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2021-02-06
为啥不赶超抖音,而要赶超快手呢,是觉得快手弱吗
加速泛化的B站
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2019-10-24
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2019-01-18
$优信(UXIN)$ 老了老弟
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}\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n加速泛化的B站\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-02-02 07:29 北京时间 <a href=http://mp.weixin.qq.com/s/oDjCZyq1JzLNGeGo-6q6XA><strong>中泰证券研究</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>本篇报告旨在通过分析B站2015~2020年6年间UP主上传内容数量、类型等的变化(注:数据为手动分析官网数据,若与官方披露存在误差,则以官方数据为准),来剖析B站当前所处的发展阶段和未来发展潜力:\n1)B站UP主与内容量大幅提升:2020年年初开始,平台内容数量出现明显跃升,截至2020Q4平台单季度上传内容数量较去年同期增长142%,其背后原因是由于大量新人UP主的涌入,B站2020年新增新人...</p>\n\n<a href=\"http://mp.weixin.qq.com/s/oDjCZyq1JzLNGeGo-6q6XA\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/e30ab0ee16faafeea2be8f8bba49e5f3","relate_stocks":{"BILI":"哔哩哔哩"},"source_url":"http://mp.weixin.qq.com/s/oDjCZyq1JzLNGeGo-6q6XA","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1191695788","content_text":"本篇报告旨在通过分析B站2015~2020年6年间UP主上传内容数量、类型等的变化(注:数据为手动分析官网数据,若与官方披露存在误差,则以官方数据为准),来剖析B站当前所处的发展阶段和未来发展潜力:\n1)B站UP主与内容量大幅提升:2020年年初开始,平台内容数量出现明显跃升,截至2020Q4平台单季度上传内容数量较去年同期增长142%,其背后原因是由于大量新人UP主的涌入,B站2020年新增新人UP主数量为611万,同比增长135%,5年间新增UP主的复合增速为124%,且新增UP主次年留存率呈现逐年攀升趋势,2020年达到47%。\n2)内容由ACG向泛生活转变,利于商业化。2020Q4内容数量前3大投稿分区为游戏区、生活区、知识区,占比分别为30.4%、24.5%、9.6%,对比2015Q1内容投稿前3大分区为游戏区、音乐区、动画区,占比为34.9%、17.1%、11.4%。2020年生活区投稿内容绝对量同比2019年增长190%,知识区同比增长283%,UP主增长最快的分区亦为生活区、知识区,更为泛化内容利于商业变现。\n3)泛化的内容并没有导致核心用户大量流失,基本盘持续做大。我们统计了鬼畜+动画+番剧+国创区4个分区内容数量和用户发弹幕数量占比情况,从整体弹幕占比数量来看,远远超过内容数量,说明鬼畜+动画+番剧+国创区4个分区的用户的活跃度依旧很高。泛化的内容,带来的是更多的用户受众,截至2020Q3 B站的MAU达到1.97亿,同比增长54.2%。\n4)为何UP主与用户均呈现高留存?用户次年留存率超过80%,UP主次年留存率超过45%。我们认为是弱社交+强社区,内容正反馈+商业化变现支持,维持B站整体高留存。B站算法推荐机制非流量导向,内容质量权重更高,利于UP主生态结构健康发展,2020Q3平台上粉丝量超过1万的UP主同比增速达到75%,中腰部UP主数量持续增加。\n5) B站目标受众潜在空间有多大?跳脱出ACG圈,B站的目标受众广度我们认为取决于B站UP主内容的广度。B站已经逐渐泛化,目前共计有超过20个分区,2713个频道,超过1000万的内容标签,可以很大程度上满足不同人群的各类需求。依照目前内容不断泛化、受众持续拓宽与下沉(2线以下用户增速快于1~2线城市),考虑50%的80后人群覆盖面,100%的90后、00后人群覆盖面,部分10后人群覆盖,那么我们认为B站的目标受众人群至少在5亿以上,对应的游戏、广告、直播等业务均有较大发展空间,这一块我们也在文中进行了具体探讨。\n风险提示:1)内容监管风险;2)内容投入加大,ROI大幅下降风险;3)行业竞争激烈,UP主存在流失风险;4)自身统计数据或因样本不完整、统计方法存在缺陷等造成与实际情况不一致的风险。","news_type":1},"isVote":1,"tweetType":1,"viewCount":648,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":936995605,"gmtCreate":1571912803607,"gmtModify":1704723219051,"author":{"id":"3494302634287037","authorId":"3494302634287037","name":"咯咯","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"<a 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老了老弟","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/382395","isVote":1,"tweetType":1,"viewCount":962,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":936995605,"gmtCreate":1571912803607,"gmtModify":1704723219051,"author":{"id":"3494302634287037","authorId":"3494302634287037","name":"咯咯","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/BIDU\">$百度(BIDU)$</a>广告市场回暖,百度不会这都抓不住吧!","listText":"<a href=\"https://laohu8.com/S/BIDU\">$百度(BIDU)$</a>广告市场回暖,百度不会这都抓不住吧!","text":"$百度(BIDU)$广告市场回暖,百度不会这都抓不住吧!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/936995605","isVote":1,"tweetType":1,"viewCount":592,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":380278688,"gmtCreate":1612544554344,"gmtModify":1703763555024,"author":{"id":"3494302634287037","authorId":"3494302634287037","name":"咯咯","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"为啥不赶超抖音,而要赶超快手呢,是觉得快手弱吗","listText":"为啥不赶超抖音,而要赶超快手呢,是觉得快手弱吗","text":"为啥不赶超抖音,而要赶超快手呢,是觉得快手弱吗","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/380278688","repostId":"1191695788","repostType":2,"repost":{"id":"1191695788","pubTimestamp":1612222178,"share":"https://www.laohu8.com/m/news/1191695788?lang=&edition=full","pubTime":"2021-02-02 07:29","market":"us","language":"zh","title":"加速泛化的B站","url":"https://stock-news.laohu8.com/highlight/detail?id=1191695788","media":"中泰证券研究","summary":"本篇报告旨在通过分析B站2015~2020年6年间UP主上传内容数量、类型等的变化,来剖析B站当前所处的发展阶段和未来发展潜力:。泛化的内容,带来的是更多的用户受众,截至2020Q3 B站的MAU达到1.97亿,同比增长54.2%。","content":"<p>本篇报告旨在通过分析B站2015~2020年6年间UP主上传内容数量、类型等的变化(注:数据为手动分析官网数据,若与官方披露存在误差,则以官方数据为准),来剖析B站当前所处的发展阶段和未来发展潜力:</p>\n<p>1)B站UP主与内容量大幅提升:2020年年初开始,平台内容数量出现明显跃升,截至2020Q4平台单季度上传内容数量较去年同期增长142%,其背后原因是由于大量新人UP主的涌入,B站2020年新增新人UP主数量为611万,同比增长135%,5年间新增UP主的复合增速为124%,且新增UP主次年留存率呈现逐年攀升趋势,2020年达到47%。</p>\n<p>2)内容由ACG向泛生活转变,利于商业化。2020Q4内容数量前3大投稿分区为游戏区、生活区、知识区,占比分别为30.4%、24.5%、9.6%,对比2015Q1内容投稿前3大分区为游戏区、音乐区、动画区,占比为34.9%、17.1%、11.4%。2020年生活区投稿内容绝对量同比2019年增长190%,知识区同比增长283%,UP主增长最快的分区亦为生活区、知识区,更为泛化内容利于商业变现。</p>\n<p>3)泛化的内容并没有导致核心用户大量流失,基本盘持续做大。我们统计了鬼畜+动画+番剧+国创区4个分区内容数量和用户发弹幕数量占比情况,从整体弹幕占比数量来看,远远超过内容数量,说明鬼畜+动画+番剧+国创区4个分区的用户的活跃度依旧很高。泛化的内容,带来的是更多的用户受众,截至2020Q3 B站的MAU达到1.97亿,同比增长54.2%。</p>\n<p>4)为何UP主与用户均呈现高留存?用户次年留存率超过80%,UP主次年留存率超过45%。我们认为是弱社交+强社区,内容正反馈+商业化变现支持,维持B站整体高留存。B站算法推荐机制非流量导向,内容质量权重更高,利于UP主生态结构健康发展,2020Q3平台上粉丝量超过1万的UP主同比增速达到75%,中腰部UP主数量持续增加。</p>\n<p>5) B站目标受众潜在空间有多大?跳脱出ACG圈,B站的目标受众广度我们认为取决于B站UP主内容的广度。B站已经逐渐泛化,目前共计有超过20个分区,2713个频道,超过1000万的内容标签,可以很大程度上满足不同人群的各类需求。依照目前内容不断泛化、受众持续拓宽与下沉(2线以下用户增速快于1~2线城市),考虑50%的80后人群覆盖面,100%的90后、00后人群覆盖面,部分10后人群覆盖,那么我们认为B站的目标受众人群至少在5亿以上,对应的游戏、广告、直播等业务均有较大发展空间,这一块我们也在文中进行了具体探讨。</p>\n<p>风险提示:1)内容监管风险;2)内容投入加大,ROI大幅下降风险;3)行业竞争激烈,UP主存在流失风险;4)自身统计数据或因样本不完整、统计方法存在缺陷等造成与实际情况不一致的风险。</p>","source":"lsy1612222134693","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>加速泛化的B站</title>\n<style 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}\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n加速泛化的B站\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-02-02 07:29 北京时间 <a href=http://mp.weixin.qq.com/s/oDjCZyq1JzLNGeGo-6q6XA><strong>中泰证券研究</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>本篇报告旨在通过分析B站2015~2020年6年间UP主上传内容数量、类型等的变化(注:数据为手动分析官网数据,若与官方披露存在误差,则以官方数据为准),来剖析B站当前所处的发展阶段和未来发展潜力:\n1)B站UP主与内容量大幅提升:2020年年初开始,平台内容数量出现明显跃升,截至2020Q4平台单季度上传内容数量较去年同期增长142%,其背后原因是由于大量新人UP主的涌入,B站2020年新增新人...</p>\n\n<a href=\"http://mp.weixin.qq.com/s/oDjCZyq1JzLNGeGo-6q6XA\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/e30ab0ee16faafeea2be8f8bba49e5f3","relate_stocks":{"BILI":"哔哩哔哩"},"source_url":"http://mp.weixin.qq.com/s/oDjCZyq1JzLNGeGo-6q6XA","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1191695788","content_text":"本篇报告旨在通过分析B站2015~2020年6年间UP主上传内容数量、类型等的变化(注:数据为手动分析官网数据,若与官方披露存在误差,则以官方数据为准),来剖析B站当前所处的发展阶段和未来发展潜力:\n1)B站UP主与内容量大幅提升:2020年年初开始,平台内容数量出现明显跃升,截至2020Q4平台单季度上传内容数量较去年同期增长142%,其背后原因是由于大量新人UP主的涌入,B站2020年新增新人UP主数量为611万,同比增长135%,5年间新增UP主的复合增速为124%,且新增UP主次年留存率呈现逐年攀升趋势,2020年达到47%。\n2)内容由ACG向泛生活转变,利于商业化。2020Q4内容数量前3大投稿分区为游戏区、生活区、知识区,占比分别为30.4%、24.5%、9.6%,对比2015Q1内容投稿前3大分区为游戏区、音乐区、动画区,占比为34.9%、17.1%、11.4%。2020年生活区投稿内容绝对量同比2019年增长190%,知识区同比增长283%,UP主增长最快的分区亦为生活区、知识区,更为泛化内容利于商业变现。\n3)泛化的内容并没有导致核心用户大量流失,基本盘持续做大。我们统计了鬼畜+动画+番剧+国创区4个分区内容数量和用户发弹幕数量占比情况,从整体弹幕占比数量来看,远远超过内容数量,说明鬼畜+动画+番剧+国创区4个分区的用户的活跃度依旧很高。泛化的内容,带来的是更多的用户受众,截至2020Q3 B站的MAU达到1.97亿,同比增长54.2%。\n4)为何UP主与用户均呈现高留存?用户次年留存率超过80%,UP主次年留存率超过45%。我们认为是弱社交+强社区,内容正反馈+商业化变现支持,维持B站整体高留存。B站算法推荐机制非流量导向,内容质量权重更高,利于UP主生态结构健康发展,2020Q3平台上粉丝量超过1万的UP主同比增速达到75%,中腰部UP主数量持续增加。\n5) B站目标受众潜在空间有多大?跳脱出ACG圈,B站的目标受众广度我们认为取决于B站UP主内容的广度。B站已经逐渐泛化,目前共计有超过20个分区,2713个频道,超过1000万的内容标签,可以很大程度上满足不同人群的各类需求。依照目前内容不断泛化、受众持续拓宽与下沉(2线以下用户增速快于1~2线城市),考虑50%的80后人群覆盖面,100%的90后、00后人群覆盖面,部分10后人群覆盖,那么我们认为B站的目标受众人群至少在5亿以上,对应的游戏、广告、直播等业务均有较大发展空间,这一块我们也在文中进行了具体探讨。\n风险提示:1)内容监管风险;2)内容投入加大,ROI大幅下降风险;3)行业竞争激烈,UP主存在流失风险;4)自身统计数据或因样本不完整、统计方法存在缺陷等造成与实际情况不一致的风险。","news_type":1},"isVote":1,"tweetType":1,"viewCount":648,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}