snap Inc. sounded the alarm Thursday for the long-feared internet advertising meltdown that could be coming in the normally busy fourth quarter.</p>\n<p>Long-feared because ever since Apple Inc. announced upcoming privacy changes to the iPhone, many companies with internet advertising businesses have been warning about its impact potential looming over their results.</p>\n<p>Apple updated its mobile operating system in April to give users the option of not sharing their data or having it tracked, making it more difficult for software developers to track users across their apps, and for advertisers to target their ads.</p>\n<p>Based on comments by Snap on Thursday, the results are not pretty. The young social-media company, known for its Snapchat app, blamed the changes Apple made to iOS as a big factor in its $3 million third-quarter revenue shortfall. In addition, Snap executives forecast that fourth-quarter revenue would grow at a rate of only about 19% to 20%, down from third-quarter growth of 57%.</p>\n<p>Shares of Snap plunged more than 20% in after-hours trading, taking some of the biggest names in tech with it — Facebook Inc.,Alphabet Inc.,Twitter Inc. and Pinterest Inc. all saw their shares fall after the Snap news.</p>\n<p>Facebook, for example, has been warning about the effects of Apple’s changes for more than a year, most recently in September, but investors have yet to see much change to Facebook’s very profitable business model, even amid all the other controversies at the social-media giant.</p>\n<p>Last December, Facebook even launched a full-on PR assault on Apple, with full-page ads in three national newspapers, proclaiming that Apple’s then-upcoming changes would hurt the ability of small businesses to offer targeted advertising to consumers, and app developers’ ability to offer free content.</p>\n<p>But Snap co-founder and Chief Executive Evan Spiegel — who has previously avoided aiming any specific attacks at Apple regarding the change — said Thursday that the privacy changes have proved more problematic than expected, specifically mentioning that Apple even changed the tools that advertisers have to measure results of their ads.</p>\n<p>“I think what we really underestimated were the tooling changes,” said Spiegel. “Advertisers have essentially for a long time now used a set of really sophisticated tools to measure and optimize their campaigns, so that allows them to test out a bunch of different creative and see what’s performing.”</p>\n<p>With Apple’s changes, he said, those tools “were essentially rendered blind.”</p>\n<p>Still, Spiegel reined in his criticism of Apple, adding that these privacy changes were “important to the long-term health of the ecosystem” and something that “we fully support.”</p>\n<p>In addition to Apple’s huge changes, the global supply chain and staffing problems are affecting the number of ads that companies are starting to run in the all-important holiday season.</p>\n<p>“[Advertisers] don’t necessarily want to accelerate the field of products that they are going to have a hard time getting into the hands of customers, and that is somewhat broad,” Snap Chief Business Officer Jeremi Gorman told analysts on Thursday’s post-earnings conference call.</p>\n<p>But Snap executives added, in response to an analyst’s question, that the Apple changes were having the biggest impact and would affect the broader advertising ecosystem, as some companies have been warning about but not yet quantifying.</p>\n<p>“So what you’re seeing when we go into Q4 is a full-quarter impact of those issues, on Q4, and you know the reason that we’re mentioning, you know, iOS 15, is that that’s going to continue to disrupt the advertising ecosystem,” said Derek Anderson, Snap’s chief financial officer.</p>\n<p>Facebook, Google parent Alphabet and Twitter all report earnings next week, and investors will be able to gauge how widespread those issues are from their results, guidance and comments on company conference calls. If the outlook for the fourth quarter from any of those companies is as dismal as Snap’s, investors are likely to see a huge downdraft in internet ad companies. On Thursday, many investors were trying to get ahead of future bad news, which could even potentially impact the reported mega-merger talks between PayPal Holdings Inc. and Pinterest.</p>\n<p>If Snap’s warning does prove to be applicable to its rivals, the next few weeks could spell an “ad-mageddon” for internet stocks and social-media companies.</p>","source":"lsy1603348471595","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Snap points to possibility of Apple causing the long-feared ‘ad-mageddon’ </title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; 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}\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nSnap points to possibility of Apple causing the long-feared ‘ad-mageddon’ \n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-10-22 09:48 GMT+8 <a href=https://www.marketwatch.com/story/snap-points-to-possibility-of-apple-causing-the-long-feared-ad-mageddon-11634865299?mod=home-page><strong>MarketWatch</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Snap Inc. sounded the alarm Thursday for the long-feared internet advertising meltdown that could be coming in the normally busy fourth quarter.\nLong-feared because ever since Apple Inc. announced ...</p>\n\n<a href=\"https://www.marketwatch.com/story/snap-points-to-possibility-of-apple-causing-the-long-feared-ad-mageddon-11634865299?mod=home-page\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOGL":"谷歌A","PINS":"Pinterest, Inc.","AAPL":"苹果","SNAP":"Snap Inc","GOOG":"谷歌","TWTR":"Twitter"},"source_url":"https://www.marketwatch.com/story/snap-points-to-possibility-of-apple-causing-the-long-feared-ad-mageddon-11634865299?mod=home-page","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1184152939","content_text":"Snap Inc. sounded the alarm Thursday for the long-feared internet advertising meltdown that could be coming in the normally busy fourth quarter.\nLong-feared because ever since Apple Inc. announced upcoming privacy changes to the iPhone, many companies with internet advertising businesses have been warning about its impact potential looming over their results.\nApple updated its mobile operating system in April to give users the option of not sharing their data or having it tracked, making it more difficult for software developers to track users across their apps, and for advertisers to target their ads.\nBased on comments by Snap on Thursday, the results are not pretty. The young social-media company, known for its Snapchat app, blamed the changes Apple made to iOS as a big factor in its $3 million third-quarter revenue shortfall. In addition, Snap executives forecast that fourth-quarter revenue would grow at a rate of only about 19% to 20%, down from third-quarter growth of 57%.\nShares of Snap plunged more than 20% in after-hours trading, taking some of the biggest names in tech with it — Facebook Inc.,Alphabet Inc.,Twitter Inc. and Pinterest Inc. all saw their shares fall after the Snap news.\nFacebook, for example, has been warning about the effects of Apple’s changes for more than a year, most recently in September, but investors have yet to see much change to Facebook’s very profitable business model, even amid all the other controversies at the social-media giant.\nLast December, Facebook even launched a full-on PR assault on Apple, with full-page ads in three national newspapers, proclaiming that Apple’s then-upcoming changes would hurt the ability of small businesses to offer targeted advertising to consumers, and app developers’ ability to offer free content.\nBut Snap co-founder and Chief Executive Evan Spiegel — who has previously avoided aiming any specific attacks at Apple regarding the change — said Thursday that the privacy changes have proved more problematic than expected, specifically mentioning that Apple even changed the tools that advertisers have to measure results of their ads.\n“I think what we really underestimated were the tooling changes,” said Spiegel. “Advertisers have essentially for a long time now used a set of really sophisticated tools to measure and optimize their campaigns, so that allows them to test out a bunch of different creative and see what’s performing.”\nWith Apple’s changes, he said, those tools “were essentially rendered blind.”\nStill, Spiegel reined in his criticism of Apple, adding that these privacy changes were “important to the long-term health of the ecosystem” and something that “we fully support.”\nIn addition to Apple’s huge changes, the global supply chain and staffing problems are affecting the number of ads that companies are starting to run in the all-important holiday season.\n“[Advertisers] don’t necessarily want to accelerate the field of products that they are going to have a hard time getting into the hands of customers, and that is somewhat broad,” Snap Chief Business Officer Jeremi Gorman told analysts on Thursday’s post-earnings conference call.\nBut Snap executives added, in response to an analyst’s question, that the Apple changes were having the biggest impact and would affect the broader advertising ecosystem, as some companies have been warning about but not yet quantifying.\n“So what you’re seeing when we go into Q4 is a full-quarter impact of those issues, on Q4, and you know the reason that we’re mentioning, you know, iOS 15, is that that’s going to continue to disrupt the advertising ecosystem,” said Derek Anderson, Snap’s chief financial officer.\nFacebook, Google parent Alphabet and Twitter all report earnings next week, and investors will be able to gauge how widespread those issues are from their results, guidance and comments on company conference calls. If the outlook for the fourth quarter from any of those companies is as dismal as Snap’s, investors are likely to see a huge downdraft in internet ad companies. On Thursday, many investors were trying to get ahead of future bad news, which could even potentially impact the reported mega-merger talks between PayPal Holdings Inc. and Pinterest.\nIf Snap’s warning does prove to be applicable to its rivals, the next few weeks could spell an “ad-mageddon” for internet stocks and social-media companies.","news_type":1},"isVote":1,"tweetType":1,"viewCount":96,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}