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三文鱼185
2020-02-19
$小米集团-W(01810)$
美股昨天又跌了,看看今天你的表现!
三文鱼185
2020-02-18
$中芯国际(00981)$
今天是玩过山车吗?
三文鱼185
2019-12-11
没有人会给钱过不去,如果没有小米,也不会有今天的高通,利益是相互的
假如高通拒绝提供处理器,小米会怎样?
三文鱼185
2019-12-11
小米的基因和模式注定了能拿下绝大部分的市场
抱歉,原内容已删除
三文鱼185
2019-11-29
$三生制药(01530)$
怎么回事跌怎么厉害?
去老虎APP查看更多动态
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今天是玩过山车吗?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/917588844","isVote":1,"tweetType":1,"viewCount":1041,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":910596157,"gmtCreate":1576036630179,"gmtModify":1704271099667,"author":{"id":"3494475144407453","authorId":"3494475144407453","name":"三文鱼185","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"没有人会给钱过不去,如果没有小米,也不会有今天的高通,利益是相互的","listText":"没有人会给钱过不去,如果没有小米,也不会有今天的高通,利益是相互的","text":"没有人会给钱过不去,如果没有小米,也不会有今天的高通,利益是相互的","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/910596157","repostId":"1990494667","repostType":2,"repost":{"id":"1990494667","pubTimestamp":1576035769,"share":"https://www.laohu8.com/m/news/1990494667?lang=&edition=full","pubTime":"2019-12-11 11:42","market":"us","language":"zh","title":"假如高通拒绝提供处理器,小米会怎样?","url":"https://stock-news.laohu8.com/highlight/detail?id=1990494667","media":"互联网新鲜事","summary":"昨天,小米举行发布会,发布了新手机Redmi K30 4G版和5G版。仅售1999元起的Redmi K30 5G手机,好评如潮,网友几乎一致评价“真香”,“ 最便宜,没有之一”。而其中Redmi K3","content":"<html><body><article><p>昨天,小米举行发布会,发布了新手机Redmi K30 4G版和5G版。</p><p>仅售1999元起的Redmi K30 5G手机,好评如潮,网友几乎一致评价“真香”,“ 最便宜,没有之一”。</p><img src=\"http://inews.gtimg.com/newsapp_match/0/10950962316/0\"/><p>而其中Redmi K30 5G版本最大的亮点是,搭载了<a href=\"https://laohu8.com/S/QCOM\">高通</a>刚刚推出的5G手机芯片骁龙765G和120HZ流速屏。</p><p>不得不说,高通骁龙处理器是小米成功的法宝。</p><p>那么,假如高通忽然拒绝提供给小米骁龙处理器,小米还能活下去吗?</p><p><strong>首先,这个问题发生的可能性不是很大。</strong></p><p>小米和高通的关系很铁。</p><p>从小米1开始,以“为发烧而生”的小米,就是高通重要的合作伙伴。</p><img src=\"http://inews.gtimg.com/newsapp_match/0/10950962317/0\"/><p>当时,小米需要以手机旗舰芯片顶级的性能搭配低价格,持续性价比神话。而高通产品并没有绝对优势,亟需在中高端智能手机市场站稳脚跟,爆红的小米,是高通的不二选择。</p><p>双方各取所需。</p><p>高通骁龙处理器为小米带来了销量,而小米“不服跑个分”的不断科普,让更多人的明白了什么是处理器、什么是内存、什么是高性能,才有了现在占据70%左右智能手机芯片市场的高通。</p><p>雷军说:假如没有小米,很难想象骁龙800系列会卖到2000多元的价格。</p><img src=\"http://inews.gtimg.com/newsapp_match/0/10950962318/0\"/><p>可以说,是小米成就了高通。</p><p>目前,小米和高通互为股东,二者翻脸的可能性真的不大。</p><p><strong>其次,小概率事件依然可能发生。</strong></p><p>小米和高通翻脸的可能性真的不大,但不代表高通依然有可能不再提供给小米骁龙处理器。</p><p>比如,专利原因、美国因素等等。</p><img src=\"http://inews.gtimg.com/newsapp_match/0/10950962319/0\"/><p>再比如,<a href=\"https://laohu8.com/S/AAPL\">苹果</a>和和高通曾经合作关系非常密切,从iPhone 4s开始,苹果的所有基带芯片都是高通的产品。但二者最终因为专利费的问题“反目成仇”,两年多时间,在全球50多个国家打了超过100场官司。</p><p>所以,高通还是有可能拒绝提供给小米晓龙处理器的。</p><p><strong>离开高通,小米能活下去么?</strong></p><p>答案是肯定的。</p><p>第一,虽然小米是以手机起家的,但小米目前赖以生存的已经是其生态链,也就是IOT市场。</p><img src=\"http://inews.gtimg.com/newsapp_match/0/10950962320/0\"/><p>小米的生态链上,不但有手机,还有智能电视、空调、冰箱、路由器、笔记本、音响、台灯等各种家电。</p><p>小米2019年Q3财报显示,IoT与生活消费产品总收入156亿,同比增长44.4%。</p><p>在小米手机销量不断下滑,市场份额不断降低的情况下,IoT已经成了小米的根本。</p><p>第二,高通骁龙处理器并非不可代替。</p><p>小米曾经在2017年发布了澎湃s1手机处理器,虽然澎湃s2至今没有消息,被当成了笑话,但如果被逼到绝路上,小米自研处理器也不是完全没有可能。</p><img src=\"http://inews.gtimg.com/newsapp_match/0/10950963302/0\"/><p>抛开自研,还有联发科。联发科一直都是小米的合作伙伴。</p><p>退一万步说,虽然华为的海思麒麟还是处理器一直未对外开放出售,而且小米和华为也互相diss了很多年,但小米真的与高通决裂,求到华为的头上,华为很可能将海思麒麟处理器出售给小米使用,毕竟都是中国企业,卖处理器也一样可以赚钱。</p><p>所以,离开高通,小米依然可以活下去。</p><p>不过,自己研发芯片,费时费力费钱,小米很难支撑的起。联发科的芯片性能实在差强人意,价格肯定上不去。向华为低头,华为也有可能不愿意搭理。</p><p>届时,如果华为不伸出援手,小米手机可能直接陷在低端市场的泥潭,再无冲击高端之日。</p><img src=\"http://inews.gtimg.com/newsapp_match/0/10950963303/0\"/><p>结果就是,如果高通不再提供给小米骁龙处理器,小米虽然可以活下去,但很可能也仅仅是活下去,而且活的很艰难。</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" 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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN201912111143235655f1fc&s=b><strong>互联网新鲜事</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>昨天,小米举行发布会,发布了新手机Redmi K30 4G版和5G版。仅售1999元起的Redmi K30 5G手机,好评如潮,网友几乎一致评价“真香”,“ 最便宜,没有之一”。而其中Redmi K30 5G版本最大的亮点是,搭载了高通刚刚推出的5G手机芯片骁龙765G和120HZ流速屏。不得不说,高通骁龙处理器是小米成功的法宝。那么,假如高通忽然拒绝提供给小米骁龙处理器,小米还能活下去吗?首先,...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN201912111143235655f1fc&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/6440ed998678ceba7821d81f1812c86f","relate_stocks":{},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN201912111143235655f1fc&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"1990494667","content_text":"昨天,小米举行发布会,发布了新手机Redmi K30 4G版和5G版。仅售1999元起的Redmi K30 5G手机,好评如潮,网友几乎一致评价“真香”,“ 最便宜,没有之一”。而其中Redmi K30 5G版本最大的亮点是,搭载了高通刚刚推出的5G手机芯片骁龙765G和120HZ流速屏。不得不说,高通骁龙处理器是小米成功的法宝。那么,假如高通忽然拒绝提供给小米骁龙处理器,小米还能活下去吗?首先,这个问题发生的可能性不是很大。小米和高通的关系很铁。从小米1开始,以“为发烧而生”的小米,就是高通重要的合作伙伴。当时,小米需要以手机旗舰芯片顶级的性能搭配低价格,持续性价比神话。而高通产品并没有绝对优势,亟需在中高端智能手机市场站稳脚跟,爆红的小米,是高通的不二选择。双方各取所需。高通骁龙处理器为小米带来了销量,而小米“不服跑个分”的不断科普,让更多人的明白了什么是处理器、什么是内存、什么是高性能,才有了现在占据70%左右智能手机芯片市场的高通。雷军说:假如没有小米,很难想象骁龙800系列会卖到2000多元的价格。可以说,是小米成就了高通。目前,小米和高通互为股东,二者翻脸的可能性真的不大。其次,小概率事件依然可能发生。小米和高通翻脸的可能性真的不大,但不代表高通依然有可能不再提供给小米骁龙处理器。比如,专利原因、美国因素等等。再比如,苹果和和高通曾经合作关系非常密切,从iPhone 4s开始,苹果的所有基带芯片都是高通的产品。但二者最终因为专利费的问题“反目成仇”,两年多时间,在全球50多个国家打了超过100场官司。所以,高通还是有可能拒绝提供给小米晓龙处理器的。离开高通,小米能活下去么?答案是肯定的。第一,虽然小米是以手机起家的,但小米目前赖以生存的已经是其生态链,也就是IOT市场。小米的生态链上,不但有手机,还有智能电视、空调、冰箱、路由器、笔记本、音响、台灯等各种家电。小米2019年Q3财报显示,IoT与生活消费产品总收入156亿,同比增长44.4%。在小米手机销量不断下滑,市场份额不断降低的情况下,IoT已经成了小米的根本。第二,高通骁龙处理器并非不可代替。小米曾经在2017年发布了澎湃s1手机处理器,虽然澎湃s2至今没有消息,被当成了笑话,但如果被逼到绝路上,小米自研处理器也不是完全没有可能。抛开自研,还有联发科。联发科一直都是小米的合作伙伴。退一万步说,虽然华为的海思麒麟还是处理器一直未对外开放出售,而且小米和华为也互相diss了很多年,但小米真的与高通决裂,求到华为的头上,华为很可能将海思麒麟处理器出售给小米使用,毕竟都是中国企业,卖处理器也一样可以赚钱。所以,离开高通,小米依然可以活下去。不过,自己研发芯片,费时费力费钱,小米很难支撑的起。联发科的芯片性能实在差强人意,价格肯定上不去。向华为低头,华为也有可能不愿意搭理。届时,如果华为不伸出援手,小米手机可能直接陷在低端市场的泥潭,再无冲击高端之日。结果就是,如果高通不再提供给小米骁龙处理器,小米虽然可以活下去,但很可能也仅仅是活下去,而且活的很艰难。","news_type":1},"isVote":1,"tweetType":1,"viewCount":709,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":910508845,"gmtCreate":1576033153887,"gmtModify":1704271083391,"author":{"id":"3494475144407453","authorId":"3494475144407453","name":"三文鱼185","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"小米的基因和模式注定了能拿下绝大部分的市场","listText":"小米的基因和模式注定了能拿下绝大部分的市场","text":"小米的基因和模式注定了能拿下绝大部分的市场","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/910508845","repostId":"1990499416","repostType":2,"isVote":1,"tweetType":1,"viewCount":485,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":937672047,"gmtCreate":1574995896289,"gmtModify":1704728921552,"author":{"id":"3494475144407453","authorId":"3494475144407453","name":"三文鱼185","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"<a 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今天是玩过山车吗?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/917588844","isVote":1,"tweetType":1,"viewCount":1041,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":910596157,"gmtCreate":1576036630179,"gmtModify":1704271099667,"author":{"id":"3494475144407453","authorId":"3494475144407453","name":"三文鱼185","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"没有人会给钱过不去,如果没有小米,也不会有今天的高通,利益是相互的","listText":"没有人会给钱过不去,如果没有小米,也不会有今天的高通,利益是相互的","text":"没有人会给钱过不去,如果没有小米,也不会有今天的高通,利益是相互的","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/910596157","repostId":"1990494667","repostType":2,"isVote":1,"tweetType":1,"viewCount":709,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":910508845,"gmtCreate":1576033153887,"gmtModify":1704271083391,"author":{"id":"3494475144407453","authorId":"3494475144407453","name":"三文鱼185","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"小米的基因和模式注定了能拿下绝大部分的市场","listText":"小米的基因和模式注定了能拿下绝大部分的市场","text":"小米的基因和模式注定了能拿下绝大部分的市场","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/910508845","repostId":"1990499416","repostType":2,"repost":{"id":"1990499416","pubTimestamp":1576029608,"share":"https://www.laohu8.com/m/news/1990499416?lang=&edition=full","pubTime":"2019-12-11 10:00","market":"hk","language":"zh","title":"华为都拿不下来的日本市场,小米能靠性价比取胜吗?","url":"https://stock-news.laohu8.com/highlight/detail?id=1990499416","media":"极客网","summary":"小米海外市场再下一城。12月9日,小米在日本召开发布会。在发布会中小米将旗下的电饭煲、小米手环4以及小米移动电源、旅行箱等都推向了日本市场。其中小米Mi Note 10(小米CC9 Pro的国际版)首","content":"<html><body><article><img src=\"https://fid-75186.picgzc.qpic.cn/20191211100008850d246o3synjof1qs\"/><p>小米海外市场再下一城。</p><p>12月9日,小米在日本召开发布会。在发布会中小米将旗下的电饭煲、小米手环4以及小米移动电源、旅行箱等都推向了日本市场。其中小米Mi Note 10(小米CC9 Pro的国际版)首当其冲,率先担负起了小米开拓日本市场的重任。</p><p>这款主打1亿像素拍照的手机在国内的起售价为2799元,但在日本的官方售价为6GB+128GB 版本售价 52800 日元,约合人民币 3422 元;8GB+256G 版本售价 64800 日元,约合人民币 4200 元,12月23日正式发售。</p><p><strong>市场份额受挤压,小米加速海外扩张</strong></p><p>根据市场调研机构Canalys此前公布的数据来看,2019年第三季度智能华为在国内的出货量达到了第一,而小米、OPPO等智能手机的市场份额却备受挤压;<a href=\"https://laohu8.com/S/AAPL\">苹果</a>虽然仍然掌握着全球高端的智能手机市场,但在中国国内却不如华为。</p><p>在这样的情况下,小米不得不调整策略,转向海外市场。有数据显示第三季度小米手机在海外的出货量已经达到了72.9%,在国内四大品牌手机厂商中居于第一。</p><p>目前小米已经在全球90多个国家和地区进行了业务上的部署,并很快在42个国家和地区取得了市场前五的成绩。2016年小米在印度发布红米Note3,半年就出售了230万部,成功实现了在印度市场的盈利。</p><p>此后在印度市场小米一直顺风顺水,以“极致性价比”为标签的红米手机正好与印度人民的收入水平相契合;小米在印度不仅展开了线上营销,更是将小米之家搬到印度全面开展线下布局,迄今为止小米手机在印度市场都是难以撼动的存在。</p><p>印度市场的成功让小米把眼光很快就放到了其他的海外市场,包括欧洲、非洲和南美等地,也获得了相当不错的成绩,甚至在第三季度欧洲市场的出货量当中小米增幅是前五大品牌当中的第一。对小米来说,海外市场的增幅可以弥补国内市场的不足,但小米进入的大多数海外市场其实与印度有着不少相似之处,也正因为如此,像小米这种性价比高、功能又足够强大的智能手机品牌自然会受到追捧。</p><p>毫不夸张的说,小米在海外市场的发展把握着小米手机的命脉。但这几年的攻城掠地也让小米把该啃下的市场都啃下了,想要扩大增量,只能寻求新的市场。而日本作为亚洲第三大智能手机市场,小米自然不会轻易错过。</p><p><strong>性价比当道,小米东渡日本能成功吗?</strong></p><p>小米高级副总裁王翔表示,“未来的日本智能手机市场,将被年轻消费者所主导。而小米出品的智能手机,设计简洁,,现代感十足,非常符合年轻消费者的喜好,再加上拥有一系列生态链产品,相信将会逐渐体现出独特的竞争优势。”</p><p>在日本,小米也一直强调要为其带去愉悦的性价比体验。但光靠性价比小米真的行得通吗?日本市场其实不同于其他的智能手机市场,在小米进入日本市场之前,华为其实早在就已经试水过,但最终的结果却不太理想。</p><p>此前有媒体曾报道过2019年日本智能手机市场第三季度的情况,苹果市场份额占据第一大道63%,<a href=\"https://laohu8.com/S/SMSN.UK\">三星</a>为6.7%,日本的本土品牌夏普和<a href=\"https://laohu8.com/S/SNE\">索尼</a>分别为5.3%和4%,而华为仅仅只有1.9%,苹果拥有绝对的主导优势。国内品牌OPPO去年也曾进军日本市场,但最终也难以打开日本市场。</p><p>与东南亚等国家不同,日本是典型的高收入发达国家,相比于性价比而言日本民众更倾向于品牌的认知度,整个市场相对而言没有东南亚开放,再加上有实力不小的本土品牌竞争,小米等国内手机品牌想要突围难上加难。</p><p>其次即便苹果在全球范围内再强势,面对日本市场还是不得不低头。如果不是靠着软银孙正义的推广,苹果在日本未必有现在的市场规模。当年苹果进军日本市场,软银作为iPhone手机在日本的独家运营商更是不遗余力的推销苹果,甚至称,“iPhone已经成为了一种生活品质的象征。”</p><p>由于日本独特的文化影响,使用iPhone可能会被认为是一种身份的代表。曾经有报告称在日本女高中生群体中,“不用iPhone就会被排挤”。除此之外,iPhone手机在日本的价格一直以来都是全球最低价,再加上运营商额补贴,让iPhone手机在日本市场的性价比也变得极高。</p><p>小米可能相比于iPhone而言性价比更高,甚至此前还特意强调小米硬件利润永远不会超过5%。但对日本市场来说,仅靠性价比是无法分一杯羹的,毕竟苹果压倒性的市场统治力摆在那里。</p><p>但对小米来说也并非没有机会。日本智能手机市场长期以来都是以运营商为主导的,基本上90%以上的市场份额都被运营商瓜分。当年苹果进驻日本也是通过和运营商的合作而开展的。</p><p>小米虽说刚刚才宣布进入日本市场,但其实小米早在2018年的时候就已经和日本最大的移动运营商NTT Docomo达成了全球授权协议,涵盖了NTT的标准必要无线专利,为进军日本做好准备。而NTT Docomo作为日本最大的移动运营商,自然为小米进军日本市场提供了一份基础且必要的保障。</p><p>5G革命的前夕,全球智能手机市场可能面临着新一轮的洗牌。小米能否利用好这样的时机成功进入日本市场,有机遇也有挑战。</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>华为都拿不下来的日本市场,小米能靠性价比取胜吗?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ 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}\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n华为都拿不下来的日本市场,小米能靠性价比取胜吗?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2019-12-11 10:00 北京时间 <a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20191211100009c532c9df&s=b><strong>极客网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>小米海外市场再下一城。12月9日,小米在日本召开发布会。在发布会中小米将旗下的电饭煲、小米手环4以及小米移动电源、旅行箱等都推向了日本市场。其中小米Mi Note 10(小米CC9 Pro的国际版)首当其冲,率先担负起了小米开拓日本市场的重任。这款主打1亿像素拍照的手机在国内的起售价为2799元,但在日本的官方售价为6GB+128GB 版本售价 52800 日元,约合人民币 3422 元;8GB+...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20191211100009c532c9df&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/7f0607d088fd08637f4d6d330897aafb","relate_stocks":{},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20191211100009c532c9df&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"1990499416","content_text":"小米海外市场再下一城。12月9日,小米在日本召开发布会。在发布会中小米将旗下的电饭煲、小米手环4以及小米移动电源、旅行箱等都推向了日本市场。其中小米Mi Note 10(小米CC9 Pro的国际版)首当其冲,率先担负起了小米开拓日本市场的重任。这款主打1亿像素拍照的手机在国内的起售价为2799元,但在日本的官方售价为6GB+128GB 版本售价 52800 日元,约合人民币 3422 元;8GB+256G 版本售价 64800 日元,约合人民币 4200 元,12月23日正式发售。市场份额受挤压,小米加速海外扩张根据市场调研机构Canalys此前公布的数据来看,2019年第三季度智能华为在国内的出货量达到了第一,而小米、OPPO等智能手机的市场份额却备受挤压;苹果虽然仍然掌握着全球高端的智能手机市场,但在中国国内却不如华为。在这样的情况下,小米不得不调整策略,转向海外市场。有数据显示第三季度小米手机在海外的出货量已经达到了72.9%,在国内四大品牌手机厂商中居于第一。目前小米已经在全球90多个国家和地区进行了业务上的部署,并很快在42个国家和地区取得了市场前五的成绩。2016年小米在印度发布红米Note3,半年就出售了230万部,成功实现了在印度市场的盈利。此后在印度市场小米一直顺风顺水,以“极致性价比”为标签的红米手机正好与印度人民的收入水平相契合;小米在印度不仅展开了线上营销,更是将小米之家搬到印度全面开展线下布局,迄今为止小米手机在印度市场都是难以撼动的存在。印度市场的成功让小米把眼光很快就放到了其他的海外市场,包括欧洲、非洲和南美等地,也获得了相当不错的成绩,甚至在第三季度欧洲市场的出货量当中小米增幅是前五大品牌当中的第一。对小米来说,海外市场的增幅可以弥补国内市场的不足,但小米进入的大多数海外市场其实与印度有着不少相似之处,也正因为如此,像小米这种性价比高、功能又足够强大的智能手机品牌自然会受到追捧。毫不夸张的说,小米在海外市场的发展把握着小米手机的命脉。但这几年的攻城掠地也让小米把该啃下的市场都啃下了,想要扩大增量,只能寻求新的市场。而日本作为亚洲第三大智能手机市场,小米自然不会轻易错过。性价比当道,小米东渡日本能成功吗?小米高级副总裁王翔表示,“未来的日本智能手机市场,将被年轻消费者所主导。而小米出品的智能手机,设计简洁,,现代感十足,非常符合年轻消费者的喜好,再加上拥有一系列生态链产品,相信将会逐渐体现出独特的竞争优势。”在日本,小米也一直强调要为其带去愉悦的性价比体验。但光靠性价比小米真的行得通吗?日本市场其实不同于其他的智能手机市场,在小米进入日本市场之前,华为其实早在就已经试水过,但最终的结果却不太理想。此前有媒体曾报道过2019年日本智能手机市场第三季度的情况,苹果市场份额占据第一大道63%,三星为6.7%,日本的本土品牌夏普和索尼分别为5.3%和4%,而华为仅仅只有1.9%,苹果拥有绝对的主导优势。国内品牌OPPO去年也曾进军日本市场,但最终也难以打开日本市场。与东南亚等国家不同,日本是典型的高收入发达国家,相比于性价比而言日本民众更倾向于品牌的认知度,整个市场相对而言没有东南亚开放,再加上有实力不小的本土品牌竞争,小米等国内手机品牌想要突围难上加难。其次即便苹果在全球范围内再强势,面对日本市场还是不得不低头。如果不是靠着软银孙正义的推广,苹果在日本未必有现在的市场规模。当年苹果进军日本市场,软银作为iPhone手机在日本的独家运营商更是不遗余力的推销苹果,甚至称,“iPhone已经成为了一种生活品质的象征。”由于日本独特的文化影响,使用iPhone可能会被认为是一种身份的代表。曾经有报告称在日本女高中生群体中,“不用iPhone就会被排挤”。除此之外,iPhone手机在日本的价格一直以来都是全球最低价,再加上运营商额补贴,让iPhone手机在日本市场的性价比也变得极高。小米可能相比于iPhone而言性价比更高,甚至此前还特意强调小米硬件利润永远不会超过5%。但对日本市场来说,仅靠性价比是无法分一杯羹的,毕竟苹果压倒性的市场统治力摆在那里。但对小米来说也并非没有机会。日本智能手机市场长期以来都是以运营商为主导的,基本上90%以上的市场份额都被运营商瓜分。当年苹果进驻日本也是通过和运营商的合作而开展的。小米虽说刚刚才宣布进入日本市场,但其实小米早在2018年的时候就已经和日本最大的移动运营商NTT Docomo达成了全球授权协议,涵盖了NTT的标准必要无线专利,为进军日本做好准备。而NTT Docomo作为日本最大的移动运营商,自然为小米进军日本市场提供了一份基础且必要的保障。5G革命的前夕,全球智能手机市场可能面临着新一轮的洗牌。小米能否利用好这样的时机成功进入日本市场,有机遇也有挑战。","news_type":1},"isVote":1,"tweetType":1,"viewCount":485,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}