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我是小旸
2021-04-24
It's a deal breaker for me!
3 Reasons Netflix Should Get Into Advertising
我是小旸
2021-04-23
Awesome!! Finally!
Singapore Names Wong as New Finance Minister in Cabinet Shake-Up
我是小旸
2021-04-23
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a deal breaker for me!","listText":"It's a deal breaker for me!","text":"It's a deal breaker for me!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/375088487","repostId":"2129350497","repostType":4,"repost":{"id":"2129350497","pubTimestamp":1619188302,"share":"https://www.laohu8.com/m/news/2129350497?lang=&edition=full","pubTime":"2021-04-23 22:31","market":"us","language":"en","title":"3 Reasons Netflix Should Get Into Advertising","url":"https://stock-news.laohu8.com/highlight/detail?id=2129350497","media":"Motley Fool","summary":"As subscriber growth slows, a new revenue stream becomes more appealing.","content":"<p>For almost as long as <b>Netflix </b>(NASDAQ:NFLX) has had a streaming service, investors and analysts have asked if the company will get into advertising. Every time, Netflix has always given the same answer: hard pass.</p>\n<p>Netflix CEO Reed Hastings appreciates the simplicity of the streamer's business model, seeing its simple value proposition as a strength. From a consumer perspective, it's very easy to understand how Netflix works. You pay a monthly fee, and you get all the entertainment you want with no ads. He also seems to think advertising would distract from the company's focus on pleasing customers, and potentially attract controversy over data collection, as he said in the earnings call in January 2020. He also believes that competing with ad heavyweights like <b>Alphabet</b>'s Google and <b><a href=\"https://laohu8.com/S/FB\">Facebook</a> </b>would be difficult, as Netflix would have to essentially take market share from them.</p>\n<p>However, the streaming universe has evolved considerably since then, and Netflix needs to be open to updating its business. It faces new competition from a wide range of legacy media companies and others, including <b>Walt Disney</b>'s Disney+, <b>Apple</b>'s Apple TV+, <b>Comcast's </b>Peacock, HBOMax from <b>AT&T</b>, Paramount+ from <b>ViacomCBS</b>, and <b><a href=\"https://laohu8.com/S/DISCB\">Discovery Communications</a></b>' Discovery+.</p>\n<p class=\"t-img-caption\"><img src=\"https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F622221%2Fnetflix-hollywood-mural.jpg&w=700&op=resize\" tg-width=\"700\" tg-height=\"467\"><span>Image source: Netflix.</span></p>\n<p>As Netflix seeks new ways to stay ahead of the competition and deliver value for investors, advertising is starting to look like an appealing option. Here's why.</p>\n<h2>1. The domestic market is maturing</h2>\n<p>For Netflix, 2020 was a banner year. The company added 32.6 million new subscribers globally, just 6.3 million of whom came from North America, even with the lockdowns and social distancing policies in effect during the pandemic. In the first quarter of 2021, it added just 450,000 net new members in North America, its weakest first quarter in the region since it launched streaming.</p>\n<p>Netflix is maturing in its home market, and it could approach a saturation point soon, as it already claims half of the households in the U.S. and Canada as customers. The company has also reached its target of 60 million to 90 million households in the U.S., as it finished last year with 74.4 million members in North America.</p>\n<p>However, Netflix still needs to find ways to grow its North American business, and increasing its subscriber base by less than 10% annually isn't going to be enough. That helps explain why Netflix raised prices in the U.S. earlier this year, increasing the fee on its standard package from $12.99/month to $13.99/month. But raising prices every year isn't sustainable, especially with mounting competition.</p>\n<p>That makes an ad-based tier an excellent option for Americans who may not want to pay full price for Netflix. If the streamer had a lower-priced ad-supported tier, it would also be easier for it to raise prices on its ad-free service, as it would still offer something for price-sensitive customers. Netflix has also said it would crack down on password sharing, and offering an ad-based option would be another way to appeal to customers who might otherwise just use a friend's account.</p>\n<h2>2. Connected TV is booming</h2>\n<p>The market for ad-driven streaming, or Connected TV (CTV), has surged during the pandemic, as have stocks with exposure to the category like <b>Roku</b>, <b>The Trade Desk</b>, and <b>Magnite</b>. A number of ad tech stocks have reported high double-digit percentage -- or even triple-digit -- growth in the category as the massive linear TV ad market begins to shift over to CTV. At Roku, the leading streaming device maker, platform revenue, which advertising is a significant component of, rose 71% last year to $1.27 billion.</p>\n<p>EMarketer expects the U.S. CTV market to grow 38% this year to $11.4 billion, and to more than double from 2020 to reach $18.3 billion in 2024.</p>\n<p>Advertisers love CTV for a number of reasons. Video ads convert better than ads on other formats. Streaming also offers a captive audience with ads that are difficult to skip, and it offers a level of granular data that linear TV can't compete with. CTV is also the only way for brands to do targeted advertising on television, giving them a much larger screen than they get with a mobile device.</p>\n<p>As CTV streaming options and audience sizes grow, its appeal to advertisers will only increase.</p>\n<h2>3. Advertising is a high-margin business</h2>\n<p>Hastings dismissed the potential for Netflix in advertising because it would be too difficult to compete with digital ad powerhouses like Google and Facebook, but the fast-growing CTV market shows that's not really accurate. As the streaming leader, Netflix can offer something that search-based and social media ads can't -- and as the streaming leader, Netflix would likely be the CTV leader if it wanted to be.</p>\n<p>Not surprisingly, brands would love the opportunity to advertise on Netflix. One media consultant told <i>Ad Week </i>early last year, \"It's such an opportunity for them (Netflix), not just to offer something ad-supported, but to put their own spin on it. There's such a need and a hunger, from an advertising point of view, for brand-safe premium video, and there are so many advertisers that would love to creatively work with them and do it in a tasteful way.\"</p>\n<p>The experience of other digital ad companies shows that it would almost certainly be a lucrative business for Netflix. The content is already in place, and the company has 75 million subscribers in North America happy to pay for it, many of whom watch hours of content each day. At Disney-owned Hulu, the ad business actually brings in more revenue than ad-free subscribers. In its most recent quarter, average revenue per Hulu streaming subscriber was $13.51 per month, compared to just $11.99 for an ad-free subscription.</p>\n<p>Building an ad business from scratch isn't easy, but Netflix already has relationships with brands through creative partnerships. That includes product placements and tie-ins through Netflix's social media accounts, including partner products like Subway sandwiches. <i>Stranger Things</i>, the hit '80s-based sci-fi show, had deals with 75 companies.</p>\n<p>Hastings has made his feelings on advertising clear, and Netflix will likely avoid it for the foreseeable future. But as domestic subscriber growth slows and CTV ramps up, calls for an ad-based option could get louder. Over the long term as Netflix matures, an ad-based tier seems almost inevitable.</p>","source":"fool_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>3 Reasons Netflix Should Get Into Advertising</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n3 Reasons Netflix Should Get Into Advertising\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-04-23 22:31 GMT+8 <a href=https://www.fool.com/investing/2021/04/23/3-reasons-netflix-should-get-into-advertising/><strong>Motley Fool</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>For almost as long as Netflix (NASDAQ:NFLX) has had a streaming service, investors and analysts have asked if the company will get into advertising. Every time, Netflix has always given the same ...</p>\n\n<a href=\"https://www.fool.com/investing/2021/04/23/3-reasons-netflix-should-get-into-advertising/\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"NFLX":"奈飞"},"source_url":"https://www.fool.com/investing/2021/04/23/3-reasons-netflix-should-get-into-advertising/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2129350497","content_text":"For almost as long as Netflix (NASDAQ:NFLX) has had a streaming service, investors and analysts have asked if the company will get into advertising. Every time, Netflix has always given the same answer: hard pass.\nNetflix CEO Reed Hastings appreciates the simplicity of the streamer's business model, seeing its simple value proposition as a strength. From a consumer perspective, it's very easy to understand how Netflix works. You pay a monthly fee, and you get all the entertainment you want with no ads. He also seems to think advertising would distract from the company's focus on pleasing customers, and potentially attract controversy over data collection, as he said in the earnings call in January 2020. He also believes that competing with ad heavyweights like Alphabet's Google and Facebook would be difficult, as Netflix would have to essentially take market share from them.\nHowever, the streaming universe has evolved considerably since then, and Netflix needs to be open to updating its business. It faces new competition from a wide range of legacy media companies and others, including Walt Disney's Disney+, Apple's Apple TV+, Comcast's Peacock, HBOMax from AT&T, Paramount+ from ViacomCBS, and Discovery Communications' Discovery+.\nImage source: Netflix.\nAs Netflix seeks new ways to stay ahead of the competition and deliver value for investors, advertising is starting to look like an appealing option. Here's why.\n1. The domestic market is maturing\nFor Netflix, 2020 was a banner year. The company added 32.6 million new subscribers globally, just 6.3 million of whom came from North America, even with the lockdowns and social distancing policies in effect during the pandemic. In the first quarter of 2021, it added just 450,000 net new members in North America, its weakest first quarter in the region since it launched streaming.\nNetflix is maturing in its home market, and it could approach a saturation point soon, as it already claims half of the households in the U.S. and Canada as customers. The company has also reached its target of 60 million to 90 million households in the U.S., as it finished last year with 74.4 million members in North America.\nHowever, Netflix still needs to find ways to grow its North American business, and increasing its subscriber base by less than 10% annually isn't going to be enough. That helps explain why Netflix raised prices in the U.S. earlier this year, increasing the fee on its standard package from $12.99/month to $13.99/month. But raising prices every year isn't sustainable, especially with mounting competition.\nThat makes an ad-based tier an excellent option for Americans who may not want to pay full price for Netflix. If the streamer had a lower-priced ad-supported tier, it would also be easier for it to raise prices on its ad-free service, as it would still offer something for price-sensitive customers. Netflix has also said it would crack down on password sharing, and offering an ad-based option would be another way to appeal to customers who might otherwise just use a friend's account.\n2. Connected TV is booming\nThe market for ad-driven streaming, or Connected TV (CTV), has surged during the pandemic, as have stocks with exposure to the category like Roku, The Trade Desk, and Magnite. A number of ad tech stocks have reported high double-digit percentage -- or even triple-digit -- growth in the category as the massive linear TV ad market begins to shift over to CTV. At Roku, the leading streaming device maker, platform revenue, which advertising is a significant component of, rose 71% last year to $1.27 billion.\nEMarketer expects the U.S. CTV market to grow 38% this year to $11.4 billion, and to more than double from 2020 to reach $18.3 billion in 2024.\nAdvertisers love CTV for a number of reasons. Video ads convert better than ads on other formats. Streaming also offers a captive audience with ads that are difficult to skip, and it offers a level of granular data that linear TV can't compete with. CTV is also the only way for brands to do targeted advertising on television, giving them a much larger screen than they get with a mobile device.\nAs CTV streaming options and audience sizes grow, its appeal to advertisers will only increase.\n3. Advertising is a high-margin business\nHastings dismissed the potential for Netflix in advertising because it would be too difficult to compete with digital ad powerhouses like Google and Facebook, but the fast-growing CTV market shows that's not really accurate. As the streaming leader, Netflix can offer something that search-based and social media ads can't -- and as the streaming leader, Netflix would likely be the CTV leader if it wanted to be.\nNot surprisingly, brands would love the opportunity to advertise on Netflix. One media consultant told Ad Week early last year, \"It's such an opportunity for them (Netflix), not just to offer something ad-supported, but to put their own spin on it. There's such a need and a hunger, from an advertising point of view, for brand-safe premium video, and there are so many advertisers that would love to creatively work with them and do it in a tasteful way.\"\nThe experience of other digital ad companies shows that it would almost certainly be a lucrative business for Netflix. The content is already in place, and the company has 75 million subscribers in North America happy to pay for it, many of whom watch hours of content each day. At Disney-owned Hulu, the ad business actually brings in more revenue than ad-free subscribers. In its most recent quarter, average revenue per Hulu streaming subscriber was $13.51 per month, compared to just $11.99 for an ad-free subscription.\nBuilding an ad business from scratch isn't easy, but Netflix already has relationships with brands through creative partnerships. That includes product placements and tie-ins through Netflix's social media accounts, including partner products like Subway sandwiches. Stranger Things, the hit '80s-based sci-fi show, had deals with 75 companies.\nHastings has made his feelings on advertising clear, and Netflix will likely avoid it for the foreseeable future. But as domestic subscriber growth slows and CTV ramps up, calls for an ad-based option could get louder. Over the long term as Netflix matures, an ad-based tier seems almost inevitable.","news_type":1},"isVote":1,"tweetType":1,"viewCount":270,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":372318758,"gmtCreate":1619176988274,"gmtModify":1634287983547,"author":{"id":"3575730347194921","authorId":"3575730347194921","name":"我是小旸","avatar":"https://static.tigerbbs.com/d22ee48a83e3464da742dec22c29968a","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3575730347194921","authorIdStr":"3575730347194921"},"themes":[],"htmlText":"Awesome!! Finally!","listText":"Awesome!! Finally!","text":"Awesome!! Finally!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/372318758","repostId":"1143062408","repostType":4,"repost":{"id":"1143062408","pubTimestamp":1619162341,"share":"https://www.laohu8.com/m/news/1143062408?lang=&edition=full","pubTime":"2021-04-23 15:19","market":"sg","language":"en","title":"Singapore Names Wong as New Finance Minister in Cabinet Shake-Up","url":"https://stock-news.laohu8.com/highlight/detail?id=1143062408","media":"Bloomberg","summary":"Lawrence Wong was named Singapore’s next finance minister in a cabinetreshuffleFriday, boosting his ","content":"<p>Lawrence Wong was named Singapore’s next finance minister in a cabinetreshuffleFriday, boosting his prominence as the city-state reboots its leadership transition plan.</p>\n<p>The appointment follows Deputy Prime Minister Heng Swee Keat’s surprise announcement about two weeks ago that he’sstepping asideas the designated successor to Prime Minister Lee Hsien Loong within the People’s Action Party, which has led the country since independence. That forced changes to the long-telegraphed transition, leaving the party to seek a successor among its younger leaders before the next election due by 2025.</p>\n<p>Since founding father Lee Kuan Yew relinquished power some three decades ago, Singapore’s politics have been so well choreographed and predictable that they’re often joked about as dull. Local markets barely budged on Heng’s announcement earlier this month that he was stepping out of the running. Analysts have said they expect Singapore to remain politically stable.</p>\n<p>Though no clear successor to Lee was identified Friday, the finance minister selection could be a signal of who among the party’s “fourth-generation” leaders ultimately might be positioned for the top job. Heng was named finance chief in 2015 and added the deputy prime minister role to his portfolio in 2019. Lee himself was also finance minister previously, though his predecessor Goh Chok Tong didn’t hold that role.</p>\n<p><b>Covid Leadership</b></p>\n<p>Wong, 48, has seen his profile rise as co-chair of the government task force for fighting Covid-19. His role as second minister for finance provided a smooth path to the ministry’s top job.</p>\n<p>“Lawrence has been assisting Swee Keat as Second Minister since 2016, so he has the experience, and is a natural fit for the job,” Prime Minister Lee said at a briefing Friday.</p>\n<p>Known for a no-nonsense speaking manner, Wong played a critical role in helping to bring the pandemic under control in Singapore, with measures such as mandatory mask-wearing and strict social gathering rules.</p>\n<p>Before his appointment as minister of education and second minister of finance after last year’s election, he also oversaw a closely-watched property sector as minister for national development.</p>\n<p>Wong began his career as a civil servant, later serving as chief executive of the Energy Market Authority and as principal private secretary to Lee.</p>\n<p>Here are other changes to the cabinet, with the appointments taking effect on May 15, according to a statement:</p>\n<ul>\n <li>Gan Kim Yong will be trade and industry minister</li>\n <li>S. Iswaran will be transport minister</li>\n <li>Chan Chun Sing will be education minister</li>\n <li>Ong Ye Kung will be health minister</li>\n <li>Josephine Teo will be communications and information minister, and continue as second minister for home affairs</li>\n <li>Tan See Leng will be manpower minister</li>\n</ul>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Singapore Names Wong as New Finance Minister in Cabinet Shake-Up</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nSingapore Names Wong as New Finance Minister in Cabinet Shake-Up\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-04-23 15:19 GMT+8 <a href=https://www.bloomberg.com/news/articles/2021-04-23/singapore-names-wong-finance-minister-in-cabinet-shake-up-cna?srnd=premium-asia><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Lawrence Wong was named Singapore’s next finance minister in a cabinetreshuffleFriday, boosting his prominence as the city-state reboots its leadership transition plan.\nThe appointment follows Deputy ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-04-23/singapore-names-wong-finance-minister-in-cabinet-shake-up-cna?srnd=premium-asia\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"STI.SI":"富时新加坡海峡指数"},"source_url":"https://www.bloomberg.com/news/articles/2021-04-23/singapore-names-wong-finance-minister-in-cabinet-shake-up-cna?srnd=premium-asia","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1143062408","content_text":"Lawrence Wong was named Singapore’s next finance minister in a cabinetreshuffleFriday, boosting his prominence as the city-state reboots its leadership transition plan.\nThe appointment follows Deputy Prime Minister Heng Swee Keat’s surprise announcement about two weeks ago that he’sstepping asideas the designated successor to Prime Minister Lee Hsien Loong within the People’s Action Party, which has led the country since independence. That forced changes to the long-telegraphed transition, leaving the party to seek a successor among its younger leaders before the next election due by 2025.\nSince founding father Lee Kuan Yew relinquished power some three decades ago, Singapore’s politics have been so well choreographed and predictable that they’re often joked about as dull. Local markets barely budged on Heng’s announcement earlier this month that he was stepping out of the running. Analysts have said they expect Singapore to remain politically stable.\nThough no clear successor to Lee was identified Friday, the finance minister selection could be a signal of who among the party’s “fourth-generation” leaders ultimately might be positioned for the top job. Heng was named finance chief in 2015 and added the deputy prime minister role to his portfolio in 2019. Lee himself was also finance minister previously, though his predecessor Goh Chok Tong didn’t hold that role.\nCovid Leadership\nWong, 48, has seen his profile rise as co-chair of the government task force for fighting Covid-19. His role as second minister for finance provided a smooth path to the ministry’s top job.\n“Lawrence has been assisting Swee Keat as Second Minister since 2016, so he has the experience, and is a natural fit for the job,” Prime Minister Lee said at a briefing Friday.\nKnown for a no-nonsense speaking manner, Wong played a critical role in helping to bring the pandemic under control in Singapore, with measures such as mandatory mask-wearing and strict social gathering rules.\nBefore his appointment as minister of education and second minister of finance after last year’s election, he also oversaw a closely-watched property sector as minister for national development.\nWong began his career as a civil servant, later serving as chief executive of the Energy Market Authority and as principal private secretary to Lee.\nHere are other changes to the cabinet, with the appointments taking effect on May 15, according to a statement:\n\nGan Kim Yong will be trade and industry minister\nS. Iswaran will be transport minister\nChan Chun Sing will be education minister\nOng Ye Kung will be health minister\nJosephine Teo will be communications and information minister, and continue as second minister for home affairs\nTan See Leng will be manpower minister","news_type":1},"isVote":1,"tweetType":1,"viewCount":101,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":376263792,"gmtCreate":1619132798316,"gmtModify":1634288395935,"author":{"id":"3575730347194921","authorId":"3575730347194921","name":"我是小旸","avatar":"https://static.tigerbbs.com/d22ee48a83e3464da742dec22c29968a","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3575730347194921","authorIdStr":"3575730347194921"},"themes":[],"htmlText":"Good","listText":"Good","text":"Good","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/376263792","repostId":"1109671088","repostType":4,"repost":{"id":"1109671088","pubTimestamp":1619105139,"share":"https://www.laohu8.com/m/news/1109671088?lang=&edition=full","pubTime":"2021-04-22 23:25","market":"us","language":"en","title":"Coca-Cola Stock: Is The Dividend Safe?","url":"https://stock-news.laohu8.com/highlight/detail?id=1109671088","media":"seekingalpha","summary":"Summary\n\nOn its face, Coca-Cola has a nice 3+ percent dividend.\nDigging into the financials, KO trad","content":"<p><b>Summary</b></p>\n<ul>\n <li>On its face, Coca-Cola has a nice 3+ percent dividend.</li>\n <li>Digging into the financials, KO trades for a very high P/E given its fundamentals and the dividend payout ratio has steadily risen over time.</li>\n <li>While KO's dividend is in no immediate danger, I do question its sustainability in the long run.</li>\n <li>I don't think the valuation for KO makes a whole lot of sense, and I would look elsewhere for yield.</li>\n</ul>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/530d4a81c86e3243261b6ac5fae7ee6b\" tg-width=\"1536\" tg-height=\"1152\"><span>Photo by Eric Broder Van Dyke/iStock Editorial via Getty Images</span></p>\n<blockquote>\n Show me the money!\n</blockquote>\n<blockquote>\n -Rod Tidwell,\n <i>Jerry Maguire (1996).</i>\n</blockquote>\n<p>The Coca-Cola Company (KO) is a long-time dividend aristocrat and popular income stock with<i>Seeking Alpha</i>readers, but under the hood, there are some issues that investors should be aware of. Like the famous exchange in<i>Jerry Macguire</i>, companies need to show dividend investors the money, and in KO's case, I'm not seeing enough of it in their financial statements. Even if you're not a KO shareholder, the exercise of learning to analyze a company's income statement, cash flow statement, and balance sheet for dividend sustainability is something that every investor can benefit from.</p>\n<p>Somewhere along the way over the past 10 years, KO's dividend payout ratio went from a normal ~50 percent payout range that you typically see for consumer staple companies to over 100 percent in 2020. On its face, KO has a nice 3+ percent dividend. But I'm not completely convinced that the dividend can keep growing in the future, and the way things are going, there may even be pressure to cut it 3-5 years down the road.</p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/4b20487ca269f1ab12fc361dd176690f\" tg-width=\"635\" tg-height=\"435\"><span>Data by YCharts</span></p>\n<p>Based on earnings estimates for 2021, the dividend is likely to absorb 75-80 percent of KO's earnings, which is an improvement from 2020. It's not entirely clear where the payout ratio becomes unsustainable, but the ratio is not in the range that I like to see. Analyst earnings estimates for next year and the year after are predicated on KO being able to pass commodity price increases through to consumers, which is a downside risk to KO's earnings if consumers respond by buying less. For cyclical companies in downturns, it's fairly common to borrow to maintain the dividend. For a consumer product company with fairly stable revenue like Coca- Cola, it's not common to see a payout ratio be over 100 percent, and it likely relates to the company's desire to remain a dividend aristocrat, which attracts ETF and mutual fund money into the stock. KO's earnings took a clear hit from coronavirus, but are expected to rebound to $2.17 per share for 2021 and $2.35 for 2022. KO's earnings for the year will cover the dividend of $1.68 per share, but Coca-Cola hasn't done much at all to grow its net income in the last decade. In fact, net income is actually down a bit over the last 10 years, but the share count has fallen as well, keeping things steady on the EPS front. At KO's current price, the stock trades for over 25x forward earnings, which would be fine if the company had stronger growth prospects, but in this case, I think the valuation makes this a surprisingly risky stock.</p>\n<p>Dividend purists like to compare dividend payouts to free cash flow, which is a tad higher than earnings, but Coca-Cola's free cash flow is being helped by spending less and less on capital expenditures over time. An optimist would say that they're just focusing on their core businesses, while a pessimist might say that they're underinvesting in their manufacturing and brand. For this reason, I would advise investors to at least assess KO's dividend safety on its earnings, not free cash flow.</p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/62ca4a357963f87fa0c6ca78701bae22\" tg-width=\"635\" tg-height=\"435\"><span>Data by YCharts</span></p>\n<p><b>Will KO Cut Its Dividend?</b></p>\n<p>Short-term, KO's dividend is in no immediate danger. Over the long term, I find the valuation and dividend policy in Coca-Cola a bit perplexing. Upon thinking a bit more, it makes sense to me. KO is held by a lot of mutual funds and ETFs due to being a large company that belongs to several popular groups of stocks. Academic research shows that investors prefer the shares of companies that are large, popular, and familiar, while companies with the opposite characteristics tend to have better long-run returns, all else being equal. Coca-Cola is a Dow Jones Industrial Average component, meaning that investors will buy the stock because it's well known, and ETFs that track the Dow will automatically have KO as a component. The Dow Jones Industrial SPDR ETF (DIA) is a prime example, with over $29 billion in AUM. This creates price-insensitive buyers for KO stock. Additionally, the company is a dividend aristocrat, which means that every ETF that tracks the dividend aristocrat ETF automatically has to buy in as well. To these points, it is mission-critical that KO can maintain the dividend and raise it at least 1 cent every year to remain a part of the dividend aristocrat list.</p>\n<p>Here is Coca-Cola's net income over time.</p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/9906fb0f526c5224b86f02868539f4ba\" tg-width=\"640\" tg-height=\"501\"><span>Source: Macrotrends</span></p>\n<p>To me, KO should trade as a value stock, but the company is valued as a growth stock. This is the exact opposite of what I look for in a company. I view this as offering asymmetric downside to shareholders. Keep in mind that KO's net income is ostensibly benefitting from the Trump tax cuts as well, with the corporate tax rate dropping from 35 percent to 21 percent. This boosted S&P 500 earnings ~20 percent across the board, although it isn't clear if the tax cuts helped KO as much from looking at their financial statements (KO seemed to have had a very low tax rate before).</p>\n<p><b>Conclusion: Is Coca-Cola a good dividend stock?</b></p>\n<p>Investing is a game that is played for money, and investors can learn a lot from studying other games. Value investing is a lot like sports betting, where you have to compare the valuation of a company to how good the business is likely to do–just as sports bettors have to compare teams to their point spreads and money-line odds. Portfolio strategy is like poker, where an understanding of basic math and psychology helps you win. Accounting and reading financial statements are like chess, in that if you don't understand the themes of what is going on, you're likely to fall into traps and lose quickly to better-informed parties. In the case of KO, the valuation is high, the psychology of popularity means that the company is likely to be valued higher than it otherwise would be (with downside to this if the company loses popularity), and the financial statements show that dividend investors may not be aware of the stagnation in company performance. With these in mind, I'd look elsewhere rather than KO for dividends.</p>","source":"seekingalpha","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Coca-Cola Stock: Is The Dividend Safe?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nCoca-Cola Stock: Is The Dividend Safe?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-04-22 23:25 GMT+8 <a href=https://seekingalpha.com/article/4420550-coca-cola-stock-dividend-safe><strong>seekingalpha</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Summary\n\nOn its face, Coca-Cola has a nice 3+ percent dividend.\nDigging into the financials, KO trades for a very high P/E given its fundamentals and the dividend payout ratio has steadily risen over ...</p>\n\n<a href=\"https://seekingalpha.com/article/4420550-coca-cola-stock-dividend-safe\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"KO":"可口可乐"},"source_url":"https://seekingalpha.com/article/4420550-coca-cola-stock-dividend-safe","is_english":true,"share_image_url":"https://static.laohu8.com/5a36db9d73b4222bc376d24ccc48c8a4","article_id":"1109671088","content_text":"Summary\n\nOn its face, Coca-Cola has a nice 3+ percent dividend.\nDigging into the financials, KO trades for a very high P/E given its fundamentals and the dividend payout ratio has steadily risen over time.\nWhile KO's dividend is in no immediate danger, I do question its sustainability in the long run.\nI don't think the valuation for KO makes a whole lot of sense, and I would look elsewhere for yield.\n\nPhoto by Eric Broder Van Dyke/iStock Editorial via Getty Images\n\n Show me the money!\n\n\n -Rod Tidwell,\n Jerry Maguire (1996).\n\nThe Coca-Cola Company (KO) is a long-time dividend aristocrat and popular income stock withSeeking Alphareaders, but under the hood, there are some issues that investors should be aware of. Like the famous exchange inJerry Macguire, companies need to show dividend investors the money, and in KO's case, I'm not seeing enough of it in their financial statements. Even if you're not a KO shareholder, the exercise of learning to analyze a company's income statement, cash flow statement, and balance sheet for dividend sustainability is something that every investor can benefit from.\nSomewhere along the way over the past 10 years, KO's dividend payout ratio went from a normal ~50 percent payout range that you typically see for consumer staple companies to over 100 percent in 2020. On its face, KO has a nice 3+ percent dividend. But I'm not completely convinced that the dividend can keep growing in the future, and the way things are going, there may even be pressure to cut it 3-5 years down the road.\nData by YCharts\nBased on earnings estimates for 2021, the dividend is likely to absorb 75-80 percent of KO's earnings, which is an improvement from 2020. It's not entirely clear where the payout ratio becomes unsustainable, but the ratio is not in the range that I like to see. Analyst earnings estimates for next year and the year after are predicated on KO being able to pass commodity price increases through to consumers, which is a downside risk to KO's earnings if consumers respond by buying less. For cyclical companies in downturns, it's fairly common to borrow to maintain the dividend. For a consumer product company with fairly stable revenue like Coca- Cola, it's not common to see a payout ratio be over 100 percent, and it likely relates to the company's desire to remain a dividend aristocrat, which attracts ETF and mutual fund money into the stock. KO's earnings took a clear hit from coronavirus, but are expected to rebound to $2.17 per share for 2021 and $2.35 for 2022. KO's earnings for the year will cover the dividend of $1.68 per share, but Coca-Cola hasn't done much at all to grow its net income in the last decade. In fact, net income is actually down a bit over the last 10 years, but the share count has fallen as well, keeping things steady on the EPS front. At KO's current price, the stock trades for over 25x forward earnings, which would be fine if the company had stronger growth prospects, but in this case, I think the valuation makes this a surprisingly risky stock.\nDividend purists like to compare dividend payouts to free cash flow, which is a tad higher than earnings, but Coca-Cola's free cash flow is being helped by spending less and less on capital expenditures over time. An optimist would say that they're just focusing on their core businesses, while a pessimist might say that they're underinvesting in their manufacturing and brand. For this reason, I would advise investors to at least assess KO's dividend safety on its earnings, not free cash flow.\nData by YCharts\nWill KO Cut Its Dividend?\nShort-term, KO's dividend is in no immediate danger. Over the long term, I find the valuation and dividend policy in Coca-Cola a bit perplexing. Upon thinking a bit more, it makes sense to me. KO is held by a lot of mutual funds and ETFs due to being a large company that belongs to several popular groups of stocks. Academic research shows that investors prefer the shares of companies that are large, popular, and familiar, while companies with the opposite characteristics tend to have better long-run returns, all else being equal. Coca-Cola is a Dow Jones Industrial Average component, meaning that investors will buy the stock because it's well known, and ETFs that track the Dow will automatically have KO as a component. The Dow Jones Industrial SPDR ETF (DIA) is a prime example, with over $29 billion in AUM. This creates price-insensitive buyers for KO stock. Additionally, the company is a dividend aristocrat, which means that every ETF that tracks the dividend aristocrat ETF automatically has to buy in as well. To these points, it is mission-critical that KO can maintain the dividend and raise it at least 1 cent every year to remain a part of the dividend aristocrat list.\nHere is Coca-Cola's net income over time.\nSource: Macrotrends\nTo me, KO should trade as a value stock, but the company is valued as a growth stock. This is the exact opposite of what I look for in a company. I view this as offering asymmetric downside to shareholders. Keep in mind that KO's net income is ostensibly benefitting from the Trump tax cuts as well, with the corporate tax rate dropping from 35 percent to 21 percent. This boosted S&P 500 earnings ~20 percent across the board, although it isn't clear if the tax cuts helped KO as much from looking at their financial statements (KO seemed to have had a very low tax rate before).\nConclusion: Is Coca-Cola a good dividend stock?\nInvesting is a game that is played for money, and investors can learn a lot from studying other games. Value investing is a lot like sports betting, where you have to compare the valuation of a company to how good the business is likely to do–just as sports bettors have to compare teams to their point spreads and money-line odds. Portfolio strategy is like poker, where an understanding of basic math and psychology helps you win. Accounting and reading financial statements are like chess, in that if you don't understand the themes of what is going on, you're likely to fall into traps and lose quickly to better-informed parties. In the case of KO, the valuation is high, the psychology of popularity means that the company is likely to be valued higher than it otherwise would be (with downside to this if the company loses popularity), and the financial statements show that dividend investors may not be aware of the stagnation in company performance. With these in mind, I'd look elsewhere rather than KO for dividends.","news_type":1},"isVote":1,"tweetType":1,"viewCount":99,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"hots":[{"id":375088487,"gmtCreate":1619258549249,"gmtModify":1634287396330,"author":{"id":"3575730347194921","authorId":"3575730347194921","name":"我是小旸","avatar":"https://static.tigerbbs.com/d22ee48a83e3464da742dec22c29968a","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3575730347194921","authorIdStr":"3575730347194921"},"themes":[],"htmlText":"It's a deal breaker for me!","listText":"It's a deal breaker for me!","text":"It's a deal breaker for me!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/375088487","repostId":"2129350497","repostType":4,"repost":{"id":"2129350497","pubTimestamp":1619188302,"share":"https://www.laohu8.com/m/news/2129350497?lang=&edition=full","pubTime":"2021-04-23 22:31","market":"us","language":"en","title":"3 Reasons Netflix Should Get Into Advertising","url":"https://stock-news.laohu8.com/highlight/detail?id=2129350497","media":"Motley Fool","summary":"As subscriber growth slows, a new revenue stream becomes more appealing.","content":"<p>For almost as long as <b>Netflix </b>(NASDAQ:NFLX) has had a streaming service, investors and analysts have asked if the company will get into advertising. Every time, Netflix has always given the same answer: hard pass.</p>\n<p>Netflix CEO Reed Hastings appreciates the simplicity of the streamer's business model, seeing its simple value proposition as a strength. From a consumer perspective, it's very easy to understand how Netflix works. You pay a monthly fee, and you get all the entertainment you want with no ads. He also seems to think advertising would distract from the company's focus on pleasing customers, and potentially attract controversy over data collection, as he said in the earnings call in January 2020. He also believes that competing with ad heavyweights like <b>Alphabet</b>'s Google and <b><a href=\"https://laohu8.com/S/FB\">Facebook</a> </b>would be difficult, as Netflix would have to essentially take market share from them.</p>\n<p>However, the streaming universe has evolved considerably since then, and Netflix needs to be open to updating its business. It faces new competition from a wide range of legacy media companies and others, including <b>Walt Disney</b>'s Disney+, <b>Apple</b>'s Apple TV+, <b>Comcast's </b>Peacock, HBOMax from <b>AT&T</b>, Paramount+ from <b>ViacomCBS</b>, and <b><a href=\"https://laohu8.com/S/DISCB\">Discovery Communications</a></b>' Discovery+.</p>\n<p class=\"t-img-caption\"><img src=\"https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F622221%2Fnetflix-hollywood-mural.jpg&w=700&op=resize\" tg-width=\"700\" tg-height=\"467\"><span>Image source: Netflix.</span></p>\n<p>As Netflix seeks new ways to stay ahead of the competition and deliver value for investors, advertising is starting to look like an appealing option. Here's why.</p>\n<h2>1. The domestic market is maturing</h2>\n<p>For Netflix, 2020 was a banner year. The company added 32.6 million new subscribers globally, just 6.3 million of whom came from North America, even with the lockdowns and social distancing policies in effect during the pandemic. In the first quarter of 2021, it added just 450,000 net new members in North America, its weakest first quarter in the region since it launched streaming.</p>\n<p>Netflix is maturing in its home market, and it could approach a saturation point soon, as it already claims half of the households in the U.S. and Canada as customers. The company has also reached its target of 60 million to 90 million households in the U.S., as it finished last year with 74.4 million members in North America.</p>\n<p>However, Netflix still needs to find ways to grow its North American business, and increasing its subscriber base by less than 10% annually isn't going to be enough. That helps explain why Netflix raised prices in the U.S. earlier this year, increasing the fee on its standard package from $12.99/month to $13.99/month. But raising prices every year isn't sustainable, especially with mounting competition.</p>\n<p>That makes an ad-based tier an excellent option for Americans who may not want to pay full price for Netflix. If the streamer had a lower-priced ad-supported tier, it would also be easier for it to raise prices on its ad-free service, as it would still offer something for price-sensitive customers. Netflix has also said it would crack down on password sharing, and offering an ad-based option would be another way to appeal to customers who might otherwise just use a friend's account.</p>\n<h2>2. Connected TV is booming</h2>\n<p>The market for ad-driven streaming, or Connected TV (CTV), has surged during the pandemic, as have stocks with exposure to the category like <b>Roku</b>, <b>The Trade Desk</b>, and <b>Magnite</b>. A number of ad tech stocks have reported high double-digit percentage -- or even triple-digit -- growth in the category as the massive linear TV ad market begins to shift over to CTV. At Roku, the leading streaming device maker, platform revenue, which advertising is a significant component of, rose 71% last year to $1.27 billion.</p>\n<p>EMarketer expects the U.S. CTV market to grow 38% this year to $11.4 billion, and to more than double from 2020 to reach $18.3 billion in 2024.</p>\n<p>Advertisers love CTV for a number of reasons. Video ads convert better than ads on other formats. Streaming also offers a captive audience with ads that are difficult to skip, and it offers a level of granular data that linear TV can't compete with. CTV is also the only way for brands to do targeted advertising on television, giving them a much larger screen than they get with a mobile device.</p>\n<p>As CTV streaming options and audience sizes grow, its appeal to advertisers will only increase.</p>\n<h2>3. Advertising is a high-margin business</h2>\n<p>Hastings dismissed the potential for Netflix in advertising because it would be too difficult to compete with digital ad powerhouses like Google and Facebook, but the fast-growing CTV market shows that's not really accurate. As the streaming leader, Netflix can offer something that search-based and social media ads can't -- and as the streaming leader, Netflix would likely be the CTV leader if it wanted to be.</p>\n<p>Not surprisingly, brands would love the opportunity to advertise on Netflix. One media consultant told <i>Ad Week </i>early last year, \"It's such an opportunity for them (Netflix), not just to offer something ad-supported, but to put their own spin on it. There's such a need and a hunger, from an advertising point of view, for brand-safe premium video, and there are so many advertisers that would love to creatively work with them and do it in a tasteful way.\"</p>\n<p>The experience of other digital ad companies shows that it would almost certainly be a lucrative business for Netflix. The content is already in place, and the company has 75 million subscribers in North America happy to pay for it, many of whom watch hours of content each day. At Disney-owned Hulu, the ad business actually brings in more revenue than ad-free subscribers. In its most recent quarter, average revenue per Hulu streaming subscriber was $13.51 per month, compared to just $11.99 for an ad-free subscription.</p>\n<p>Building an ad business from scratch isn't easy, but Netflix already has relationships with brands through creative partnerships. That includes product placements and tie-ins through Netflix's social media accounts, including partner products like Subway sandwiches. <i>Stranger Things</i>, the hit '80s-based sci-fi show, had deals with 75 companies.</p>\n<p>Hastings has made his feelings on advertising clear, and Netflix will likely avoid it for the foreseeable future. But as domestic subscriber growth slows and CTV ramps up, calls for an ad-based option could get louder. Over the long term as Netflix matures, an ad-based tier seems almost inevitable.</p>","source":"fool_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>3 Reasons Netflix Should Get Into Advertising</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n3 Reasons Netflix Should Get Into Advertising\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-04-23 22:31 GMT+8 <a href=https://www.fool.com/investing/2021/04/23/3-reasons-netflix-should-get-into-advertising/><strong>Motley Fool</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>For almost as long as Netflix (NASDAQ:NFLX) has had a streaming service, investors and analysts have asked if the company will get into advertising. Every time, Netflix has always given the same ...</p>\n\n<a href=\"https://www.fool.com/investing/2021/04/23/3-reasons-netflix-should-get-into-advertising/\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"NFLX":"奈飞"},"source_url":"https://www.fool.com/investing/2021/04/23/3-reasons-netflix-should-get-into-advertising/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2129350497","content_text":"For almost as long as Netflix (NASDAQ:NFLX) has had a streaming service, investors and analysts have asked if the company will get into advertising. Every time, Netflix has always given the same answer: hard pass.\nNetflix CEO Reed Hastings appreciates the simplicity of the streamer's business model, seeing its simple value proposition as a strength. From a consumer perspective, it's very easy to understand how Netflix works. You pay a monthly fee, and you get all the entertainment you want with no ads. He also seems to think advertising would distract from the company's focus on pleasing customers, and potentially attract controversy over data collection, as he said in the earnings call in January 2020. He also believes that competing with ad heavyweights like Alphabet's Google and Facebook would be difficult, as Netflix would have to essentially take market share from them.\nHowever, the streaming universe has evolved considerably since then, and Netflix needs to be open to updating its business. It faces new competition from a wide range of legacy media companies and others, including Walt Disney's Disney+, Apple's Apple TV+, Comcast's Peacock, HBOMax from AT&T, Paramount+ from ViacomCBS, and Discovery Communications' Discovery+.\nImage source: Netflix.\nAs Netflix seeks new ways to stay ahead of the competition and deliver value for investors, advertising is starting to look like an appealing option. Here's why.\n1. The domestic market is maturing\nFor Netflix, 2020 was a banner year. The company added 32.6 million new subscribers globally, just 6.3 million of whom came from North America, even with the lockdowns and social distancing policies in effect during the pandemic. In the first quarter of 2021, it added just 450,000 net new members in North America, its weakest first quarter in the region since it launched streaming.\nNetflix is maturing in its home market, and it could approach a saturation point soon, as it already claims half of the households in the U.S. and Canada as customers. The company has also reached its target of 60 million to 90 million households in the U.S., as it finished last year with 74.4 million members in North America.\nHowever, Netflix still needs to find ways to grow its North American business, and increasing its subscriber base by less than 10% annually isn't going to be enough. That helps explain why Netflix raised prices in the U.S. earlier this year, increasing the fee on its standard package from $12.99/month to $13.99/month. But raising prices every year isn't sustainable, especially with mounting competition.\nThat makes an ad-based tier an excellent option for Americans who may not want to pay full price for Netflix. If the streamer had a lower-priced ad-supported tier, it would also be easier for it to raise prices on its ad-free service, as it would still offer something for price-sensitive customers. Netflix has also said it would crack down on password sharing, and offering an ad-based option would be another way to appeal to customers who might otherwise just use a friend's account.\n2. Connected TV is booming\nThe market for ad-driven streaming, or Connected TV (CTV), has surged during the pandemic, as have stocks with exposure to the category like Roku, The Trade Desk, and Magnite. A number of ad tech stocks have reported high double-digit percentage -- or even triple-digit -- growth in the category as the massive linear TV ad market begins to shift over to CTV. At Roku, the leading streaming device maker, platform revenue, which advertising is a significant component of, rose 71% last year to $1.27 billion.\nEMarketer expects the U.S. CTV market to grow 38% this year to $11.4 billion, and to more than double from 2020 to reach $18.3 billion in 2024.\nAdvertisers love CTV for a number of reasons. Video ads convert better than ads on other formats. Streaming also offers a captive audience with ads that are difficult to skip, and it offers a level of granular data that linear TV can't compete with. CTV is also the only way for brands to do targeted advertising on television, giving them a much larger screen than they get with a mobile device.\nAs CTV streaming options and audience sizes grow, its appeal to advertisers will only increase.\n3. Advertising is a high-margin business\nHastings dismissed the potential for Netflix in advertising because it would be too difficult to compete with digital ad powerhouses like Google and Facebook, but the fast-growing CTV market shows that's not really accurate. As the streaming leader, Netflix can offer something that search-based and social media ads can't -- and as the streaming leader, Netflix would likely be the CTV leader if it wanted to be.\nNot surprisingly, brands would love the opportunity to advertise on Netflix. One media consultant told Ad Week early last year, \"It's such an opportunity for them (Netflix), not just to offer something ad-supported, but to put their own spin on it. There's such a need and a hunger, from an advertising point of view, for brand-safe premium video, and there are so many advertisers that would love to creatively work with them and do it in a tasteful way.\"\nThe experience of other digital ad companies shows that it would almost certainly be a lucrative business for Netflix. The content is already in place, and the company has 75 million subscribers in North America happy to pay for it, many of whom watch hours of content each day. At Disney-owned Hulu, the ad business actually brings in more revenue than ad-free subscribers. In its most recent quarter, average revenue per Hulu streaming subscriber was $13.51 per month, compared to just $11.99 for an ad-free subscription.\nBuilding an ad business from scratch isn't easy, but Netflix already has relationships with brands through creative partnerships. That includes product placements and tie-ins through Netflix's social media accounts, including partner products like Subway sandwiches. Stranger Things, the hit '80s-based sci-fi show, had deals with 75 companies.\nHastings has made his feelings on advertising clear, and Netflix will likely avoid it for the foreseeable future. But as domestic subscriber growth slows and CTV ramps up, calls for an ad-based option could get louder. Over the long term as Netflix matures, an ad-based tier seems almost inevitable.","news_type":1},"isVote":1,"tweetType":1,"viewCount":270,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":372318758,"gmtCreate":1619176988274,"gmtModify":1634287983547,"author":{"id":"3575730347194921","authorId":"3575730347194921","name":"我是小旸","avatar":"https://static.tigerbbs.com/d22ee48a83e3464da742dec22c29968a","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3575730347194921","authorIdStr":"3575730347194921"},"themes":[],"htmlText":"Awesome!! Finally!","listText":"Awesome!! Finally!","text":"Awesome!! Finally!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/372318758","repostId":"1143062408","repostType":4,"repost":{"id":"1143062408","pubTimestamp":1619162341,"share":"https://www.laohu8.com/m/news/1143062408?lang=&edition=full","pubTime":"2021-04-23 15:19","market":"sg","language":"en","title":"Singapore Names Wong as New Finance Minister in Cabinet Shake-Up","url":"https://stock-news.laohu8.com/highlight/detail?id=1143062408","media":"Bloomberg","summary":"Lawrence Wong was named Singapore’s next finance minister in a cabinetreshuffleFriday, boosting his ","content":"<p>Lawrence Wong was named Singapore’s next finance minister in a cabinetreshuffleFriday, boosting his prominence as the city-state reboots its leadership transition plan.</p>\n<p>The appointment follows Deputy Prime Minister Heng Swee Keat’s surprise announcement about two weeks ago that he’sstepping asideas the designated successor to Prime Minister Lee Hsien Loong within the People’s Action Party, which has led the country since independence. That forced changes to the long-telegraphed transition, leaving the party to seek a successor among its younger leaders before the next election due by 2025.</p>\n<p>Since founding father Lee Kuan Yew relinquished power some three decades ago, Singapore’s politics have been so well choreographed and predictable that they’re often joked about as dull. Local markets barely budged on Heng’s announcement earlier this month that he was stepping out of the running. Analysts have said they expect Singapore to remain politically stable.</p>\n<p>Though no clear successor to Lee was identified Friday, the finance minister selection could be a signal of who among the party’s “fourth-generation” leaders ultimately might be positioned for the top job. Heng was named finance chief in 2015 and added the deputy prime minister role to his portfolio in 2019. Lee himself was also finance minister previously, though his predecessor Goh Chok Tong didn’t hold that role.</p>\n<p><b>Covid Leadership</b></p>\n<p>Wong, 48, has seen his profile rise as co-chair of the government task force for fighting Covid-19. His role as second minister for finance provided a smooth path to the ministry’s top job.</p>\n<p>“Lawrence has been assisting Swee Keat as Second Minister since 2016, so he has the experience, and is a natural fit for the job,” Prime Minister Lee said at a briefing Friday.</p>\n<p>Known for a no-nonsense speaking manner, Wong played a critical role in helping to bring the pandemic under control in Singapore, with measures such as mandatory mask-wearing and strict social gathering rules.</p>\n<p>Before his appointment as minister of education and second minister of finance after last year’s election, he also oversaw a closely-watched property sector as minister for national development.</p>\n<p>Wong began his career as a civil servant, later serving as chief executive of the Energy Market Authority and as principal private secretary to Lee.</p>\n<p>Here are other changes to the cabinet, with the appointments taking effect on May 15, according to a statement:</p>\n<ul>\n <li>Gan Kim Yong will be trade and industry minister</li>\n <li>S. Iswaran will be transport minister</li>\n <li>Chan Chun Sing will be education minister</li>\n <li>Ong Ye Kung will be health minister</li>\n <li>Josephine Teo will be communications and information minister, and continue as second minister for home affairs</li>\n <li>Tan See Leng will be manpower minister</li>\n</ul>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Singapore Names Wong as New Finance Minister in Cabinet Shake-Up</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nSingapore Names Wong as New Finance Minister in Cabinet Shake-Up\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-04-23 15:19 GMT+8 <a href=https://www.bloomberg.com/news/articles/2021-04-23/singapore-names-wong-finance-minister-in-cabinet-shake-up-cna?srnd=premium-asia><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Lawrence Wong was named Singapore’s next finance minister in a cabinetreshuffleFriday, boosting his prominence as the city-state reboots its leadership transition plan.\nThe appointment follows Deputy ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-04-23/singapore-names-wong-finance-minister-in-cabinet-shake-up-cna?srnd=premium-asia\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"STI.SI":"富时新加坡海峡指数"},"source_url":"https://www.bloomberg.com/news/articles/2021-04-23/singapore-names-wong-finance-minister-in-cabinet-shake-up-cna?srnd=premium-asia","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1143062408","content_text":"Lawrence Wong was named Singapore’s next finance minister in a cabinetreshuffleFriday, boosting his prominence as the city-state reboots its leadership transition plan.\nThe appointment follows Deputy Prime Minister Heng Swee Keat’s surprise announcement about two weeks ago that he’sstepping asideas the designated successor to Prime Minister Lee Hsien Loong within the People’s Action Party, which has led the country since independence. That forced changes to the long-telegraphed transition, leaving the party to seek a successor among its younger leaders before the next election due by 2025.\nSince founding father Lee Kuan Yew relinquished power some three decades ago, Singapore’s politics have been so well choreographed and predictable that they’re often joked about as dull. Local markets barely budged on Heng’s announcement earlier this month that he was stepping out of the running. Analysts have said they expect Singapore to remain politically stable.\nThough no clear successor to Lee was identified Friday, the finance minister selection could be a signal of who among the party’s “fourth-generation” leaders ultimately might be positioned for the top job. Heng was named finance chief in 2015 and added the deputy prime minister role to his portfolio in 2019. Lee himself was also finance minister previously, though his predecessor Goh Chok Tong didn’t hold that role.\nCovid Leadership\nWong, 48, has seen his profile rise as co-chair of the government task force for fighting Covid-19. His role as second minister for finance provided a smooth path to the ministry’s top job.\n“Lawrence has been assisting Swee Keat as Second Minister since 2016, so he has the experience, and is a natural fit for the job,” Prime Minister Lee said at a briefing Friday.\nKnown for a no-nonsense speaking manner, Wong played a critical role in helping to bring the pandemic under control in Singapore, with measures such as mandatory mask-wearing and strict social gathering rules.\nBefore his appointment as minister of education and second minister of finance after last year’s election, he also oversaw a closely-watched property sector as minister for national development.\nWong began his career as a civil servant, later serving as chief executive of the Energy Market Authority and as principal private secretary to Lee.\nHere are other changes to the cabinet, with the appointments taking effect on May 15, according to a statement:\n\nGan Kim Yong will be trade and industry minister\nS. Iswaran will be transport minister\nChan Chun Sing will be education minister\nOng Ye Kung will be health minister\nJosephine Teo will be communications and information minister, and continue as second minister for home affairs\nTan See Leng will be manpower minister","news_type":1},"isVote":1,"tweetType":1,"viewCount":101,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":376263792,"gmtCreate":1619132798316,"gmtModify":1634288395935,"author":{"id":"3575730347194921","authorId":"3575730347194921","name":"我是小旸","avatar":"https://static.tigerbbs.com/d22ee48a83e3464da742dec22c29968a","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3575730347194921","authorIdStr":"3575730347194921"},"themes":[],"htmlText":"Good","listText":"Good","text":"Good","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/376263792","repostId":"1109671088","repostType":4,"repost":{"id":"1109671088","pubTimestamp":1619105139,"share":"https://www.laohu8.com/m/news/1109671088?lang=&edition=full","pubTime":"2021-04-22 23:25","market":"us","language":"en","title":"Coca-Cola Stock: Is The Dividend Safe?","url":"https://stock-news.laohu8.com/highlight/detail?id=1109671088","media":"seekingalpha","summary":"Summary\n\nOn its face, Coca-Cola has a nice 3+ percent dividend.\nDigging into the financials, KO trad","content":"<p><b>Summary</b></p>\n<ul>\n <li>On its face, Coca-Cola has a nice 3+ percent dividend.</li>\n <li>Digging into the financials, KO trades for a very high P/E given its fundamentals and the dividend payout ratio has steadily risen over time.</li>\n <li>While KO's dividend is in no immediate danger, I do question its sustainability in the long run.</li>\n <li>I don't think the valuation for KO makes a whole lot of sense, and I would look elsewhere for yield.</li>\n</ul>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/530d4a81c86e3243261b6ac5fae7ee6b\" tg-width=\"1536\" tg-height=\"1152\"><span>Photo by Eric Broder Van Dyke/iStock Editorial via Getty Images</span></p>\n<blockquote>\n Show me the money!\n</blockquote>\n<blockquote>\n -Rod Tidwell,\n <i>Jerry Maguire (1996).</i>\n</blockquote>\n<p>The Coca-Cola Company (KO) is a long-time dividend aristocrat and popular income stock with<i>Seeking Alpha</i>readers, but under the hood, there are some issues that investors should be aware of. Like the famous exchange in<i>Jerry Macguire</i>, companies need to show dividend investors the money, and in KO's case, I'm not seeing enough of it in their financial statements. Even if you're not a KO shareholder, the exercise of learning to analyze a company's income statement, cash flow statement, and balance sheet for dividend sustainability is something that every investor can benefit from.</p>\n<p>Somewhere along the way over the past 10 years, KO's dividend payout ratio went from a normal ~50 percent payout range that you typically see for consumer staple companies to over 100 percent in 2020. On its face, KO has a nice 3+ percent dividend. But I'm not completely convinced that the dividend can keep growing in the future, and the way things are going, there may even be pressure to cut it 3-5 years down the road.</p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/4b20487ca269f1ab12fc361dd176690f\" tg-width=\"635\" tg-height=\"435\"><span>Data by YCharts</span></p>\n<p>Based on earnings estimates for 2021, the dividend is likely to absorb 75-80 percent of KO's earnings, which is an improvement from 2020. It's not entirely clear where the payout ratio becomes unsustainable, but the ratio is not in the range that I like to see. Analyst earnings estimates for next year and the year after are predicated on KO being able to pass commodity price increases through to consumers, which is a downside risk to KO's earnings if consumers respond by buying less. For cyclical companies in downturns, it's fairly common to borrow to maintain the dividend. For a consumer product company with fairly stable revenue like Coca- Cola, it's not common to see a payout ratio be over 100 percent, and it likely relates to the company's desire to remain a dividend aristocrat, which attracts ETF and mutual fund money into the stock. KO's earnings took a clear hit from coronavirus, but are expected to rebound to $2.17 per share for 2021 and $2.35 for 2022. KO's earnings for the year will cover the dividend of $1.68 per share, but Coca-Cola hasn't done much at all to grow its net income in the last decade. In fact, net income is actually down a bit over the last 10 years, but the share count has fallen as well, keeping things steady on the EPS front. At KO's current price, the stock trades for over 25x forward earnings, which would be fine if the company had stronger growth prospects, but in this case, I think the valuation makes this a surprisingly risky stock.</p>\n<p>Dividend purists like to compare dividend payouts to free cash flow, which is a tad higher than earnings, but Coca-Cola's free cash flow is being helped by spending less and less on capital expenditures over time. An optimist would say that they're just focusing on their core businesses, while a pessimist might say that they're underinvesting in their manufacturing and brand. For this reason, I would advise investors to at least assess KO's dividend safety on its earnings, not free cash flow.</p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/62ca4a357963f87fa0c6ca78701bae22\" tg-width=\"635\" tg-height=\"435\"><span>Data by YCharts</span></p>\n<p><b>Will KO Cut Its Dividend?</b></p>\n<p>Short-term, KO's dividend is in no immediate danger. Over the long term, I find the valuation and dividend policy in Coca-Cola a bit perplexing. Upon thinking a bit more, it makes sense to me. KO is held by a lot of mutual funds and ETFs due to being a large company that belongs to several popular groups of stocks. Academic research shows that investors prefer the shares of companies that are large, popular, and familiar, while companies with the opposite characteristics tend to have better long-run returns, all else being equal. Coca-Cola is a Dow Jones Industrial Average component, meaning that investors will buy the stock because it's well known, and ETFs that track the Dow will automatically have KO as a component. The Dow Jones Industrial SPDR ETF (DIA) is a prime example, with over $29 billion in AUM. This creates price-insensitive buyers for KO stock. Additionally, the company is a dividend aristocrat, which means that every ETF that tracks the dividend aristocrat ETF automatically has to buy in as well. To these points, it is mission-critical that KO can maintain the dividend and raise it at least 1 cent every year to remain a part of the dividend aristocrat list.</p>\n<p>Here is Coca-Cola's net income over time.</p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/9906fb0f526c5224b86f02868539f4ba\" tg-width=\"640\" tg-height=\"501\"><span>Source: Macrotrends</span></p>\n<p>To me, KO should trade as a value stock, but the company is valued as a growth stock. This is the exact opposite of what I look for in a company. I view this as offering asymmetric downside to shareholders. Keep in mind that KO's net income is ostensibly benefitting from the Trump tax cuts as well, with the corporate tax rate dropping from 35 percent to 21 percent. This boosted S&P 500 earnings ~20 percent across the board, although it isn't clear if the tax cuts helped KO as much from looking at their financial statements (KO seemed to have had a very low tax rate before).</p>\n<p><b>Conclusion: Is Coca-Cola a good dividend stock?</b></p>\n<p>Investing is a game that is played for money, and investors can learn a lot from studying other games. Value investing is a lot like sports betting, where you have to compare the valuation of a company to how good the business is likely to do–just as sports bettors have to compare teams to their point spreads and money-line odds. Portfolio strategy is like poker, where an understanding of basic math and psychology helps you win. Accounting and reading financial statements are like chess, in that if you don't understand the themes of what is going on, you're likely to fall into traps and lose quickly to better-informed parties. In the case of KO, the valuation is high, the psychology of popularity means that the company is likely to be valued higher than it otherwise would be (with downside to this if the company loses popularity), and the financial statements show that dividend investors may not be aware of the stagnation in company performance. With these in mind, I'd look elsewhere rather than KO for dividends.</p>","source":"seekingalpha","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Coca-Cola Stock: Is The Dividend Safe?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nCoca-Cola Stock: Is The Dividend Safe?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-04-22 23:25 GMT+8 <a href=https://seekingalpha.com/article/4420550-coca-cola-stock-dividend-safe><strong>seekingalpha</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Summary\n\nOn its face, Coca-Cola has a nice 3+ percent dividend.\nDigging into the financials, KO trades for a very high P/E given its fundamentals and the dividend payout ratio has steadily risen over ...</p>\n\n<a href=\"https://seekingalpha.com/article/4420550-coca-cola-stock-dividend-safe\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"KO":"可口可乐"},"source_url":"https://seekingalpha.com/article/4420550-coca-cola-stock-dividend-safe","is_english":true,"share_image_url":"https://static.laohu8.com/5a36db9d73b4222bc376d24ccc48c8a4","article_id":"1109671088","content_text":"Summary\n\nOn its face, Coca-Cola has a nice 3+ percent dividend.\nDigging into the financials, KO trades for a very high P/E given its fundamentals and the dividend payout ratio has steadily risen over time.\nWhile KO's dividend is in no immediate danger, I do question its sustainability in the long run.\nI don't think the valuation for KO makes a whole lot of sense, and I would look elsewhere for yield.\n\nPhoto by Eric Broder Van Dyke/iStock Editorial via Getty Images\n\n Show me the money!\n\n\n -Rod Tidwell,\n Jerry Maguire (1996).\n\nThe Coca-Cola Company (KO) is a long-time dividend aristocrat and popular income stock withSeeking Alphareaders, but under the hood, there are some issues that investors should be aware of. Like the famous exchange inJerry Macguire, companies need to show dividend investors the money, and in KO's case, I'm not seeing enough of it in their financial statements. Even if you're not a KO shareholder, the exercise of learning to analyze a company's income statement, cash flow statement, and balance sheet for dividend sustainability is something that every investor can benefit from.\nSomewhere along the way over the past 10 years, KO's dividend payout ratio went from a normal ~50 percent payout range that you typically see for consumer staple companies to over 100 percent in 2020. On its face, KO has a nice 3+ percent dividend. But I'm not completely convinced that the dividend can keep growing in the future, and the way things are going, there may even be pressure to cut it 3-5 years down the road.\nData by YCharts\nBased on earnings estimates for 2021, the dividend is likely to absorb 75-80 percent of KO's earnings, which is an improvement from 2020. It's not entirely clear where the payout ratio becomes unsustainable, but the ratio is not in the range that I like to see. Analyst earnings estimates for next year and the year after are predicated on KO being able to pass commodity price increases through to consumers, which is a downside risk to KO's earnings if consumers respond by buying less. For cyclical companies in downturns, it's fairly common to borrow to maintain the dividend. For a consumer product company with fairly stable revenue like Coca- Cola, it's not common to see a payout ratio be over 100 percent, and it likely relates to the company's desire to remain a dividend aristocrat, which attracts ETF and mutual fund money into the stock. KO's earnings took a clear hit from coronavirus, but are expected to rebound to $2.17 per share for 2021 and $2.35 for 2022. KO's earnings for the year will cover the dividend of $1.68 per share, but Coca-Cola hasn't done much at all to grow its net income in the last decade. In fact, net income is actually down a bit over the last 10 years, but the share count has fallen as well, keeping things steady on the EPS front. At KO's current price, the stock trades for over 25x forward earnings, which would be fine if the company had stronger growth prospects, but in this case, I think the valuation makes this a surprisingly risky stock.\nDividend purists like to compare dividend payouts to free cash flow, which is a tad higher than earnings, but Coca-Cola's free cash flow is being helped by spending less and less on capital expenditures over time. An optimist would say that they're just focusing on their core businesses, while a pessimist might say that they're underinvesting in their manufacturing and brand. For this reason, I would advise investors to at least assess KO's dividend safety on its earnings, not free cash flow.\nData by YCharts\nWill KO Cut Its Dividend?\nShort-term, KO's dividend is in no immediate danger. Over the long term, I find the valuation and dividend policy in Coca-Cola a bit perplexing. Upon thinking a bit more, it makes sense to me. KO is held by a lot of mutual funds and ETFs due to being a large company that belongs to several popular groups of stocks. Academic research shows that investors prefer the shares of companies that are large, popular, and familiar, while companies with the opposite characteristics tend to have better long-run returns, all else being equal. Coca-Cola is a Dow Jones Industrial Average component, meaning that investors will buy the stock because it's well known, and ETFs that track the Dow will automatically have KO as a component. The Dow Jones Industrial SPDR ETF (DIA) is a prime example, with over $29 billion in AUM. This creates price-insensitive buyers for KO stock. Additionally, the company is a dividend aristocrat, which means that every ETF that tracks the dividend aristocrat ETF automatically has to buy in as well. To these points, it is mission-critical that KO can maintain the dividend and raise it at least 1 cent every year to remain a part of the dividend aristocrat list.\nHere is Coca-Cola's net income over time.\nSource: Macrotrends\nTo me, KO should trade as a value stock, but the company is valued as a growth stock. This is the exact opposite of what I look for in a company. I view this as offering asymmetric downside to shareholders. Keep in mind that KO's net income is ostensibly benefitting from the Trump tax cuts as well, with the corporate tax rate dropping from 35 percent to 21 percent. This boosted S&P 500 earnings ~20 percent across the board, although it isn't clear if the tax cuts helped KO as much from looking at their financial statements (KO seemed to have had a very low tax rate before).\nConclusion: Is Coca-Cola a good dividend stock?\nInvesting is a game that is played for money, and investors can learn a lot from studying other games. Value investing is a lot like sports betting, where you have to compare the valuation of a company to how good the business is likely to do–just as sports bettors have to compare teams to their point spreads and money-line odds. Portfolio strategy is like poker, where an understanding of basic math and psychology helps you win. Accounting and reading financial statements are like chess, in that if you don't understand the themes of what is going on, you're likely to fall into traps and lose quickly to better-informed parties. In the case of KO, the valuation is high, the psychology of popularity means that the company is likely to be valued higher than it otherwise would be (with downside to this if the company loses popularity), and the financial statements show that dividend investors may not be aware of the stagnation in company performance. With these in mind, I'd look elsewhere rather than KO for dividends.","news_type":1},"isVote":1,"tweetType":1,"viewCount":99,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"lives":[]}
