sunxinyu1988的个人主页 - 老虎社区

sunxinyu1988

sunxinyu1988

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IP属地：辽宁

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0勋章

2021-08-18

$纳斯达克(.IXIC)$"那就好好告个别吧！"清仓，告辞[举爪]

2021-07-23

$360数科(QFIN)$神马情况？[喷血] [喷血] [喷血] [喷血]

2021-07-20

$360数科(QFIN)$你跌个什么劲

2021-07-19

$纳斯达克(.IXIC)$能不能愉快的玩耍了

2021-07-19

$纳斯达克(.IXIC)$可怕

2021-07-14

$纳斯达克(.IXIC)$美股这咋的了，一天天的，心惊肉跳的。

2021-05-06

$阿维亚(AVNW)$财报哪里差了啊，跌这么狠

2021-04-27

$阿维亚(AVNW)$这股真是升得快，掉得也快。

2021-03-11

$Quidel Corporation(QDEL)$惨

2020-12-31

$Quidel(QDEL)$为什么

2020-12-31

$JinkoSolar(JKS)$为什么

2020-12-15

$晶科能源(JKS)$进入冬眠期了，明年春天能醒过来。

2020-12-08

$晶科能源(JKS)$FA♂Q

2020-11-09

$Quidel Corporation(QDEL)$你是真滴坑🕳️

2020-10-23

$晶科能源(JKS)$到底有啥负面新闻?

2020-10-21

$上证指数(000001.SH)$你得支棱起来啊！

2020-10-21

这文章是怎么推到我消息首页的?

特斯拉VS蔚来、理想、小鹏：“渣男”与“备胎”的战役

2020-10-19

$上证指数(000001.SH)$管天管地管股市

2020-10-13

$上证指数(000001.SH)$牛市何在?

2020-09-25

$Infrastructure and Energy Alternatives, Inc.(IEA)$突然就涨了20个点?

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11:29","market":"us","language":"zh","title":"特斯拉VS蔚来、理想、小鹏：“渣男”与“备胎”的战役","url":"https://stock-news.laohu8.com/highlight/detail?id=2077530921","media":"汽车公社","summary":"当下的特斯拉就像一位渣男，迷人、危险、不负责任，但是依然令人又爱又恨。","content":"<p>多月之前，当<a href=\"https://laohu8.com/S/TSLA\">特斯拉</a>国产Model 3在短时间内频繁进行“官降”，致使老车主利益受到严重损失时，有人曾在微博对前者做出了这样的评价：<b>当下的特斯拉就像一位渣男，迷人、危险、不负责任，但是依然令人又爱又恨；而中国部分新势力造车以及传统新能源车企，相比特斯拉就像一位备胎，对你无条件的好，默默等待那些被前者伤害过的人</b>。</p><p>从感性考虑，必须承认如此比喻有那么几分道理，特斯拉目前给予我们的形象好似就是如此。甚至有时，由于在智能化、电子架构、自动驾驶、操控体验上，Model 3给予人们的映像过于深刻，可以让他们爱得死去活来，甚至令一众车主暂时忘却了它在产品质量、售后服务等方面的种种缺陷。</p><p>反观亦如<a href=\"https://laohu8.com/S/002594\">比亚迪</a>、<a href=\"https://laohu8.com/S/NIO\">蔚来</a>，却在重金投入产品研发、服务体系构建，全心全意为消费者考虑的溺爱中，仍然遭受些许不公的舆论攻击与指责。<b>好在随着剧情不断发展、潜在用户的渐渐成熟，身处这场渣男与备胎的战役中，后者已经将示人的形象转变为“暖男”。</b></p><p>终端销量层面，也不再是国产Model 3的一家独大，比亚迪汉、蔚来ES6、小鹏P7等一众国产电动车的崛起，迅速形成对于特斯拉的“围剿”。或许是感受到危机的存在，国庆假期首日前者再次选择“官降”应对，而这背后愈发反映出残酷的起跑线之争就此开始。</p><h3>“官降”引发的口诛笔伐</h3><p>记得在特斯拉今年发生自动驾驶芯片“减配”风波时，笔者曾写下“雪崩时，没有一片雪花是无辜的”这般观点。的确，在我们的日常生活之中，往往一些看似无关痛痒的小事经过慢慢堆积，终有一天也会酿成大祸。只是未曾料到，刚刚引发舆论危机不久后，由于再次“官降”，特斯拉将自己的“割韭菜论”发挥到了极致。</p><p>10月1日，特斯拉中国官网突然显示，国产Model 3标准续航升级版补贴后售价从27.155万元调降至24.99万元，而国产 Model 3长续航后轮驱动版售价从34.405万元调降至30.99万元。</p><p>而这距离上一次调价，也仅仅过去不到5个月的时间。当时国产Model 3标准续航升级版补贴前售价由32.38万元降至29.18万元，在成功进入“30万元”门槛，享受新能源车补贴后，最终购买价格降至27.155万。</p><p>老实说，从全新车主角度来看，愈发低廉的价格的确带来了更具性价比的产品。但是不禁反问，对于那些刚刚提车不久的老车主呢，这样毫无预兆、甚至略带隐瞒意味的“官降”又算得了什么？</p><p>“我是9月初提的标准续航版Model 3，当时对接销售也并未告知今年是否会再次降价，所以考虑到用车需求，就决定买了，但是十一看到突然降价两万多，深深感觉到自己被欺骗了。”这是发生在我身边一位女性朋友的真实案例。</p><p>与她相同的是，此次特斯拉的突袭式降价没有任何预兆，很多消费者在一月前提车，不料放假第一天就蒙受几万元的损失，心情就此跌至低谷。而这也反映出“渣男”特斯拉的绝情，永远以自身利益与销量为目的，全然不顾现有车主的情绪。</p><p>并且一年内多次“突袭式”降价，致使购买车辆贬值速度超出预期，不仅是对刚提车的消费者的不尊重，也对更多老车主造成了切身利益的伤害。</p><h3>“火急火燎”的起跑线之争</h3><p>看到这里，不禁反问特斯拉进入2020年后，火急火燎地进行多次官降，究竟是出于什么原因？<b>答案或许和马斯克对中国市场的野心勃勃与特斯拉极致的追求速度，妄图给予国内品牌毁灭性打击有关。</b></p><p>凭心而论，自特斯拉进入中国后，无论从自建工厂，还是Model 3下线国产上市，其动作可以用“神速”来形容。回想起上海制造基地落成仪式上，马斯克“尬舞”的样子，再看看中国制造Model 3仓促交付后曝出的各种质量问题，可见其对“速度”的追求胜于一切，甚至可以放弃一些本该重要的东西。</p><p>同样，“神速”的还有特斯拉降价的速度。从去年至今，国产Model 3终端销量实现了质的提升，其价格也在今年经历三连降。尽管冒着老车主大面积维权，甚至拿着“韭菜”亲自进店声讨的地步，但仍未浇灭特斯拉“滑梯式降价”的决心。</p><p>那么特斯拉为什么如此看重“速度”？是马斯克想要赶在中国补贴政策彻底退坡之前尽可能多卖车吗？相比于特斯拉对于中国市场的野望，显然不是主要目的。况且2020年的补贴数额，对于30万元级别车型的购买决策，影响已是日渐式微。</p><p>真正让特斯拉不顾口碑崩塌风险，火急火燎地推出Model 3并一再降价的重要原因，或是其想要抓住中国新能源车市场“起跑混战”的短暂机遇，<b>利用消费者对特斯拉品牌的厚爱、对智能汽车的崇拜，迅速扩大在中国电动车市场的占有率，将那些未来有可能在全球市场和特斯拉竞争的潜在对手“绊倒”在起跑线上。</b></p><p>用暗黑一些的角度来看，也可称作“扼杀在摇篮之中”。相比之下，背负一时“割韭菜”的骂名实在算不了什么。这就好比是一场没有太多游戏规则的滑冰比赛刚刚起步，特斯拉带着先行起跑的动能突然切入了中国电动车选手的赛道，并大动干戈，要将一些还未准备好的参赛选手推出赛道一样。虽然略显粗鲁，但是行之有效。</p><h3>压力倍增与日渐崛起</h3><p>不吹不黑，当今年1月7日国产Model 3正式交付用户之时，行业中对于中国品牌即将遭受毁灭性打击的言论一时四起。但是转换角度考虑，特斯拉所带来的“鲶鱼效应”实实在在地倒逼出了一个更好、更加良性健康的中国新能源市场。</p><p>同时，特斯拉作为一家精打细算的上市公司，不管是前期的高定价，还是后期的大降价，背后都是最简单的商业逻辑：股东利益最大化。通俗而言，如果中国市场没有出现足够让特斯拉忌惮的产品，特斯拉也犯不着频繁降价。每当危机袭来，用自身最大“长板”进行自保成为了最佳方式。</p><p>在此过程中，特斯拉的确向我们展现了它依托于极致成本管控下的进攻性，但是选择应战的中国品牌并非一碰就碎。加之就目前市场中Model 3的主要竞品来看，刺激该车型降价的两个先决前提条件已然形成。</p><p>其一，国产Model 3已形成月产销过万的规模，随着零部件国产化率提升，单车成本继续下降，从而触发降价机制；其二，<b>同级别细分市场出现了价格更加有竞争力的比亚迪汉EV与小鹏P7，足以引起特斯拉的重视。</b></p><p>以其中的汉EV为例，在产品力与性价比完全不落下风的前提下。据悉，该车型今年4月开始收集顾客订单，7月中旬正式上市。而在今年5月，也就是在特斯拉Model 3“五一”官降价后不久，比亚迪官方公布的汉车型订单数已达到1.5万，到7月正式上市前，比亚迪官方透露的订单数量已经积累到3万个。</p><p>而大量订单的积累，导致汉车型正式上市后，市场出现了较严重的等待交付问题。为此，比亚迪还紧急出台了汉车型订单客户的积分补偿方案。另一方面，比亚迪正在全力解决交付问题。从已知的数据来看，汉车型上市首月批量交付1,200辆，第二个月批量交付4,000辆，其中60%是汉EV车型。刚刚过去的9月，汉车型批量交付已超过5,600辆，其中汉EV占比达到3,600辆。</p><p>由此看来，终端市场的异常火爆，对于特斯拉而言，此时如果不祭出降价大旗，待比亚迪解决了汉系列车型现存的交付问题，年底汉EV预计还将对国产Model 3造成巨大冲击。</p><h3>技术路线被“逼”暗变？</h3><p>仔细观察不难发现，面对日渐增大的终端压力，特斯拉除了降价应对外，在承担主要销量的国产Model 3身上，还做出了另一个重要的“新动作”：借助此次降价，其标准续航升级版车型续航里程从原来的445公里升级到468公里。根据工信部资料，续航里程468公里的Model 3换装了磷酸铁锂电池，此前Model 3全系车型则采用三元锂电池。</p><p>此举背后，是否也暗示着身处中国市场的特斯拉，技术路线正在被逼暗变？众所周知，近来频繁发生的电动车自燃事故，再次让消费者开始关心起动力电池的安全性问题。而此前，特斯拉一直采用的三元锂电池路线，旗下车型出现过多起电池自燃甚至爆燃事故。</p><p>背后反映出的则是三元锂电池热稳定性差，因撞击或故障在发生短路后，温度迅速升高进而出现起火爆炸的缺陷。对比之下，比亚迪一直以来则坚持磷酸铁锂电池路线，因为其热稳定性要明显强于三元锂电池，从而能够获得更牢固的安全性，为用户提供保障。</p><p>早期，比亚迪旗下电动车型普遍采用方形外壳的磷酸铁锂电池。而不久之前，比亚迪更是推出了制造工艺、性能、安全性更加优异的刀片电池，不变的是磷酸铁锂仍作为它的正极材料，而热销的汉EV正是搭载了该电池。</p><p>相信许多人都看到过此前社交平台中动力电池“针刺实验”的对比视频，相较于三元锂电池的一扎就爆，磷酸铁锂方型电池则被刺穿后喷烟、起火，更为先进的刀片电池刺穿后现象仅为冒烟，表面温度只有几十度而已，尚处可接受范围，从而再次佐证后者的稳定与安全。</p><p><b>因此，上述种种迹象足以表明，特斯拉国产Model 3换装磷酸铁锂电池，除了出于成本层面的考虑外，安全性已然变成其同样注重的板块。</b>即便这样作为“后来者”，通过对比不难看出，全新国产Model 3官降至24.99万元，续航升级到468km，但在续航能力、车内空间、终端价格方面，仍不及汉EV超长续航版豪华型。</p><p>而这背后或将再次印证，随着中国品牌电动车产品竞争力的日趋增强，这种“特斯拉式降价”也许还会继续上演。群雄争霸、愈发多元化下，最终造福的还是我们这些潜在的新能源消费者。</p>","source":"lsy1586587355866","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" 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height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n特斯拉VS蔚来、理想、小鹏：“渣男”与“备胎”的战役\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-10-21 11:29 北京时间&nbsp;&nbsp;&nbsp;<a href=https://www.iyiou.com/p/134441.html><strong>汽车公社</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>多月之前，当特斯拉国产Model 3在短时间内频繁进行“官降”，致使老车主利益受到严重损失时，有人曾在微博对前者做出了这样的评价：当下的特斯拉就像一位渣男，迷人、危险、不负责任，但是依然令人又爱又恨；而中国部分新势力造车以及传统新能源车企，相比特斯拉就像一位备胎，对你无条件的好，默默等待那些被前者伤害过的人。从感性考虑，必须承认如此比喻有那么几分道理，特斯拉目前给予我们的形象好似就是如此。甚至有时...</p>\n\n<a href=\"https://www.iyiou.com/p/134441.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/85a1b2d8cf0f341441d33141804889b2","relate_stocks":{"TSLA":"特斯拉"},"source_url":"https://www.iyiou.com/p/134441.html","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2077530921","content_text":"多月之前，当特斯拉国产Model 3在短时间内频繁进行“官降”，致使老车主利益受到严重损失时，有人曾在微博对前者做出了这样的评价：当下的特斯拉就像一位渣男，迷人、危险、不负责任，但是依然令人又爱又恨；而中国部分新势力造车以及传统新能源车企，相比特斯拉就像一位备胎，对你无条件的好，默默等待那些被前者伤害过的人。从感性考虑，必须承认如此比喻有那么几分道理，特斯拉目前给予我们的形象好似就是如此。甚至有时，由于在智能化、电子架构、自动驾驶、操控体验上，Model 3给予人们的映像过于深刻，可以让他们爱得死去活来，甚至令一众车主暂时忘却了它在产品质量、售后服务等方面的种种缺陷。反观亦如比亚迪、蔚来，却在重金投入产品研发、服务体系构建，全心全意为消费者考虑的溺爱中，仍然遭受些许不公的舆论攻击与指责。好在随着剧情不断发展、潜在用户的渐渐成熟，身处这场渣男与备胎的战役中，后者已经将示人的形象转变为“暖男”。终端销量层面，也不再是国产Model 3的一家独大，比亚迪汉、蔚来ES6、小鹏P7等一众国产电动车的崛起，迅速形成对于特斯拉的“围剿”。或许是感受到危机的存在，国庆假期首日前者再次选择“官降”应对，而这背后愈发反映出残酷的起跑线之争就此开始。“官降”引发的口诛笔伐记得在特斯拉今年发生自动驾驶芯片“减配”风波时，笔者曾写下“雪崩时，没有一片雪花是无辜的”这般观点。的确，在我们的日常生活之中，往往一些看似无关痛痒的小事经过慢慢堆积，终有一天也会酿成大祸。只是未曾料到，刚刚引发舆论危机不久后，由于再次“官降”，特斯拉将自己的“割韭菜论”发挥到了极致。10月1日，特斯拉中国官网突然显示，国产Model 3标准续航升级版补贴后售价从27.155万元调降至24.99万元，而国产 Model 3长续航后轮驱动版售价从34.405万元调降至30.99万元。而这距离上一次调价，也仅仅过去不到5个月的时间。当时国产Model 3标准续航升级版补贴前售价由32.38万元降至29.18万元，在成功进入“30万元”门槛，享受新能源车补贴后，最终购买价格降至27.155万。老实说，从全新车主角度来看，愈发低廉的价格的确带来了更具性价比的产品。但是不禁反问，对于那些刚刚提车不久的老车主呢，这样毫无预兆、甚至略带隐瞒意味的“官降”又算得了什么？“我是9月初提的标准续航版Model 3，当时对接销售也并未告知今年是否会再次降价，所以考虑到用车需求，就决定买了，但是十一看到突然降价两万多，深深感觉到自己被欺骗了。”这是发生在我身边一位女性朋友的真实案例。与她相同的是，此次特斯拉的突袭式降价没有任何预兆，很多消费者在一月前提车，不料放假第一天就蒙受几万元的损失，心情就此跌至低谷。而这也反映出“渣男”特斯拉的绝情，永远以自身利益与销量为目的，全然不顾现有车主的情绪。并且一年内多次“突袭式”降价，致使购买车辆贬值速度超出预期，不仅是对刚提车的消费者的不尊重，也对更多老车主造成了切身利益的伤害。“火急火燎”的起跑线之争看到这里，不禁反问特斯拉进入2020年后，火急火燎地进行多次官降，究竟是出于什么原因？答案或许和马斯克对中国市场的野心勃勃与特斯拉极致的追求速度，妄图给予国内品牌毁灭性打击有关。凭心而论，自特斯拉进入中国后，无论从自建工厂，还是Model 3下线国产上市，其动作可以用“神速”来形容。回想起上海制造基地落成仪式上，马斯克“尬舞”的样子，再看看中国制造Model 3仓促交付后曝出的各种质量问题，可见其对“速度”的追求胜于一切，甚至可以放弃一些本该重要的东西。同样，“神速”的还有特斯拉降价的速度。从去年至今，国产Model 3终端销量实现了质的提升，其价格也在今年经历三连降。尽管冒着老车主大面积维权，甚至拿着“韭菜”亲自进店声讨的地步，但仍未浇灭特斯拉“滑梯式降价”的决心。那么特斯拉为什么如此看重“速度”？是马斯克想要赶在中国补贴政策彻底退坡之前尽可能多卖车吗？相比于特斯拉对于中国市场的野望，显然不是主要目的。况且2020年的补贴数额，对于30万元级别车型的购买决策，影响已是日渐式微。真正让特斯拉不顾口碑崩塌风险，火急火燎地推出Model 3并一再降价的重要原因，或是其想要抓住中国新能源车市场“起跑混战”的短暂机遇，利用消费者对特斯拉品牌的厚爱、对智能汽车的崇拜，迅速扩大在中国电动车市场的占有率，将那些未来有可能在全球市场和特斯拉竞争的潜在对手“绊倒”在起跑线上。用暗黑一些的角度来看，也可称作“扼杀在摇篮之中”。相比之下，背负一时“割韭菜”的骂名实在算不了什么。这就好比是一场没有太多游戏规则的滑冰比赛刚刚起步，特斯拉带着先行起跑的动能突然切入了中国电动车选手的赛道，并大动干戈，要将一些还未准备好的参赛选手推出赛道一样。虽然略显粗鲁，但是行之有效。压力倍增与日渐崛起不吹不黑，当今年1月7日国产Model 3正式交付用户之时，行业中对于中国品牌即将遭受毁灭性打击的言论一时四起。但是转换角度考虑，特斯拉所带来的“鲶鱼效应”实实在在地倒逼出了一个更好、更加良性健康的中国新能源市场。同时，特斯拉作为一家精打细算的上市公司，不管是前期的高定价，还是后期的大降价，背后都是最简单的商业逻辑：股东利益最大化。通俗而言，如果中国市场没有出现足够让特斯拉忌惮的产品，特斯拉也犯不着频繁降价。每当危机袭来，用自身最大“长板”进行自保成为了最佳方式。在此过程中，特斯拉的确向我们展现了它依托于极致成本管控下的进攻性，但是选择应战的中国品牌并非一碰就碎。加之就目前市场中Model 3的主要竞品来看，刺激该车型降价的两个先决前提条件已然形成。其一，国产Model 3已形成月产销过万的规模，随着零部件国产化率提升，单车成本继续下降，从而触发降价机制；其二，同级别细分市场出现了价格更加有竞争力的比亚迪汉EV与小鹏P7，足以引起特斯拉的重视。以其中的汉EV为例，在产品力与性价比完全不落下风的前提下。据悉，该车型今年4月开始收集顾客订单，7月中旬正式上市。而在今年5月，也就是在特斯拉Model 3“五一”官降价后不久，比亚迪官方公布的汉车型订单数已达到1.5万，到7月正式上市前，比亚迪官方透露的订单数量已经积累到3万个。而大量订单的积累，导致汉车型正式上市后，市场出现了较严重的等待交付问题。为此，比亚迪还紧急出台了汉车型订单客户的积分补偿方案。另一方面，比亚迪正在全力解决交付问题。从已知的数据来看，汉车型上市首月批量交付1,200辆，第二个月批量交付4,000辆，其中60%是汉EV车型。刚刚过去的9月，汉车型批量交付已超过5,600辆，其中汉EV占比达到3,600辆。由此看来，终端市场的异常火爆，对于特斯拉而言，此时如果不祭出降价大旗，待比亚迪解决了汉系列车型现存的交付问题，年底汉EV预计还将对国产Model 3造成巨大冲击。技术路线被“逼”暗变？仔细观察不难发现，面对日渐增大的终端压力，特斯拉除了降价应对外，在承担主要销量的国产Model 3身上，还做出了另一个重要的“新动作”：借助此次降价，其标准续航升级版车型续航里程从原来的445公里升级到468公里。根据工信部资料，续航里程468公里的Model 3换装了磷酸铁锂电池，此前Model 3全系车型则采用三元锂电池。此举背后，是否也暗示着身处中国市场的特斯拉，技术路线正在被逼暗变？众所周知，近来频繁发生的电动车自燃事故，再次让消费者开始关心起动力电池的安全性问题。而此前，特斯拉一直采用的三元锂电池路线，旗下车型出现过多起电池自燃甚至爆燃事故。背后反映出的则是三元锂电池热稳定性差，因撞击或故障在发生短路后，温度迅速升高进而出现起火爆炸的缺陷。对比之下，比亚迪一直以来则坚持磷酸铁锂电池路线，因为其热稳定性要明显强于三元锂电池，从而能够获得更牢固的安全性，为用户提供保障。早期，比亚迪旗下电动车型普遍采用方形外壳的磷酸铁锂电池。而不久之前，比亚迪更是推出了制造工艺、性能、安全性更加优异的刀片电池，不变的是磷酸铁锂仍作为它的正极材料，而热销的汉EV正是搭载了该电池。相信许多人都看到过此前社交平台中动力电池“针刺实验”的对比视频，相较于三元锂电池的一扎就爆，磷酸铁锂方型电池则被刺穿后喷烟、起火，更为先进的刀片电池刺穿后现象仅为冒烟，表面温度只有几十度而已，尚处可接受范围，从而再次佐证后者的稳定与安全。因此，上述种种迹象足以表明，特斯拉国产Model 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3的一家独大，比亚迪汉、蔚来ES6、小鹏P7等一众国产电动车的崛起，迅速形成对于特斯拉的“围剿”。或许是感受到危机的存在，国庆假期首日前者再次选择“官降”应对，而这背后愈发反映出残酷的起跑线之争就此开始。</p><h3>“官降”引发的口诛笔伐</h3><p>记得在特斯拉今年发生自动驾驶芯片“减配”风波时，笔者曾写下“雪崩时，没有一片雪花是无辜的”这般观点。的确，在我们的日常生活之中，往往一些看似无关痛痒的小事经过慢慢堆积，终有一天也会酿成大祸。只是未曾料到，刚刚引发舆论危机不久后，由于再次“官降”，特斯拉将自己的“割韭菜论”发挥到了极致。</p><p>10月1日，特斯拉中国官网突然显示，国产Model 3标准续航升级版补贴后售价从27.155万元调降至24.99万元，而国产 Model 3长续航后轮驱动版售价从34.405万元调降至30.99万元。</p><p>而这距离上一次调价，也仅仅过去不到5个月的时间。当时国产Model 3标准续航升级版补贴前售价由32.38万元降至29.18万元，在成功进入“30万元”门槛，享受新能源车补贴后，最终购买价格降至27.155万。</p><p>老实说，从全新车主角度来看，愈发低廉的价格的确带来了更具性价比的产品。但是不禁反问，对于那些刚刚提车不久的老车主呢，这样毫无预兆、甚至略带隐瞒意味的“官降”又算得了什么？</p><p>“我是9月初提的标准续航版Model 3，当时对接销售也并未告知今年是否会再次降价，所以考虑到用车需求，就决定买了，但是十一看到突然降价两万多，深深感觉到自己被欺骗了。”这是发生在我身边一位女性朋友的真实案例。</p><p>与她相同的是，此次特斯拉的突袭式降价没有任何预兆，很多消费者在一月前提车，不料放假第一天就蒙受几万元的损失，心情就此跌至低谷。而这也反映出“渣男”特斯拉的绝情，永远以自身利益与销量为目的，全然不顾现有车主的情绪。</p><p>并且一年内多次“突袭式”降价，致使购买车辆贬值速度超出预期，不仅是对刚提车的消费者的不尊重，也对更多老车主造成了切身利益的伤害。</p><h3>“火急火燎”的起跑线之争</h3><p>看到这里，不禁反问特斯拉进入2020年后，火急火燎地进行多次官降，究竟是出于什么原因？<b>答案或许和马斯克对中国市场的野心勃勃与特斯拉极致的追求速度，妄图给予国内品牌毁灭性打击有关。</b></p><p>凭心而论，自特斯拉进入中国后，无论从自建工厂，还是Model 3下线国产上市，其动作可以用“神速”来形容。回想起上海制造基地落成仪式上，马斯克“尬舞”的样子，再看看中国制造Model 3仓促交付后曝出的各种质量问题，可见其对“速度”的追求胜于一切，甚至可以放弃一些本该重要的东西。</p><p>同样，“神速”的还有特斯拉降价的速度。从去年至今，国产Model 3终端销量实现了质的提升，其价格也在今年经历三连降。尽管冒着老车主大面积维权，甚至拿着“韭菜”亲自进店声讨的地步，但仍未浇灭特斯拉“滑梯式降价”的决心。</p><p>那么特斯拉为什么如此看重“速度”？是马斯克想要赶在中国补贴政策彻底退坡之前尽可能多卖车吗？相比于特斯拉对于中国市场的野望，显然不是主要目的。况且2020年的补贴数额，对于30万元级别车型的购买决策，影响已是日渐式微。</p><p>真正让特斯拉不顾口碑崩塌风险，火急火燎地推出Model 3并一再降价的重要原因，或是其想要抓住中国新能源车市场“起跑混战”的短暂机遇，<b>利用消费者对特斯拉品牌的厚爱、对智能汽车的崇拜，迅速扩大在中国电动车市场的占有率，将那些未来有可能在全球市场和特斯拉竞争的潜在对手“绊倒”在起跑线上。</b></p><p>用暗黑一些的角度来看，也可称作“扼杀在摇篮之中”。相比之下，背负一时“割韭菜”的骂名实在算不了什么。这就好比是一场没有太多游戏规则的滑冰比赛刚刚起步，特斯拉带着先行起跑的动能突然切入了中国电动车选手的赛道，并大动干戈，要将一些还未准备好的参赛选手推出赛道一样。虽然略显粗鲁，但是行之有效。</p><h3>压力倍增与日渐崛起</h3><p>不吹不黑，当今年1月7日国产Model 3正式交付用户之时，行业中对于中国品牌即将遭受毁灭性打击的言论一时四起。但是转换角度考虑，特斯拉所带来的“鲶鱼效应”实实在在地倒逼出了一个更好、更加良性健康的中国新能源市场。</p><p>同时，特斯拉作为一家精打细算的上市公司，不管是前期的高定价，还是后期的大降价，背后都是最简单的商业逻辑：股东利益最大化。通俗而言，如果中国市场没有出现足够让特斯拉忌惮的产品，特斯拉也犯不着频繁降价。每当危机袭来，用自身最大“长板”进行自保成为了最佳方式。</p><p>在此过程中，特斯拉的确向我们展现了它依托于极致成本管控下的进攻性，但是选择应战的中国品牌并非一碰就碎。加之就目前市场中Model 3的主要竞品来看，刺激该车型降价的两个先决前提条件已然形成。</p><p>其一，国产Model 3已形成月产销过万的规模，随着零部件国产化率提升，单车成本继续下降，从而触发降价机制；其二，<b>同级别细分市场出现了价格更加有竞争力的比亚迪汉EV与小鹏P7，足以引起特斯拉的重视。</b></p><p>以其中的汉EV为例，在产品力与性价比完全不落下风的前提下。据悉，该车型今年4月开始收集顾客订单，7月中旬正式上市。而在今年5月，也就是在特斯拉Model 3“五一”官降价后不久，比亚迪官方公布的汉车型订单数已达到1.5万，到7月正式上市前，比亚迪官方透露的订单数量已经积累到3万个。</p><p>而大量订单的积累，导致汉车型正式上市后，市场出现了较严重的等待交付问题。为此，比亚迪还紧急出台了汉车型订单客户的积分补偿方案。另一方面，比亚迪正在全力解决交付问题。从已知的数据来看，汉车型上市首月批量交付1,200辆，第二个月批量交付4,000辆，其中60%是汉EV车型。刚刚过去的9月，汉车型批量交付已超过5,600辆，其中汉EV占比达到3,600辆。</p><p>由此看来，终端市场的异常火爆，对于特斯拉而言，此时如果不祭出降价大旗，待比亚迪解决了汉系列车型现存的交付问题，年底汉EV预计还将对国产Model 3造成巨大冲击。</p><h3>技术路线被“逼”暗变？</h3><p>仔细观察不难发现，面对日渐增大的终端压力，特斯拉除了降价应对外，在承担主要销量的国产Model 3身上，还做出了另一个重要的“新动作”：借助此次降价，其标准续航升级版车型续航里程从原来的445公里升级到468公里。根据工信部资料，续航里程468公里的Model 3换装了磷酸铁锂电池，此前Model 3全系车型则采用三元锂电池。</p><p>此举背后，是否也暗示着身处中国市场的特斯拉，技术路线正在被逼暗变？众所周知，近来频繁发生的电动车自燃事故，再次让消费者开始关心起动力电池的安全性问题。而此前，特斯拉一直采用的三元锂电池路线，旗下车型出现过多起电池自燃甚至爆燃事故。</p><p>背后反映出的则是三元锂电池热稳定性差，因撞击或故障在发生短路后，温度迅速升高进而出现起火爆炸的缺陷。对比之下，比亚迪一直以来则坚持磷酸铁锂电池路线，因为其热稳定性要明显强于三元锂电池，从而能够获得更牢固的安全性，为用户提供保障。</p><p>早期，比亚迪旗下电动车型普遍采用方形外壳的磷酸铁锂电池。而不久之前，比亚迪更是推出了制造工艺、性能、安全性更加优异的刀片电池，不变的是磷酸铁锂仍作为它的正极材料，而热销的汉EV正是搭载了该电池。</p><p>相信许多人都看到过此前社交平台中动力电池“针刺实验”的对比视频，相较于三元锂电池的一扎就爆，磷酸铁锂方型电池则被刺穿后喷烟、起火，更为先进的刀片电池刺穿后现象仅为冒烟，表面温度只有几十度而已，尚处可接受范围，从而再次佐证后者的稳定与安全。</p><p><b>因此，上述种种迹象足以表明，特斯拉国产Model 3换装磷酸铁锂电池，除了出于成本层面的考虑外，安全性已然变成其同样注重的板块。</b>即便这样作为“后来者”，通过对比不难看出，全新国产Model 3官降至24.99万元，续航升级到468km，但在续航能力、车内空间、终端价格方面，仍不及汉EV超长续航版豪华型。</p><p>而这背后或将再次印证，随着中国品牌电动车产品竞争力的日趋增强，这种“特斯拉式降价”也许还会继续上演。群雄争霸、愈发多元化下，最终造福的还是我们这些潜在的新能源消费者。</p>","source":"lsy1586587355866","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" 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height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n特斯拉VS蔚来、理想、小鹏：“渣男”与“备胎”的战役\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-10-21 11:29 北京时间&nbsp;&nbsp;&nbsp;<a href=https://www.iyiou.com/p/134441.html><strong>汽车公社</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>多月之前，当特斯拉国产Model 3在短时间内频繁进行“官降”，致使老车主利益受到严重损失时，有人曾在微博对前者做出了这样的评价：当下的特斯拉就像一位渣男，迷人、危险、不负责任，但是依然令人又爱又恨；而中国部分新势力造车以及传统新能源车企，相比特斯拉就像一位备胎，对你无条件的好，默默等待那些被前者伤害过的人。从感性考虑，必须承认如此比喻有那么几分道理，特斯拉目前给予我们的形象好似就是如此。甚至有时...</p>\n\n<a href=\"https://www.iyiou.com/p/134441.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/85a1b2d8cf0f341441d33141804889b2","relate_stocks":{"TSLA":"特斯拉"},"source_url":"https://www.iyiou.com/p/134441.html","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2077530921","content_text":"多月之前，当特斯拉国产Model 3在短时间内频繁进行“官降”，致使老车主利益受到严重损失时，有人曾在微博对前者做出了这样的评价：当下的特斯拉就像一位渣男，迷人、危险、不负责任，但是依然令人又爱又恨；而中国部分新势力造车以及传统新能源车企，相比特斯拉就像一位备胎，对你无条件的好，默默等待那些被前者伤害过的人。从感性考虑，必须承认如此比喻有那么几分道理，特斯拉目前给予我们的形象好似就是如此。甚至有时，由于在智能化、电子架构、自动驾驶、操控体验上，Model 3给予人们的映像过于深刻，可以让他们爱得死去活来，甚至令一众车主暂时忘却了它在产品质量、售后服务等方面的种种缺陷。反观亦如比亚迪、蔚来，却在重金投入产品研发、服务体系构建，全心全意为消费者考虑的溺爱中，仍然遭受些许不公的舆论攻击与指责。好在随着剧情不断发展、潜在用户的渐渐成熟，身处这场渣男与备胎的战役中，后者已经将示人的形象转变为“暖男”。终端销量层面，也不再是国产Model 3的一家独大，比亚迪汉、蔚来ES6、小鹏P7等一众国产电动车的崛起，迅速形成对于特斯拉的“围剿”。或许是感受到危机的存在，国庆假期首日前者再次选择“官降”应对，而这背后愈发反映出残酷的起跑线之争就此开始。“官降”引发的口诛笔伐记得在特斯拉今年发生自动驾驶芯片“减配”风波时，笔者曾写下“雪崩时，没有一片雪花是无辜的”这般观点。的确，在我们的日常生活之中，往往一些看似无关痛痒的小事经过慢慢堆积，终有一天也会酿成大祸。只是未曾料到，刚刚引发舆论危机不久后，由于再次“官降”，特斯拉将自己的“割韭菜论”发挥到了极致。10月1日，特斯拉中国官网突然显示，国产Model 3标准续航升级版补贴后售价从27.155万元调降至24.99万元，而国产 Model 3长续航后轮驱动版售价从34.405万元调降至30.99万元。而这距离上一次调价，也仅仅过去不到5个月的时间。当时国产Model 3标准续航升级版补贴前售价由32.38万元降至29.18万元，在成功进入“30万元”门槛，享受新能源车补贴后，最终购买价格降至27.155万。老实说，从全新车主角度来看，愈发低廉的价格的确带来了更具性价比的产品。但是不禁反问，对于那些刚刚提车不久的老车主呢，这样毫无预兆、甚至略带隐瞒意味的“官降”又算得了什么？“我是9月初提的标准续航版Model 3，当时对接销售也并未告知今年是否会再次降价，所以考虑到用车需求，就决定买了，但是十一看到突然降价两万多，深深感觉到自己被欺骗了。”这是发生在我身边一位女性朋友的真实案例。与她相同的是，此次特斯拉的突袭式降价没有任何预兆，很多消费者在一月前提车，不料放假第一天就蒙受几万元的损失，心情就此跌至低谷。而这也反映出“渣男”特斯拉的绝情，永远以自身利益与销量为目的，全然不顾现有车主的情绪。并且一年内多次“突袭式”降价，致使购买车辆贬值速度超出预期，不仅是对刚提车的消费者的不尊重，也对更多老车主造成了切身利益的伤害。“火急火燎”的起跑线之争看到这里，不禁反问特斯拉进入2020年后，火急火燎地进行多次官降，究竟是出于什么原因？答案或许和马斯克对中国市场的野心勃勃与特斯拉极致的追求速度，妄图给予国内品牌毁灭性打击有关。凭心而论，自特斯拉进入中国后，无论从自建工厂，还是Model 3下线国产上市，其动作可以用“神速”来形容。回想起上海制造基地落成仪式上，马斯克“尬舞”的样子，再看看中国制造Model 3仓促交付后曝出的各种质量问题，可见其对“速度”的追求胜于一切，甚至可以放弃一些本该重要的东西。同样，“神速”的还有特斯拉降价的速度。从去年至今，国产Model 3终端销量实现了质的提升，其价格也在今年经历三连降。尽管冒着老车主大面积维权，甚至拿着“韭菜”亲自进店声讨的地步，但仍未浇灭特斯拉“滑梯式降价”的决心。那么特斯拉为什么如此看重“速度”？是马斯克想要赶在中国补贴政策彻底退坡之前尽可能多卖车吗？相比于特斯拉对于中国市场的野望，显然不是主要目的。况且2020年的补贴数额，对于30万元级别车型的购买决策，影响已是日渐式微。真正让特斯拉不顾口碑崩塌风险，火急火燎地推出Model 3并一再降价的重要原因，或是其想要抓住中国新能源车市场“起跑混战”的短暂机遇，利用消费者对特斯拉品牌的厚爱、对智能汽车的崇拜，迅速扩大在中国电动车市场的占有率，将那些未来有可能在全球市场和特斯拉竞争的潜在对手“绊倒”在起跑线上。用暗黑一些的角度来看，也可称作“扼杀在摇篮之中”。相比之下，背负一时“割韭菜”的骂名实在算不了什么。这就好比是一场没有太多游戏规则的滑冰比赛刚刚起步，特斯拉带着先行起跑的动能突然切入了中国电动车选手的赛道，并大动干戈，要将一些还未准备好的参赛选手推出赛道一样。虽然略显粗鲁，但是行之有效。压力倍增与日渐崛起不吹不黑，当今年1月7日国产Model 3正式交付用户之时，行业中对于中国品牌即将遭受毁灭性打击的言论一时四起。但是转换角度考虑，特斯拉所带来的“鲶鱼效应”实实在在地倒逼出了一个更好、更加良性健康的中国新能源市场。同时，特斯拉作为一家精打细算的上市公司，不管是前期的高定价，还是后期的大降价，背后都是最简单的商业逻辑：股东利益最大化。通俗而言，如果中国市场没有出现足够让特斯拉忌惮的产品，特斯拉也犯不着频繁降价。每当危机袭来，用自身最大“长板”进行自保成为了最佳方式。在此过程中，特斯拉的确向我们展现了它依托于极致成本管控下的进攻性，但是选择应战的中国品牌并非一碰就碎。加之就目前市场中Model 3的主要竞品来看，刺激该车型降价的两个先决前提条件已然形成。其一，国产Model 3已形成月产销过万的规模，随着零部件国产化率提升，单车成本继续下降，从而触发降价机制；其二，同级别细分市场出现了价格更加有竞争力的比亚迪汉EV与小鹏P7，足以引起特斯拉的重视。以其中的汉EV为例，在产品力与性价比完全不落下风的前提下。据悉，该车型今年4月开始收集顾客订单，7月中旬正式上市。而在今年5月，也就是在特斯拉Model 3“五一”官降价后不久，比亚迪官方公布的汉车型订单数已达到1.5万，到7月正式上市前，比亚迪官方透露的订单数量已经积累到3万个。而大量订单的积累，导致汉车型正式上市后，市场出现了较严重的等待交付问题。为此，比亚迪还紧急出台了汉车型订单客户的积分补偿方案。另一方面，比亚迪正在全力解决交付问题。从已知的数据来看，汉车型上市首月批量交付1,200辆，第二个月批量交付4,000辆，其中60%是汉EV车型。刚刚过去的9月，汉车型批量交付已超过5,600辆，其中汉EV占比达到3,600辆。由此看来，终端市场的异常火爆，对于特斯拉而言，此时如果不祭出降价大旗，待比亚迪解决了汉系列车型现存的交付问题，年底汉EV预计还将对国产Model 3造成巨大冲击。技术路线被“逼”暗变？仔细观察不难发现，面对日渐增大的终端压力，特斯拉除了降价应对外，在承担主要销量的国产Model 3身上，还做出了另一个重要的“新动作”：借助此次降价，其标准续航升级版车型续航里程从原来的445公里升级到468公里。根据工信部资料，续航里程468公里的Model 3换装了磷酸铁锂电池，此前Model 3全系车型则采用三元锂电池。此举背后，是否也暗示着身处中国市场的特斯拉，技术路线正在被逼暗变？众所周知，近来频繁发生的电动车自燃事故，再次让消费者开始关心起动力电池的安全性问题。而此前，特斯拉一直采用的三元锂电池路线，旗下车型出现过多起电池自燃甚至爆燃事故。背后反映出的则是三元锂电池热稳定性差，因撞击或故障在发生短路后，温度迅速升高进而出现起火爆炸的缺陷。对比之下，比亚迪一直以来则坚持磷酸铁锂电池路线，因为其热稳定性要明显强于三元锂电池，从而能够获得更牢固的安全性，为用户提供保障。早期，比亚迪旗下电动车型普遍采用方形外壳的磷酸铁锂电池。而不久之前，比亚迪更是推出了制造工艺、性能、安全性更加优异的刀片电池，不变的是磷酸铁锂仍作为它的正极材料，而热销的汉EV正是搭载了该电池。相信许多人都看到过此前社交平台中动力电池“针刺实验”的对比视频，相较于三元锂电池的一扎就爆，磷酸铁锂方型电池则被刺穿后喷烟、起火，更为先进的刀片电池刺穿后现象仅为冒烟，表面温度只有几十度而已，尚处可接受范围，从而再次佐证后者的稳定与安全。因此，上述种种迹象足以表明，特斯拉国产Model 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