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意粉Ethan
2021-03-10
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2021-06-28
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2021-04-18
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@小虎周报:踩上网课风口，Coursera引领在线教育新风尚
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2021-04-17
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Coursera意为“课程的时代”，是世界上最大的在线学习平台之一，旨在同世界顶尖大学合作，在线提供免费的网络公开课程。它将学习者，教育者和机构的生态系统与高质量内容，学历，数据、技术联系在一起。 投资要点 三个主要业务线：2C、2B以及学位课程。其中，Coursera在商业上最为成功的仍是价格亲民的普通付费产品，其次是面向企业的产品，最后才是昂贵的在线学位产品。 疫情后获客提升：2017年至2020年四年间，Coursera的注册用户数大涨150%。缘于疫情的推动，2020年，平台注册用户数逼近7700万人，同比增长65%。 一直增长一直亏：公司2020年营收年增长率约为59％，和大部分野蛮生长时期的平台公司一样，Coursera用户数虽然大幅增长，但公司业绩还处在“赔本赚吆喝”的阶段。2020年Coursera净亏损进一步扩大至6681万元，同比增长了43%。公司预计，随着可扩展的课程、用户和市场营销活动以及开展其他增长活动，在一段时间内无法盈利。 国际化带来前景：整体有超过80%的注册学习者来自美国以外。截至2020年12月31日，Coursera注册学习者排名前五的国家分别是；1）美国；)印度；3）墨西哥；4）巴西；5）中国。值得一提的是，为了在中国拓展业务，Coursera开始和中国多所本地大学和企业进行了合作。 飞轮效应：公司借助免费大学课程，吸纳有学习想法的潜在学员，其中部分转化为付费学员，学校机构的收入增加，再反哺到内容生产、课程优化上，强化自身品牌，良","text":"事件 3月31日，在线教育平台 $Coursera, Inc.(COUR)$ 正式在纽交所上市，发行价为美股 33 美元，上市首日股价上涨 36%，截至上周五收盘累计上涨62%，市值达70亿美元。 Coursera意为“课程的时代”，是世界上最大的在线学习平台之一，旨在同世界顶尖大学合作，在线提供免费的网络公开课程。它将学习者，教育者和机构的生态系统与高质量内容，学历，数据、技术联系在一起。 投资要点 三个主要业务线：2C、2B以及学位课程。其中，Coursera在商业上最为成功的仍是价格亲民的普通付费产品，其次是面向企业的产品，最后才是昂贵的在线学位产品。 疫情后获客提升：2017年至2020年四年间，Coursera的注册用户数大涨150%。缘于疫情的推动，2020年，平台注册用户数逼近7700万人，同比增长65%。 一直增长一直亏：公司2020年营收年增长率约为59％，和大部分野蛮生长时期的平台公司一样，Coursera用户数虽然大幅增长，但公司业绩还处在“赔本赚吆喝”的阶段。2020年Coursera净亏损进一步扩大至6681万元，同比增长了43%。公司预计，随着可扩展的课程、用户和市场营销活动以及开展其他增长活动，在一段时间内无法盈利。 国际化带来前景：整体有超过80%的注册学习者来自美国以外。截至2020年12月31日，Coursera注册学习者排名前五的国家分别是；1）美国；)印度；3）墨西哥；4）巴西；5）中国。值得一提的是，为了在中国拓展业务，Coursera开始和中国多所本地大学和企业进行了合作。 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