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张兴文
2020-10-07
应该是超过200万件商品，确实很可观了，加电！
蔚来刘捷：佛系品牌销量超200万，半数购买者为非车主
张兴文
2020-08-18
环保二次方
【开蔚来=顺风车？】蔚来与嘀嗒出行达成合
去老虎APP查看更多动态
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13:41","market":"us","language":"zh","title":"蔚来刘捷：佛系品牌销量超200万，半数购买者为非车主","url":"https://stock-news.laohu8.com/highlight/detail?id=2073597892","media":"腾讯网","summary":"“我们不需要征服全中国10亿人，不需要为三亿人做东西，也不需要让一亿人对我关注。我们只关注蔚来社区里面几十万人，几百万人。”在北京车展专访上，NIO Life负责人、高级总监刘婕这样说道。\n\n成立两年","content":"<p>“我们不需要征服全中国10亿人，不需要为三亿人做东西，也不需要让一亿人对我关注。我们只关注蔚来社区里面几十万人，几百万人。”在北京车展专访上，NIO Life负责人、高级总监刘婕这样说道。</p>\n<p><img src=\"https://static.tigerbbs.com/f741752c3ce4129826c1fae3accd11bd\" tg-width=\"480\" tg-height=\"320\"></p>\n<p>成立两年出货量超200万合作全球设计师600余名</p>\n<p>“目前NIO Life正式运营了两年，已经有了225万的出货量。”</p>\n<p>在刘捷看来，用户认可的是NIO Life品牌的质量标准、设计品味，以及与品牌之间的情感链接。</p>\n<p>“用户在购买时会看一下别的产品，看到我们锅也是挺好的，我们吃的东西都是挺好的，这个时候需求会得到延展。”</p>\n<p>“我们的逻辑是卖不同东西给同一群人。”刘捷总结道。</p>\n<p>据悉，目前NIO Life有上千款产品，全球范围内拥有超过30个国籍的600余名设计师，产品横跨食品、服饰、家居用品、电子产品等8个品类。</p>\n<p><img src=\"https://static.tigerbbs.com/bc888a6f7954e9602c04cde4493cf73d\" tg-width=\"480\" tg-height=\"322\"></p>\n<p>“我们大部分的设计是我们自己，还有全球设计师设计的，每一年都会保持跟最顶尖设计师合作。未来我们将会提升自有产品的比例，我们要做自己的品牌，而不是平台。”</p>\n<p>作为生根于汽车工业的生活方式品牌，“跨界”始终是NIO Life 的关键词。</p>\n<p>刘婕表示，NIO Life的跨界，多选在服饰、箱包等日常需求比较大的品类。</p>\n<p>“这是一个很现实的问题。任何的产品都会有量一多就有库存，我们一年要开发几百个产品，都有库存。我们也是很谨慎，会从大家有需求的产品、我们擅长的产品这两个维度中挑选。”</p>\n<p><img src=\"https://static.tigerbbs.com/bbed5bed5221d1be728cdc3a074abe25\" tg-width=\"480\" tg-height=\"320\"></p>\n<p>车展中，NIO Life带来了与红双喜联名的10件产品，横跨服饰、包、鞋三大品类。据悉，本次蔚来与红双喜的合作，是红双喜61年以来首次开放联名双喜复古标。</p>\n<p>关于合作细节，刘婕透露，红双喜是<a href=\"https://laohu8.com/S/02331\">李宁</a>旗下的品牌，而李宁本人也是蔚来的车主。“李宁曾经说在世界的汽车工业上，蔚来是世界冠军。我们也希望将合作延续下去，每年10月份推出一个产品。”</p>\n<p><img src=\"https://static.tigerbbs.com/81cc58499883f3be7c327a4620fd13a9\" tg-width=\"480\" tg-height=\"320\"></p>\n<p>不拓新、不求赚钱的“佛系卖家”</p>\n<p>对于品牌，如何扩大客户群始终是核心问题。但在刘捷看来，搭载于蔚来汽车的生态体系下， NIO Life不存在拓新的“烦恼”。</p>\n<p>“我们不需要拓展客群，我们很佛系，我们在这边做活动，做咖啡，承担用户一部分的生活的需求。这让NIO Life能更纯粹的做好产品、做好设计。“刘捷如是说道。</p>\n<p><img src=\"https://static.tigerbbs.com/03cd4e41df1b32c22da532344fbce230\" tg-width=\"480\" tg-height=\"391\"></p>\n<p>据悉，目前NIO Life中车主与非车主购买者的比例为1:1，一半车主，一半粉丝。</p>\n<p>“在我们消费群里面大部分是男性车主，他们喜欢的东西其实是非常相似的，我们核心的目标受众就是1一二线城市的新中产阶层。”</p>\n<p>另一头，蔚来销量的提升也为NIO Life 不断吸引新客户。</p>\n<p>数据显示，蔚来汽车在9月份总共交付4708辆汽车，同比增长133.2%，创月度交付新高；年初至9月，蔚来汽车累计交付26375辆汽车，同比增长113.7%，销量位居国产新势力前列。</p>\n<p><img src=\"https://static.tigerbbs.com/b54919831701bdb3cae8a2bd674ada2b\" tg-width=\"480\" tg-height=\"403\"></p>\n<p>据介绍，蔚来对于NIOLife的投入分为有形与无形两块。</p>\n<p>“首先是无形的投入，也是创始人、一把手对这件事坚决程度，这个事情已经想的非常明白，商业模式和用户企业的架构已经非常清楚。第二是人员的投入，我们会在设计这一块投入大量资源，而不是花太多精力去铺渠道和营销，这也是我们的优势所在。”刘捷表示。</p>\n<p>“公司一定不会指望我们来养公司，不指望我们帮助公司赚钱。“在刘捷看来，NIO Life的核心是运营用户，激发品牌向上，“我们的核心还是做好用户企业。”</p>","source":"highlight_tencentus","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" 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href=https://auto.qq.com/a/20201007/005837.htm><strong>腾讯网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>“我们不需要征服全中国10亿人，不需要为三亿人做东西，也不需要让一亿人对我关注。我们只关注蔚来社区里面几十万人，几百万人。”在北京车展专访上，NIO Life负责人、高级总监刘婕这样说道。\n\n成立两年出货量超200万合作全球设计师600余名\n“目前NIO Life正式运营了两年，已经有了225万的出货量。”\n在刘捷看来，用户认可的是NIO Life品牌的质量标准、设计品味，以及与品牌之间的情感链接...</p>\n\n<a href=\"https://auto.qq.com/a/20201007/005837.htm\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/b54919831701bdb3cae8a2bd674ada2b","relate_stocks":{"NIO":"蔚来"},"source_url":"https://auto.qq.com/a/20201007/005837.htm","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2073597892","content_text":"“我们不需要征服全中国10亿人，不需要为三亿人做东西，也不需要让一亿人对我关注。我们只关注蔚来社区里面几十万人，几百万人。”在北京车展专访上，NIO Life负责人、高级总监刘婕这样说道。\n\n成立两年出货量超200万合作全球设计师600余名\n“目前NIO Life正式运营了两年，已经有了225万的出货量。”\n在刘捷看来，用户认可的是NIO Life品牌的质量标准、设计品味，以及与品牌之间的情感链接。\n“用户在购买时会看一下别的产品，看到我们锅也是挺好的，我们吃的东西都是挺好的，这个时候需求会得到延展。”\n“我们的逻辑是卖不同东西给同一群人。”刘捷总结道。\n据悉，目前NIO Life有上千款产品，全球范围内拥有超过30个国籍的600余名设计师，产品横跨食品、服饰、家居用品、电子产品等8个品类。\n\n“我们大部分的设计是我们自己，还有全球设计师设计的，每一年都会保持跟最顶尖设计师合作。未来我们将会提升自有产品的比例，我们要做自己的品牌，而不是平台。”\n作为生根于汽车工业的生活方式品牌，“跨界”始终是NIO Life 的关键词。\n刘婕表示，NIO Life的跨界，多选在服饰、箱包等日常需求比较大的品类。\n“这是一个很现实的问题。任何的产品都会有量一多就有库存，我们一年要开发几百个产品，都有库存。我们也是很谨慎，会从大家有需求的产品、我们擅长的产品这两个维度中挑选。”\n\n车展中，NIO Life带来了与红双喜联名的10件产品，横跨服饰、包、鞋三大品类。据悉，本次蔚来与红双喜的合作，是红双喜61年以来首次开放联名双喜复古标。\n关于合作细节，刘婕透露，红双喜是李宁旗下的品牌，而李宁本人也是蔚来的车主。“李宁曾经说在世界的汽车工业上，蔚来是世界冠军。我们也希望将合作延续下去，每年10月份推出一个产品。”\n\n不拓新、不求赚钱的“佛系卖家”\n对于品牌，如何扩大客户群始终是核心问题。但在刘捷看来，搭载于蔚来汽车的生态体系下， NIO Life不存在拓新的“烦恼”。\n“我们不需要拓展客群，我们很佛系，我们在这边做活动，做咖啡，承担用户一部分的生活的需求。这让NIO Life能更纯粹的做好产品、做好设计。“刘捷如是说道。\n\n据悉，目前NIO Life中车主与非车主购买者的比例为1:1，一半车主，一半粉丝。\n“在我们消费群里面大部分是男性车主，他们喜欢的东西其实是非常相似的，我们核心的目标受众就是1一二线城市的新中产阶层。”\n另一头，蔚来销量的提升也为NIO Life 不断吸引新客户。\n数据显示，蔚来汽车在9月份总共交付4708辆汽车，同比增长133.2%，创月度交付新高；年初至9月，蔚来汽车累计交付26375辆汽车，同比增长113.7%，销量位居国产新势力前列。\n\n据介绍，蔚来对于NIOLife的投入分为有形与无形两块。\n“首先是无形的投入，也是创始人、一把手对这件事坚决程度，这个事情已经想的非常明白，商业模式和用户企业的架构已经非常清楚。第二是人员的投入，我们会在设计这一块投入大量资源，而不是花太多精力去铺渠道和营销，这也是我们的优势所在。”刘捷表示。\n“公司一定不会指望我们来养公司，不指望我们帮助公司赚钱。“在刘捷看来，NIO Life的核心是运营用户，激发品牌向上，“我们的核心还是做好用户企业。”","news_type":1},"isVote":1,"tweetType":1,"viewCount":1262,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":970603925,"gmtCreate":1597752951167,"gmtModify":1704216585364,"author":{"id":"3521170667006070","authorId":"3521170667006070","name":"张兴文","avatar":"https://static.tigerbbs.com/1e8b17a91b70f0b0b59d12f74090a1e6","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3521170667006070","authorIdStr":"3521170667006070"},"themes":[],"htmlText":"环保二次方","listText":"环保二次方","text":"环保二次方","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/970603925","repostId":"2060260469","repostType":2,"repost":{"id":"2060260469","pubTimestamp":1597734230,"share":"https://www.laohu8.com/m/news/2060260469?lang=&edition=full","pubTime":"2020-08-18 15:03","market":"sh","language":"zh","title":"【开蔚来=顺风车？】蔚来与嘀嗒出行达成合","url":"https://stock-news.laohu8.com/highlight/detail?id=2060260469","media":"雪球综合","summary":"原标题：【开蔚来=顺风车？】蔚来与嘀嗒出行达成合 来源：雪球综合 【开蔚来=顺风车？】蔚来与嘀嗒出行达成合作：蔚来将鼓励车主在嘀嗒出行平台上注册顺风车，助力环保出行。为起售价高达46.8万元的蔚来ES","content":"<html><body><p>原标题：【开<a href=\"https://laohu8.com/S/NIO\">蔚来</a>=顺风车？】蔚来与嘀嗒出行达成合 来源：雪球综合</p><div> <p>【开蔚来=顺风车？】蔚来与嘀嗒出行达成合作：蔚来将鼓励车主在嘀嗒出行平台上注册顺风车，助力环保出行。为起售价高达46.8万元的蔚来ES8贴上“顺风车”标签，或许会让准备购买ES8的消费者有所顾虑。另外，续航并非蔚来ES8的优势，实际体验中可能并不会为车主和嘀嗒出行用户带来很好的感受。</p> <div> <div> <div> <div> <div> <div> <div> <div><img src=\"http://k.sinaimg.cn/n/spider2020818/231/w600h1231/20200818/d700-ixvrvsp6474004.jpg/w720fin.jpg\"/></div> </div> </div> </div> </div> </div> </div> </div> <div> 车系： <span>蔚来ES8</span> </div> <div> 标签： <span>新能源车</span> <span>品牌分析</span> </div> 纠错/举报 </div></body></html>","source":"sina_symbol","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>【开蔚来=顺风车？】蔚来与嘀嗒出行达成合</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ 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hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n【开蔚来=顺风车？】蔚来与嘀嗒出行达成合\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-08-18 15:03 北京时间 <a href=http://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/stock/relnews/us/2020-08-18/doc-iivhvpwy1693157.shtml><strong>雪球综合</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>原标题：【开蔚来=顺风车？】蔚来与嘀嗒出行达成合 来源：雪球综合 【开蔚来=顺风车？】蔚来与嘀嗒出行达成合作：蔚来将鼓励车主在嘀嗒出行平台上注册顺风车，助力环保出行。为起售价高达46.8万元的蔚来ES8贴上“顺风车”标签，或许会让准备购买ES8的消费者有所顾虑。另外，续航并非蔚来ES8的优势，实际体验中可能并不会为车主和嘀嗒出行用户带来很好的感受。 车系： 蔚来...</p>\n\n<a href=\"http://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/stock/relnews/us/2020-08-18/doc-iivhvpwy1693157.shtml\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/eebab619623966f6e7115434f653b888","relate_stocks":{"NIO":"蔚来"},"source_url":"http://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/stock/relnews/us/2020-08-18/doc-iivhvpwy1693157.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2060260469","content_text":"原标题：【开蔚来=顺风车？】蔚来与嘀嗒出行达成合 来源：雪球综合 【开蔚来=顺风车？】蔚来与嘀嗒出行达成合作：蔚来将鼓励车主在嘀嗒出行平台上注册顺风车，助力环保出行。为起售价高达46.8万元的蔚来ES8贴上“顺风车”标签，或许会让准备购买ES8的消费者有所顾虑。另外，续航并非蔚来ES8的优势，实际体验中可能并不会为车主和嘀嗒出行用户带来很好的感受。 车系： 蔚来ES8 标签： 新能源车 品牌分析 纠错/举报","news_type":1},"isVote":1,"tweetType":1,"viewCount":1104,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"hots":[{"id":300139865,"gmtCreate":1602076003157,"gmtModify":1703825752804,"author":{"id":"3521170667006070","authorId":"3521170667006070","name":"张兴文","avatar":"https://static.tigerbbs.com/1e8b17a91b70f0b0b59d12f74090a1e6","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3521170667006070","idStr":"3521170667006070"},"themes":[],"htmlText":"应该是超过200万件商品，确实很可观了，加电！","listText":"应该是超过200万件商品，确实很可观了，加电！","text":"应该是超过200万件商品，确实很可观了，加电！","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/300139865","repostId":"2073597892","repostType":2,"isVote":1,"tweetType":1,"viewCount":1262,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":970603925,"gmtCreate":1597752951167,"gmtModify":1704216585364,"author":{"id":"3521170667006070","authorId":"3521170667006070","name":"张兴文","avatar":"https://static.tigerbbs.com/1e8b17a91b70f0b0b59d12f74090a1e6","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3521170667006070","idStr":"3521170667006070"},"themes":[],"htmlText":"环保二次方","listText":"环保二次方","text":"环保二次方","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/970603925","repostId":"2060260469","repostType":2,"isVote":1,"tweetType":1,"viewCount":1104,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}
