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棱镜|成人教育机构尚德19年财报隐忧:新入学人数大减,或增长乏力
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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202003272147137925be7d&s=b><strong>腾讯新闻棱镜</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>作者江晓川出品 | 棱镜·腾讯小满工作室在线成人学历教育公司“尚德机构”3月27日发布的2019年财报显示,相较上年,净收入、毛利润有所增加,但流水、新入学人数等指向未来发展的指标表现不佳。净收入方面,尚德机构2019年收入21.9亿元(人民币,下同),较上年增长11.1%;毛利润达到18.0亿元,增长9.4%。运营费用从26.7亿下降至22.6亿元。运营数据上,新入学人数下降31.0%,为...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202003272147137925be7d&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/1c0bfebcb37e1240d16377a06ed99d55","relate_stocks":{"STG":"尚德机构"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202003272147137925be7d&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2022594791","content_text":"作者江晓川出品 | 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href=\"https://laohu8.com/S/STG\">尚德机构</a>”3月27日发布的2019年财报显示,相较上年,净收入、毛利润有所增加,但流水、新入学人数等指向未来发展的指标表现不佳。</p><p>净收入方面,尚德机构2019年收入21.9亿元(人民币,下同),较上年增长11.1%;毛利润达到18.0亿元,增长9.4%。运营费用从26.7亿下降至22.6亿元。</p><p>运营数据上,新入学人数下降31.0%,为36.3万人。这一下降导致尚德机构的流水大幅下滑26.6%,至23.6亿元。</p><p>此前,该公司表示要在2019年增加免费课程,以吸引更多潜在用户,但事实证明这一策略似乎效果有限。</p><p>尚德机构首席财务官李亦鹏表示,流水和新入学人数的下降一方面是由于“宏观经济增速放缓”,另一方面也因为尚德在获客成本上面临挑战而调整了营销策略。尚德机构2019年的销售和营销费用下降了16.7%,至17.9亿元。</p><p>截止2019年底,尚德机构的递延收入为32.3亿元。递延收入来自预收学员的学费,由于部分课程未能在报告期内完成,因此无法计入该公司收入。</p><p>另外值得注意的,是尚德机构2019年第四季度的净收入同比减少了3.4%,至5.5亿元;同样,该公司预计2020年第一季度净收入继续减少,同比下降4.3%-0.7%,为5.4-5.6亿元。</p><p>尚德机构主要从事高等教育自学考试培训。主要模式是为没有大学文凭的学生提供有偿课程和辅导,以帮助其顺利通过自学考试测试。</p><p>2014年开始,尚德机构逐渐放弃了传统的线下面对面授课模式,集中火力于线上教育,以寄望在这一规模效应更明显、扩张成本更低的领域中获得一席之地。</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" 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width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n棱镜|成人教育机构尚德19年财报隐忧:新入学人数大减,或增长乏力\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-03-27 21:46 北京时间 <a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202003272147137925be7d&s=b><strong>腾讯新闻棱镜</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>作者江晓川出品 | 棱镜·腾讯小满工作室在线成人学历教育公司“尚德机构”3月27日发布的2019年财报显示,相较上年,净收入、毛利润有所增加,但流水、新入学人数等指向未来发展的指标表现不佳。净收入方面,尚德机构2019年收入21.9亿元(人民币,下同),较上年增长11.1%;毛利润达到18.0亿元,增长9.4%。运营费用从26.7亿下降至22.6亿元。运营数据上,新入学人数下降31.0%,为...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202003272147137925be7d&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/1c0bfebcb37e1240d16377a06ed99d55","relate_stocks":{"STG":"尚德机构"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202003272147137925be7d&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2022594791","content_text":"作者江晓川出品 | 棱镜·腾讯小满工作室在线成人学历教育公司“尚德机构”3月27日发布的2019年财报显示,相较上年,净收入、毛利润有所增加,但流水、新入学人数等指向未来发展的指标表现不佳。净收入方面,尚德机构2019年收入21.9亿元(人民币,下同),较上年增长11.1%;毛利润达到18.0亿元,增长9.4%。运营费用从26.7亿下降至22.6亿元。运营数据上,新入学人数下降31.0%,为36.3万人。这一下降导致尚德机构的流水大幅下滑26.6%,至23.6亿元。此前,该公司表示要在2019年增加免费课程,以吸引更多潜在用户,但事实证明这一策略似乎效果有限。尚德机构首席财务官李亦鹏表示,流水和新入学人数的下降一方面是由于“宏观经济增速放缓”,另一方面也因为尚德在获客成本上面临挑战而调整了营销策略。尚德机构2019年的销售和营销费用下降了16.7%,至17.9亿元。截止2019年底,尚德机构的递延收入为32.3亿元。递延收入来自预收学员的学费,由于部分课程未能在报告期内完成,因此无法计入该公司收入。另外值得注意的,是尚德机构2019年第四季度的净收入同比减少了3.4%,至5.5亿元;同样,该公司预计2020年第一季度净收入继续减少,同比下降4.3%-0.7%,为5.4-5.6亿元。尚德机构主要从事高等教育自学考试培训。主要模式是为没有大学文凭的学生提供有偿课程和辅导,以帮助其顺利通过自学考试测试。2014年开始,尚德机构逐渐放弃了传统的线下面对面授课模式,集中火力于线上教育,以寄望在这一规模效应更明显、扩张成本更低的领域中获得一席之地。","news_type":1},"isVote":1,"tweetType":1,"viewCount":818,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}