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慢沛
2020-07-09
聪明,这一道打通了我相信bili会变得很好?
最前线 | 为了让更多UP主赚到钱,B站正式开放“花火”商业合作平台
慢沛
2020-07-07
有点难。。。
抱歉,原内容已删除
去老虎APP查看更多动态
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href=https://36kr.com/p/784891008331651><strong>陈大志</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>36氪获悉,7月7日,B站“花火”交易系统正式对外开放。\n“花火”是B站连接UP主和品牌主的官方商业合作平台,类似于抖音的“星图”系统。据B站官方介绍,基于大数据,“花火”为UP主提供系统报价参考、订单流程管理、平台安全结算等服务。与此同时,“花火”为品牌主提供UP主智能推荐、多维数据展示、多项目协同管理等服务。\n“花火”UP主、MCN入驻通道已于7月7日晚10点开启。品牌主、代理商入驻和投放通道...</p>\n\n<a href=\"https://36kr.com/p/784891008331651\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/7c7f2e3ab9856d4cdcb423e2c4f7a729","relate_stocks":{"BILI":"哔哩哔哩"},"source_url":"https://36kr.com/p/784891008331651","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2049711766","content_text":"36氪获悉,7月7日,B站“花火”交易系统正式对外开放。\n“花火”是B站连接UP主和品牌主的官方商业合作平台,类似于抖音的“星图”系统。据B站官方介绍,基于大数据,“花火”为UP主提供系统报价参考、订单流程管理、平台安全结算等服务。与此同时,“花火”为品牌主提供UP主智能推荐、多维数据展示、多项目协同管理等服务。\n“花火”UP主、MCN入驻通道已于7月7日晚10点开启。品牌主、代理商入驻和投放通道则将于7月17日零点起正式开放。\n“花火”去年就已经上线。B站内部人士告诉36氪,“花火”从去年下半年上线开始内测,现在正式对外开放,所有符合要求的UP主均可参加。\n现阶段UP主的入驻标准包括:1.已在B站个人中心内完成实名认证,并已年满18岁;2.当前粉丝数≥1万;3.30天内有原创视频发布;4.B站电磁力中创作分及影响分≥70分,信用分≥90分。个人和签约MCN的UP主均可入驻。\n此外,B站在官方声明中提到,今年8月1日前,“花火”将限时免收平台服务费,以鼓励更多UP主和品牌主使用“花火”进行合作。\n“花火”此次正式开放,意味着更多UP主能通过这一工具与广告主快速对接,相应地,他们做视频所能获得的收入也会增加。36氪此前也从多位UP主处(粉丝数主要在10万-50万)解到,广告目前是UP主们最主要的收入来源,流量激励、用户充电等几种方式带来的收益不多。\n而作为平台方的B站,后续将通过收取服务费的方式,增加其广告业务的收入。据财报,2020年第一季度,B站广告收入同比增长90%至2.1亿元,规模尚小,对公司整体营收的贡献比例为9%(受疫情影响)。\n\n图源B站财报,36氪制图\n此外,B站当下正面临西瓜视频对平台上UP主的不停“挖角”,而西瓜视频吸引UP主的一大主要优势就是,基于贴片广告的视频收益十分可观。因此,长期来看,B站如果想在这场争夺战中胜出,就必须让UP主在自己的平台上有钱可赚,出台和优化UP主广告变现的产品工具,将有助于B站达成这一目标。","news_type":1},"isVote":1,"tweetType":1,"viewCount":1303,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":949044767,"gmtCreate":1594111415159,"gmtModify":1704203953347,"author":{"id":"3548326176393934","authorId":"3548326176393934","authorIdStr":"3548326176393934","name":"慢沛","avatar":"https://static.tigerbbs.com/306cd64f1f5b950dcced652e432541b6","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"有点难。。。","listText":"有点难。。。","text":"有点难。。。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/949044767","repostId":"2049563211","repostType":2,"isVote":1,"tweetType":1,"viewCount":1927,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"hots":[{"id":949455628,"gmtCreate":1594299599464,"gmtModify":1704205034693,"author":{"id":"3548326176393934","authorId":"3548326176393934","authorIdStr":"3548326176393934","name":"慢沛","avatar":"https://static.tigerbbs.com/306cd64f1f5b950dcced652e432541b6","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"聪明,这一道打通了我相信bili会变得很好?","listText":"聪明,这一道打通了我相信bili会变得很好?","text":"聪明,这一道打通了我相信bili会变得很好?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/949455628","repostId":"2049711766","repostType":2,"isVote":1,"tweetType":1,"viewCount":1303,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":949044767,"gmtCreate":1594111415159,"gmtModify":1704203953347,"author":{"id":"3548326176393934","authorId":"3548326176393934","authorIdStr":"3548326176393934","name":"慢沛","avatar":"https://static.tigerbbs.com/306cd64f1f5b950dcced652e432541b6","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"有点难。。。","listText":"有点难。。。","text":"有点难。。。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/949044767","repostId":"2049563211","repostType":2,"repost":{"id":"2049563211","pubTimestamp":1594081020,"share":"https://www.laohu8.com/m/news/2049563211?lang=&edition=full","pubTime":"2020-07-07 08:17","market":"us","language":"zh","title":"陌陌推出真实交友产品「陌多多」App","url":"https://stock-news.laohu8.com/highlight/detail?id=2049563211","media":"投资界","summary":"Tech星球独家获悉,陌陌推出了一款名为“陌多多”的社交App。所以自疫情后,陌陌尝试的推出“对对”、“芒西”以及“陌多多”,都是寄希望通过它们能够在营收上寻求突破。此前运用AI换脸技术推出爆红的“ZAO”,以及最近的AI仿妆产品“芒西”,都表明了陌陌将会在后期产品中运用AI技术。这次推出真人社交产品,也许说明陌陌在一系列探索后,意识到陌生人社交存在天花板,陌生人社交平台充斥虚假用户,让一些用户逃离。","content":"<html><body><article><p>继年初的相机社交App“对眼”,上半年的婚恋交友App“对对”,以及近期的仿妆App“芒西”之后,不断探索求变的<a href=\"https://laohu8.com/S/MOMO\">陌陌</a>再推新产品,而这款产品与陌陌标签化的陌生人社交不同,强调的是真实社交。</p><p>Tech星球(微信ID:tech618)独家获悉,陌陌推出了一款名为“陌多多”的社交App。陌多多的产品定位是新一代快速脱单神器,100%真人交友平台。其Slogan为“真人多,自然聊的多”。目前产品仅在安卓端上线。</p><p>由企查查可知,其开发者为海南喵咖网络科技有限公司,该公司的两大股东分别为陌陌的COO王力,以及陌陌的联合创始人雷小亮,各占50%的股份。</p><p>近段时间,陌陌频繁推出新产品,似乎是想尝试更多的可能,而且这些新产品或多或少的都与社交有关,也表明了陌陌未来的很长一段时间,都将再社交多元化的发展上下功夫。</p><p>Tech星球(微信ID:tech618)体验后发现,新上线的“陌多多”主打三个功能,分别是“同城朋友”,精准推荐附近高质量的人,进行匹配聊天;“真人安全认证”,通过100%真人认证以及语音介绍,让用户了解更真实的对方;“快速聊天脱单”,在线用户秒速回应,了解彼此,快速脱单。</p><p>在功能设计上,陌多多分为“首页”、“聊天”和“更多”三大版块。</p><p>其首页名为“缘分”,进入首页需要进行实名认证,分为实名认证和语音认证,二选其一即可。成功进入首页后,可以看到同城的TA,系统会以单列信息流的形式对TA们的基本资料进行排列。用户若要查看真人头像,则需要进行实名认证。</p><p>当用户有意于对方,则可以选择点击“搭讪”功能,搭讪后,即可在聊天界面与对方进行聊天。</p><p>用户的个人中心里,显示的是用户的基本资料,用户可以再里面进行资料的完善,完善的信息包括但不限于年龄、收入以及职业等。除此外,用户还可以在个人中心内做金币任务,金币可以用来给对方送虚拟礼物。</p><p>陌多多的目标用户针对的是各年龄层的人,交友条件则限制在同城,可以说整个产品类似于加强版的微信“附近”功能。</p><p>无论是陌生人社交还是真实社交产品,其信息的可靠以及隐私安全,仍然是用户最在意的因素。但是,近期有陌陌用户在贴吧等平台上曝光虚假信息问题,陌多多在打假和用户信息审核方面还存在一定的挑战。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20200707081952241v235jzc9j7hvhhj\"/><p>根据陌陌最新的财报显示,2020年一季度陌陌净营收同比下降3.5%,主要是由于其核心的直播业务收入下降,该部分收入仅为23.32亿,同比下降13%。根本原因还是因为疫情期间,用户消费需求受到抑制。</p><p>所以自疫情后,陌陌尝试的推出“对对”、“芒西”以及“陌多多”,都是寄希望通过它们能够在营收上寻求突破。以陌生人社交起家的陌陌,通过这些产品,同样可以帮助陌陌扩充社交的细分应用场景。</p><p>同时,陌陌在AI技术也在寻求突破。此前运用AI换脸技术推出爆红的“ZAO”,以及最近的AI仿妆产品“芒西”,都表明了陌陌将会在后期产品中运用AI技术。</p><p>这次推出真人社交产品,也许说明陌陌在一系列探索后,意识到陌生人社交存在天花板,陌生人社交平台充斥虚假用户,让一些用户逃离。所以,陌陌此次尝试进军真人社交领域,基于LBS玩法的同城实名匹配,试图唤回对陌生人社交感到失望的用户。</p><p>一贯以低调著称的的陌陌,能否凭借最近推出的新产品更上一层楼呢?</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>陌陌推出真实交友产品「陌多多」App</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n陌陌推出真实交友产品「陌多多」App\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-07-07 08:17 北京时间 <a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2020070708195279f385cc&s=b><strong>投资界</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>继年初的相机社交App“对眼”,上半年的婚恋交友App“对对”,以及近期的仿妆App“芒西”之后,不断探索求变的陌陌再推新产品,而这款产品与陌陌标签化的陌生人社交不同,强调的是真实社交。Tech星球(微信ID:tech618)独家获悉,陌陌推出了一款名为“陌多多”的社交App。陌多多的产品定位是新一代快速脱单神器,100%真人交友平台。其Slogan为“真人多,自然聊的多”。目前产品仅在安卓端上线...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2020070708195279f385cc&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/302a99c20d99ecec9b3286c4d0732e0e","relate_stocks":{"MOMO":"挚文集团"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2020070708195279f385cc&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2049563211","content_text":"继年初的相机社交App“对眼”,上半年的婚恋交友App“对对”,以及近期的仿妆App“芒西”之后,不断探索求变的陌陌再推新产品,而这款产品与陌陌标签化的陌生人社交不同,强调的是真实社交。Tech星球(微信ID:tech618)独家获悉,陌陌推出了一款名为“陌多多”的社交App。陌多多的产品定位是新一代快速脱单神器,100%真人交友平台。其Slogan为“真人多,自然聊的多”。目前产品仅在安卓端上线。由企查查可知,其开发者为海南喵咖网络科技有限公司,该公司的两大股东分别为陌陌的COO王力,以及陌陌的联合创始人雷小亮,各占50%的股份。近段时间,陌陌频繁推出新产品,似乎是想尝试更多的可能,而且这些新产品或多或少的都与社交有关,也表明了陌陌未来的很长一段时间,都将再社交多元化的发展上下功夫。Tech星球(微信ID:tech618)体验后发现,新上线的“陌多多”主打三个功能,分别是“同城朋友”,精准推荐附近高质量的人,进行匹配聊天;“真人安全认证”,通过100%真人认证以及语音介绍,让用户了解更真实的对方;“快速聊天脱单”,在线用户秒速回应,了解彼此,快速脱单。在功能设计上,陌多多分为“首页”、“聊天”和“更多”三大版块。其首页名为“缘分”,进入首页需要进行实名认证,分为实名认证和语音认证,二选其一即可。成功进入首页后,可以看到同城的TA,系统会以单列信息流的形式对TA们的基本资料进行排列。用户若要查看真人头像,则需要进行实名认证。当用户有意于对方,则可以选择点击“搭讪”功能,搭讪后,即可在聊天界面与对方进行聊天。用户的个人中心里,显示的是用户的基本资料,用户可以再里面进行资料的完善,完善的信息包括但不限于年龄、收入以及职业等。除此外,用户还可以在个人中心内做金币任务,金币可以用来给对方送虚拟礼物。陌多多的目标用户针对的是各年龄层的人,交友条件则限制在同城,可以说整个产品类似于加强版的微信“附近”功能。无论是陌生人社交还是真实社交产品,其信息的可靠以及隐私安全,仍然是用户最在意的因素。但是,近期有陌陌用户在贴吧等平台上曝光虚假信息问题,陌多多在打假和用户信息审核方面还存在一定的挑战。根据陌陌最新的财报显示,2020年一季度陌陌净营收同比下降3.5%,主要是由于其核心的直播业务收入下降,该部分收入仅为23.32亿,同比下降13%。根本原因还是因为疫情期间,用户消费需求受到抑制。所以自疫情后,陌陌尝试的推出“对对”、“芒西”以及“陌多多”,都是寄希望通过它们能够在营收上寻求突破。以陌生人社交起家的陌陌,通过这些产品,同样可以帮助陌陌扩充社交的细分应用场景。同时,陌陌在AI技术也在寻求突破。此前运用AI换脸技术推出爆红的“ZAO”,以及最近的AI仿妆产品“芒西”,都表明了陌陌将会在后期产品中运用AI技术。这次推出真人社交产品,也许说明陌陌在一系列探索后,意识到陌生人社交存在天花板,陌生人社交平台充斥虚假用户,让一些用户逃离。所以,陌陌此次尝试进军真人社交领域,基于LBS玩法的同城实名匹配,试图唤回对陌生人社交感到失望的用户。一贯以低调著称的的陌陌,能否凭借最近推出的新产品更上一层楼呢?","news_type":1},"isVote":1,"tweetType":1,"viewCount":1927,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}