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Julianyxm
2020-07-12
太对了
抱歉,原内容已删除
Julianyxm
2019-07-24
小米什么时候会分红呢
Julianyxm
2019-07-24
$小米集团-W(01810)$
什么时候会分红呢?
Julianyxm
2019-07-04
$山东黄金(01787)$ 新手,有谁能告诉我7.2的大断层是怎么回事吗?
Julianyxm
2019-06-12
$山东黄金(01787)$ 一卖就涨,哎
Julianyxm
2019-04-02
$小米集团-W(01810)$ 最高点22.20,当前11.3,方向翻过来的话就是实现翻了一倍
Julianyxm
2019-04-02
$龙资源(01712)$ 一动不动是王八
Julianyxm
2019-04-02
$映客(03700)$ 2.35卖的,太早了
Julianyxm
2019-04-02
$映客(03700)$ 今天会继续涨势吗
Julianyxm
2018-12-10
$小米集团-W(01810)$ 这么多利好还是跌
去老虎APP查看更多动态
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一动不动是王八","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/452162","isVote":1,"tweetType":1,"viewCount":2104,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":943857438,"gmtCreate":1594543048124,"gmtModify":1704205849108,"author":{"id":"3494308957637213","authorId":"3494308957637213","name":"Julianyxm","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3494308957637213","idStr":"3494308957637213"},"themes":[],"htmlText":"太对了","listText":"太对了","text":"太对了","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/943857438","repostId":"2050452323","repostType":2,"repost":{"id":"2050452323","weMediaInfo":{"introduction":"中国专业的高端财富管理机构,专注于高净值客户服务和大类资产配置。百万精英人士都在关注,多次入选全国自媒体20强榜单。每日精选7篇文章与您分享,涵盖政经、投资、历史和生活,让您畅享思想与财富的盛宴。公司网址:www.licai.com","home_visible":1,"media_name":"格上财富","id":"1054268451","head_image":"https://static.tigerbbs.com/9cb0d9ca821a4b8584db1257562b60a6"},"pubTimestamp":1594471500,"share":"https://www.laohu8.com/m/news/2050452323?lang=&edition=full","pubTime":"2020-07-11 20:45","market":"sh","language":"zh","title":"聪明人都下笨功夫,愚蠢人总想走捷径","url":"https://stock-news.laohu8.com/highlight/detail?id=2050452323","media":"格上财富","summary":"作者:刘润来源:刘润(ID:runliu-pub)不要走捷径,捷径都是通向邪路最快的路。1不走捷径,就是最快的捷径前些日子,我带着问道中国的学员一起调研了酷特智能。在和酷特智能总裁张蕴蓝女士交流的过程","content":"<html><body><div>\n<p><img src=\"https://static.tigerbbs.com/50a5c4753aa54cd8aa9faa53a314cc80\"/></p><p><img src=\"https://static.tigerbbs.com/45ad9aaad23b44a9b0539836c3a33001\"/></p><p><strong>作者:<strong><strong><strong>刘润</strong></strong></strong></strong></p><p><strong>来源:刘润(ID:<strong><strong>runliu-pub</strong></strong>)</strong></p><p>不要走捷径,捷径都是通向邪路最快的路。</p><p><span><strong>1</strong></span></p><p><span><strong>不走捷径,就是最快的捷径</strong></span></p><p>前些日子,我带着问道中国的学员一起调研了<a href=\"https://laohu8.com/S/300840\">酷特智能</a>。在和酷特智能总裁张蕴蓝女士交流的过程中,我收获良多。</p><p>作为一个传统企业,酷特这10年做了什么事情?</p><p>1995年,张蕴蓝的父亲成立了红领集团。</p><p>成立初期,还是一家非常传统的服装制造企业。</p><p>服装行业经常会说的一句话就是:</p><p><span><strong>“辛辛苦苦一整年,到头来挣的</strong></span><span></span><span><strong>全是库存。”</strong></span></p><p>2003年,做成衣品牌还比较简单。</p><p>只要你\"打通”商场里的渠道,就会有自然流量产生销售。</p><p>但是老爷子(创始人张代理)非常不善于社交,也不喜欢社交。</p><p>打通传统渠道,难免笑脸相迎,低声下气请客户吃饭,陪客户喝酒。</p><p>一天下来筋疲力尽,酒席间觥筹交错,老爷子特别讨厌这一点。</p><p>当时我记得他开会时说:</p><p>既然我不喜欢做这个事情,但还想要活下去。</p><p>那就一定要开辟出一条路来。</p><p>什么路?</p><p><span><strong>咱不求人,求市场。</strong></span></p><p>红领的个性化定制之路自此诞生。</p><p>老爷子很擅长工厂,一辈子都钻研在工厂里面,就是钻研这套体系。</p><p>如何实现由工业化的手段和效率,制造个性化定制的产品?</p><p>我们正式成立了酷特智能。</p><p>但是,这条路并不容易。</p><p>多不容易?</p><p><span><strong>从2003年到2007年的时间里,连续几年碰了很多壁, 不仅一分钱也没有赚到,还持续赔了很多很多钱。</strong></span></p><p>老爷子坚定的看好C2M,又有决定权,几年下来,几个亿就这么“投”进去了...</p><p>做实体工厂,一年要挣几个亿,实际上是蛮难的一件事。</p><p>这几个亿在2003年你投什么,你都可以赚很多。</p><p>但所幸的是,无论做的多糟糕,客户需求却一直在增加。</p><p>虽然我们走了很多弯路,但是这条路我们对了。</p><p>从1995年,一路爬啊爬,到2020年上市。</p><p>酷特靠自己,坚持了20多年。</p><p>这一路,很艰辛。2020年,更艰辛。</p><p>但所幸,没有选择请吃饭陪喝酒的捷径。</p><p>我常说一句话:</p><p><span><strong>“你陪客户喝下去的那些酒,都是你因为做产品的时候没有流过那些汗。”</strong></span></p><p>把辛苦挣的钱花在“面子”上的,产品势能不足的,才需要营销补,渠道补,都补不了的,最后只好陪客户喝酒、吃饭、搞关系。</p><p>等到关系没了,一切轰然倒塌。</p><p>金杯银杯,不如用户们的口碑。</p><p>资源背景,不如自身能力过硬。</p><p>累积自己的势能,从万仞之巅推下千钧之石。</p><p>靠权钱交易,依托背景、资源、关系的人,路只会越走越窄。</p><p>靠能力积累,产品打磨,为社会创造价值的人,路会越走越宽。</p><p>喜欢走捷径的人只关注“卖得更好”,信奉价值理论的更加关注“好产品”。</p><p>结果,截然不同。</p><p>这世界上没有捷径,大机会时代来临,还是落在有实力的人身上,而不是机会主义者。</p><p>这世上从来没有什么“闷声发大财”的好机遇,不过是一步一个脚印地挣扎向上而已。</p><p><span><strong>捷径,其实都是最远的弯路。</strong></span></p><p><span><strong>偷来的巧,其实是致命的拙。</strong></span></p><p><span><strong>不走捷径,就是最快的捷径。</strong></span></p><p><span><span><strong>2</strong></span></span></p><p><span><strong>所有看起来像捷径的选择</strong></span></p><p><span><strong>大多只是陷阱</strong></span></p><p>有一次,进化岛社群上的同学问我:润总,我如何才能像华为一样成功?</p><p>我说,我对华为的了解很浅薄。</p><p>但据我所知,华为的成功,是和以下几点分不开的:</p><p>1)只占公司1%股份的任正非,用梦想和利益团结了一大批员工;</p><p>2)然后共同选择了一条长长的、厚厚的、湿湿的雪道;</p><p>3)开始艰难地推动雪球,并坚持把每年收入的10%投入研发,滚大雪球;</p><p>4)他们就这样艰苦地推动了32年,以奋斗者为本,以用户为中心;</p><p>5)然后上天决定,在上百个关键时刻,都撒上了一些运气;</p><p>6)最终,这个团队走到了今天。这位同学一听,皱起眉头。</p><p><span><strong>非要推动32年吗?这个时代,有更有效的办法吧?</strong></span></p><p>小米不是创业9年,就成为了世界500强吗?</p><p>我说,我对小米也了解一点。</p><p>据我所知,小米的创业,其实不止9年。</p><p>1)1992到2007年,雷军做<a href=\"https://laohu8.com/S/03888\">金山软件</a>,积累了16年的软件经验;</p><p>2)2007到2010年,雷军做天使投资,积累了3年的资本经验;</p><p>3)2010到2019年,雷军做小米科技。虽然只有9年,但他每天睡4-5小时,被称为劳模;</p><p>4)小米的成功,你看上去是9年的薄发,但却是即便勤奋如雷军,也必须经历的30多年的厚积。</p><p>他说:可是,那马云呢 ?马云就说自己不勤奋,但是马云不是更成功吗?</p><p><span><strong>勤奋,不如选择重要吧…</strong></span></p><p>听到这里,我们有必要停下来,重新审视他最开始的问题。</p><p>华为成功的路径他嫌长,小米成功的路径他嫌累。</p><p>他想要的,其实不是成功的“路径”,而是成功的“捷径”。</p><p>无论你说什么,对方都会回应:</p><p>“不会吧,怎么可能这么简单,肯定是骗我的,一定有更隐秘的捷径。”</p><p>快刀青衣说,有一年有人找过他,说道:</p><p>“ 如果在App里加入一个SDK,等于是几家App达成了一个小联盟, 那么任何一家的用户登录一次,另外几家就会增加日活,数据很好看。”</p><p>过去这两年,类似的捷径很多次出现在面前。</p><p>还好,我们不是为了数据好看而创业。</p><p>真的,不要相信捷径。</p><p>捷径肯定存在,但是请不要走。</p><p>做企业的时候,经常会遇到赚快钱的机会,看到风口的时候,这些诱惑,都是捷径。</p><p>捷径并不一定代表少走弯路,而是消耗你的时间让你远离自己核心能力的正道,靠近旁门左道。</p><p>我们生活在一个急于求成的时代,每个人都在努力寻找成功的捷径。</p><p>总想快速地拥有财富、地位、爱情、权力。</p><p><span><strong>但真相很残酷:做企业,比的是慢、是笨、是扎实,是聪明人下笨功夫。</strong></span></p><p>这条路并没有捷径。</p><p>所有看起来像捷径的选择,大多只是陷阱。</p><p>你心存侥幸,偏爱捷径,用虚假的数据换来表面的繁荣,未来只会踩更大的坑。</p><p>聪明的人都下笨功夫,愚蠢的人总想走捷径。</p><p><span><span><strong>3</strong></span></span></p><p><span><strong>不要走捷径</strong></span></p><p><span><strong>捷径是通向邪路最快的路</strong></span></p><p>有次在广州,和一位新朋友吃饭。</p><p>他说到一个朋友投资“消费返利”网站,亏了几千万。</p><p>什么叫消费返利网站?</p><p>把成本100元,市场标价1000元的东西,包装成价值10000元,并承诺你花10000元买了之后,陆续返利9900元,让你觉得超级划算。</p><p>消费就能赚钱。消费越多越赚钱。</p><p>这种模式,其实就是用返利的外衣包装的非法集资。</p><p><span><strong>一切诈骗,都是你想他的收益,他想你的本金。</strong></span></p><p><span><strong>有时,防止被骗的最有力工具,就是常识,远离捷径。</strong></span></p><p>如果有一点点“万一呢”的侥幸念头,骗子就能把你的钱掏走。</p><p>世间的商业骗局,大抵如此。</p><p>战略,是正确的道路,而不是捷径。</p><p>一些企业家总想从战略上或者商业模式上寻找成功的捷径。</p><p>但,凡事都是有规律的。</p><p><span><strong>弹钢琴,只能一级一级往上提高。</strong></span></p><p><span><strong>练书法,只能一字一字每日苦练。</strong></span></p><p>如果听到很多超越常识或者不合逻辑的事情,比如特别高的收益率、特别快的发展速度、特别高的估值等。</p><p>首先需要提醒自己的是:不合商业逻辑必有问题,超越常识就是骗局。</p><p>人的确可以通过偶尔取巧获得短暂的成就,但人生不可能永远有捷径可走。</p><p>无数事实表明,用心急躁,急功近利的人是成不了什么大事的。</p><p>越是在浮躁的社会中,踏实、本分、诚信这些品德就越可贵。</p><p>在对的事儿上坚持投入时间和精力,几年、十几年、几十年如一日,不求速效。</p><p><span><strong>尊重常识和积累,不要走捷径,捷径都是通向邪路最快的路。</strong></span></p><p><span><strong>这世间最大的恶,源自心存侥幸,源自偏爱捷径。</strong></span></p><p><span><span><strong>最后的话</strong></span></span></p><p>曾经有人问我:</p><p>2020年,实在是太难了,太难了,太难了。</p><p>在寒冬做什么,才能快速赚钱回血?</p><p>我其实最不擅长回答“如何快速”这一类的问题。</p><p>我自己其实是一个喜欢下笨功夫的人。</p><p>我能理解他的心急如焚,但我必须诚实地回答:</p><p><span><strong>赚钱,不是商业的起点。</strong></span></p><p><span><strong>一切商业的起点,是消费者获益。</strong></span></p><p>在平时,如果没有注意现金流和分散风险,也没有谨慎投资和开辟企业的第二曲线。</p><p>却想要短时间内快速赚到钱。</p><p>这就像办了一张健身卡,却从来没有去过健身房,却渴望一夜之间拥有8块腹肌。</p><p>你目前能做的,也只能开源节流,把现金牢牢握在手上,保证最小体征的休眠。</p><p>为什么?</p><p>你越想赚钱,越赚不到钱。你越渴望快速,越求之不得。</p><p><span><strong>你为别人付出价值,你会得到应有的回报,钱在这会做为一个结果而出现。</strong></span></p><p>你要始终记得,赚钱不是因为你去想的这个念头,而是你正在做的事情值钱。</p><p>绝大多数人都把精力放在了前面怎么绞尽脑汁的想,而忽略了后面的本源。</p><p>你要去做的事情,创造的价值是什么?</p><p>战略,是正确的道路,而不是捷径。</p><p>成功没有捷径,如果一定说捷径,那就是当别人都在热衷找捷径的时候,你更专注地把细节做到极致。</p><p><span><strong>聪明的人都下笨功夫,愚蠢的人总想走捷径。</strong></span></p><p 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float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n聪明人都下笨功夫,愚蠢人总想走捷径\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1054268451\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/9cb0d9ca821a4b8584db1257562b60a6);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">格上财富 </p>\n<p class=\"h-time\">2020-07-11 20:45</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><body><div>\n<p><img src=\"https://static.tigerbbs.com/50a5c4753aa54cd8aa9faa53a314cc80\"/></p><p><img src=\"https://static.tigerbbs.com/45ad9aaad23b44a9b0539836c3a33001\"/></p><p><strong>作者:<strong><strong><strong>刘润</strong></strong></strong></strong></p><p><strong>来源:刘润(ID:<strong><strong>runliu-pub</strong></strong>)</strong></p><p>不要走捷径,捷径都是通向邪路最快的路。</p><p><span><strong>1</strong></span></p><p><span><strong>不走捷径,就是最快的捷径</strong></span></p><p>前些日子,我带着问道中国的学员一起调研了<a href=\"https://laohu8.com/S/300840\">酷特智能</a>。在和酷特智能总裁张蕴蓝女士交流的过程中,我收获良多。</p><p>作为一个传统企业,酷特这10年做了什么事情?</p><p>1995年,张蕴蓝的父亲成立了红领集团。</p><p>成立初期,还是一家非常传统的服装制造企业。</p><p>服装行业经常会说的一句话就是:</p><p><span><strong>“辛辛苦苦一整年,到头来挣的</strong></span><span></span><span><strong>全是库存。”</strong></span></p><p>2003年,做成衣品牌还比较简单。</p><p>只要你\"打通”商场里的渠道,就会有自然流量产生销售。</p><p>但是老爷子(创始人张代理)非常不善于社交,也不喜欢社交。</p><p>打通传统渠道,难免笑脸相迎,低声下气请客户吃饭,陪客户喝酒。</p><p>一天下来筋疲力尽,酒席间觥筹交错,老爷子特别讨厌这一点。</p><p>当时我记得他开会时说:</p><p>既然我不喜欢做这个事情,但还想要活下去。</p><p>那就一定要开辟出一条路来。</p><p>什么路?</p><p><span><strong>咱不求人,求市场。</strong></span></p><p>红领的个性化定制之路自此诞生。</p><p>老爷子很擅长工厂,一辈子都钻研在工厂里面,就是钻研这套体系。</p><p>如何实现由工业化的手段和效率,制造个性化定制的产品?</p><p>我们正式成立了酷特智能。</p><p>但是,这条路并不容易。</p><p>多不容易?</p><p><span><strong>从2003年到2007年的时间里,连续几年碰了很多壁, 不仅一分钱也没有赚到,还持续赔了很多很多钱。</strong></span></p><p>老爷子坚定的看好C2M,又有决定权,几年下来,几个亿就这么“投”进去了...</p><p>做实体工厂,一年要挣几个亿,实际上是蛮难的一件事。</p><p>这几个亿在2003年你投什么,你都可以赚很多。</p><p>但所幸的是,无论做的多糟糕,客户需求却一直在增加。</p><p>虽然我们走了很多弯路,但是这条路我们对了。</p><p>从1995年,一路爬啊爬,到2020年上市。</p><p>酷特靠自己,坚持了20多年。</p><p>这一路,很艰辛。2020年,更艰辛。</p><p>但所幸,没有选择请吃饭陪喝酒的捷径。</p><p>我常说一句话:</p><p><span><strong>“你陪客户喝下去的那些酒,都是你因为做产品的时候没有流过那些汗。”</strong></span></p><p>把辛苦挣的钱花在“面子”上的,产品势能不足的,才需要营销补,渠道补,都补不了的,最后只好陪客户喝酒、吃饭、搞关系。</p><p>等到关系没了,一切轰然倒塌。</p><p>金杯银杯,不如用户们的口碑。</p><p>资源背景,不如自身能力过硬。</p><p>累积自己的势能,从万仞之巅推下千钧之石。</p><p>靠权钱交易,依托背景、资源、关系的人,路只会越走越窄。</p><p>靠能力积累,产品打磨,为社会创造价值的人,路会越走越宽。</p><p>喜欢走捷径的人只关注“卖得更好”,信奉价值理论的更加关注“好产品”。</p><p>结果,截然不同。</p><p>这世界上没有捷径,大机会时代来临,还是落在有实力的人身上,而不是机会主义者。</p><p>这世上从来没有什么“闷声发大财”的好机遇,不过是一步一个脚印地挣扎向上而已。</p><p><span><strong>捷径,其实都是最远的弯路。</strong></span></p><p><span><strong>偷来的巧,其实是致命的拙。</strong></span></p><p><span><strong>不走捷径,就是最快的捷径。</strong></span></p><p><span><span><strong>2</strong></span></span></p><p><span><strong>所有看起来像捷径的选择</strong></span></p><p><span><strong>大多只是陷阱</strong></span></p><p>有一次,进化岛社群上的同学问我:润总,我如何才能像华为一样成功?</p><p>我说,我对华为的了解很浅薄。</p><p>但据我所知,华为的成功,是和以下几点分不开的:</p><p>1)只占公司1%股份的任正非,用梦想和利益团结了一大批员工;</p><p>2)然后共同选择了一条长长的、厚厚的、湿湿的雪道;</p><p>3)开始艰难地推动雪球,并坚持把每年收入的10%投入研发,滚大雪球;</p><p>4)他们就这样艰苦地推动了32年,以奋斗者为本,以用户为中心;</p><p>5)然后上天决定,在上百个关键时刻,都撒上了一些运气;</p><p>6)最终,这个团队走到了今天。这位同学一听,皱起眉头。</p><p><span><strong>非要推动32年吗?这个时代,有更有效的办法吧?</strong></span></p><p>小米不是创业9年,就成为了世界500强吗?</p><p>我说,我对小米也了解一点。</p><p>据我所知,小米的创业,其实不止9年。</p><p>1)1992到2007年,雷军做<a href=\"https://laohu8.com/S/03888\">金山软件</a>,积累了16年的软件经验;</p><p>2)2007到2010年,雷军做天使投资,积累了3年的资本经验;</p><p>3)2010到2019年,雷军做小米科技。虽然只有9年,但他每天睡4-5小时,被称为劳模;</p><p>4)小米的成功,你看上去是9年的薄发,但却是即便勤奋如雷军,也必须经历的30多年的厚积。</p><p>他说:可是,那马云呢 ?马云就说自己不勤奋,但是马云不是更成功吗?</p><p><span><strong>勤奋,不如选择重要吧…</strong></span></p><p>听到这里,我们有必要停下来,重新审视他最开始的问题。</p><p>华为成功的路径他嫌长,小米成功的路径他嫌累。</p><p>他想要的,其实不是成功的“路径”,而是成功的“捷径”。</p><p>无论你说什么,对方都会回应:</p><p>“不会吧,怎么可能这么简单,肯定是骗我的,一定有更隐秘的捷径。”</p><p>快刀青衣说,有一年有人找过他,说道:</p><p>“ 如果在App里加入一个SDK,等于是几家App达成了一个小联盟, 那么任何一家的用户登录一次,另外几家就会增加日活,数据很好看。”</p><p>过去这两年,类似的捷径很多次出现在面前。</p><p>还好,我们不是为了数据好看而创业。</p><p>真的,不要相信捷径。</p><p>捷径肯定存在,但是请不要走。</p><p>做企业的时候,经常会遇到赚快钱的机会,看到风口的时候,这些诱惑,都是捷径。</p><p>捷径并不一定代表少走弯路,而是消耗你的时间让你远离自己核心能力的正道,靠近旁门左道。</p><p>我们生活在一个急于求成的时代,每个人都在努力寻找成功的捷径。</p><p>总想快速地拥有财富、地位、爱情、权力。</p><p><span><strong>但真相很残酷:做企业,比的是慢、是笨、是扎实,是聪明人下笨功夫。</strong></span></p><p>这条路并没有捷径。</p><p>所有看起来像捷径的选择,大多只是陷阱。</p><p>你心存侥幸,偏爱捷径,用虚假的数据换来表面的繁荣,未来只会踩更大的坑。</p><p>聪明的人都下笨功夫,愚蠢的人总想走捷径。</p><p><span><span><strong>3</strong></span></span></p><p><span><strong>不要走捷径</strong></span></p><p><span><strong>捷径是通向邪路最快的路</strong></span></p><p>有次在广州,和一位新朋友吃饭。</p><p>他说到一个朋友投资“消费返利”网站,亏了几千万。</p><p>什么叫消费返利网站?</p><p>把成本100元,市场标价1000元的东西,包装成价值10000元,并承诺你花10000元买了之后,陆续返利9900元,让你觉得超级划算。</p><p>消费就能赚钱。消费越多越赚钱。</p><p>这种模式,其实就是用返利的外衣包装的非法集资。</p><p><span><strong>一切诈骗,都是你想他的收益,他想你的本金。</strong></span></p><p><span><strong>有时,防止被骗的最有力工具,就是常识,远离捷径。</strong></span></p><p>如果有一点点“万一呢”的侥幸念头,骗子就能把你的钱掏走。</p><p>世间的商业骗局,大抵如此。</p><p>战略,是正确的道路,而不是捷径。</p><p>一些企业家总想从战略上或者商业模式上寻找成功的捷径。</p><p>但,凡事都是有规律的。</p><p><span><strong>弹钢琴,只能一级一级往上提高。</strong></span></p><p><span><strong>练书法,只能一字一字每日苦练。</strong></span></p><p>如果听到很多超越常识或者不合逻辑的事情,比如特别高的收益率、特别快的发展速度、特别高的估值等。</p><p>首先需要提醒自己的是:不合商业逻辑必有问题,超越常识就是骗局。</p><p>人的确可以通过偶尔取巧获得短暂的成就,但人生不可能永远有捷径可走。</p><p>无数事实表明,用心急躁,急功近利的人是成不了什么大事的。</p><p>越是在浮躁的社会中,踏实、本分、诚信这些品德就越可贵。</p><p>在对的事儿上坚持投入时间和精力,几年、十几年、几十年如一日,不求速效。</p><p><span><strong>尊重常识和积累,不要走捷径,捷径都是通向邪路最快的路。</strong></span></p><p><span><strong>这世间最大的恶,源自心存侥幸,源自偏爱捷径。</strong></span></p><p><span><span><strong>最后的话</strong></span></span></p><p>曾经有人问我:</p><p>2020年,实在是太难了,太难了,太难了。</p><p>在寒冬做什么,才能快速赚钱回血?</p><p>我其实最不擅长回答“如何快速”这一类的问题。</p><p>我自己其实是一个喜欢下笨功夫的人。</p><p>我能理解他的心急如焚,但我必须诚实地回答:</p><p><span><strong>赚钱,不是商业的起点。</strong></span></p><p><span><strong>一切商业的起点,是消费者获益。</strong></span></p><p>在平时,如果没有注意现金流和分散风险,也没有谨慎投资和开辟企业的第二曲线。</p><p>却想要短时间内快速赚到钱。</p><p>这就像办了一张健身卡,却从来没有去过健身房,却渴望一夜之间拥有8块腹肌。</p><p>你目前能做的,也只能开源节流,把现金牢牢握在手上,保证最小体征的休眠。</p><p>为什么?</p><p>你越想赚钱,越赚不到钱。你越渴望快速,越求之不得。</p><p><span><strong>你为别人付出价值,你会得到应有的回报,钱在这会做为一个结果而出现。</strong></span></p><p>你要始终记得,赚钱不是因为你去想的这个念头,而是你正在做的事情值钱。</p><p>绝大多数人都把精力放在了前面怎么绞尽脑汁的想,而忽略了后面的本源。</p><p>你要去做的事情,创造的价值是什么?</p><p>战略,是正确的道路,而不是捷径。</p><p>成功没有捷径,如果一定说捷径,那就是当别人都在热衷找捷径的时候,你更专注地把细节做到极致。</p><p><span><strong>聪明的人都下笨功夫,愚蠢的人总想走捷径。</strong></span></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/22d5a0e166f04d6390e400362a92e938\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>格上财富:在基金业协会登记的私募基金管理人,十年深度研究,甄选阳光私募、PE/VC、海外基金等高端理财产品,为您的资产增值保驾护航!</span></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/22a39a948b164b17be46a6926ce2ce16\"/></p>\n</div></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/cdebdfe62273ac806dc3a657b1ca6182","relate_stocks":{"01810":"小米集团-W"},"source_url":"http://mp.weixin.qq.com/s?__biz=MjM5OTc2NzA2MQ==&mid=2651056010&idx=4&sn=bddb92b0bc63b377cf2016c5ff0d61f7&chksm=bcc13af08bb6b3e664d159183e2bc01084231bd5d5ee08472aa0ee3a52f0aa5e8a7b072b7a99&scene=0#rd","is_english":false,"share_image_url":"https://static.laohu8.com/ecd74548980bc5b366aa8f4b37ed0bd5","article_id":"2050452323","content_text":"作者:刘润来源:刘润(ID:runliu-pub)不要走捷径,捷径都是通向邪路最快的路。1不走捷径,就是最快的捷径前些日子,我带着问道中国的学员一起调研了酷特智能。在和酷特智能总裁张蕴蓝女士交流的过程中,我收获良多。作为一个传统企业,酷特这10年做了什么事情?1995年,张蕴蓝的父亲成立了红领集团。成立初期,还是一家非常传统的服装制造企业。服装行业经常会说的一句话就是:“辛辛苦苦一整年,到头来挣的全是库存。”2003年,做成衣品牌还比较简单。只要你\"打通”商场里的渠道,就会有自然流量产生销售。但是老爷子(创始人张代理)非常不善于社交,也不喜欢社交。打通传统渠道,难免笑脸相迎,低声下气请客户吃饭,陪客户喝酒。一天下来筋疲力尽,酒席间觥筹交错,老爷子特别讨厌这一点。当时我记得他开会时说:既然我不喜欢做这个事情,但还想要活下去。那就一定要开辟出一条路来。什么路?咱不求人,求市场。红领的个性化定制之路自此诞生。老爷子很擅长工厂,一辈子都钻研在工厂里面,就是钻研这套体系。如何实现由工业化的手段和效率,制造个性化定制的产品?我们正式成立了酷特智能。但是,这条路并不容易。多不容易?从2003年到2007年的时间里,连续几年碰了很多壁, 不仅一分钱也没有赚到,还持续赔了很多很多钱。老爷子坚定的看好C2M,又有决定权,几年下来,几个亿就这么“投”进去了...做实体工厂,一年要挣几个亿,实际上是蛮难的一件事。这几个亿在2003年你投什么,你都可以赚很多。但所幸的是,无论做的多糟糕,客户需求却一直在增加。虽然我们走了很多弯路,但是这条路我们对了。从1995年,一路爬啊爬,到2020年上市。酷特靠自己,坚持了20多年。这一路,很艰辛。2020年,更艰辛。但所幸,没有选择请吃饭陪喝酒的捷径。我常说一句话:“你陪客户喝下去的那些酒,都是你因为做产品的时候没有流过那些汗。”把辛苦挣的钱花在“面子”上的,产品势能不足的,才需要营销补,渠道补,都补不了的,最后只好陪客户喝酒、吃饭、搞关系。等到关系没了,一切轰然倒塌。金杯银杯,不如用户们的口碑。资源背景,不如自身能力过硬。累积自己的势能,从万仞之巅推下千钧之石。靠权钱交易,依托背景、资源、关系的人,路只会越走越窄。靠能力积累,产品打磨,为社会创造价值的人,路会越走越宽。喜欢走捷径的人只关注“卖得更好”,信奉价值理论的更加关注“好产品”。结果,截然不同。这世界上没有捷径,大机会时代来临,还是落在有实力的人身上,而不是机会主义者。这世上从来没有什么“闷声发大财”的好机遇,不过是一步一个脚印地挣扎向上而已。捷径,其实都是最远的弯路。偷来的巧,其实是致命的拙。不走捷径,就是最快的捷径。2所有看起来像捷径的选择大多只是陷阱有一次,进化岛社群上的同学问我:润总,我如何才能像华为一样成功?我说,我对华为的了解很浅薄。但据我所知,华为的成功,是和以下几点分不开的:1)只占公司1%股份的任正非,用梦想和利益团结了一大批员工;2)然后共同选择了一条长长的、厚厚的、湿湿的雪道;3)开始艰难地推动雪球,并坚持把每年收入的10%投入研发,滚大雪球;4)他们就这样艰苦地推动了32年,以奋斗者为本,以用户为中心;5)然后上天决定,在上百个关键时刻,都撒上了一些运气;6)最终,这个团队走到了今天。这位同学一听,皱起眉头。非要推动32年吗?这个时代,有更有效的办法吧?小米不是创业9年,就成为了世界500强吗?我说,我对小米也了解一点。据我所知,小米的创业,其实不止9年。1)1992到2007年,雷军做金山软件,积累了16年的软件经验;2)2007到2010年,雷军做天使投资,积累了3年的资本经验;3)2010到2019年,雷军做小米科技。虽然只有9年,但他每天睡4-5小时,被称为劳模;4)小米的成功,你看上去是9年的薄发,但却是即便勤奋如雷军,也必须经历的30多年的厚积。他说:可是,那马云呢 ?马云就说自己不勤奋,但是马云不是更成功吗?勤奋,不如选择重要吧…听到这里,我们有必要停下来,重新审视他最开始的问题。华为成功的路径他嫌长,小米成功的路径他嫌累。他想要的,其实不是成功的“路径”,而是成功的“捷径”。无论你说什么,对方都会回应:“不会吧,怎么可能这么简单,肯定是骗我的,一定有更隐秘的捷径。”快刀青衣说,有一年有人找过他,说道:“ 如果在App里加入一个SDK,等于是几家App达成了一个小联盟, 那么任何一家的用户登录一次,另外几家就会增加日活,数据很好看。”过去这两年,类似的捷径很多次出现在面前。还好,我们不是为了数据好看而创业。真的,不要相信捷径。捷径肯定存在,但是请不要走。做企业的时候,经常会遇到赚快钱的机会,看到风口的时候,这些诱惑,都是捷径。捷径并不一定代表少走弯路,而是消耗你的时间让你远离自己核心能力的正道,靠近旁门左道。我们生活在一个急于求成的时代,每个人都在努力寻找成功的捷径。总想快速地拥有财富、地位、爱情、权力。但真相很残酷:做企业,比的是慢、是笨、是扎实,是聪明人下笨功夫。这条路并没有捷径。所有看起来像捷径的选择,大多只是陷阱。你心存侥幸,偏爱捷径,用虚假的数据换来表面的繁荣,未来只会踩更大的坑。聪明的人都下笨功夫,愚蠢的人总想走捷径。3不要走捷径捷径是通向邪路最快的路有次在广州,和一位新朋友吃饭。他说到一个朋友投资“消费返利”网站,亏了几千万。什么叫消费返利网站?把成本100元,市场标价1000元的东西,包装成价值10000元,并承诺你花10000元买了之后,陆续返利9900元,让你觉得超级划算。消费就能赚钱。消费越多越赚钱。这种模式,其实就是用返利的外衣包装的非法集资。一切诈骗,都是你想他的收益,他想你的本金。有时,防止被骗的最有力工具,就是常识,远离捷径。如果有一点点“万一呢”的侥幸念头,骗子就能把你的钱掏走。世间的商业骗局,大抵如此。战略,是正确的道路,而不是捷径。一些企业家总想从战略上或者商业模式上寻找成功的捷径。但,凡事都是有规律的。弹钢琴,只能一级一级往上提高。练书法,只能一字一字每日苦练。如果听到很多超越常识或者不合逻辑的事情,比如特别高的收益率、特别快的发展速度、特别高的估值等。首先需要提醒自己的是:不合商业逻辑必有问题,超越常识就是骗局。人的确可以通过偶尔取巧获得短暂的成就,但人生不可能永远有捷径可走。无数事实表明,用心急躁,急功近利的人是成不了什么大事的。越是在浮躁的社会中,踏实、本分、诚信这些品德就越可贵。在对的事儿上坚持投入时间和精力,几年、十几年、几十年如一日,不求速效。尊重常识和积累,不要走捷径,捷径都是通向邪路最快的路。这世间最大的恶,源自心存侥幸,源自偏爱捷径。最后的话曾经有人问我:2020年,实在是太难了,太难了,太难了。在寒冬做什么,才能快速赚钱回血?我其实最不擅长回答“如何快速”这一类的问题。我自己其实是一个喜欢下笨功夫的人。我能理解他的心急如焚,但我必须诚实地回答:赚钱,不是商业的起点。一切商业的起点,是消费者获益。在平时,如果没有注意现金流和分散风险,也没有谨慎投资和开辟企业的第二曲线。却想要短时间内快速赚到钱。这就像办了一张健身卡,却从来没有去过健身房,却渴望一夜之间拥有8块腹肌。你目前能做的,也只能开源节流,把现金牢牢握在手上,保证最小体征的休眠。为什么?你越想赚钱,越赚不到钱。你越渴望快速,越求之不得。你为别人付出价值,你会得到应有的回报,钱在这会做为一个结果而出现。你要始终记得,赚钱不是因为你去想的这个念头,而是你正在做的事情值钱。绝大多数人都把精力放在了前面怎么绞尽脑汁的想,而忽略了后面的本源。你要去做的事情,创造的价值是什么?战略,是正确的道路,而不是捷径。成功没有捷径,如果一定说捷径,那就是当别人都在热衷找捷径的时候,你更专注地把细节做到极致。聪明的人都下笨功夫,愚蠢的人总想走捷径。格上财富:在基金业协会登记的私募基金管理人,十年深度研究,甄选阳光私募、PE/VC、海外基金等高端理财产品,为您的资产增值保驾护航!","news_type":1},"isVote":1,"tweetType":1,"viewCount":1747,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":993890194,"gmtCreate":1563940398118,"gmtModify":1704706229383,"author":{"id":"3494308957637213","authorId":"3494308957637213","name":"Julianyxm","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3494308957637213","idStr":"3494308957637213"},"themes":[],"htmlText":"小米什么时候会分红呢","listText":"小米什么时候会分红呢","text":"小米什么时候会分红呢","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/993890194","isVote":1,"tweetType":1,"viewCount":1454,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}