静舒的个人主页 - 老虎社区

静舒

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IP属地：新疆

139关注

38粉丝

9主题

0勋章

02-18

怎么用呀

抱歉，原内容已删除

01-29

加油

01-16

冲吧，特斯拉这种垃圾这么高估值冲吧宗教粉丝们

2024-12-06

抄底半导体

2024-11-27

2024-11-26

看看原文

特朗普：将对墨西哥与加拿大商品征收25%关税

2024-11-20

保守了28万亿

@传奇人物:$英伟达(NVDA)$ 不会的，大胆预测本次财报超预期，上调明年预期展望，市值摸到4万亿、ai初期发展最少要持续到出现规模化的人型机器人产业，长期看前途一片光明。

2024-10-30

你咋算出来的张口就来//@轩辕小伞:征收60%的反补贴税才算合理

@轩辕小伞:征收60%的反补贴税才算合理

2024-08-01

$微型罗素2000指数2409(MRTY2409)$ 这时犯了天条了吗？

2024-07-10

什么意思？？？

鲍威尔：缩减资产负债表还有很长的路要走

2024-06-16

十年后老虎是我的一个公司

2024-05-24

更多一点寄托

2024-02-12

听说有人要把我送走

2024-02-11

我养一个叶公好龙

2024-02-09

随礼吗

2024-02-07

成为老虎全球推荐官

查看详情：成为老虎全球推荐官等级越高奖励越丰厚，最高价值600港币此帖仅开放于中国大陆用户

成为老虎全球推荐官

2024-01-29

除了微软其他都估计不太行！苹果肯定最差了！

2024-01-11

@小虎活动:🐅🌟 虎中豪杰挑战开始啦！ 🌟🐅

2024-01-11

2024-01-11

去老虎APP查看更多动态

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没看到啥新动作呀","images":[{"img":"https://static.tigerbbs.com/06548783072def200f847582bdccba2d","width":"1080","height":"1920"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":6,"commentSize":3,"repostSize":0,"link":"https://laohu8.com/post/102127927","isVote":1,"tweetType":1,"viewCount":2047,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"CN","totalScore":0},{"id":256081291989184,"gmtCreate":1703554335423,"gmtModify":1703554337079,"author":{"id":"3549529768039029","authorId":"3549529768039029","name":"静舒","avatar":"https://static.tigerbbs.com/cb256ffabe33175e8c258c5d6464d3e5","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3549529768039029","authorIdStr":"3549529768039029"},"themes":[],"htmlText":"[财迷]&nbsp;&nbsp;[财迷]&nbsp;&nbsp;[财迷]&nbsp;&nbsp;[财迷]&nbsp;&nbsp;[财迷]&nbsp;&nbsp;[财迷]&nbsp;&nbsp;[财迷]&nbsp;&nbsp;[财迷]&nbsp;&nbsp;","listText":"[财迷]&nbsp;&nbsp;[财迷]&nbsp;&nbsp;[财迷]&nbsp;&nbsp;[财迷]&nbsp;&nbsp;[财迷]&nbsp;&nbsp;[财迷]&nbsp;&nbsp;[财迷]&nbsp;&nbsp;[财迷]&nbsp;&nbsp;","text":"[财迷] [财迷] [财迷] [财迷] [财迷] [财迷] [财迷] [财迷]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/256081291989184","isVote":1,"tweetType":1,"viewCount":95,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3516864423669100","authorId":"3516864423669100","name":"招財猫","avatar":"https://static.tigerbbs.com/91a8a478588d1598df93343dae8fc2c5","crmLevel":1,"crmLevelSwitch":0,"idStr":"3516864423669100","authorIdStr":"3516864423669100"},"content":"你好，你们在这炒股 能百分百提现吗？","text":"你好，你们在这炒股 能百分百提现吗？","html":"你好，你们在这炒股 能百分百提现吗？"}],"imageCount":0,"langContent":"EN","totalScore":0},{"id":820487237,"gmtCreate":1633417282281,"gmtModify":1633417282281,"author":{"id":"3549529768039029","authorId":"3549529768039029","name":"静舒","avatar":"https://static.tigerbbs.com/cb256ffabe33175e8c258c5d6464d3e5","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3549529768039029","authorIdStr":"3549529768039029"},"themes":[],"htmlText":"没十年脑梗写不出这种文章","listText":"没十年脑梗写不出这种文章","text":"没十年脑梗写不出这种文章","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/820487237","repostId":"2173990871","repostType":4,"repost":{"id":"2173990871","kind":"highlight","pubTimestamp":1633413660,"share":"https://www.laohu8.com/m/news/2173990871?lang=&edition=full","pubTime":"2021-10-05 14:01","market":"us","language":"zh","title":"耐克拥抱越南工厂，却失去中国市场","url":"https://stock-news.laohu8.com/highlight/detail?id=2173990871","media":"虎嗅","summary":"被越南产能困住的耐克","content":"<p><a href=\"https://laohu8.com/S/NKE\">耐克</a>正在“肉眼可见”地失去中国市场。</p>\n<p>在9月底公布的新季度财报中，<b>大中华区市场成为了耐克全球销售额增幅最小的地方</b>，在6月到8月间，耐克在中国区的销售额仅增长1%（扣除汇率等因素影响后数值）。<b>而仅仅一年前，这里还是耐克增速最快的市场</b>，2020年耐克在大中华区的销售额增长近51%。</p>\n<p>让耐克雪上加霜的是，<b>2008年开始的工厂搬离中国“计划”，正在让耐克陷入“停产泥沼”</b>。</p>\n<p>10月4日晚间，越南累计确诊病例超过81万人，而胡志明市以超40万确诊病例成为越南第一大“新冠疫区”。<b>而胡志明市，正是耐克在东南亚最大工厂所在地</b>。</p>\n<p>受疫情影响，今年以来越南当地停业或解散的企业已经超过8万家。6月开始，越南进入新一轮疫情管控期，耐克在7月宣布越南所有工厂进入“暂停运营”状态，而暂停状态持续了近三个月。</p>\n<p>“耐克的主要海外生产地越南全国范围内实行封锁，<b>导致公司已经在越南损失了10周的生产时间</b>，加上海运时间延长，<b>未来几个季度公司的库存将面临短缺</b>。”在近期的电话会议上，耐克首席财务官马修·弗兰德明确表示，<b>越南产能的损失，将对耐克接下来在几个关键的“购物周期”的业绩造成影响</b>。</p>\n<p>值得注意的是，和耐克一起在越南遭遇产能困局的还有<a href=\"https://laohu8.com/S/0OLD.UK\">阿迪达斯</a>、安德玛等品牌。自2008年开始，这些品牌开始了一轮“工厂迁徙”，<b>由于贪慕越南更为低廉的人工价格，他们把原本位于中国的工厂迁徙到了越南、马来西亚、泰国</b>。而在此过程中，越南公开提出了成为新“世界工厂”的目标，并向这些品牌敞开怀抱。而这逐渐构成了过去12年运动鞋服市场的新格局：耐克、阿迪达斯等国际品牌，通过越南的廉价工厂完成生产，然后将产品贩卖到中国、美国等关键市场。</p>\n<p>但疫情正在让一切重启。</p>\n<p><b>已经有国际品牌开始撤离越南</b>。诞生于1883年的美国鞋类集团WOLVERINE（旗下品牌有CAT、HUSH PUPPIES）<b>已经开始将产能转回中国</b>。在今年9月的一次采访中，WOLVERINE高管曾直言<b>基于越南工厂的供应链模式“极端不稳定”</b>。</p>\n<p>摆在耐克们面前的挑战其实还有中国本土国货的强势崛起。来自<a href=\"https://laohu8.com/S/02331\">李宁</a>和安踏的财报显示，2021年上半年两大本土品牌营收同比增速分别达到55.5%、65%，而在2020年安踏净利润已经超越阿迪达斯中国，而在今年6月安踏市值已经超过阿迪达斯。</p>\n<p>耐克的越南“苦旅”</p>\n<p>“耐克工厂有望在10月份复工，但恢复产能可能需要长达数月的时间。”在9月24日分析师电话会议上，耐克高管对耐克越南产能的复工进度“并不乐观”。</p>\n<p>从2012年下半年至今，<b>越南已经逐渐成为耐克第一大生产基地</b>。来自耐克财报的数据显示，2019~2020年，<b>耐克的鞋类产品有近50%产自越南工厂</b>，而服装类产品中的三分之一也产自这里。</p>\n<p>在今年早些时候，知名金融及<a href=\"https://laohu8.com/S/III\">信息服务</a>机构S&amp;P Globa已经对耐克的“断货”进行了风险预警。在当时的几分分析报告中，“耐克产能高度集中于越南一地”被视为关键风险项。</p>\n<p>产能集中度一直是耐克引以为傲的环节之一。在越南，耐克产品的生产，主要通过“代工”模式解决。耐克在越南两个最重要的供应商分别是来自韩国的Changshin Vietnam，以及来自中国台湾的宝成。<b>这些代工方的工厂围绕胡志明市等几个关键区块分布</b>，而其最大的工厂在满工期间，能容纳近7万名工人。</p>\n<p>集中度并非朝夕之功。<b>越南的政策红利和廉价工人</b>成为了吸引外资的两大引擎。</p>\n<p>以胡志明市为例，为了吸引耐克的代工厂在此布局，<b>胡志明市成立了若干纺织服装类产业园</b>，耐克的代工厂和上下游供货方都可以入驻于此，而这些产业园会提供“税费”方面的优惠。</p>\n<p><b>越南当地一系列“吸引外资”的做法，从2008年开始形成了一股“引资潮”</b>。韩资企业其实是最早试水越南市场的群体之一，2008年之后，在越南建立工厂或设置办公处的韩资企业超过了4000家。</p>\n<p>在这4000多家韩资企业中，不乏服装鞋类企业。比如Hansae，这家公司曾在越南一口气建立三家工厂，而它们实际上只是代工方——<b>Hansae先拿到GAP、耐克等欧美品牌的订单，然后通过越南工厂生产，再由位于韩国的Hansae贸易公司完成销售</b>。</p>\n<p>在进军越南前，Hansae在印度尼西亚、尼加拉瓜等地都曾设立了工厂，但从2008年到2012年，<b>Hansae迅速把产能向越南聚集</b>——截至2012年这里已经成为Hansae韩国之外最大产能基地。</p>\n<p>在税费优惠政策之外，<b>廉价劳动力是吸引这批韩资企业的关键</b>。</p>\n<p>在越南，女工很愿意去外资鞋服类工厂上班，因为这里的工资比当地一般工厂略高。曾有机构专门调研过越南当地女工的工作兴趣，外资电子厂、纺织厂名列前茅。值得注意的是，这些外资工厂不仅会提供略高于其他工厂的薪水，还会提供相比当地其他工厂更为丰富的福利（如员工食堂等）。</p>\n<p>但这些在越南女工眼中的“高薪+福利”对于欧美品牌而言，是明显的“廉价劳力红利”：在2012年，<b>韩资企业在越南为单一女工的平均支出，甚至只是韩国本土合法工人的三分之一</b>（韩国本地的黑工情况除外）。由于越南当地的劳动保障模式和韩国不同，<b>韩资企业甚至会延缓发放工资</b>。而这种“低价且友善的劳力”甚至<b>纵容了一部分韩资企业变本加厉</b>——2018年在越南当地曾发生了“光霖通商”等一系列韩资企业“卷款出逃”或不按时支付员工薪水、保险的情况。</p>\n<p>由“低价劳力”和“税费补贴”构成的越南产能，早在2010年前后，就已经让一些国外分析师产生质疑。</p>\n<p>值得注意的是，<b>耐克在越南的代工厂以鞋类工厂为主</b>。而和曾经基于中国产能的代工模式相比，越南鞋类代工很难做到“产销一体”——<b>越南当地市场无法消化巨量产能</b>。来自耐克的财报和公开信息显示，越南市场在亚洲范围内甚至难以进入前五。<b>其实把越南、泰国、马来西亚三个耐克最大代工基地的市场份额加在一起，也不如大中华区市场带给耐克的销量</b>。</p>\n<p><b>因此产生的挑战是海运</b>。据悉，越南产地不仅供应了中国市场上的耐克鞋类产品，<b>还为北美市场提供了近83%的耐克鞋类份额</b>。在疫情前及海运价格波动可控的周期内，越南的这种代工+海运模式是可行的：<b>极低的用工成本，为耐克的物流货运开销提供了成本空间</b>。</p>\n<p>但海运成本上涨，已经让这种模式变得充满不确定性。</p>\n<p>今年8月，耐克官方释放的信息显示，<b>从越南出发的海运时间同比延长2倍</b>。由于疫情影响，越南所有港口的工人、货运司机都需要提供核酸检测报告，在严格的防控错失下，越南全国港口用工人数平均减少近50%。而在几个核心港口处，通往港口的货运卡车已经供不应求，据当地统计的数据显示，只有不足60%的卡车还在正常工作。<b>为了缩短物流时间，部分品牌试图通过空运解决问题，但空运价格的高企让这些品牌望而却步</b>。从越南飞往北美的空运价格在6个月的时间内已经上涨超过一倍。</p>\n<p>更大的危机来自于原本让耐克“尝到甜头”的低价劳工。</p>\n<p>受疫情影响，越南宣布了“三就地”政策（疫情期间就地防控，比如工人住在工厂里就地隔离）但这种模式，给越南的代工厂带来了极大挑战。值得注意的是，<b>和其他地方的代工厂不同，越南大部分代工厂是没有员工宿舍的</b>——受到文化和风俗影响，<b>越南女工每天需要按时回家，而不愿意在工厂里住宿</b>（或者上夜班，白天按时回家）。在“三就地”政策下，<b>许多工厂出现了“辞职潮”</b>：在越南当地，出现了数年未有的返乡潮，众多原本在胡志明市务工的工人，辞职回乡。</p>\n<p>截至9月底，耐克、阿迪达斯、安德玛等企业在越南的代工厂均未正常复工，而摆在他们面前的关键挑战是：11月和12月几个关键市场将进入购物旺季。</p>\n<p>耐克或失去中国市场</p>\n<p>耐克在中国市场正面临前所未有的挑战。</p>\n<p>今年618期间，耐克销售额同比下滑24.1%，而与之形成鲜明对比的是，同期李宁、安踏分别增长31.8%、38.5%。</p>\n<p>耐克高层也意识到“失去中国市场”的危机。在6月电话会议上，耐克高管曾30次提到“中国”一词，其CEO甚至公开表示“耐克是属于中国的”。<b>但这番示好，并未能阻挡耐克在中国的疲软态势</b>：9月底，耐克正式下调全年预期，而第三季度耐克在中国市场环比增速下降超过10%。</p>\n<p>值得注意的是，<b>越南产能困局，可能会让耐克的成绩单更为难看</b>：随着中国双十一和欧美圣诞期两个关键购物周期来临，耐克已经进入了旺季备货期。</p>\n<p>一位超级主播团队负责人向虎嗅表示，按照惯例十月份开始，主播们就需要开始对耐克、阿迪等品牌进行备货。但据她了解，今年双十一的情况可能会发生巨大变化“很多主播对耐克和阿迪望而却步，大家不愿意在这个时候选择与这样的品牌合作。”据她透露，早在今年9月，各大主播团队已经跟李宁、安踏、鸿星尔克等本土品牌积极沟通，“今年双十一，很可能会是本土品牌的里程碑节点。”</p>\n<p>某本土运动头部品牌的运营负责人表示，对于李宁、安踏两大本土品牌而言，阿迪达斯的优势已经非常小甚至可以说“即将被彻底超越”，但“理性来看，耐克目前的优势依然明显，今年双十一可能会成为分水岭。”据这位负责人透露，<b>五大本土品牌都把今年双十一作为一个关键节点</b>，“就算不能超越耐克，也可以进一步分食耐克的市场份额”。值得注意的是，今年618期间，耐克在电商平台上的品类市场份额占比，已经降至9.5%，这也是耐克这些年来占比最低的一次。</p>\n<p>一位不愿具名的分析师表示，发力越南产能，其实让耐克和阿迪达斯走了弯路。“<b>从代工能力和产品质量上来说，中国鞋服产能是世界第一位的</b>，目前越南、泰国、马来西亚、印度的代工能力都远远比不上中国。”</p>\n<p>在这位分析师看来，李宁、安踏等品牌基于本土产能的模式，可能会成为这一次“本土和国际大牌对决”过程中的关键点之一，“质量优势，是提高客单价的基础。”</p>\n<p><b>实际上在2008年前后，本土品牌曾遇到过一次相似的机会</b>：由于北京奥运会的影响，当时本土品牌遇到了一个红利周期，李宁、安踏等品牌的销量明显上升，而耐克、阿迪等品牌的销量占比下降明显。</p>\n<p>但这次窗口期并未让本土品牌取代耐克、阿迪达斯的优势地位。</p>\n<p>“当时产品本身不行，这是根本；加上传统渠道模式，本土品牌受限太多；以及当时主力消费者，对本土品牌的认可度有限。”纺织服装领域分析师田昭认为，越南产能困局和棉花事件，只是为本土品牌带来了一个新的窗口期，但和2008年相比，本土品牌的变化很大。</p>\n<p>“李宁、安踏都在向DTC模式深度转型。”在田昭看来，<b>2015年的库存危机和2018年之后直播冲击，“倒逼”这批活下来的本土头部公司不断进化</b>，“李宁、安踏现在对于市场的反应能力，比耐克、阿迪达斯要快得多。”值得注意的是，在这批头部品牌DTC转型的过程中，“电商化”以及“本土化国风”是共性打法。从2018年开始李宁、安踏的电商销量占比明显上升，而在市场快反领域，这些头部品牌纷纷走上“国风”路线。据某头部品牌今年7月向虎嗅透露，目前该品牌的SKU迭代速度已经比疫情前缩短了一倍以上，在进行设计时，该品牌会更大幅度向“本土化审美倾斜”。</p>\n<p>而发力电商和国风，正是耐克在中国市场的关键“缺失”。今年4月耐克在电商平台一度销量下跌近6成，而在“国潮”风口下，耐克尚未推出针对中国市场的国潮爆品。相反，在今年5月，耐克联合韩国艺人权志龙推出联名鞋 KWONDO1，并将之视为将在年底发布的重磅产品。值得玩味的是，已经有小红书和<a href=\"https://laohu8.com/S/DYIN\">抖音</a>创作者接到“ KWONDO1”相关商单，并开始种草——据部分创作者透露，KWONDO1被耐克视为可能在中国市场成为爆款的产品之一。但权志龙真是打开中国市场的金钥匙吗？</p>\n<p>眼下，留给耐克的时间并不多。截至9月底，已经有近20%的国外品牌开始把工厂从越南撤离，而耐克方也开始思考新的产能基地地，今年8月曾有分析师建议耐克把产能迁回北美。但随之而来的高额用工成本，是今天的耐克可以承受的吗？或许，耐克需要做的是重新尊重、理解中国市场，并回归产品本身。</p>","source":"highlight_huxiu","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>耐克拥抱越南工厂，却失去中国市场</title>\n<style 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}\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n耐克拥抱越南工厂，却失去中国市场\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-10-05 14:01 北京时间&nbsp;&nbsp;&nbsp;<a href=https://www.huxiu.com/article/461380.html><strong>虎嗅</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>耐克正在“肉眼可见”地失去中国市场。\n在9月底公布的新季度财报中，大中华区市场成为了耐克全球销售额增幅最小的地方，在6月到8月间，耐克在中国区的销售额仅增长1%（扣除汇率等因素影响后数值）。而仅仅一年前，这里还是耐克增速最快的市场，2020年耐克在大中华区的销售额增长近51%。\n让耐克雪上加霜的是，2008年开始的工厂搬离中国“计划”，正在让耐克陷入“停产泥沼”。\n10月4日晚间，越南累计确诊病例...</p>\n\n<a href=\"https://www.huxiu.com/article/461380.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/4d121acf747786fa8227d76b02ed3c2c","relate_stocks":{"NKE":"耐克"},"source_url":"https://www.huxiu.com/article/461380.html","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2173990871","content_text":"耐克正在“肉眼可见”地失去中国市场。\n在9月底公布的新季度财报中，大中华区市场成为了耐克全球销售额增幅最小的地方，在6月到8月间，耐克在中国区的销售额仅增长1%（扣除汇率等因素影响后数值）。而仅仅一年前，这里还是耐克增速最快的市场，2020年耐克在大中华区的销售额增长近51%。\n让耐克雪上加霜的是，2008年开始的工厂搬离中国“计划”，正在让耐克陷入“停产泥沼”。\n10月4日晚间，越南累计确诊病例超过81万人，而胡志明市以超40万确诊病例成为越南第一大“新冠疫区”。而胡志明市，正是耐克在东南亚最大工厂所在地。\n受疫情影响，今年以来越南当地停业或解散的企业已经超过8万家。6月开始，越南进入新一轮疫情管控期，耐克在7月宣布越南所有工厂进入“暂停运营”状态，而暂停状态持续了近三个月。\n“耐克的主要海外生产地越南全国范围内实行封锁，导致公司已经在越南损失了10周的生产时间，加上海运时间延长，未来几个季度公司的库存将面临短缺。”在近期的电话会议上，耐克首席财务官马修·弗兰德明确表示，越南产能的损失，将对耐克接下来在几个关键的“购物周期”的业绩造成影响。\n值得注意的是，和耐克一起在越南遭遇产能困局的还有阿迪达斯、安德玛等品牌。自2008年开始，这些品牌开始了一轮“工厂迁徙”，由于贪慕越南更为低廉的人工价格，他们把原本位于中国的工厂迁徙到了越南、马来西亚、泰国。而在此过程中，越南公开提出了成为新“世界工厂”的目标，并向这些品牌敞开怀抱。而这逐渐构成了过去12年运动鞋服市场的新格局：耐克、阿迪达斯等国际品牌，通过越南的廉价工厂完成生产，然后将产品贩卖到中国、美国等关键市场。\n但疫情正在让一切重启。\n已经有国际品牌开始撤离越南。诞生于1883年的美国鞋类集团WOLVERINE（旗下品牌有CAT、HUSH PUPPIES）已经开始将产能转回中国。在今年9月的一次采访中，WOLVERINE高管曾直言基于越南工厂的供应链模式“极端不稳定”。\n摆在耐克们面前的挑战其实还有中国本土国货的强势崛起。来自李宁和安踏的财报显示，2021年上半年两大本土品牌营收同比增速分别达到55.5%、65%，而在2020年安踏净利润已经超越阿迪达斯中国，而在今年6月安踏市值已经超过阿迪达斯。\n耐克的越南“苦旅”\n“耐克工厂有望在10月份复工，但恢复产能可能需要长达数月的时间。”在9月24日分析师电话会议上，耐克高管对耐克越南产能的复工进度“并不乐观”。\n从2012年下半年至今，越南已经逐渐成为耐克第一大生产基地。来自耐克财报的数据显示，2019~2020年，耐克的鞋类产品有近50%产自越南工厂，而服装类产品中的三分之一也产自这里。\n在今年早些时候，知名金融及信息服务机构S&P Globa已经对耐克的“断货”进行了风险预警。在当时的几分分析报告中，“耐克产能高度集中于越南一地”被视为关键风险项。\n产能集中度一直是耐克引以为傲的环节之一。在越南，耐克产品的生产，主要通过“代工”模式解决。耐克在越南两个最重要的供应商分别是来自韩国的Changshin Vietnam，以及来自中国台湾的宝成。这些代工方的工厂围绕胡志明市等几个关键区块分布，而其最大的工厂在满工期间，能容纳近7万名工人。\n集中度并非朝夕之功。越南的政策红利和廉价工人成为了吸引外资的两大引擎。\n以胡志明市为例，为了吸引耐克的代工厂在此布局，胡志明市成立了若干纺织服装类产业园，耐克的代工厂和上下游供货方都可以入驻于此，而这些产业园会提供“税费”方面的优惠。\n越南当地一系列“吸引外资”的做法，从2008年开始形成了一股“引资潮”。韩资企业其实是最早试水越南市场的群体之一，2008年之后，在越南建立工厂或设置办公处的韩资企业超过了4000家。\n在这4000多家韩资企业中，不乏服装鞋类企业。比如Hansae，这家公司曾在越南一口气建立三家工厂，而它们实际上只是代工方——Hansae先拿到GAP、耐克等欧美品牌的订单，然后通过越南工厂生产，再由位于韩国的Hansae贸易公司完成销售。\n在进军越南前，Hansae在印度尼西亚、尼加拉瓜等地都曾设立了工厂，但从2008年到2012年，Hansae迅速把产能向越南聚集——截至2012年这里已经成为Hansae韩国之外最大产能基地。\n在税费优惠政策之外，廉价劳动力是吸引这批韩资企业的关键。\n在越南，女工很愿意去外资鞋服类工厂上班，因为这里的工资比当地一般工厂略高。曾有机构专门调研过越南当地女工的工作兴趣，外资电子厂、纺织厂名列前茅。值得注意的是，这些外资工厂不仅会提供略高于其他工厂的薪水，还会提供相比当地其他工厂更为丰富的福利（如员工食堂等）。\n但这些在越南女工眼中的“高薪+福利”对于欧美品牌而言，是明显的“廉价劳力红利”：在2012年，韩资企业在越南为单一女工的平均支出，甚至只是韩国本土合法工人的三分之一（韩国本地的黑工情况除外）。由于越南当地的劳动保障模式和韩国不同，韩资企业甚至会延缓发放工资。而这种“低价且友善的劳力”甚至纵容了一部分韩资企业变本加厉——2018年在越南当地曾发生了“光霖通商”等一系列韩资企业“卷款出逃”或不按时支付员工薪水、保险的情况。\n由“低价劳力”和“税费补贴”构成的越南产能，早在2010年前后，就已经让一些国外分析师产生质疑。\n值得注意的是，耐克在越南的代工厂以鞋类工厂为主。而和曾经基于中国产能的代工模式相比，越南鞋类代工很难做到“产销一体”——越南当地市场无法消化巨量产能。来自耐克的财报和公开信息显示，越南市场在亚洲范围内甚至难以进入前五。其实把越南、泰国、马来西亚三个耐克最大代工基地的市场份额加在一起，也不如大中华区市场带给耐克的销量。\n因此产生的挑战是海运。据悉，越南产地不仅供应了中国市场上的耐克鞋类产品，还为北美市场提供了近83%的耐克鞋类份额。在疫情前及海运价格波动可控的周期内，越南的这种代工+海运模式是可行的：极低的用工成本，为耐克的物流货运开销提供了成本空间。\n但海运成本上涨，已经让这种模式变得充满不确定性。\n今年8月，耐克官方释放的信息显示，从越南出发的海运时间同比延长2倍。由于疫情影响，越南所有港口的工人、货运司机都需要提供核酸检测报告，在严格的防控错失下，越南全国港口用工人数平均减少近50%。而在几个核心港口处，通往港口的货运卡车已经供不应求，据当地统计的数据显示，只有不足60%的卡车还在正常工作。为了缩短物流时间，部分品牌试图通过空运解决问题，但空运价格的高企让这些品牌望而却步。从越南飞往北美的空运价格在6个月的时间内已经上涨超过一倍。\n更大的危机来自于原本让耐克“尝到甜头”的低价劳工。\n受疫情影响，越南宣布了“三就地”政策（疫情期间就地防控，比如工人住在工厂里就地隔离）但这种模式，给越南的代工厂带来了极大挑战。值得注意的是，和其他地方的代工厂不同，越南大部分代工厂是没有员工宿舍的——受到文化和风俗影响，越南女工每天需要按时回家，而不愿意在工厂里住宿（或者上夜班，白天按时回家）。在“三就地”政策下，许多工厂出现了“辞职潮”：在越南当地，出现了数年未有的返乡潮，众多原本在胡志明市务工的工人，辞职回乡。\n截至9月底，耐克、阿迪达斯、安德玛等企业在越南的代工厂均未正常复工，而摆在他们面前的关键挑战是：11月和12月几个关键市场将进入购物旺季。\n耐克或失去中国市场\n耐克在中国市场正面临前所未有的挑战。\n今年618期间，耐克销售额同比下滑24.1%，而与之形成鲜明对比的是，同期李宁、安踏分别增长31.8%、38.5%。\n耐克高层也意识到“失去中国市场”的危机。在6月电话会议上，耐克高管曾30次提到“中国”一词，其CEO甚至公开表示“耐克是属于中国的”。但这番示好，并未能阻挡耐克在中国的疲软态势：9月底，耐克正式下调全年预期，而第三季度耐克在中国市场环比增速下降超过10%。\n值得注意的是，越南产能困局，可能会让耐克的成绩单更为难看：随着中国双十一和欧美圣诞期两个关键购物周期来临，耐克已经进入了旺季备货期。\n一位超级主播团队负责人向虎嗅表示，按照惯例十月份开始，主播们就需要开始对耐克、阿迪等品牌进行备货。但据她了解，今年双十一的情况可能会发生巨大变化“很多主播对耐克和阿迪望而却步，大家不愿意在这个时候选择与这样的品牌合作。”据她透露，早在今年9月，各大主播团队已经跟李宁、安踏、鸿星尔克等本土品牌积极沟通，“今年双十一，很可能会是本土品牌的里程碑节点。”\n某本土运动头部品牌的运营负责人表示，对于李宁、安踏两大本土品牌而言，阿迪达斯的优势已经非常小甚至可以说“即将被彻底超越”，但“理性来看，耐克目前的优势依然明显，今年双十一可能会成为分水岭。”据这位负责人透露，五大本土品牌都把今年双十一作为一个关键节点，“就算不能超越耐克，也可以进一步分食耐克的市场份额”。值得注意的是，今年618期间，耐克在电商平台上的品类市场份额占比，已经降至9.5%，这也是耐克这些年来占比最低的一次。\n一位不愿具名的分析师表示，发力越南产能，其实让耐克和阿迪达斯走了弯路。“从代工能力和产品质量上来说，中国鞋服产能是世界第一位的，目前越南、泰国、马来西亚、印度的代工能力都远远比不上中国。”\n在这位分析师看来，李宁、安踏等品牌基于本土产能的模式，可能会成为这一次“本土和国际大牌对决”过程中的关键点之一，“质量优势，是提高客单价的基础。”\n实际上在2008年前后，本土品牌曾遇到过一次相似的机会：由于北京奥运会的影响，当时本土品牌遇到了一个红利周期，李宁、安踏等品牌的销量明显上升，而耐克、阿迪等品牌的销量占比下降明显。\n但这次窗口期并未让本土品牌取代耐克、阿迪达斯的优势地位。\n“当时产品本身不行，这是根本；加上传统渠道模式，本土品牌受限太多；以及当时主力消费者，对本土品牌的认可度有限。”纺织服装领域分析师田昭认为，越南产能困局和棉花事件，只是为本土品牌带来了一个新的窗口期，但和2008年相比，本土品牌的变化很大。\n“李宁、安踏都在向DTC模式深度转型。”在田昭看来，2015年的库存危机和2018年之后直播冲击，“倒逼”这批活下来的本土头部公司不断进化，“李宁、安踏现在对于市场的反应能力，比耐克、阿迪达斯要快得多。”值得注意的是，在这批头部品牌DTC转型的过程中，“电商化”以及“本土化国风”是共性打法。从2018年开始李宁、安踏的电商销量占比明显上升，而在市场快反领域，这些头部品牌纷纷走上“国风”路线。据某头部品牌今年7月向虎嗅透露，目前该品牌的SKU迭代速度已经比疫情前缩短了一倍以上，在进行设计时，该品牌会更大幅度向“本土化审美倾斜”。\n而发力电商和国风，正是耐克在中国市场的关键“缺失”。今年4月耐克在电商平台一度销量下跌近6成，而在“国潮”风口下，耐克尚未推出针对中国市场的国潮爆品。相反，在今年5月，耐克联合韩国艺人权志龙推出联名鞋 KWONDO1，并将之视为将在年底发布的重磅产品。值得玩味的是，已经有小红书和抖音创作者接到“ KWONDO1”相关商单，并开始种草——据部分创作者透露，KWONDO1被耐克视为可能在中国市场成为爆款的产品之一。但权志龙真是打开中国市场的金钥匙吗？\n眼下，留给耐克的时间并不多。截至9月底，已经有近20%的国外品牌开始把工厂从越南撤离，而耐克方也开始思考新的产能基地地，今年8月曾有分析师建议耐克把产能迁回北美。但随之而来的高额用工成本，是今天的耐克可以承受的吗？或许，耐克需要做的是重新尊重、理解中国市场，并回归产品本身。","news_type":1},"isVote":1,"tweetType":1,"viewCount":2911,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":312480577,"gmtCreate":1612174549299,"gmtModify":1703758268648,"author":{"id":"3549529768039029","authorId":"3549529768039029","name":"静舒","avatar":"https://static.tigerbbs.com/cb256ffabe33175e8c258c5d6464d3e5","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3549529768039029","authorIdStr":"3549529768039029"},"themes":[],"htmlText":"据悉 这两个词不用负责","listText":"据悉 这两个词不用负责","text":"据悉 这两个词不用负责","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":5,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/312480577","repostId":"1168932248","repostType":4,"repost":{"id":"1168932248","kind":"news","weMediaInfo":{"introduction":"为用户提供金融资讯、行情、数据，旨在帮助投资者理解世界，做投资决策。","home_visible":1,"media_name":"老虎资讯综合","id":"102","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1612174234,"share":"https://www.laohu8.com/m/news/1168932248?lang=&edition=full","pubTime":"2021-02-01 18:10","market":"hk","language":"zh","title":"据悉快手机构暗盘交易成交价相比发行价翻倍","url":"https://stock-news.laohu8.com/highlight/detail?id=1168932248","media":"老虎资讯综合","summary":"快手融资额高达1.28万亿，认购人数高达140万。","content":"<p>据报道，<a href=\"https://laohu8.com/S/01024\">快手科技</a>在香港暗盘交易中的交易价为IPO价格的两倍。</p><p>今日早些时候有报道称，快手场外OTC市场成交5万股，成交价250港元，涉资1250万港元，较市场预期上限定价的115港元，涨幅高达117%。</p><p>快手将于2月5日在香港上市。最新消息显示，快手融资额高达1.28万亿，认购人数高达140万，不仅冻资额创历史记录，而且认购人数也创了历史记录。公司本次发售3.65亿股，超购1218倍，触发回拨机制，公开发售占比将扩大至6%，香港公开发售股份总数将增至约2191.32万股。</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>据悉快手机构暗盘交易成交价相比发行价翻倍</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n据悉快手机构暗盘交易成交价相比发行价翻倍\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time\">2021-02-01 18:10</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>据报道，<a href=\"https://laohu8.com/S/01024\">快手科技</a>在香港暗盘交易中的交易价为IPO价格的两倍。</p><p>今日早些时候有报道称，快手场外OTC市场成交5万股，成交价250港元，涉资1250万港元，较市场预期上限定价的115港元，涨幅高达117%。</p><p>快手将于2月5日在香港上市。最新消息显示，快手融资额高达1.28万亿，认购人数高达140万，不仅冻资额创历史记录，而且认购人数也创了历史记录。公司本次发售3.65亿股，超购1218倍，触发回拨机制，公开发售占比将扩大至6%，香港公开发售股份总数将增至约2191.32万股。</p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/a113221e7eea17d614e3a3d22c60b8bb","relate_stocks":{},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1168932248","content_text":"据报道，快手科技在香港暗盘交易中的交易价为IPO价格的两倍。今日早些时候有报道称，快手场外OTC市场成交5万股，成交价250港元，涉资1250万港元，较市场预期上限定价的115港元，涨幅高达117%。快手将于2月5日在香港上市。最新消息显示，快手融资额高达1.28万亿，认购人数高达140万，不仅冻资额创历史记录，而且认购人数也创了历史记录。公司本次发售3.65亿股，超购1218倍，触发回拨机制，公开发售占比将扩大至6%，香港公开发售股份总数将增至约2191.32万股。","news_type":1},"isVote":1,"tweetType":1,"viewCount":1404,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":255874193465440,"gmtCreate":1703489225605,"gmtModify":1703495396078,"author":{"id":"3549529768039029","authorId":"3549529768039029","name":"静舒","avatar":"https://static.tigerbbs.com/cb256ffabe33175e8c258c5d6464d3e5","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3549529768039029","authorIdStr":"3549529768039029"},"themes":[],"htmlText":"感觉大科技要回调[开心]&nbsp;&nbsp;[开心]&nbsp;&nbsp;[开心]&nbsp;&nbsp;各位什么看法","listText":"感觉大科技要回调[开心]&nbsp;&nbsp;[开心]&nbsp;&nbsp;[开心]&nbsp;&nbsp;各位什么看法","text":"感觉大科技要回调[开心] [开心] [开心] 各位什么看法","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/255874193465440","isVote":1,"tweetType":1,"viewCount":2019,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":255813532143824,"gmtCreate":1703465453126,"gmtModify":1703465454673,"author":{"id":"3549529768039029","authorId":"3549529768039029","name":"静舒","avatar":"https://static.tigerbbs.com/cb256ffabe33175e8c258c5d6464d3e5","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3549529768039029","authorIdStr":"3549529768039029"},"themes":[],"htmlText":"一人888吗？[财迷]&nbsp;&nbsp;[财迷]&nbsp;&nbsp;[财迷]&nbsp;&nbsp;[财迷]&nbsp;&nbsp;","listText":"一人888吗？[财迷]&nbsp;&nbsp;[财迷]&nbsp;&nbsp;[财迷]&nbsp;&nbsp;[财迷]&nbsp;&nbsp;","text":"一人888吗？[财迷] [财迷] [财迷] [财迷]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/255813532143824","isVote":1,"tweetType":1,"viewCount":1154,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":170309639,"gmtCreate":1626402166321,"gmtModify":1626402166321,"author":{"id":"3549529768039029","authorId":"3549529768039029","name":"静舒","avatar":"https://static.tigerbbs.com/cb256ffabe33175e8c258c5d6464d3e5","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3549529768039029","authorIdStr":"3549529768039029"},"themes":[],"htmlText":"我觉得会稳定在35附近小米","listText":"我觉得会稳定在35附近小米","text":"我觉得会稳定在35附近小米","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/170309639","repostId":"2151857176","repostType":2,"repost":{"id":"2151857176","kind":"news","pubTimestamp":1626400920,"share":"https://www.laohu8.com/m/news/2151857176?lang=&edition=full","pubTime":"2021-07-16 10:02","market":"hk","language":"zh","title":"小米超越苹果首次跃居全球第二大智能手机厂商","url":"https://stock-news.laohu8.com/highlight/detail?id=2151857176","media":"C114通信网","summary":"事实上，小米与苹果手机的全球前三之争已持续多个季度。在2020年Q4，小米手机全球出货量4340万台，同比增长31.5%，首次超越苹果重返全球第三。与此同时，Canalys指出，小米仍主要侧重大众市场。相比三星和苹果，小米手机的平均售价分别便宜约40%和75%。","content":"<html><body><article><p>C114讯 7月16日消息（安迪）市场研究机构Canalys发布的最新调研报告显示，2021年第二季度全球智能手机出货量同比增长12%。不过，这份初步的报告暂未公布具体的出货量数据。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20210716100331677v2468g2rchuixc6\"/><p>2021年第二季度，排名全球智能手机市场出货量前五的厂商分别是：<a href=\"https://laohu8.com/S/SMSN.UK\">三星</a>（19%）、小米（17%）、<a href=\"https://laohu8.com/S/AAPL\">苹果</a>（14%）、Oppo（10%）、Vivo（10%）。其中，小米以17%的市场份额，在Q2的销量超越了苹果，晋升全球第二，小米在Q2更是取得同比高速增长83%的成绩。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20210716100332475v246adgdh2u0oy9\"/><p>事实上，小米与苹果手机的全球前三之争已持续多个季度。在2020年Q4，小米手机全球出货量4340万台，同比增长31.5%，首次超越苹果重返全球第三。2021年Q1，苹果以15%的市场份额升至全球第二，小米以14%的份额紧随其后，其全球出货量达到4940万台，同比增长69.1%。</p><p>在Canalys看来，小米正迅速拓展海外业务，比如小米在拉美、非洲、西欧这三个市场的出货量分别猛增逾300%、逾150%、逾50%。小米在不断壮大的同时与时俱进，现在小米将商业模式由挑战者向守擂者转变，启动了多项计划，比如整合渠道合作伙伴、更精细化管理公开市场上的旧库存。</p><p>与此同时，Canalys指出，小米仍主要侧重大众市场。相比三星和苹果，小米手机的平均售价分别便宜约40%和75%。因此，小米今年的一大优先事项就是提升其高端产品（比如小米11 Ultra）的销量，这将是一场艰苦卓绝的较量。</p><p>面对全球供应链紧张的形势，Canalys认为，所有厂商都在竭力确保零部件供应，但小米已经将目光投向下一个目标：取代三星，成为全球头号厂商。</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>小米超越苹果首次跃居全球第二大智能手机厂商</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n小米超越苹果首次跃居全球第二大智能手机厂商\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-07-16 10:02 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202107161003357c212640&s=b><strong>C114通信网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>C114讯 7月16日消息（安迪）市场研究机构Canalys发布的最新调研报告显示，2021年第二季度全球智能手机出货量同比增长12%。不过，这份初步的报告暂未公布具体的出货量数据。2021年第二季度，排名全球智能手机市场出货量前五的厂商分别是：三星（19%）、小米（17%）、苹果（14%）、Oppo（10%）、Vivo（10%）。其中，小米以17%的市场份额，在Q2的销量超越了苹果，晋升全球第二...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202107161003357c212640&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/523577f376ad45e2d0b28eb9173ccb28","relate_stocks":{"09086":"华夏纳指-U","01810":"小米集团-W","03086":"华夏纳指","AAPL":"苹果"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202107161003357c212640&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2151857176","content_text":"C114讯 7月16日消息（安迪）市场研究机构Canalys发布的最新调研报告显示，2021年第二季度全球智能手机出货量同比增长12%。不过，这份初步的报告暂未公布具体的出货量数据。2021年第二季度，排名全球智能手机市场出货量前五的厂商分别是：三星（19%）、小米（17%）、苹果（14%）、Oppo（10%）、Vivo（10%）。其中，小米以17%的市场份额，在Q2的销量超越了苹果，晋升全球第二，小米在Q2更是取得同比高速增长83%的成绩。事实上，小米与苹果手机的全球前三之争已持续多个季度。在2020年Q4，小米手机全球出货量4340万台，同比增长31.5%，首次超越苹果重返全球第三。2021年Q1，苹果以15%的市场份额升至全球第二，小米以14%的份额紧随其后，其全球出货量达到4940万台，同比增长69.1%。在Canalys看来，小米正迅速拓展海外业务，比如小米在拉美、非洲、西欧这三个市场的出货量分别猛增逾300%、逾150%、逾50%。小米在不断壮大的同时与时俱进，现在小米将商业模式由挑战者向守擂者转变，启动了多项计划，比如整合渠道合作伙伴、更精细化管理公开市场上的旧库存。与此同时，Canalys指出，小米仍主要侧重大众市场。相比三星和苹果，小米手机的平均售价分别便宜约40%和75%。因此，小米今年的一大优先事项就是提升其高端产品（比如小米11 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有原因吗","listText":"小米为什么别列入黑名单 有原因吗","text":"小米为什么别列入黑名单 有原因吗","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/334059250","repostId":"2103155869","repostType":2,"repost":{"id":"2103155869","kind":"news","pubTimestamp":1610674889,"share":"https://www.laohu8.com/m/news/2103155869?lang=&edition=full","pubTime":"2021-01-15 09:41","market":"hk","language":"zh","title":"【港股通】小米(01810)裂口低开11.2%  据报小米突遭美列入黑名单","url":"https://stock-news.laohu8.com/highlight/detail?id=2103155869","media":"凤凰网港股","summary":"凤凰网港股|据路透社消息称，美国政府14日将9家中国企业列入所谓「与中国军方相关」的黑名单中，其中包括手机制造商小米及飞机制造商中国商飞。消息致使小米(01810)股价裂口低开11.2%后小幅度回升，最新报29.75元，跌8.88%，成交额43亿元。","content":"<html><body><article><p>凤凰网港股|据路透社消息称，美国政府14日将9家中国企业列入所谓「与中国军方相关」的黑名单中，其中包括手机制造商小米及飞机制造商中国商飞。</p><p>消息致使小米(01810)股价裂口低开11.2%后小幅度回升，最新报29.75元，跌8.88%，成交额43亿元。</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta 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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202101150941357a457d4a&s=b><strong>凤凰网港股</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>凤凰网港股|据路透社消息称，美国政府14日将9家中国企业列入所谓「与中国军方相关」的黑名单中，其中包括手机制造商小米及飞机制造商中国商飞。消息致使小米(01810)股价裂口低开11.2%后小幅度回升，最新报29.75元，跌8.88%，成交额43亿元。</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202101150941357a457d4a&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/4879226cba5adf8ff2086dab0c52ccbb","relate_stocks":{"01810":"小米集团-W"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202101150941357a457d4a&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2103155869","content_text":"凤凰网港股|据路透社消息称，美国政府14日将9家中国企业列入所谓「与中国军方相关」的黑名单中，其中包括手机制造商小米及飞机制造商中国商飞。消息致使小米(01810)股价裂口低开11.2%后小幅度回升，最新报29.75元，跌8.88%，成交额43亿元。","news_type":1},"isVote":1,"tweetType":1,"viewCount":3802,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":404845312585984,"gmtCreate":1739864602250,"gmtModify":1739864603952,"author":{"id":"3549529768039029","authorId":"3549529768039029","name":"静舒","avatar":"https://static.tigerbbs.com/cb256ffabe33175e8c258c5d6464d3e5","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3549529768039029","authorIdStr":"3549529768039029"},"themes":[],"htmlText":"怎么用呀","listText":"怎么用呀","text":"怎么用呀","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/404845312585984","repostId":"1186861387","repostType":2,"isVote":1,"tweetType":1,"viewCount":491,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3527667588142897","authorId":"3527667588142897","name":"小虎产品经理","avatar":"https://static.tigerbbs.com/a6704bebf28358e0d9c638e765403bd0","crmLevel":1,"crmLevelSwitch":0,"idStr":"3527667588142897","authorIdStr":"3527667588142897"},"content":"您好。中国大陆地区可以通过： 首页小虎图标或 https://www.laohu8.com/gpt 使用 新加坡可以通过： 首页小虎图标或 https://ttm.financial/gpt 使用","text":"您好。中国大陆地区可以通过： 首页小虎图标或 https://www.laohu8.com/gpt 使用 新加坡可以通过： 首页小虎图标或 https://ttm.financial/gpt 使用","html":"您好。中国大陆地区可以通过： 首页小虎图标或 https://www.laohu8.com/gpt 使用 新加坡可以通过： 首页小虎图标或 https://ttm.financial/gpt 使用"}],"imageCount":0,"langContent":"CN","totalScore":0},{"id":629988838,"gmtCreate":1670213647524,"gmtModify":1670213649179,"author":{"id":"3549529768039029","authorId":"3549529768039029","name":"静舒","avatar":"https://static.tigerbbs.com/cb256ffabe33175e8c258c5d6464d3e5","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3549529768039029","authorIdStr":"3549529768039029"},"themes":[],"htmlText":"加油(ง •̀_•́)ง","listText":"加油(ง •̀_•́)ง","text":"加油(ง 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