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XXOO0577
2021-08-30
继续跌
抱歉,原内容已删除
XXOO0577
2021-08-27
赵薇
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XXOO0577
2021-08-23
$纳斯达克100指数(NDX)$
yyds
XXOO0577
2021-08-23
二手车不利于经济发展
抱歉,原内容已删除
XXOO0577
2021-08-20
这么好的收益也跌
B站第二季度月活用户达2.37亿 广告收入单季首次突破10亿大关
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20:18","market":"us","language":"zh","title":"B站第二季度月活用户达2.37亿 广告收入单季首次突破10亿大关","url":"https://stock-news.laohu8.com/highlight/detail?id=2160146907","media":"每日经济新闻","summary":"“2021年第二季度,B站月均活跃用户环比净增1400万至2.37亿,月均付费用户同比增长62%,达2100万,付费率从上年同期的7.5%提升至8.8%。”Q2月活用户达2.37亿数据显示,2021年第二季度,B站月活用户达2.37亿,同比增长38%;移动端月活用户达2.2亿,同比增长44%。今年二季度,B站广告收入单季首次突破十亿大关,达到10.5亿元,同比增长超200%。","content":"<div>\n<p>北京时间8月19日,哔哩哔哩(以下简称“B站”)交出了2021年的第二份“成绩单”。据截至2021年6月30日的财报显示,B站二季度营收达44.9亿元人民币,同比增长72%,再次远超市场预期,用户增长和广告营收表现尤为强劲。“2021年第二季度,B站月均活跃用户环比净增1400万至2.37亿,月均付费用户同比增长62%,达2100万,付费率从上年同期的7.5%提升至8.8%。”B站董事长兼首席...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202108202025307c3132dc&s=b\">Web Link</a>\n\n</div>\n","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" 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width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nB站第二季度月活用户达2.37亿 广告收入单季首次突破10亿大关\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-08-20 20:18 北京时间 <a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202108202025307c3132dc&s=b><strong>每日经济新闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>北京时间8月19日,哔哩哔哩(以下简称“B站”)交出了2021年的第二份“成绩单”。据截至2021年6月30日的财报显示,B站二季度营收达44.9亿元人民币,同比增长72%,再次远超市场预期,用户增长和广告营收表现尤为强劲。“2021年第二季度,B站月均活跃用户环比净增1400万至2.37亿,月均付费用户同比增长62%,达2100万,付费率从上年同期的7.5%提升至8.8%。”B站董事长兼首席...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202108202025307c3132dc&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/e30ab0ee16faafeea2be8f8bba49e5f3","relate_stocks":{"BILI":"哔哩哔哩","09626":"哔哩哔哩-W"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202108202025307c3132dc&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2160146907","content_text":"北京时间8月19日,哔哩哔哩(以下简称“B站”)交出了2021年的第二份“成绩单”。据截至2021年6月30日的财报显示,B站二季度营收达44.9亿元人民币,同比增长72%,再次远超市场预期,用户增长和广告营收表现尤为强劲。“2021年第二季度,B站月均活跃用户环比净增1400万至2.37亿,月均付费用户同比增长62%,达2100万,付费率从上年同期的7.5%提升至8.8%。”B站董事长兼首席执行官陈睿表示。十二年间,B站从最初的爱好者社团,一路成长为深受中国年轻人喜爱的平台,备受资本市场关注。无数年轻人在这里娱乐、学习、交流、创作,伴随着“视频化”大趋势,视频已经成为人们获取信息的优选方式。这同样也是B站未来的机会。经历了过去一年的加速奔跑,2020年年报财报电话会议上,陈睿曾为B站制定了2023年MAU做到4个亿的“小目标”。如今,半年时间过去,再次提起这个小目标,陈睿直言“很有信心”。“我觉得B站用户增长最大的优势在于用户增长的质量,不仅仅是把用户吸引进来看,而是用户真正认可这个平台的内容,他愿意长期留下来。”Q2月活用户达2.37亿数据显示,2021年第二季度,B站月活用户达2.37亿,同比增长38%;移动端月活用户达2.2亿,同比增长44%。同时,日活用户达6300万,同比增长24%。B站社区核心群体依然保持着健康增长。截至二季度末,通过100道社区考试答题的正式会员数量同比增长35%,达到1.2亿,其第十二个月留存率稳定在80%左右,10年前注册B站的用户目前仍有超过50%活跃在B站。“B站用户的快速增长首先得益于内容生态驱动模型,它是一个健康的、符合内容产业本质的增长模型。用户增长越到后面,越会体现出它的竞争力,未来将持续带来用户增长。”陈睿坦言。正如陈睿所言,作为当下国内领先的Z世代平台,B站用户的高速增长以及高黏性、高活跃度背后,离不开丰富多元化的内容品类和UP主优质创作的支撑。2021年二季度,作为B站社区内容生态基石的PUGV内容,其播放量占平台总播放量的93%。其中,月均活跃UP主数量达240万,同比增长25%;月均视频投稿量达840万,同比增长41%。在不断丰富的PUGV内容中,生活、娱乐、游戏、科技知识和动漫成为二季度最受用户欢迎的前五大内容品类。尤其是泛知识内容,过去一年,超1.13亿用户在B站上通过看知识类内容进行学习,这一数字为中国在校大学生数量的三倍。此外,情感、家居、健身、美妆等垂直领域也在快速兴起,满足不同用户的内容需求。PUGV内容之外,第二季度B站OGV内容的丰富补充,也在持续驱动用户增长、助推商业化发展。据了解,B站出品的原创IP《时光代理人》累计播放量超1.6亿,《灵笼》终章、《罗小黑战记》、《元龙》第二季以及《天官赐福》等作品也进一步巩固了B站在ACG领域的优势。广告收入单季首次突破10亿大关熟悉B站的人都清楚,直到现在,B站依旧没有贴片广告。但这并不影响B站广告业务的强劲表现。今年二季度,B站广告收入单季首次突破十亿大关,达到10.5亿元,同比增长超200%。今年夏天,《蜜雪冰城》主题曲出圈的营销案例再次验证B站基于社区文化的强互动性,以及带来的广泛传播效应,越来越多的广告主将B站视为优选平台。数据显示,第二季度,B站前五大广告主行业为游戏、数码3C、美妆护肤、电商及食品饮料。2020年7月B站开放的花火商业合作平台,截至今年6月,中腰部UP主接单率同比提升超100%,品牌在B站上复投率高达75%。财报电话会议上,谈起未来几年商业变现效率和广告收入,B站副董事长兼首席运营官李旎称:“一方面,在商业产品上,围绕客户的需求实现了B站拓展的多场景化;另一方面,广告的视频化、广告与UP主创意链接将会是B站广告模式的一个大方向。”她强调,平台的广告价值取决于用户价值。“B站平均用户年龄为22.8岁,86%在35岁以下,50%在一二线城市,他们将会是中国未来消费的主力军,B站是占据较高广告价值人群的平台。”广告业务之外,B站的营收还主要依赖游戏、增值服务、电商及其他业务。笔者注意到,撑起B站“半边天”的游戏业务,相比前几年,今年第二季度营收增长有所放缓。对此,陈睿解释:“随着B站用户的增长,游戏用户数也越来越多,对游戏产品的需求也很强烈。二季度游戏业务增速受影响主要是由于上半年拿到版号的游戏少,导致供给新游的产品数量不及预期。”据悉,B站将继续加大在游戏自研方面的投入。在B站2021游戏新品发布会上,B站推出10款独家代理游戏和6款自研游戏,涵盖沙盒开放世界、多人解谜派对、真人互动影游、模拟经营、3D空战、沉浸剧情、MOBA等多种类型。作为B站游戏业务的战略重点,自研游戏将极大丰富游戏品类,助推游戏内容增长。(本文不构成任何投资建议,信息披露内容以公司公告为准。投资者据此操作,风险自担。)文/言十一","news_type":1},"isVote":1,"tweetType":1,"viewCount":1455,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"hots":[{"id":835408963,"gmtCreate":1629729661752,"gmtModify":1629731027512,"author":{"id":"3548523167997172","authorId":"3548523167997172","name":"XXOO0577","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3548523167997172","authorIdStr":"3548523167997172"},"themes":[],"htmlText":"<a 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10:49</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>8月23日,国新办就积极贡献商务力量、奋力助推全面小康有关情况举行发布会 ,会上,商务部部长王文涛答记者问时表示,传统消费这一块还有很大潜力,家电家具还有汽车、餐饮也算消费的“四大金刚”,占社零总额的1/4左右。</p>\n<p>王文涛指出,“比如,推动汽车由购买管理向使用管理转变,特别是扩大二手车流通,这段时间我在专门研究二手车,促进消费的梯次消费、循环消费。汽车保有量到一定程度以后,二手车的市场就开始放量,这也是国际上汽车消费的一个规律问题,二手市场也是今后一个很大的市场。”</p>\n<p>此外,商务部还鼓励有条件的地区家电家具循环利用、以旧换新,支持餐饮业创新经营模式,提升服务质量,使餐饮消费进一步扩大。还有老字号的传承创新、品牌消费,特别是现在我们注意到新业态新模式,其中包括年轻人很关注的“国潮消费”。</p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/5b3b5e72649367d0aafd9bcbbca9bcd1","relate_stocks":{},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1196462476","content_text":"8月23日,国新办就积极贡献商务力量、奋力助推全面小康有关情况举行发布会 ,会上,商务部部长王文涛答记者问时表示,传统消费这一块还有很大潜力,家电家具还有汽车、餐饮也算消费的“四大金刚”,占社零总额的1/4左右。\n王文涛指出,“比如,推动汽车由购买管理向使用管理转变,特别是扩大二手车流通,这段时间我在专门研究二手车,促进消费的梯次消费、循环消费。汽车保有量到一定程度以后,二手车的市场就开始放量,这也是国际上汽车消费的一个规律问题,二手市场也是今后一个很大的市场。”\n此外,商务部还鼓励有条件的地区家电家具循环利用、以旧换新,支持餐饮业创新经营模式,提升服务质量,使餐饮消费进一步扩大。还有老字号的传承创新、品牌消费,特别是现在我们注意到新业态新模式,其中包括年轻人很关注的“国潮消费”。","news_type":1},"isVote":1,"tweetType":1,"viewCount":1805,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":836803229,"gmtCreate":1629468032361,"gmtModify":1629470441886,"author":{"id":"3548523167997172","authorId":"3548523167997172","name":"XXOO0577","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3548523167997172","authorIdStr":"3548523167997172"},"themes":[],"htmlText":"这么好的收益也跌","listText":"这么好的收益也跌","text":"这么好的收益也跌","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/836803229","repostId":"2160146907","repostType":2,"isVote":1,"tweetType":1,"viewCount":1455,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}