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2021-03-06

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2021-03-03

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2021-03-08

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2021-04-28

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href=\"https://laohu8.com/S/BEKE\">贝壳</a>涨超8%，<a href=\"https://laohu8.com/S/PDD\">拼多多</a>涨超7%，<a href=\"https://laohu8.com/S/BABA\">阿里巴巴</a>涨超3%。</p><p>美股区块链板块集体拉升，<a href=\"https://laohu8.com/S/NCTY\">第九城市</a>涨超16%，<a href=\"https://laohu8.com/S/CAN\">嘉楠科技</a>涨超16%、<a href=\"https://laohu8.com/S/EBON\">亿邦国际</a>涨超10%，SOS Ltd涨超10%，Riot Blockchain涨超15%。</p><p><a href=\"https://laohu8.com/S/EH\">亿航智能</a>涨超10%。据悉，亿航将推出长航距<a href=\"https://laohu8.com/S/5RE.SI\">智能</a>电动飞机，续航里程超400公里。该续航里程将是目前公司旗舰型号216的十倍，也将超过美国空中出租车企业Joby的产品。Joby将以60亿美金的估值寻求近期上市。</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>开盘：美股全线高开，小鹏汽车涨超9%</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n开盘：美股全线高开，小鹏汽车涨超9%\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time\">2021-03-09 22:32</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>3月9日，美股全线高开，道琼斯指数上涨161.05点，涨幅0.51%，报31963.49点;标普500指数上涨44.95点，涨幅1.18%，报3866.30点;纳斯达克综合指数上涨311.53点，涨幅2.47%，报12920.69点。<img src=\"https://static.tigerbbs.com/a6d36a54fdb105f4a4a271593a195aae\" tg-width=\"840\" tg-height=\"470\" referrerpolicy=\"no-referrer\">新能源车板块普遍反弹，<a href=\"https://laohu8.com/S/TSLA\">特斯拉</a>涨超8%、<a href=\"https://laohu8.com/S/XPEV\">小鹏汽车</a>涨超9%，<a href=\"https://laohu8.com/S/LI\">理想汽车</a>涨6%、<a href=\"https://laohu8.com/S/NIO\">蔚来</a>汽车涨6%。</p><p><a href=\"https://laohu8.com/S/BIDU\">百度</a>开涨超7%，此前已通过港交所上市聆讯。</p><p><a href=\"https://laohu8.com/S/GME\">游戏驿站</a>涨超12%，报218美元，股价创近5周以来新高。</p><p>热门中概股集体上扬，<a href=\"https://laohu8.com/S/BILI\">哔哩哔哩</a>涨超9%，<a href=\"https://laohu8.com/S/BEKE\">贝壳</a>涨超8%，<a href=\"https://laohu8.com/S/PDD\">拼多多</a>涨超7%，<a href=\"https://laohu8.com/S/BABA\">阿里巴巴</a>涨超3%。</p><p>美股区块链板块集体拉升，<a href=\"https://laohu8.com/S/NCTY\">第九城市</a>涨超16%，<a href=\"https://laohu8.com/S/CAN\">嘉楠科技</a>涨超16%、<a href=\"https://laohu8.com/S/EBON\">亿邦国际</a>涨超10%，SOS Ltd涨超10%，Riot Blockchain涨超15%。</p><p><a href=\"https://laohu8.com/S/EH\">亿航智能</a>涨超10%。据悉，亿航将推出长航距<a href=\"https://laohu8.com/S/5RE.SI\">智能</a>电动飞机，续航里程超400公里。该续航里程将是目前公司旗舰型号216的十倍，也将超过美国空中出租车企业Joby的产品。Joby将以60亿美金的估值寻求近期上市。</p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/ff6e3231d788a5a6d28cf7965385cc7f","relate_stocks":{".IXIC":"NASDAQ Composite",".DJI":"道琼斯","BIDU":"百度",".SPX":"S&P 500 Index"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1194812648","content_text":"3月9日，美股全线高开，道琼斯指数上涨161.05点，涨幅0.51%，报31963.49点;标普500指数上涨44.95点，涨幅1.18%，报3866.30点;纳斯达克综合指数上涨311.53点，涨幅2.47%，报12920.69点。新能源车板块普遍反弹，特斯拉涨超8%、小鹏汽车涨超9%，理想汽车涨6%、蔚来汽车涨6%。百度开涨超7%，此前已通过港交所上市聆讯。游戏驿站涨超12%，报218美元，股价创近5周以来新高。热门中概股集体上扬，哔哩哔哩涨超9%，贝壳涨超8%，拼多多涨超7%，阿里巴巴涨超3%。美股区块链板块集体拉升，第九城市涨超16%，嘉楠科技涨超16%、亿邦国际涨超10%，SOS 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16:08","market":"hk","language":"zh","title":"五菱神车，昙花一现还是创造蓝海？","url":"https://stock-news.laohu8.com/highlight/detail?id=1178900995","media":"36氪","summary":"2020年7月，上汽通用五菱推出一款新能源汽车——宏光MINIEV，随即这台车被央视表扬为“人民的代步车”，同时又被网友们戏称为“五菱神车”。之所以被称为“神车”，一是因为它的价格和配置。与市场上一众","content":"<p>2020年7月，上汽通用五菱推出一款新能源汽车——宏光MINIEV，随即这台车被央视表扬为“人民的代步车”，同时又被网友们戏称为“五菱神车”。</p><p>之所以被称为“神车”，一是因为它的价格和配置。与市场上一众新能源车的高科技、高续航、全智能定位不同，宏光MINIEV的续航只有120～170公里，没有快充，采用极简化设计，车型小巧，价格在2.88万~3.88万元。</p><p>二是因为宏光MINIEV在2020年7月成都车展上市半年以来，不断创造和刷新中<a href=\"https://laohu8.com/S/600617\">国新能源</a>汽车的销售纪录。</p><p>上市20天，销售量突破15000辆；9月，销售14495辆，超过<a 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href=\"https://laohu8.com/S/NIO\">蔚来</a>，而是一架无人机、一台单反相机，甚至可能是一组乐高积木。</p><p>当玩具有了工具的特征，玩具才更实用；而当工具有了玩具的特征，工具才更有趣。宏光MINIEV是一个典型的有工具特征的玩具和有玩具特性的工具的综合体，它绝不是一款低端车。</p><p>王晶晶，38岁，家庭主妇，住在上海虹桥某高级别墅区，是特斯拉和宝马用户。</p><p>“从我家到最近的菜市场、超市，都有一定距离。平时，家里的阿姨骑电动车去买菜。这个阿姨在我家已经工作5年，工作真的很用心。我和老公商量，买了辆宏光MINIEV，给阿姨买菜用。”王晶晶说，“这两天，我听说小区里有好几家人也准备给阿姨配一辆宏光MINIEV。”</p><p>看来，用不了多久，宏光MINIEV就会成为王晶晶所在高档小区里保姆买菜的标配用车。好产品的本质是创造用户的需求。</p><p>在今天这样一个快速移动的碎片化环境中，如何准确敏锐地发现、感知和理解一个个活生生的用户的真实需求，并通过至臻完美的产品设计，和用户一起共同创造新产品的应用场景和商业模型，进而实现企业的商业价值，传播和放大企业的品牌价值，是所有企业都必须面对的挑战。</p><p>Kelly今年27岁，在一家全球顶级的会计师事务所担任审计员。</p><p>2020年疫情期间， Kelly学会了开车。“驾照是拿到了，但是，真上路，还是好害怕哦。男朋友说，先买个小车练练手，顺带占个牌照。”Kelly说。</p><p>2020年国庆，Kelly开着宏光MINIEV，载着爸爸妈妈和男朋友，去阳澄湖吃大闸蟹。“这是我第一次自己开车出上海，自信心大增。”</p><p>在宏光MINIEV的用户中，有很多跟Kelly一样，从来没开过车或者对开车有畏惧感。作为一款入门级的小型四座车，宏光MINIEV操作灵活，简单易学，小巧玲珑。车看起来虽小，但内部空间的利用达到极致，前后排空间宽敞。</p><p>上汽通用五菱平台首席技术官、宏光MINIEV总设计师赵亮博士说：“我们也没想到，这款车会带给我们这么多惊喜。”完全超出设计预期的应用场景、从未触达过的用户人群，以及一直试图却从未真正进入的一线城市市场，通过宏光MINIEV，全部实现了。</p><p>以城市来计算，上海是宏光MINIEV销量最大的城市。“在宏光MINIEV出现之前，五菱的核心用户大部分不是上海本地人，而是在上海工作和奋斗的外省籍人士。”上海<a href=\"https://laohu8.com/S/00305\">五菱汽车</a>销售有限公司销售与市场总监杨健康说。</p><p>宏光MINIEV的上市给上海五菱各门店带来了很多变化。</p><p>第一，门店客流量都开始迅速增加。</p><p>据宝山月浦店店长程洪峰介绍，从2020年9月开始，门店每天平均接待几十批专程来看宏光MINIEV的客户，最多的一天有85批客户，成交率在60%左右。</p><p>第二，成交速度非常快，用户转介率非常高。</p><p>方新乐是宝山月浦店的销售员。2020年11月，他销售宏光MINIEV的业绩为42辆。“大部分顾客对这款车的情况已经非常了解。试驾之后就签单，从进店到签单平均30分钟到1个小时。”方新乐说，“顾客买车后，转介率非常高。有一位上海本地顾客，陆陆续续给我们介绍了6个客户。”</p><p>第三，上海本地用户成为主流，高端用户、年轻用户和女性用户比例非常高。</p><p>“以前，五菱给大众的印象是奋斗者的品牌，五菱汽车也是偏生产工具的车。而宏光MINIEV的车主中，不仅有豪车拥有者，还有电视台主持人、大学教授、外企白领以及各行各业的精英，他们都是五菱品牌以前完全无法触达的用户。”杨健康说，“宏光MINIEV的用户人群中，60%为女性用户，30岁以下占比50%，30到40岁占比35%，年轻化趋势非常明显，这和五菱品牌之前的用户年龄段完全不一样。”</p><p>宏光MINIEV帮助五菱进入一线城市主流市场，并且获得了高端人群和年轻用户的认可，这对上汽通用五菱而言，具有划时代的里程碑意义。</p><p><b>&nbsp;年轻人喜欢什么，五菱就玩什么</b></p><p>要将宏光MINIEV造就成新一代五菱神车，这时候，营销成为最大的挑战。</p><p>挑战1：如何让一款便宜的车看起来不low？</p><p>这对上汽通用五菱的营销团队来说，是一个非常大的挑战。</p><p>第一，严控视觉传播的内容质量。</p><p>颜值即正义，好看就是王道。上汽通用五菱品牌与市场总监周钘说：“我们对营销端的要求是，在用户接触这款车的所有媒介触点上，它都必须要美，要好看。为此，营销端必须严控每一张图、每一幅海报，甚至是每一个色彩元素的搭配，以确保在所有触点上，这款车都不会带有low的基因。”</p><p>第二，严控早期的传播节奏。</p><p>上汽通用五菱最开始先让生活记者、美女网红、KOL来体验这款产品，通过他们的影响力，以大众最能接受的内容形态，在抖音、快手、小红书、<a href=\"https://laohu8.com/S/WB\">微博</a>、社会新闻以及跨界自媒体上广泛传播，核心和主旨就是好看、好玩、有趣、有意思，然后引发大众的传播和广泛好奇。</p><p>直到宏光MINIEV上市前夕，所有的预热已准备充分后，才正式邀请汽车领域的媒体记者和达人们前来试驾体验。当记者们进入公司的试车区域，看到新车时，他们不是带着挑剔和审视的目光，而是怀揣好奇心，来看看这款被自媒体炒得很火的小车到底有多好。</p><p>“这跟吃螺蛳粉是一个道理。假如你从来没吃过螺蛳粉，而你身边所有人都说螺蛳粉好吃，你一定会跃跃欲试，充满期待，你的味觉已经在不知不觉中被大众评论所引导。”周钘说。</p><p>挑战2：如何进入一线城市，并从一线城市辐射全国？</p><p>“上海是中国最发达的城市，也是中国的时尚之都，那里有全中国最挑剔的顾客，他们的消费能力可以辐射和影响全国。宏光MINIEV是个好产品，但是，如果我们只在广西做推广，肯定没办法卖给上海的用户。所以，从一开始，我们就非常笃定，营销主战场必须到一线城市去，必须到上海去。”周钘说。</p><p>宏光MINIEV以上海为中心，做了很多大型线下活动，包括黄浦江边的MINI DAY、2021年元旦的外滩无人机秀等，全力提升品牌调性。</p><p>挑战3：如何跟年轻人一起愉快地玩耍？</p><p>“我第一次看到宏光MINIEV的时候，就特别喜欢。萌萌的造型、圆润线条勾勒的车身，特别可爱。”小G说。小G毕业于同济大学，目前任职于上海一家外资机构。</p><p>为了和年轻人一起愉快地玩耍，宏光MINIEV在营销策略上强调：年轻人喜欢什么，我们就跟他们一起玩什么。</p><p>第一，通过各种方式，不断强化年轻时尚的标签。</p><p>宏光MINIEV做过很多联名和跨界活动。2020年7月在成都车展正式上市前，宏光MINIEV和喜茶跨界合作，在各个渠道做了一些联动。用户可以在活动现场喝喜茶，车的外观也依照喜茶形象做了改装。</p><p><img src=\"https://static.tigerbbs.com/a5196f633e37a252ad360784613ce282\" tg-width=\"1080\" tg-height=\"719\" referrerpolicy=\"no-referrer\"></p><p>通过这种方式，打通各领域的资源、流量，将影响力辐射到各界，迅速提高知名度，使年轻人感受到宏光MINIEV的时尚。2021年，宏光MINIEV还计划与包括<a href=\"https://laohu8.com/S/DIS\">迪士尼</a>在内的众多品牌推出联名版车型。</p><p>宏光MINIEV并没有将重心放在<a href=\"https://laohu8.com/S/ATHM\">汽车之家</a>、易车网等传统车企活跃的平台，而是转向年轻人喜欢玩的集聚流量的社交媒体阵地——微博、小红书、抖音、B站等。</p><p>充分重视用户的声音，珍惜在用户中的口碑，让用户说给更多用户听，这也是宏光MINIEV极少投放硬广的主要原因。</p><p>第二，和用户一起，共同放大<a href=\"https://laohu8.com/S/QC7.SI\">全民</a>共同参与的潮创文化。</p><p>宏光MINIEV一个非常大的特点就是它的改装文化。宏光MINIEV的极简化设计，给改装留下了足够的空间。从内饰、座椅到车身外壳，众多宏光MINIEV车主，尤其是占比高达60%的女性车主，特别喜欢对自己的小车进行改造。</p><p>宏光MINIEV就是一个年轻人的大玩具。在各个电商平台，宏光MINIEV改装已经形成一个产业链，月销上千件的淘宝店比比皆是。</p><p>“当看到用户改装已经蔚为风尚，我们立马响应，为用户搭建平台，让更多的人一起参与。”上汽通用五菱市场总监张益勤说。</p><p>2020年12月19日，上汽通用五菱在南京举行了一场宏光MINIEV潮改盛会，华东地区的百余名改装车友聚集在一起，现场到处都是年轻靓丽、多才多艺、愿意表达的小哥哥小姐姐。</p><p>他们之中，有来自常州的电台主持人，也有拖着一台小小发电机、把宏光MINIEV一路开到西藏的抖音达人。对于这些用户来说，宏光MINIEV不只是一台出行工具，也是他们诠释生活态度、彰显自我主张、表达个性的载体。</p><p><b>&nbsp;未来在哪里，五菱就奔向哪里</b></p><p>趋势1：短途出行市场是个巨大的蓝海市场。</p><p>当前，国内短途出行市场非常巨大。面对接下来的市场竞争，上汽通用五菱的心态是开放的。</p><p>“这是个新兴的蓝海市场，未来的空间太大了，没有任何一家企业能一口吃下这个市场，对此，我们有非常清醒的认识。我们愿意和友商一起，共同把短途出行市场做大做强，为人民群众提供更好的选择。只有更多的人参与进来，这个市场才会越来越成熟。”周钘说。</p><p>趋势2：宏光MINIEV更像一个时尚的快消品。</p><p>在宏光MINIEV过去半年多的市场传播和销售实践中，市场团队也在不断调整对产品、用户以及市场的认知。</p><p>周钘说：“宏光MINIEV的传播和销售已经完全不同于传统汽车行业的逻辑。从厂商的角度来说，我们也不能把它只当作一辆车来卖。我们会不断推出各种新的款式，比如春季款、秋季款、联名款等。我们相信，会有越来越多的用户每年会换一款我们的新车，就像他们每年换一款手机，不停地买各种新包一样。”</p><p><img src=\"https://static.tigerbbs.com/c8329b91d9738926f8e833ad6f6c68d7\" tg-width=\"1080\" tg-height=\"683\" referrerpolicy=\"no-referrer\"></p><p>趋势3：整个短途出行产业供应链快速迭代和日趋成熟。</p><p>宏光MINIEV的热销，带动了短途出行产业的快速发展。宏光MINIEV的产能爬坡，拉爆了几乎所有三电供应商的产能。</p><p>目前，在国内股票市场，已经形成一个“宏光MINIEV”板块概念。所有为宏光MINIEV提供配件的上市公司都会在财报和官宣资料中，重点强调“我们为宏光MINIEV提供某某配套”。</p><p>自宏光MINIEV上市以来，每次公告销售数据，“宏光MINIEV”板块内的各上市公司的股价都会明显上扬。</p><p>包括<a href=\"https://laohu8.com/S/002074\">国轩高科</a>在内的多家供应商已经前往柳州建厂，围绕上汽通用五菱的一个产业集群正在柳州形成。</p><p>据上汽通用五菱相关负责人预计，2021年宏光MINIEV产能将增至50万台，月均产能4万台，3月份达到6万台顶配产能目标。有业内人士做出更大胆的预测，宏光MINIEV在2021年将达到100万台的产能。</p><p>趋势4：一个围绕宏光MINIEV的后汽车市场正在快速形成。</p><p>宏光MINIEV的周边产品在淘宝、<a href=\"https://laohu8.com/S/JD\">京东</a>等平台形成了强大的商品集群。只要在平台上搜索宏光MINIEV，就会出现大量卖车贴、座椅套、地垫等衍生品的商家，每个店铺的销量少则几百，多达上千。</p><p>截至2020年12月底，宏光MINIEV销量累计127651辆，而销量排名前100的衍生品月销售额达到804.5万元，平均每辆车每月周边花费至少为63元。一个围绕宏光MINIEV的后汽车市场正在快速形成。</p><p>趋势5：国际化的趋势不可阻挡。</p><p>面对未来的国际市场，上汽通用五菱正在全力打造GSEV （全球小型电动车）平台，为全球化积极地做着准备。除了欧美市场，在东盟和印度市场，上汽通用五菱也已经在积极推进相关工作。</p><p>关于未来，关于新能源汽车，上汽通用五菱还有更大的梦想。</p><p>在上汽通用五菱品牌与市场部的墙上，贴着这样一些标语——突破进取、新生向上、敢想敢干、创变革新、执着信念，它们既是五菱说给自己的话，更是五菱对未来的期许。</p>","source":"36k","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>五菱神车，昙花一现还是创造蓝海？</title>\n<style 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}\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n五菱神车，昙花一现还是创造蓝海？\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-02-22 16:08 北京时间&nbsp;&nbsp;&nbsp;<a href=https://36kr.com/p/1109239106587657><strong>36氪</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>2020年7月，上汽通用五菱推出一款新能源汽车——宏光MINIEV，随即这台车被央视表扬为“人民的代步车”，同时又被网友们戏称为“五菱神车”。之所以被称为“神车”，一是因为它的价格和配置。与市场上一众新能源车的高科技、高续航、全智能定位不同，宏光MINIEV的续航只有120～170公里，没有快充，采用极简化设计，车型小巧，价格在2.88万~3.88万元。二是因为宏光MINIEV在2020年7月成都...</p>\n\n<a href=\"https://36kr.com/p/1109239106587657\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/a5196f633e37a252ad360784613ce282","relate_stocks":{"00305":"五菱汽车"},"source_url":"https://36kr.com/p/1109239106587657","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1178900995","content_text":"2020年7月，上汽通用五菱推出一款新能源汽车——宏光MINIEV，随即这台车被央视表扬为“人民的代步车”，同时又被网友们戏称为“五菱神车”。之所以被称为“神车”，一是因为它的价格和配置。与市场上一众新能源车的高科技、高续航、全智能定位不同，宏光MINIEV的续航只有120～170公里，没有快充，采用极简化设计，车型小巧，价格在2.88万~3.88万元。二是因为宏光MINIEV在2020年7月成都车展上市半年以来，不断创造和刷新中国新能源汽车的销售纪录。上市20天，销售量突破15000辆；9月，销售14495辆，超过特斯拉，成为中国新能源汽车销量冠军……2020年，宏光MINIEV的全年销量累计127651辆，成为中国市场销量排名第一的新能源汽车。一家地处三线城市的汽车公司，是如何成为中国新能源汽车的销售冠军的？这家公司究竟做对了什么，得以激发出用户如此旺盛的消费热情？“五菱神车”现象是昙花一现，还是创造了一个崭新的蓝海市场？ 谁在买宏光MINIEV？2020年11月，我们采访了13位宏光MINIEV的上海车主。他们的职业分别是：大学教授、家庭主妇、退休阿姨、护士、奶茶店老板、房屋中介、美甲店店员、宠物医生、外资会计师事务所审计员、水果店店主、美容会所老板、国企职员、事业单位员工。张教授是上海某985高校的教授，今年47岁，家里有一辆宝马X5。“我是个典型的‘本本族’，对开车一直心存畏惧。家里那辆宝马平常都是太太在开。我出门，全靠滴滴和地铁。”张教授说，“宏光MINIEV太迷你了，它就是个玩具。到了我们这个年纪，给自己买东西越来越少。花3万多元，给自己买个玩具，不可以吗？”购车2个月后，张教授的累计行驶里程已经达到2100公里。对张教授来说，这辆宏光MINIEV的竞争对手不是特斯拉，不是大众，也不是蔚来，而是一架无人机、一台单反相机，甚至可能是一组乐高积木。当玩具有了工具的特征，玩具才更实用；而当工具有了玩具的特征，工具才更有趣。宏光MINIEV是一个典型的有工具特征的玩具和有玩具特性的工具的综合体，它绝不是一款低端车。王晶晶，38岁，家庭主妇，住在上海虹桥某高级别墅区，是特斯拉和宝马用户。“从我家到最近的菜市场、超市，都有一定距离。平时，家里的阿姨骑电动车去买菜。这个阿姨在我家已经工作5年，工作真的很用心。我和老公商量，买了辆宏光MINIEV，给阿姨买菜用。”王晶晶说，“这两天，我听说小区里有好几家人也准备给阿姨配一辆宏光MINIEV。”看来，用不了多久，宏光MINIEV就会成为王晶晶所在高档小区里保姆买菜的标配用车。好产品的本质是创造用户的需求。在今天这样一个快速移动的碎片化环境中，如何准确敏锐地发现、感知和理解一个个活生生的用户的真实需求，并通过至臻完美的产品设计，和用户一起共同创造新产品的应用场景和商业模型，进而实现企业的商业价值，传播和放大企业的品牌价值，是所有企业都必须面对的挑战。Kelly今年27岁，在一家全球顶级的会计师事务所担任审计员。2020年疫情期间， Kelly学会了开车。“驾照是拿到了，但是，真上路，还是好害怕哦。男朋友说，先买个小车练练手，顺带占个牌照。”Kelly说。2020年国庆，Kelly开着宏光MINIEV，载着爸爸妈妈和男朋友，去阳澄湖吃大闸蟹。“这是我第一次自己开车出上海，自信心大增。”在宏光MINIEV的用户中，有很多跟Kelly一样，从来没开过车或者对开车有畏惧感。作为一款入门级的小型四座车，宏光MINIEV操作灵活，简单易学，小巧玲珑。车看起来虽小，但内部空间的利用达到极致，前后排空间宽敞。上汽通用五菱平台首席技术官、宏光MINIEV总设计师赵亮博士说：“我们也没想到，这款车会带给我们这么多惊喜。”完全超出设计预期的应用场景、从未触达过的用户人群，以及一直试图却从未真正进入的一线城市市场，通过宏光MINIEV，全部实现了。以城市来计算，上海是宏光MINIEV销量最大的城市。“在宏光MINIEV出现之前，五菱的核心用户大部分不是上海本地人，而是在上海工作和奋斗的外省籍人士。”上海五菱汽车销售有限公司销售与市场总监杨健康说。宏光MINIEV的上市给上海五菱各门店带来了很多变化。第一，门店客流量都开始迅速增加。据宝山月浦店店长程洪峰介绍，从2020年9月开始，门店每天平均接待几十批专程来看宏光MINIEV的客户，最多的一天有85批客户，成交率在60%左右。第二，成交速度非常快，用户转介率非常高。方新乐是宝山月浦店的销售员。2020年11月，他销售宏光MINIEV的业绩为42辆。“大部分顾客对这款车的情况已经非常了解。试驾之后就签单，从进店到签单平均30分钟到1个小时。”方新乐说，“顾客买车后，转介率非常高。有一位上海本地顾客，陆陆续续给我们介绍了6个客户。”第三，上海本地用户成为主流，高端用户、年轻用户和女性用户比例非常高。“以前，五菱给大众的印象是奋斗者的品牌，五菱汽车也是偏生产工具的车。而宏光MINIEV的车主中，不仅有豪车拥有者，还有电视台主持人、大学教授、外企白领以及各行各业的精英，他们都是五菱品牌以前完全无法触达的用户。”杨健康说，“宏光MINIEV的用户人群中，60%为女性用户，30岁以下占比50%，30到40岁占比35%，年轻化趋势非常明显，这和五菱品牌之前的用户年龄段完全不一样。”宏光MINIEV帮助五菱进入一线城市主流市场，并且获得了高端人群和年轻用户的认可，这对上汽通用五菱而言，具有划时代的里程碑意义。 年轻人喜欢什么，五菱就玩什么要将宏光MINIEV造就成新一代五菱神车，这时候，营销成为最大的挑战。挑战1：如何让一款便宜的车看起来不low？这对上汽通用五菱的营销团队来说，是一个非常大的挑战。第一，严控视觉传播的内容质量。颜值即正义，好看就是王道。上汽通用五菱品牌与市场总监周钘说：“我们对营销端的要求是，在用户接触这款车的所有媒介触点上，它都必须要美，要好看。为此，营销端必须严控每一张图、每一幅海报，甚至是每一个色彩元素的搭配，以确保在所有触点上，这款车都不会带有low的基因。”第二，严控早期的传播节奏。上汽通用五菱最开始先让生活记者、美女网红、KOL来体验这款产品，通过他们的影响力，以大众最能接受的内容形态，在抖音、快手、小红书、微博、社会新闻以及跨界自媒体上广泛传播，核心和主旨就是好看、好玩、有趣、有意思，然后引发大众的传播和广泛好奇。直到宏光MINIEV上市前夕，所有的预热已准备充分后，才正式邀请汽车领域的媒体记者和达人们前来试驾体验。当记者们进入公司的试车区域，看到新车时，他们不是带着挑剔和审视的目光，而是怀揣好奇心，来看看这款被自媒体炒得很火的小车到底有多好。“这跟吃螺蛳粉是一个道理。假如你从来没吃过螺蛳粉，而你身边所有人都说螺蛳粉好吃，你一定会跃跃欲试，充满期待，你的味觉已经在不知不觉中被大众评论所引导。”周钘说。挑战2：如何进入一线城市，并从一线城市辐射全国？“上海是中国最发达的城市，也是中国的时尚之都，那里有全中国最挑剔的顾客，他们的消费能力可以辐射和影响全国。宏光MINIEV是个好产品，但是，如果我们只在广西做推广，肯定没办法卖给上海的用户。所以，从一开始，我们就非常笃定，营销主战场必须到一线城市去，必须到上海去。”周钘说。宏光MINIEV以上海为中心，做了很多大型线下活动，包括黄浦江边的MINI DAY、2021年元旦的外滩无人机秀等，全力提升品牌调性。挑战3：如何跟年轻人一起愉快地玩耍？“我第一次看到宏光MINIEV的时候，就特别喜欢。萌萌的造型、圆润线条勾勒的车身，特别可爱。”小G说。小G毕业于同济大学，目前任职于上海一家外资机构。为了和年轻人一起愉快地玩耍，宏光MINIEV在营销策略上强调：年轻人喜欢什么，我们就跟他们一起玩什么。第一，通过各种方式，不断强化年轻时尚的标签。宏光MINIEV做过很多联名和跨界活动。2020年7月在成都车展正式上市前，宏光MINIEV和喜茶跨界合作，在各个渠道做了一些联动。用户可以在活动现场喝喜茶，车的外观也依照喜茶形象做了改装。通过这种方式，打通各领域的资源、流量，将影响力辐射到各界，迅速提高知名度，使年轻人感受到宏光MINIEV的时尚。2021年，宏光MINIEV还计划与包括迪士尼在内的众多品牌推出联名版车型。宏光MINIEV并没有将重心放在汽车之家、易车网等传统车企活跃的平台，而是转向年轻人喜欢玩的集聚流量的社交媒体阵地——微博、小红书、抖音、B站等。充分重视用户的声音，珍惜在用户中的口碑，让用户说给更多用户听，这也是宏光MINIEV极少投放硬广的主要原因。第二，和用户一起，共同放大全民共同参与的潮创文化。宏光MINIEV一个非常大的特点就是它的改装文化。宏光MINIEV的极简化设计，给改装留下了足够的空间。从内饰、座椅到车身外壳，众多宏光MINIEV车主，尤其是占比高达60%的女性车主，特别喜欢对自己的小车进行改造。宏光MINIEV就是一个年轻人的大玩具。在各个电商平台，宏光MINIEV改装已经形成一个产业链，月销上千件的淘宝店比比皆是。“当看到用户改装已经蔚为风尚，我们立马响应，为用户搭建平台，让更多的人一起参与。”上汽通用五菱市场总监张益勤说。2020年12月19日，上汽通用五菱在南京举行了一场宏光MINIEV潮改盛会，华东地区的百余名改装车友聚集在一起，现场到处都是年轻靓丽、多才多艺、愿意表达的小哥哥小姐姐。他们之中，有来自常州的电台主持人，也有拖着一台小小发电机、把宏光MINIEV一路开到西藏的抖音达人。对于这些用户来说，宏光MINIEV不只是一台出行工具，也是他们诠释生活态度、彰显自我主张、表达个性的载体。 未来在哪里，五菱就奔向哪里趋势1：短途出行市场是个巨大的蓝海市场。当前，国内短途出行市场非常巨大。面对接下来的市场竞争，上汽通用五菱的心态是开放的。“这是个新兴的蓝海市场，未来的空间太大了，没有任何一家企业能一口吃下这个市场，对此，我们有非常清醒的认识。我们愿意和友商一起，共同把短途出行市场做大做强，为人民群众提供更好的选择。只有更多的人参与进来，这个市场才会越来越成熟。”周钘说。趋势2：宏光MINIEV更像一个时尚的快消品。在宏光MINIEV过去半年多的市场传播和销售实践中，市场团队也在不断调整对产品、用户以及市场的认知。周钘说：“宏光MINIEV的传播和销售已经完全不同于传统汽车行业的逻辑。从厂商的角度来说，我们也不能把它只当作一辆车来卖。我们会不断推出各种新的款式，比如春季款、秋季款、联名款等。我们相信，会有越来越多的用户每年会换一款我们的新车，就像他们每年换一款手机，不停地买各种新包一样。”趋势3：整个短途出行产业供应链快速迭代和日趋成熟。宏光MINIEV的热销，带动了短途出行产业的快速发展。宏光MINIEV的产能爬坡，拉爆了几乎所有三电供应商的产能。目前，在国内股票市场，已经形成一个“宏光MINIEV”板块概念。所有为宏光MINIEV提供配件的上市公司都会在财报和官宣资料中，重点强调“我们为宏光MINIEV提供某某配套”。自宏光MINIEV上市以来，每次公告销售数据，“宏光MINIEV”板块内的各上市公司的股价都会明显上扬。包括国轩高科在内的多家供应商已经前往柳州建厂，围绕上汽通用五菱的一个产业集群正在柳州形成。据上汽通用五菱相关负责人预计，2021年宏光MINIEV产能将增至50万台，月均产能4万台，3月份达到6万台顶配产能目标。有业内人士做出更大胆的预测，宏光MINIEV在2021年将达到100万台的产能。趋势4：一个围绕宏光MINIEV的后汽车市场正在快速形成。宏光MINIEV的周边产品在淘宝、京东等平台形成了强大的商品集群。只要在平台上搜索宏光MINIEV，就会出现大量卖车贴、座椅套、地垫等衍生品的商家，每个店铺的销量少则几百，多达上千。截至2020年12月底，宏光MINIEV销量累计127651辆，而销量排名前100的衍生品月销售额达到804.5万元，平均每辆车每月周边花费至少为63元。一个围绕宏光MINIEV的后汽车市场正在快速形成。趋势5：国际化的趋势不可阻挡。面对未来的国际市场，上汽通用五菱正在全力打造GSEV （全球小型电动车）平台，为全球化积极地做着准备。除了欧美市场，在东盟和印度市场，上汽通用五菱也已经在积极推进相关工作。关于未来，关于新能源汽车，上汽通用五菱还有更大的梦想。在上汽通用五菱品牌与市场部的墙上，贴着这样一些标语——突破进取、新生向上、敢想敢干、创变革新、执着信念，它们既是五菱说给自己的话，更是五菱对未来的期许。","news_type":1},"isVote":1,"tweetType":1,"viewCount":147,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":320570360,"gmtCreate":1615163494250,"gmtModify":1703485027080,"author":{"id":"3567379253363043","authorId":"3567379253363043","name":"James97","avatar":"https://static.tigerbbs.com/789fca3bf5bf57b660c8c2d6f0d3fc2a","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3567379253363043","authorIdStr":"3567379253363043"},"themes":[],"htmlText":"大家加油","listText":"大家加油","text":"大家加油","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/320570360","repostId":"2117656396","repostType":4,"isVote":1,"tweetType":1,"viewCount":798,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":368834676,"gmtCreate":1614306244595,"gmtModify":1703476116869,"author":{"id":"3567379253363043","authorId":"3567379253363043","name":"James97","avatar":"https://static.tigerbbs.com/789fca3bf5bf57b660c8c2d6f0d3fc2a","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3567379253363043","authorIdStr":"3567379253363043"},"themes":[],"htmlText":"大家加油长期持有","listText":"大家加油长期持有","text":"大家加油长期持有","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/368834676","isVote":1,"tweetType":1,"viewCount":508,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":369245468,"gmtCreate":1614052676354,"gmtModify":1634551384801,"author":{"id":"3567379253363043","authorId":"3567379253363043","name":"James97","avatar":"https://static.tigerbbs.com/789fca3bf5bf57b660c8c2d6f0d3fc2a","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3567379253363043","authorIdStr":"3567379253363043"},"themes":[],"htmlText":"留言学习","listText":"留言学习","text":"留言学习","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/369245468","repostId":"1167583119","repostType":4,"repost":{"id":"1167583119","kind":"news","pubTimestamp":1614047991,"share":"https://www.laohu8.com/m/news/1167583119?lang=&edition=full","pubTime":"2021-02-23 10:39","market":"other","language":"zh","title":"摩根大通：即使对冲股价下跌，比特币也是最差的资产","url":"https://stock-news.laohu8.com/highlight/detail?id=1167583119","media":"新浪科技","summary":"尽管比特币价格大涨，但这种加密货币仍受到一系列问题的困扰。","content":"<p>据报道，<a href=\"https://laohu8.com/S/JPM\">摩根大通</a>表示，近期价格暴涨的比特币是一场“经济的助兴表演”，而金融科技创新才是金融服务行业的主旋律故事。</p>\n<p>摩根大通分析师表示，尽管比特币价格大涨，但这种加密货币仍受到一系列问题的困扰，导致其无法成为主流资产。</p>\n<p>摩根大通在上周的研究报告中指出：“随着<a href=\"https://laohu8.com/S/TSLA\">特斯拉</a>、<a href=\"https://laohu8.com/S/BK\">纽约梅隆银行</a>和<a href=\"https://laohu8.com/S/MA\">万事达</a>卡公司宣布将更多地接受加密货币，比特币价格将继续快速上涨。然而，随着互联网<a href=\"https://laohu8.com/S/V03.SI\">创业公司</a>的崛起，数字平台向信贷和支付领域的发展，金融科技创新以及对数字服务需求的增加才是新冠病毒疫情带来的真正故事。”</p>\n<p>近期，比特币获得了华尔街主流银行和多家“财富500强”公司的支持，价格进一步升高。上周，比特币总市值突破1万亿美元。</p>\n<p>投资者将比特币对标至黄金，将其视为一种保存价值的最新数字方式。这主要是由于，比特币的供给是有限的，其数量存在上限，即2100万个。</p>\n<p>摩根大通自己的分析师表示，比特币价格可能会涨至14.6万美元。在新冠病毒危机中，比特币可能会与黄金展开竞争，成为对冲通胀的可能工具。</p>\n<p>尽管如此，比特币仍继续遭到质疑。“末日博士”努里埃尔·鲁比尼（Nouriel Roubini）等经济学家认为，比特币和其他加密货币没有内在价值。<a href=\"https://laohu8.com/S/DB\">德意志银行</a>最近的调查显示，投资者认为比特币是金融市场上最极端的泡沫。</p>\n<p>摩根大通分析师表示，除非波动性降低，否则目前比特币的价格似乎是“不可持续的”。14.6万美元的目标价取决于比特币的波动性能否“下降至黄金的水平”，而这可能需要几年时间才能达成。</p>\n<p>此外，摩根大通分析师表示，加密货币“有利于资产多元化”的说法值得怀疑。即便是想要对冲股价下跌，加密货币也是“最差的资产”。</p>\n<p>与此同时，摩根大通一直在推动区块链技术的发展，推出了自己的加密货币JPM Coin并成立了新业务部门Onyx。该银行认为，数字金融的崛起以及对金融科技替代方案的需求才是“新冠病毒疫情时代真正的金融转型故事”。</p>\n<p>摩根大通表示：“银行和金融科技之间的竞争正在加剧。大型科技公可以获得客户数据，因此拥有最强大的数字平台。”“‘金融’与‘科技’玩家之间的‘竞合关系’就在前面，银行正在加大投资以缩小技术差距。在美国，银行和非银行金融科技公司之间的竞争也在监管层面上演。”</p>\n<p><a href=\"https://laohu8.com/S/AAPL\">苹果</a>和<a href=\"https://laohu8.com/S/GOOG\">谷歌</a>等大型科技公司近期对金融服务表现出越来越大的兴趣。苹果与<a href=\"https://laohu8.com/S/GS\">高盛</a>合作推出了自己的信用卡，而谷歌则在与花旗集团合作之后，支持用户开立支票账号。</p>\n<p>摩根大通表示：“由于传统银行拥有吸储、风控和监管方面的优势，它们可能会成为银行业数字化时代的终极赢家。”</p>\n<p>数字银行在新冠病毒疫情期间蓬勃发展。大银行和金融科技公司都发现，由于公共卫生的限制，人们正更多地留在家中，使用数字银行服务的人数大幅上升。</p>","source":"sina_tech","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>摩根大通：即使对冲股价下跌，比特币也是最差的资产</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; 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width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n摩根大通：即使对冲股价下跌，比特币也是最差的资产\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-02-23 10:39 北京时间&nbsp;&nbsp;&nbsp;<a href=https://finance.sina.com.cn/tech/2021-02-23/doc-ikftpnny9176722.shtml><strong>新浪科技</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>据报道，摩根大通表示，近期价格暴涨的比特币是一场“经济的助兴表演”，而金融科技创新才是金融服务行业的主旋律故事。\n摩根大通分析师表示，尽管比特币价格大涨，但这种加密货币仍受到一系列问题的困扰，导致其无法成为主流资产。\n摩根大通在上周的研究报告中指出：“随着特斯拉、纽约梅隆银行和万事达卡公司宣布将更多地接受加密货币，比特币价格将继续快速上涨。然而，随着互联网创业公司的崛起，数字平台向信贷和支付领域的...</p>\n\n<a href=\"https://finance.sina.com.cn/tech/2021-02-23/doc-ikftpnny9176722.shtml\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/f76545b6ea7eb27730ee55d40b45ce15","relate_stocks":{"GBTC":"Grayscale Bitcoin Trust"},"source_url":"https://finance.sina.com.cn/tech/2021-02-23/doc-ikftpnny9176722.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1167583119","content_text":"据报道，摩根大通表示，近期价格暴涨的比特币是一场“经济的助兴表演”，而金融科技创新才是金融服务行业的主旋律故事。\n摩根大通分析师表示，尽管比特币价格大涨，但这种加密货币仍受到一系列问题的困扰，导致其无法成为主流资产。\n摩根大通在上周的研究报告中指出：“随着特斯拉、纽约梅隆银行和万事达卡公司宣布将更多地接受加密货币，比特币价格将继续快速上涨。然而，随着互联网创业公司的崛起，数字平台向信贷和支付领域的发展，金融科技创新以及对数字服务需求的增加才是新冠病毒疫情带来的真正故事。”\n近期，比特币获得了华尔街主流银行和多家“财富500强”公司的支持，价格进一步升高。上周，比特币总市值突破1万亿美元。\n投资者将比特币对标至黄金，将其视为一种保存价值的最新数字方式。这主要是由于，比特币的供给是有限的，其数量存在上限，即2100万个。\n摩根大通自己的分析师表示，比特币价格可能会涨至14.6万美元。在新冠病毒危机中，比特币可能会与黄金展开竞争，成为对冲通胀的可能工具。\n尽管如此，比特币仍继续遭到质疑。“末日博士”努里埃尔·鲁比尼（Nouriel Roubini）等经济学家认为，比特币和其他加密货币没有内在价值。德意志银行最近的调查显示，投资者认为比特币是金融市场上最极端的泡沫。\n摩根大通分析师表示，除非波动性降低，否则目前比特币的价格似乎是“不可持续的”。14.6万美元的目标价取决于比特币的波动性能否“下降至黄金的水平”，而这可能需要几年时间才能达成。\n此外，摩根大通分析师表示，加密货币“有利于资产多元化”的说法值得怀疑。即便是想要对冲股价下跌，加密货币也是“最差的资产”。\n与此同时，摩根大通一直在推动区块链技术的发展，推出了自己的加密货币JPM Coin并成立了新业务部门Onyx。该银行认为，数字金融的崛起以及对金融科技替代方案的需求才是“新冠病毒疫情时代真正的金融转型故事”。\n摩根大通表示：“银行和金融科技之间的竞争正在加剧。大型科技公可以获得客户数据，因此拥有最强大的数字平台。”“‘金融’与‘科技’玩家之间的‘竞合关系’就在前面，银行正在加大投资以缩小技术差距。在美国，银行和非银行金融科技公司之间的竞争也在监管层面上演。”\n苹果和谷歌等大型科技公司近期对金融服务表现出越来越大的兴趣。苹果与高盛合作推出了自己的信用卡，而谷歌则在与花旗集团合作之后，支持用户开立支票账号。\n摩根大通表示：“由于传统银行拥有吸储、风控和监管方面的优势，它们可能会成为银行业数字化时代的终极赢家。”\n数字银行在新冠病毒疫情期间蓬勃发展。大银行和金融科技公司都发现，由于公共卫生的限制，人们正更多地留在家中，使用数字银行服务的人数大幅上升。","news_type":1},"isVote":1,"tweetType":1,"viewCount":63,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":100925512,"gmtCreate":1619575635836,"gmtModify":1634211627603,"author":{"id":"3567379253363043","authorId":"3567379253363043","name":"James97","avatar":"https://static.tigerbbs.com/789fca3bf5bf57b660c8c2d6f0d3fc2a","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3567379253363043","authorIdStr":"3567379253363043"},"themes":[],"htmlText":"长持特斯拉","listText":"长持特斯拉","text":"长持特斯拉","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/100925512","isVote":1,"tweetType":1,"viewCount":426,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":374790315,"gmtCreate":1619480176737,"gmtModify":1634273170975,"author":{"id":"3567379253363043","authorId":"3567379253363043","name":"James97","avatar":"https://static.tigerbbs.com/789fca3bf5bf57b660c8c2d6f0d3fc2a","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3567379253363043","authorIdStr":"3567379253363043"},"themes":[],"htmlText":"特斯拉发布财报啦","listText":"特斯拉发布财报啦","text":"特斯拉发布财报啦","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/374790315","isVote":1,"tweetType":1,"viewCount":592,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":376794462,"gmtCreate":1619147229356,"gmtModify":1634288191221,"author":{"id":"3567379253363043","authorId":"3567379253363043","name":"James97","avatar":"https://static.tigerbbs.com/789fca3bf5bf57b660c8c2d6f0d3fc2a","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3567379253363043","authorIdStr":"3567379253363043"},"themes":[],"htmlText":"大家加油💪","listText":"大家加油💪","text":"大家加油💪","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/376794462","isVote":1,"tweetType":1,"viewCount":783,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":326135398,"gmtCreate":1615601034614,"gmtModify":1703491472358,"author":{"id":"3567379253363043","authorId":"3567379253363043","name":"James97","avatar":"https://static.tigerbbs.com/789fca3bf5bf57b660c8c2d6f0d3fc2a","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3567379253363043","authorIdStr":"3567379253363043"},"themes":[],"htmlText":"大家加油","listText":"大家加油","text":"大家加油","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/326135398","repostId":"1122282393","repostType":4,"isVote":1,"tweetType":1,"viewCount":395,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":328641157,"gmtCreate":1615524226679,"gmtModify":1703490414076,"author":{"id":"3567379253363043","authorId":"3567379253363043","name":"James97","avatar":"https://static.tigerbbs.com/789fca3bf5bf57b660c8c2d6f0d3fc2a","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3567379253363043","authorIdStr":"3567379253363043"},"themes":[],"htmlText":"大家加油","listText":"大家加油","text":"大家加油","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/328641157","repostId":"1161539933","repostType":4,"isVote":1,"tweetType":1,"viewCount":646,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":328641970,"gmtCreate":1615524202190,"gmtModify":1703490413731,"author":{"id":"3567379253363043","authorId":"3567379253363043","name":"James97","avatar":"https://static.tigerbbs.com/789fca3bf5bf57b660c8c2d6f0d3fc2a","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3567379253363043","authorIdStr":"3567379253363043"},"themes":[],"htmlText":"雨过天晴大家加油","listText":"雨过天晴大家加油","text":"雨过天晴大家加油","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/328641970","isVote":1,"tweetType":1,"viewCount":570,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":323940827,"gmtCreate":1615300967869,"gmtModify":1703487006044,"author":{"id":"3567379253363043","authorId":"3567379253363043","name":"James97","avatar":"https://static.tigerbbs.com/789fca3bf5bf57b660c8c2d6f0d3f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