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gabrielliu
2022-02-04
这样文章有理由相信是竞争对手买的黑流量软文。
李斌“指鹿为马”
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16:49","market":"us","language":"zh","title":"李斌“指鹿为马”","url":"https://stock-news.laohu8.com/highlight/detail?id=2208392538","media":"德林社","summary":"李斌的言论,其实是“指鹿为马”。李斌出言刺激燃油车主,达到了两个目的。指鹿为马,贬低燃油车,背后有潜台词,电动车主,尤其蔚来车主有高级趣味和见识的年轻人,强化死忠粉对蔚来的忠诚。李斌公开diss燃油车后,蔚来趁着热度,提出了把“BBA”市场格局变成“NBA”的新目标,蔚来对高端主流豪华燃油汽车形成替代。李斌和蔚来热点话题背后,是蔚来汽车的“江湖地位”不保。","content":"<html><body><p><font>晋惠帝时期,有一年发生饥荒,百姓没有粮食吃,只有挖草根,吃树皮,因此活活饿死。消息传到皇宫中,晋惠帝很不理解,百姓没粮食吃,为什么不去吃肉粥呢?</font></p><p><font>21世纪的今天,“何不食肉糜”的主角,变成了<a href=\"https://laohu8.com/S/NIO\">蔚来</a>创始人李斌。去年12月,李斌一番话得罪了2200万燃油车主:</font></p><p><font>“完全不理解,怎么现在还有人买油车?油车除了能闻点汽油味,别的还有什么好?”“多怀旧才会买油车”。</font></p><p><img src=\"http://k.sinaimg.cn/n/sinakd20220203ac/662/w267h395/20220203/302c-5bf63e0bce3ed95142cfd6d02bc39921.png/w720fin.jpg\"/></p><p><font>观点极端,表情魔性,李斌的话一下子火了。</font></p><p><font>对李斌的话,有很多解读,有人说电动车是大势,李斌是在积极推广电动车,顺势而为。还有人说,李斌贡献了现代版“何不食肉糜”,晋惠帝不理解百姓的处境,李斌不考虑普通人的经济条件和用车环境。</font></p><p><font>李斌圈子里的人,有豪宅有家庭充电桩。普通人住的是老小区,甚至还在租房,充电不是容易的事。寒冷地区,电动车堪称“电动爹”,遇上急事欲哭无泪。</font></p><p><font>更敏感的是价格,目前电动车相比燃油车,价格要贵上一些。比如蔚来汽车平均售价43.47万元,高于一般豪车,更别说普通的燃油车。</font></p><p><font>李斌何不食肉糜?不止这么简单。李斌的言论,其实是“指鹿为马”。</font></p><p><font>蔚来被称为“一个真正以客户为中心的企业”,李斌在汽车行业的经历有20年,他对普通人的经济条件和用车环境一无所知?那肯定是开玩笑。</font></p><p><font>李斌出言刺激燃油车主,达到了两个目的。</font></p><p><font>第一,厚此薄彼,调教死忠粉。“除了能闻点汽油味,别的还有什么好”,这句话否定了燃油车的优点,买车的车主呢?就是缺少趣味和见识,缺少欣赏电动车的眼光。</font></p><p><font>“多怀旧才会买油车”,怀旧,一般是中老年人的情结,哪个年轻人愿意被说怀旧?</font></p><p><font>李斌知道,车主买油车不是因为喜欢闻汽油味,也不是因为怀旧。指鹿为马,贬低燃油车,背后有潜台词,电动车主,尤其蔚来车主有高级趣味和见识的年轻人,强化死忠粉对蔚来的忠诚。</font></p><p><img src=\"http://k.sinaimg.cn/n/sinakd20220203ac/200/w640h360/20220203/29f7-cccfc9366e630d9385feab71e2daf69f.jpg/w720fin.jpg\"/></p><p><font>蔚来拥有一批被称为“蔚忠贤”的死忠粉。去年8月,有人驾驶蔚来出车祸,500名蔚来的铁粉急了,马上跳出来发了一份联合声明保蔚来。不少蔚来车主说,联合声明简直是在给蔚来添乱,给所有车主蒙羞。</font></p><p><font>第二,炒作热度,免费给蔚来打广告。新能源车是大势所趋,但目前燃油车仍是多数。新能源车的创始人diss燃油车,话题夺人眼球,不亚于<a href=\"https://laohu8.com/S/09633\">农夫山泉</a>说,我们的天然水比纯净水更健康。李斌公开diss燃油车后,蔚来趁着热度,提出了把“BBA”(奔驰、宝马和奥迪)市场格局变成“NBA”的新目标,蔚来对高端主流<a href=\"https://laohu8.com/S/DLX\">豪华</a>燃油汽车形成替代。</font></p><p><font>这意味着,奔驰或者宝马,蔚来要取代一个。取代哪个?能不能取代?凭什么取代?都是流量新闻。</font></p><p><font>李斌和蔚来热点话题背后,是蔚来汽车的“江湖地位”不保。“蔚小理”一直是国内新能源汽车最具代表的3家造车新势力,分别是蔚来、小鹏、理想。</font></p><p><font>2021年,“蔚小理”变成了“小蔚理”,小鹏交付9.82万辆,蔚来交付9.14万辆,理想交付9.05万辆。</font></p><p><font>除了造车新势力,新能源领域还有<a href=\"https://laohu8.com/S/TSLA\">特斯拉</a>、<a href=\"https://laohu8.com/S/002594\">比亚迪</a>等车企,甚至华为、小米、<a href=\"https://laohu8.com/S/AAPL\">苹果</a>也跨界造车,竞争态势愈演愈烈。多一份热度,就可能多一份销量。</font></p><p><font>李斌diss燃油车,看似代表新能源汽车与传统燃油车进行竞争,不经意间却挑起了燃油车车主和电动车的对立。</font></p><p><font>新能源车是大势所趋,未来很多燃油车车主会去购买电动车。听了李斌一番言论,有多少人会去购买蔚来呢?</font></p></body></html>","source":"sina_symbol","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>李斌“指鹿为马”</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n李斌“指鹿为马”\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-02-03 16:49 北京时间 <a href=https://cj.sina.cn/article/normal_detail?url=https://k.sina.cn/article_5307552992_13c5ad4e0001028o5u.html><strong>德林社</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>晋惠帝时期,有一年发生饥荒,百姓没有粮食吃,只有挖草根,吃树皮,因此活活饿死。消息传到皇宫中,晋惠帝很不理解,百姓没粮食吃,为什么不去吃肉粥呢?21世纪的今天,“何不食肉糜”的主角,变成了蔚来创始人李斌。去年12月,李斌一番话得罪了2200万燃油车主:“完全不理解,怎么现在还有人买油车?油车除了能闻点汽油味,别的还有什么好?”“多怀旧才会买油车”。观点极端,表情魔性,李斌的话一下子火了。对李斌的话...</p>\n\n<a href=\"https://cj.sina.cn/article/normal_detail?url=https://k.sina.cn/article_5307552992_13c5ad4e0001028o5u.html\">Web 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