sirbobo的个人主页 - 老虎社区

sirbobo

sirbobo

暂无个人介绍

IP属地：北京

79关注

5粉丝

5主题

0勋章

2021-08-13

跌成这样，妥妥的建立起股东心态吧[捂脸] [捂脸] [捂脸] [捂脸]

2021-08-05

阿西吧。。。。

2021-07-12

$斗鱼(DOYU)$哈哈哈[笑哭]

2021-07-06

$斗鱼(DOYU)$好家伙，抄在了一楼[捂脸]

2021-06-15

$斗鱼(DOYU)$呵呵哒哒

2021-06-09

$斗鱼(DOYU)$什么情况？？？

2021-04-30

$斗鱼(DOYU)$ 怎么看盘前的大单？

2021-04-21

$哔哩哔哩(BILI)$ 不是不好，是现在也贵

2021-04-15

$小鹏汽车(XPEV)$三傻最多活一个，死一个，还有一个找爸爸。

2021-04-15

$斗鱼(DOYU)$已经建了仓，看后续吧

2021-03-27

$知乎(ZH)$作为知乎的用户，无论从体验，内容还是知乎所谓的商业化来看，都只能说能过审上市就是一个奇迹。

2021-03-27

哈哈哈这破股没外部因素，我也是大大的看跌，果不其然。公司熬到现在没死，全靠资方爸爸努着劲儿上市要回本~

知乎开盘破发，盘初跌幅超21%

2021-03-13

完全不看好，又是一个中丐股

2021-03-08

看样子是卖

传小米股票通过大宗交易以每股23港元成交400万股

2021-03-05

$贝壳(BEKE)$建个观察仓

2021-03-01

$蔚来(NIO)$ 反弹有点弱，真想跑路了

2021-02-27

$秦淮数据(CD)$要解禁了，拉一波？

2021-02-26

$斗鱼(DOYU)$庄家好辛苦

2021-02-12

$斗鱼(DOYU)$什么情况？

2021-02-01

看不清，对传统主机厂的决心还是有顾虑。

蔚来1月交付量同比增长352.1%，创历史新高

去老虎APP查看更多动态

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01:38","market":"us","language":"zh","title":"知乎开盘破发，盘初跌幅超21%","url":"https://stock-news.laohu8.com/highlight/detail?id=1146956977","media":"老虎资讯综合","summary":"3月26日（周五），中国最大的问答式在线社区知乎在美股上市，开盘报8.11美元，公司发行价为9.5美元。截至发稿，知乎跌幅超21%，盘中最低见7.15美元。按照每股ADS 9.5美元的发行价，通过此次","content":"<p>3月26日（周五），中国最大的问答式在线社区<a href=\"https://laohu8.com/S/ZH\">知乎</a>在美股上市，开盘报8.11美元，公司发行价为9.5美元。截至发稿，知乎跌幅超21%，盘中最低见7.15美元。</p><p><img src=\"https://static.tigerbbs.com/5f13e2c938a440ccf5e77c06654fcb51\" tg-width=\"840\" tg-height=\"470\" referrerpolicy=\"no-referrer\"></p><p>按照每股ADS 9.5美元的发行价，通过此次IPO和同步进行的私募配售，知乎最高募资规模将达8.5亿美金（全额行使超额配售后）。招股书显示，知乎计划将此次募集所得款项用于知乎产品和服务的开发、营销和用户的增长、研究与开发技术，以及一般公司用途，包括潜在的战略投资和收购。</p><p>知乎成立于2010年，以问答社区起步，如今已发展成为中国最大的问答式在线社区，也是中国前五大综合在线内容社区之一。作为内容领域的优质资产，知乎在中文互联网内容赛道上独树一帜，被认为是最具有差异性和稀缺性的标的。</p><p><b>独特的知乎</b></p><p>2017年左右，中国互联网领域开始流行“独角兽”一词。也正是从那时开始，中国互联网开启新一轮的上市“超强周期”。</p><p>继2000 年左右百度、腾讯、盛大、搜狐、网易等上市，2010年左右阿里、京东等电商上市之后，这可以说是国内互联网公司的第三次上市潮。</p><p>2018年的美团、爱奇艺、B站、拼多多、蔚来汽车、小米，2019年港交所二次上市的阿里，2020年京东、网易二次在香港上市，2021年上市的快手，计划二次在港上市的B站和爱奇艺，正二次上市的百度，以及最近递交IPO申请的知乎，曾被看作是“独角兽”的互联网企业们纷纷开启了上市征程。</p><p>这一波“超强周期”IPO的企业大多创立于2010年之后，比如快手诞生于2011年，最近递交IPO申请的知乎同样上线于2011年。</p><p>“或许很多人已不记得，知乎是在一片质疑声中诞生的”，周源曾回忆道，那时正是微博客这一形式萌芽与快速发展的时候，很多人觉得那是短阅读甚至读图的时代，是娱乐主导网络的时代，“没有人还会愿意书写或阅读长篇大论”。</p><p>而正是以独特的长问答、长阅读，知乎不但于中国互联网立足，还获得了快速发展。2011年上线后，经历两年邀请注册和专业、精英的社区调性，2013年知乎面向公众开放注册，注册用户数因此由2013年上半年的40万人快速增长至2015年3月的1700万人，平均MAU从2019年的4800万人增长至2020年Q4的7570万人，同比增速达到42.7%。</p><p>这7570万用户的数字，在成立十年之后的知乎身上仍然在高速增长，更重要的是在这个日益增长的数字背后，是每个用户身上所蕴藏着的待挖潜的价值。</p><p>作为中国唯一以深度内容为起点的社区，知乎虽然从一开始定向邀请的精英圈层到现在的大众化，面向的用户越来越多，但它仍然还保持着与众不同的用户格调，以兴趣、知识、求知等为标签，连接、聚拢着一批用户，而这也是中国最富求知欲、最乐于分享自身专业知识的人群。</p><p>同时，这些人身上的标签还有一二线城市、偏年轻、高消费能力等。广发证券援引数据显示，知乎用户78.7%为30岁以下，53%来自一线和新一线城市、21%来自二线城市。</p><p><img src=\"https://static.tigerbbs.com/902c2a2b21a79bf6eae66ab2d47b3084\" tg-width=\"796\" tg-height=\"600\" referrerpolicy=\"no-referrer\"></p><p>知乎独特的产品架构和社区属性，使这些人是创作者，也是用户与消费者，并在两种角色转换中相互间保持着极高的互动性。</p><p>截至2020年12月31日，知乎上的内容创作者累计达到4310万，贡献了3.15亿个问题和答案；2020年第四季度，知乎平均MAU（月活跃用户）为7570万。</p><p>与其他社交平台的发文、评论不同，知乎对用户的一切行为都给予了互动的可能，包括动态、回答、点赞等，同时观点碰撞与沟通的需求让问答用户天然有了极强的互动需求。</p><p>腾讯媒体研究院的调查结果显示，对于问答产品，用户最常参与、感兴趣的互动形式是评论、关注问题、赞同或反对答案、分享等，其中有近一半的人对赞同或反对回答感兴趣/最常参与。</p><p><img src=\"https://static.tigerbbs.com/e7f17a99eee71ac1abd92d82817986fe\" tg-width=\"816\" tg-height=\"660\" referrerpolicy=\"no-referrer\"></p><p>由此来看，知乎的产品设计天然符合了用户的这一需求，也能引导用户积极互动，增强用户对平台的粘性。2020年四季度，日活跃用户平均每天打开知乎应用程序的数据是6.2次。</p><p>“奇怪”的起点为知乎造就了独特的产品设计和社区氛围，也让它吸引了众多独特的、“格调”相似、颇具忠诚度的用户。在中国互联网，用户就是价值，尤其是标签明显的用户，知乎独特的用户成为它独特商业化的前提。</p><p><b>独特的内容</b></p><p>在2021年内开年的十周年答谢礼上，周源分享了一个故事：两年前，一个媒体前辈问他怎么在文章里插入动图，从哪儿找动图。通过这则故事，他试图表明内容领域表达方式与媒介的升级，“今天的中文互联网，在媒介升级和技术进步的推动下，内容行业还会不断拓展边界”。</p><p>从文字出发的知乎，正是在一路拓展自己的边界，一是内容领域的边界，一是内容表达形式的边界。</p><p>每个人都有自己的知识边界，作为问答社区，知乎最开始的用户边界决定着它的内容边界。在接受媒体采访时，周源曾表示知乎有200名种子用户。有人通过对四位创始人各自关注的前200名用户进行数据分析后发现，这些用户以创业者、程序员、媒体人、产品经理、投资人等为主。</p><p>这决定了早期知乎的内容以科技、商业、阅读、科学、生活等为主。知乎最近公布的“知乎十年百问”即每年十个热议话题中，2011年的话题四个互联网科技相关话题，包括“设计一个手机APP”、“电影中的黑客”、“乔布斯”、“张小龙”等。</p><p>此后，随着用户圈层的扩大，用户规模的大幅增长，知乎平台上的内容越来越丰富，涉足的领域越来越多，越来越泛化。</p><p>2015年时的知乎热议问题中已经10个问题中5个是生活、娱乐、文娱类话题，包括租房、周杰伦婚礼、健身、《夏洛特烦恼》、《康熙来了》停播；2020年热议话题中，10个问题中6个是文娱相关。</p><p><img src=\"https://static.tigerbbs.com/39c84a0e26141dea6c62b7ef7ef466e7\" tg-width=\"1080\" tg-height=\"1080\" referrerpolicy=\"no-referrer\"></p><p>各领域的用户，为知乎共享了海量、丰富的内容。招股书显示，截至2020年12月31日，知乎累计拥有 4310 万内容创作者，已贡献 3 .53亿条内容，其中包括 3.15 亿个问答。</p><p><b>此次IPO，阿里巴巴、京东、腾讯、LilithGames四家顶流公司参与私募配售为知乎站台，无疑也在释放一个强烈信号：来自电商、内容、游戏甚至更多产业都在“觊觎”知乎的内容，这里面既包括抢占中文互联网最优质内容高地的意味，更包含了整个互联网对内容商业潜力的一致看好。能引发这种“趋之若鹜”的效应，放眼行业，能做到的屈指可数，知乎就是其中一个。</b></p><p>在拓宽内容纬度的同时，伴随着用户群体的逐步扩大，知乎的媒介形式也从早期的文字、图片，到声音、动图、视频、直播，媒介形式不断丰富。</p><p>“以各个领域的创作者为中心，为广大用户创造价值，将是知乎的长期战略。”如周源所说，知乎在聚集中国互联网科技、商业、影视、时尚、文化等领域极具创造力人群的同时，也为他们提供了包括图文、音频、视频、直播在内的内容表达工具，一切是为了内容与知识本身。</p><p>以特色的产品和社区氛围吸引各领域用户，为他们提供各种内容表达工具，在周源的畅想中，知乎应该“像一个规模空前的虚拟咖啡馆，我们穿梭于此，或者仔细聆听，或者高谈阔论，大家君子之交，和而不同”。</p><p>这当然是理想的场景。越来越丰富的内容，必然也会夹杂着庞杂的内容噪音。对此，知乎的解决之道是依靠社区机制，鼓励了真诚的表达、专业的讨论、友善的互动，保证高质量内容的产出、传播和沉淀。</p><p>从目前来看，内容噪音并未对知乎带来太大的困扰，丰富的内容反而支撑它的商业化上取得了发展。</p><p>招股书显示，付费会员是知乎第二大收入来源，也是它增长最快的业务，2020年知乎付费会员收入3.2亿元，同比增长264%，营收占比从2019年的13.1%上升至2020年的23.7%。</p><p><img src=\"https://static.tigerbbs.com/b04deb042acf2598c891a4c2844bd586\" tg-width=\"1080\" tg-height=\"226\" referrerpolicy=\"no-referrer\"></p><p>知乎于2019年推出了“盐选”付费会员体系，付费会员可以畅享3000+场盐选专栏、近10000场Live讲座、30000+本电子书/讲书、国内外近万本杂志期刊，专栏、Live等也可以单独付费购买。</p><p>这一会员体系依托的正是知乎丰富的内容体系，广发证券研报显示，截至2021年1月的3635场盐选专栏，94.8%的对盐选会员免费开放，形式分别为文字内容（39.7%）、音频内容（28.3%）、视频内容（32.0%），内容涵盖科学、财商、故事、亲子等，知乎独家或自制的内容占比达到28.2%。</p><p>独特的内容，支撑知乎商业化的快速推进。有粘性的用户、有质量的内容，知乎对二者的结合目前来看还是较为初级，还有很大的操作空间，十年知乎还沉淀着庞大的内容待挖掘。</p><p>在挖掘沉淀内容的同时，知乎的新内容创造也未停止。随着2021年年初，知乎表示再投入数十亿元的现金和流量，继续加大对创作者的支持。</p><p>在帮助更多的创作者成为“全新的内容品牌”的同时，知乎也在为自己拓展内容商业化的边界。</p><p><b>独特的赚钱逻辑</b></p><p>内容平台的商业化，在全球范围内都是难题之一。对它们来说，一边是理想，一边是商业，前者支撑平台走出来，后者支撑平台走下去。</p><p>近年来，国内的内容平台集中地从理想迈步向现实，成功者有之，但商业成功的同时往往带来用户体验的下降，“理想”的退步与让位似乎也是必然。</p><p>知乎的商业化似乎进展较慢，或者说非常谨慎。</p><p>2018年，在内容、用户多有足够积累后，知乎开始推出付费内容，并在之后沿着知识与内容付费道路加快商业化探索，2019年上半年推出付费会员计划。</p><p>长期以来，知识都是知乎商业化的重头戏，甚至是它付费会员模式的唯一支撑。这种以知识为内核的盈利模式，决定了知乎天然与长短视频、社交等内容平台有着不同的发展路径，即赚慢钱。</p><p>事实证明，它在这一道路上走得很稳。招股书显示，受益于不断扩大的用户群和较高的用户参与度，知乎付费会员规模从2019年的60万（平均每月付费会员数）增长到2020年的240万，付费用户比例稳步攀升，从2019年第四季度的1.8%提高到2020年的4%。</p><p>值得注意的是，在知乎付费会员增长的同时，知乎的营销开支却不升反降。招股书显示，知乎的营销开支从2019年的7.66亿元减少到了2020年的7.35亿元，营收占比也从114.3%下降到了54.3%。</p><p><img src=\"https://static.tigerbbs.com/963fdb771adbf7064312a21d1070d158\" tg-width=\"1080\" tg-height=\"247\" referrerpolicy=\"no-referrer\"></p><p>这意味着，知乎用户的增长尤其是付费用户的增长，并不是互联网常见的烧钱换用户，而主要依靠自身的专栏、小说、音视频等内容，换而言之，知乎的知识内容对用户的吸引力足够，它的慢钱之路走稳了。</p><p>这或许正是知乎近段时间在商业化上加快动作的原因之一。2020年初，知乎正式推出内容商业解决方案，所谓内容商业解决方案，包含在线教育和电子商务相关服务，其中在线教育包括职业培训、在线课程等，与知乎内容有着相当高的契合性。</p><p>一年下来，招股书显示，内容商业解决方案2020年贡献收入达1.36亿元，营收占比从2019年的0.7%增长到3.9%。其中，在线教育和电商服务全年收入5263万元。</p><p><img src=\"https://static.tigerbbs.com/479f90bfe9657de9eb3511981a817e0f\" tg-width=\"1080\" tg-height=\"221\" referrerpolicy=\"no-referrer\"></p><p>一切都在表明，知乎正在慢钱快赚，以知识为内核，充分挖掘自身的商业价值。一方面是内容从科技到生活、娱乐的延伸，形式从文字到音视频的拓展；一方面是付费会员的升级，服务产品的不断开发，再加上知识源头对创作者的重视，知乎正在全方位地进行商业化“深潜”。</p><p>最终，这带来用户规模的增加，以及单用户价值的提升。</p><p>“付费率自 2019 年开始加速，是因为盐选专栏的形式（文字）、类别（故事）、流量入口（插入问答社区作为回答）与知乎原有内容生态的适配性很强，预计随着知乎持续完善付费内容产品，付费用户渗透率将进一步提升。”广发证券在研报中分析称。</p><p>如果说知乎的独特性在于它的社区，在于它的用户和内容，那么谨慎而迅速的商业化探索，是它掌握的对用户与自己，自己与外界的平衡术。</p>","collect":0,"html":"<!DOCTYPE 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}\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n知乎开盘破发，盘初跌幅超21%\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time\">2021-03-27 01:38</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>3月26日（周五），中国最大的问答式在线社区<a href=\"https://laohu8.com/S/ZH\">知乎</a>在美股上市，开盘报8.11美元，公司发行价为9.5美元。截至发稿，知乎跌幅超21%，盘中最低见7.15美元。</p><p><img src=\"https://static.tigerbbs.com/5f13e2c938a440ccf5e77c06654fcb51\" tg-width=\"840\" tg-height=\"470\" referrerpolicy=\"no-referrer\"></p><p>按照每股ADS 9.5美元的发行价，通过此次IPO和同步进行的私募配售，知乎最高募资规模将达8.5亿美金（全额行使超额配售后）。招股书显示，知乎计划将此次募集所得款项用于知乎产品和服务的开发、营销和用户的增长、研究与开发技术，以及一般公司用途，包括潜在的战略投资和收购。</p><p>知乎成立于2010年，以问答社区起步，如今已发展成为中国最大的问答式在线社区，也是中国前五大综合在线内容社区之一。作为内容领域的优质资产，知乎在中文互联网内容赛道上独树一帜，被认为是最具有差异性和稀缺性的标的。</p><p><b>独特的知乎</b></p><p>2017年左右，中国互联网领域开始流行“独角兽”一词。也正是从那时开始，中国互联网开启新一轮的上市“超强周期”。</p><p>继2000 年左右百度、腾讯、盛大、搜狐、网易等上市，2010年左右阿里、京东等电商上市之后，这可以说是国内互联网公司的第三次上市潮。</p><p>2018年的美团、爱奇艺、B站、拼多多、蔚来汽车、小米，2019年港交所二次上市的阿里，2020年京东、网易二次在香港上市，2021年上市的快手，计划二次在港上市的B站和爱奇艺，正二次上市的百度，以及最近递交IPO申请的知乎，曾被看作是“独角兽”的互联网企业们纷纷开启了上市征程。</p><p>这一波“超强周期”IPO的企业大多创立于2010年之后，比如快手诞生于2011年，最近递交IPO申请的知乎同样上线于2011年。</p><p>“或许很多人已不记得，知乎是在一片质疑声中诞生的”，周源曾回忆道，那时正是微博客这一形式萌芽与快速发展的时候，很多人觉得那是短阅读甚至读图的时代，是娱乐主导网络的时代，“没有人还会愿意书写或阅读长篇大论”。</p><p>而正是以独特的长问答、长阅读，知乎不但于中国互联网立足，还获得了快速发展。2011年上线后，经历两年邀请注册和专业、精英的社区调性，2013年知乎面向公众开放注册，注册用户数因此由2013年上半年的40万人快速增长至2015年3月的1700万人，平均MAU从2019年的4800万人增长至2020年Q4的7570万人，同比增速达到42.7%。</p><p>这7570万用户的数字，在成立十年之后的知乎身上仍然在高速增长，更重要的是在这个日益增长的数字背后，是每个用户身上所蕴藏着的待挖潜的价值。</p><p>作为中国唯一以深度内容为起点的社区，知乎虽然从一开始定向邀请的精英圈层到现在的大众化，面向的用户越来越多，但它仍然还保持着与众不同的用户格调，以兴趣、知识、求知等为标签，连接、聚拢着一批用户，而这也是中国最富求知欲、最乐于分享自身专业知识的人群。</p><p>同时，这些人身上的标签还有一二线城市、偏年轻、高消费能力等。广发证券援引数据显示，知乎用户78.7%为30岁以下，53%来自一线和新一线城市、21%来自二线城市。</p><p><img src=\"https://static.tigerbbs.com/902c2a2b21a79bf6eae66ab2d47b3084\" tg-width=\"796\" tg-height=\"600\" referrerpolicy=\"no-referrer\"></p><p>知乎独特的产品架构和社区属性，使这些人是创作者，也是用户与消费者，并在两种角色转换中相互间保持着极高的互动性。</p><p>截至2020年12月31日，知乎上的内容创作者累计达到4310万，贡献了3.15亿个问题和答案；2020年第四季度，知乎平均MAU（月活跃用户）为7570万。</p><p>与其他社交平台的发文、评论不同，知乎对用户的一切行为都给予了互动的可能，包括动态、回答、点赞等，同时观点碰撞与沟通的需求让问答用户天然有了极强的互动需求。</p><p>腾讯媒体研究院的调查结果显示，对于问答产品，用户最常参与、感兴趣的互动形式是评论、关注问题、赞同或反对答案、分享等，其中有近一半的人对赞同或反对回答感兴趣/最常参与。</p><p><img src=\"https://static.tigerbbs.com/e7f17a99eee71ac1abd92d82817986fe\" tg-width=\"816\" tg-height=\"660\" referrerpolicy=\"no-referrer\"></p><p>由此来看，知乎的产品设计天然符合了用户的这一需求，也能引导用户积极互动，增强用户对平台的粘性。2020年四季度，日活跃用户平均每天打开知乎应用程序的数据是6.2次。</p><p>“奇怪”的起点为知乎造就了独特的产品设计和社区氛围，也让它吸引了众多独特的、“格调”相似、颇具忠诚度的用户。在中国互联网，用户就是价值，尤其是标签明显的用户，知乎独特的用户成为它独特商业化的前提。</p><p><b>独特的内容</b></p><p>在2021年内开年的十周年答谢礼上，周源分享了一个故事：两年前，一个媒体前辈问他怎么在文章里插入动图，从哪儿找动图。通过这则故事，他试图表明内容领域表达方式与媒介的升级，“今天的中文互联网，在媒介升级和技术进步的推动下，内容行业还会不断拓展边界”。</p><p>从文字出发的知乎，正是在一路拓展自己的边界，一是内容领域的边界，一是内容表达形式的边界。</p><p>每个人都有自己的知识边界，作为问答社区，知乎最开始的用户边界决定着它的内容边界。在接受媒体采访时，周源曾表示知乎有200名种子用户。有人通过对四位创始人各自关注的前200名用户进行数据分析后发现，这些用户以创业者、程序员、媒体人、产品经理、投资人等为主。</p><p>这决定了早期知乎的内容以科技、商业、阅读、科学、生活等为主。知乎最近公布的“知乎十年百问”即每年十个热议话题中，2011年的话题四个互联网科技相关话题，包括“设计一个手机APP”、“电影中的黑客”、“乔布斯”、“张小龙”等。</p><p>此后，随着用户圈层的扩大，用户规模的大幅增长，知乎平台上的内容越来越丰富，涉足的领域越来越多，越来越泛化。</p><p>2015年时的知乎热议问题中已经10个问题中5个是生活、娱乐、文娱类话题，包括租房、周杰伦婚礼、健身、《夏洛特烦恼》、《康熙来了》停播；2020年热议话题中，10个问题中6个是文娱相关。</p><p><img src=\"https://static.tigerbbs.com/39c84a0e26141dea6c62b7ef7ef466e7\" tg-width=\"1080\" tg-height=\"1080\" referrerpolicy=\"no-referrer\"></p><p>各领域的用户，为知乎共享了海量、丰富的内容。招股书显示，截至2020年12月31日，知乎累计拥有 4310 万内容创作者，已贡献 3 .53亿条内容，其中包括 3.15 亿个问答。</p><p><b>此次IPO，阿里巴巴、京东、腾讯、LilithGames四家顶流公司参与私募配售为知乎站台，无疑也在释放一个强烈信号：来自电商、内容、游戏甚至更多产业都在“觊觎”知乎的内容，这里面既包括抢占中文互联网最优质内容高地的意味，更包含了整个互联网对内容商业潜力的一致看好。能引发这种“趋之若鹜”的效应，放眼行业，能做到的屈指可数，知乎就是其中一个。</b></p><p>在拓宽内容纬度的同时，伴随着用户群体的逐步扩大，知乎的媒介形式也从早期的文字、图片，到声音、动图、视频、直播，媒介形式不断丰富。</p><p>“以各个领域的创作者为中心，为广大用户创造价值，将是知乎的长期战略。”如周源所说，知乎在聚集中国互联网科技、商业、影视、时尚、文化等领域极具创造力人群的同时，也为他们提供了包括图文、音频、视频、直播在内的内容表达工具，一切是为了内容与知识本身。</p><p>以特色的产品和社区氛围吸引各领域用户，为他们提供各种内容表达工具，在周源的畅想中，知乎应该“像一个规模空前的虚拟咖啡馆，我们穿梭于此，或者仔细聆听，或者高谈阔论，大家君子之交，和而不同”。</p><p>这当然是理想的场景。越来越丰富的内容，必然也会夹杂着庞杂的内容噪音。对此，知乎的解决之道是依靠社区机制，鼓励了真诚的表达、专业的讨论、友善的互动，保证高质量内容的产出、传播和沉淀。</p><p>从目前来看，内容噪音并未对知乎带来太大的困扰，丰富的内容反而支撑它的商业化上取得了发展。</p><p>招股书显示，付费会员是知乎第二大收入来源，也是它增长最快的业务，2020年知乎付费会员收入3.2亿元，同比增长264%，营收占比从2019年的13.1%上升至2020年的23.7%。</p><p><img src=\"https://static.tigerbbs.com/b04deb042acf2598c891a4c2844bd586\" tg-width=\"1080\" tg-height=\"226\" referrerpolicy=\"no-referrer\"></p><p>知乎于2019年推出了“盐选”付费会员体系，付费会员可以畅享3000+场盐选专栏、近10000场Live讲座、30000+本电子书/讲书、国内外近万本杂志期刊，专栏、Live等也可以单独付费购买。</p><p>这一会员体系依托的正是知乎丰富的内容体系，广发证券研报显示，截至2021年1月的3635场盐选专栏，94.8%的对盐选会员免费开放，形式分别为文字内容（39.7%）、音频内容（28.3%）、视频内容（32.0%），内容涵盖科学、财商、故事、亲子等，知乎独家或自制的内容占比达到28.2%。</p><p>独特的内容，支撑知乎商业化的快速推进。有粘性的用户、有质量的内容，知乎对二者的结合目前来看还是较为初级，还有很大的操作空间，十年知乎还沉淀着庞大的内容待挖掘。</p><p>在挖掘沉淀内容的同时，知乎的新内容创造也未停止。随着2021年年初，知乎表示再投入数十亿元的现金和流量，继续加大对创作者的支持。</p><p>在帮助更多的创作者成为“全新的内容品牌”的同时，知乎也在为自己拓展内容商业化的边界。</p><p><b>独特的赚钱逻辑</b></p><p>内容平台的商业化，在全球范围内都是难题之一。对它们来说，一边是理想，一边是商业，前者支撑平台走出来，后者支撑平台走下去。</p><p>近年来，国内的内容平台集中地从理想迈步向现实，成功者有之，但商业成功的同时往往带来用户体验的下降，“理想”的退步与让位似乎也是必然。</p><p>知乎的商业化似乎进展较慢，或者说非常谨慎。</p><p>2018年，在内容、用户多有足够积累后，知乎开始推出付费内容，并在之后沿着知识与内容付费道路加快商业化探索，2019年上半年推出付费会员计划。</p><p>长期以来，知识都是知乎商业化的重头戏，甚至是它付费会员模式的唯一支撑。这种以知识为内核的盈利模式，决定了知乎天然与长短视频、社交等内容平台有着不同的发展路径，即赚慢钱。</p><p>事实证明，它在这一道路上走得很稳。招股书显示，受益于不断扩大的用户群和较高的用户参与度，知乎付费会员规模从2019年的60万（平均每月付费会员数）增长到2020年的240万，付费用户比例稳步攀升，从2019年第四季度的1.8%提高到2020年的4%。</p><p>值得注意的是，在知乎付费会员增长的同时，知乎的营销开支却不升反降。招股书显示，知乎的营销开支从2019年的7.66亿元减少到了2020年的7.35亿元，营收占比也从114.3%下降到了54.3%。</p><p><img src=\"https://static.tigerbbs.com/963fdb771adbf7064312a21d1070d158\" tg-width=\"1080\" tg-height=\"247\" referrerpolicy=\"no-referrer\"></p><p>这意味着，知乎用户的增长尤其是付费用户的增长，并不是互联网常见的烧钱换用户，而主要依靠自身的专栏、小说、音视频等内容，换而言之，知乎的知识内容对用户的吸引力足够，它的慢钱之路走稳了。</p><p>这或许正是知乎近段时间在商业化上加快动作的原因之一。2020年初，知乎正式推出内容商业解决方案，所谓内容商业解决方案，包含在线教育和电子商务相关服务，其中在线教育包括职业培训、在线课程等，与知乎内容有着相当高的契合性。</p><p>一年下来，招股书显示，内容商业解决方案2020年贡献收入达1.36亿元，营收占比从2019年的0.7%增长到3.9%。其中，在线教育和电商服务全年收入5263万元。</p><p><img src=\"https://static.tigerbbs.com/479f90bfe9657de9eb3511981a817e0f\" tg-width=\"1080\" tg-height=\"221\" referrerpolicy=\"no-referrer\"></p><p>一切都在表明，知乎正在慢钱快赚，以知识为内核，充分挖掘自身的商业价值。一方面是内容从科技到生活、娱乐的延伸，形式从文字到音视频的拓展；一方面是付费会员的升级，服务产品的不断开发，再加上知识源头对创作者的重视，知乎正在全方位地进行商业化“深潜”。</p><p>最终，这带来用户规模的增加，以及单用户价值的提升。</p><p>“付费率自 2019 年开始加速，是因为盐选专栏的形式（文字）、类别（故事）、流量入口（插入问答社区作为回答）与知乎原有内容生态的适配性很强，预计随着知乎持续完善付费内容产品，付费用户渗透率将进一步提升。”广发证券在研报中分析称。</p><p>如果说知乎的独特性在于它的社区，在于它的用户和内容，那么谨慎而迅速的商业化探索，是它掌握的对用户与自己，自己与外界的平衡术。</p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/3648aef4be7c4fe90101fe0dbc9bd5da","relate_stocks":{"ZH":"知乎"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1146956977","content_text":"3月26日（周五），中国最大的问答式在线社区知乎在美股上市，开盘报8.11美元，公司发行价为9.5美元。截至发稿，知乎跌幅超21%，盘中最低见7.15美元。按照每股ADS 9.5美元的发行价，通过此次IPO和同步进行的私募配售，知乎最高募资规模将达8.5亿美金（全额行使超额配售后）。招股书显示，知乎计划将此次募集所得款项用于知乎产品和服务的开发、营销和用户的增长、研究与开发技术，以及一般公司用途，包括潜在的战略投资和收购。知乎成立于2010年，以问答社区起步，如今已发展成为中国最大的问答式在线社区，也是中国前五大综合在线内容社区之一。作为内容领域的优质资产，知乎在中文互联网内容赛道上独树一帜，被认为是最具有差异性和稀缺性的标的。独特的知乎2017年左右，中国互联网领域开始流行“独角兽”一词。也正是从那时开始，中国互联网开启新一轮的上市“超强周期”。继2000 年左右百度、腾讯、盛大、搜狐、网易等上市，2010年左右阿里、京东等电商上市之后，这可以说是国内互联网公司的第三次上市潮。2018年的美团、爱奇艺、B站、拼多多、蔚来汽车、小米，2019年港交所二次上市的阿里，2020年京东、网易二次在香港上市，2021年上市的快手，计划二次在港上市的B站和爱奇艺，正二次上市的百度，以及最近递交IPO申请的知乎，曾被看作是“独角兽”的互联网企业们纷纷开启了上市征程。这一波“超强周期”IPO的企业大多创立于2010年之后，比如快手诞生于2011年，最近递交IPO申请的知乎同样上线于2011年。“或许很多人已不记得，知乎是在一片质疑声中诞生的”，周源曾回忆道，那时正是微博客这一形式萌芽与快速发展的时候，很多人觉得那是短阅读甚至读图的时代，是娱乐主导网络的时代，“没有人还会愿意书写或阅读长篇大论”。而正是以独特的长问答、长阅读，知乎不但于中国互联网立足，还获得了快速发展。2011年上线后，经历两年邀请注册和专业、精英的社区调性，2013年知乎面向公众开放注册，注册用户数因此由2013年上半年的40万人快速增长至2015年3月的1700万人，平均MAU从2019年的4800万人增长至2020年Q4的7570万人，同比增速达到42.7%。这7570万用户的数字，在成立十年之后的知乎身上仍然在高速增长，更重要的是在这个日益增长的数字背后，是每个用户身上所蕴藏着的待挖潜的价值。作为中国唯一以深度内容为起点的社区，知乎虽然从一开始定向邀请的精英圈层到现在的大众化，面向的用户越来越多，但它仍然还保持着与众不同的用户格调，以兴趣、知识、求知等为标签，连接、聚拢着一批用户，而这也是中国最富求知欲、最乐于分享自身专业知识的人群。同时，这些人身上的标签还有一二线城市、偏年轻、高消费能力等。广发证券援引数据显示，知乎用户78.7%为30岁以下，53%来自一线和新一线城市、21%来自二线城市。知乎独特的产品架构和社区属性，使这些人是创作者，也是用户与消费者，并在两种角色转换中相互间保持着极高的互动性。截至2020年12月31日，知乎上的内容创作者累计达到4310万，贡献了3.15亿个问题和答案；2020年第四季度，知乎平均MAU（月活跃用户）为7570万。与其他社交平台的发文、评论不同，知乎对用户的一切行为都给予了互动的可能，包括动态、回答、点赞等，同时观点碰撞与沟通的需求让问答用户天然有了极强的互动需求。腾讯媒体研究院的调查结果显示，对于问答产品，用户最常参与、感兴趣的互动形式是评论、关注问题、赞同或反对答案、分享等，其中有近一半的人对赞同或反对回答感兴趣/最常参与。由此来看，知乎的产品设计天然符合了用户的这一需求，也能引导用户积极互动，增强用户对平台的粘性。2020年四季度，日活跃用户平均每天打开知乎应用程序的数据是6.2次。“奇怪”的起点为知乎造就了独特的产品设计和社区氛围，也让它吸引了众多独特的、“格调”相似、颇具忠诚度的用户。在中国互联网，用户就是价值，尤其是标签明显的用户，知乎独特的用户成为它独特商业化的前提。独特的内容在2021年内开年的十周年答谢礼上，周源分享了一个故事：两年前，一个媒体前辈问他怎么在文章里插入动图，从哪儿找动图。通过这则故事，他试图表明内容领域表达方式与媒介的升级，“今天的中文互联网，在媒介升级和技术进步的推动下，内容行业还会不断拓展边界”。从文字出发的知乎，正是在一路拓展自己的边界，一是内容领域的边界，一是内容表达形式的边界。每个人都有自己的知识边界，作为问答社区，知乎最开始的用户边界决定着它的内容边界。在接受媒体采访时，周源曾表示知乎有200名种子用户。有人通过对四位创始人各自关注的前200名用户进行数据分析后发现，这些用户以创业者、程序员、媒体人、产品经理、投资人等为主。这决定了早期知乎的内容以科技、商业、阅读、科学、生活等为主。知乎最近公布的“知乎十年百问”即每年十个热议话题中，2011年的话题四个互联网科技相关话题，包括“设计一个手机APP”、“电影中的黑客”、“乔布斯”、“张小龙”等。此后，随着用户圈层的扩大，用户规模的大幅增长，知乎平台上的内容越来越丰富，涉足的领域越来越多，越来越泛化。2015年时的知乎热议问题中已经10个问题中5个是生活、娱乐、文娱类话题，包括租房、周杰伦婚礼、健身、《夏洛特烦恼》、《康熙来了》停播；2020年热议话题中，10个问题中6个是文娱相关。各领域的用户，为知乎共享了海量、丰富的内容。招股书显示，截至2020年12月31日，知乎累计拥有 4310 万内容创作者，已贡献 3 .53亿条内容，其中包括 3.15 亿个问答。此次IPO，阿里巴巴、京东、腾讯、LilithGames四家顶流公司参与私募配售为知乎站台，无疑也在释放一个强烈信号：来自电商、内容、游戏甚至更多产业都在“觊觎”知乎的内容，这里面既包括抢占中文互联网最优质内容高地的意味，更包含了整个互联网对内容商业潜力的一致看好。能引发这种“趋之若鹜”的效应，放眼行业，能做到的屈指可数，知乎就是其中一个。在拓宽内容纬度的同时，伴随着用户群体的逐步扩大，知乎的媒介形式也从早期的文字、图片，到声音、动图、视频、直播，媒介形式不断丰富。“以各个领域的创作者为中心，为广大用户创造价值，将是知乎的长期战略。”如周源所说，知乎在聚集中国互联网科技、商业、影视、时尚、文化等领域极具创造力人群的同时，也为他们提供了包括图文、音频、视频、直播在内的内容表达工具，一切是为了内容与知识本身。以特色的产品和社区氛围吸引各领域用户，为他们提供各种内容表达工具，在周源的畅想中，知乎应该“像一个规模空前的虚拟咖啡馆，我们穿梭于此，或者仔细聆听，或者高谈阔论，大家君子之交，和而不同”。这当然是理想的场景。越来越丰富的内容，必然也会夹杂着庞杂的内容噪音。对此，知乎的解决之道是依靠社区机制，鼓励了真诚的表达、专业的讨论、友善的互动，保证高质量内容的产出、传播和沉淀。从目前来看，内容噪音并未对知乎带来太大的困扰，丰富的内容反而支撑它的商业化上取得了发展。招股书显示，付费会员是知乎第二大收入来源，也是它增长最快的业务，2020年知乎付费会员收入3.2亿元，同比增长264%，营收占比从2019年的13.1%上升至2020年的23.7%。知乎于2019年推出了“盐选”付费会员体系，付费会员可以畅享3000+场盐选专栏、近10000场Live讲座、30000+本电子书/讲书、国内外近万本杂志期刊，专栏、Live等也可以单独付费购买。这一会员体系依托的正是知乎丰富的内容体系，广发证券研报显示，截至2021年1月的3635场盐选专栏，94.8%的对盐选会员免费开放，形式分别为文字内容（39.7%）、音频内容（28.3%）、视频内容（32.0%），内容涵盖科学、财商、故事、亲子等，知乎独家或自制的内容占比达到28.2%。独特的内容，支撑知乎商业化的快速推进。有粘性的用户、有质量的内容，知乎对二者的结合目前来看还是较为初级，还有很大的操作空间，十年知乎还沉淀着庞大的内容待挖掘。在挖掘沉淀内容的同时，知乎的新内容创造也未停止。随着2021年年初，知乎表示再投入数十亿元的现金和流量，继续加大对创作者的支持。在帮助更多的创作者成为“全新的内容品牌”的同时，知乎也在为自己拓展内容商业化的边界。独特的赚钱逻辑内容平台的商业化，在全球范围内都是难题之一。对它们来说，一边是理想，一边是商业，前者支撑平台走出来，后者支撑平台走下去。近年来，国内的内容平台集中地从理想迈步向现实，成功者有之，但商业成功的同时往往带来用户体验的下降，“理想”的退步与让位似乎也是必然。知乎的商业化似乎进展较慢，或者说非常谨慎。2018年，在内容、用户多有足够积累后，知乎开始推出付费内容，并在之后沿着知识与内容付费道路加快商业化探索，2019年上半年推出付费会员计划。长期以来，知识都是知乎商业化的重头戏，甚至是它付费会员模式的唯一支撑。这种以知识为内核的盈利模式，决定了知乎天然与长短视频、社交等内容平台有着不同的发展路径，即赚慢钱。事实证明，它在这一道路上走得很稳。招股书显示，受益于不断扩大的用户群和较高的用户参与度，知乎付费会员规模从2019年的60万（平均每月付费会员数）增长到2020年的240万，付费用户比例稳步攀升，从2019年第四季度的1.8%提高到2020年的4%。值得注意的是，在知乎付费会员增长的同时，知乎的营销开支却不升反降。招股书显示，知乎的营销开支从2019年的7.66亿元减少到了2020年的7.35亿元，营收占比也从114.3%下降到了54.3%。这意味着，知乎用户的增长尤其是付费用户的增长，并不是互联网常见的烧钱换用户，而主要依靠自身的专栏、小说、音视频等内容，换而言之，知乎的知识内容对用户的吸引力足够，它的慢钱之路走稳了。这或许正是知乎近段时间在商业化上加快动作的原因之一。2020年初，知乎正式推出内容商业解决方案，所谓内容商业解决方案，包含在线教育和电子商务相关服务，其中在线教育包括职业培训、在线课程等，与知乎内容有着相当高的契合性。一年下来，招股书显示，内容商业解决方案2020年贡献收入达1.36亿元，营收占比从2019年的0.7%增长到3.9%。其中，在线教育和电商服务全年收入5263万元。一切都在表明，知乎正在慢钱快赚，以知识为内核，充分挖掘自身的商业价值。一方面是内容从科技到生活、娱乐的延伸，形式从文字到音视频的拓展；一方面是付费会员的升级，服务产品的不断开发，再加上知识源头对创作者的重视，知乎正在全方位地进行商业化“深潜”。最终，这带来用户规模的增加，以及单用户价值的提升。“付费率自 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13:57","market":"hk","language":"zh","title":"传小米股票通过大宗交易以每股23港元成交400万股","url":"https://stock-news.laohu8.com/highlight/detail?id=1175815732","media":"老虎资讯综合","summary":"北京时间3月8日下午消息，据报道，小米集团股票通过大宗交易以每股23港元成交400万股。","content":"<p>北京时间3月8日下午消息，据报道，<a href=\"https://laohu8.com/S/01810\">小米集团</a>股票通过大宗交易以每股23港元成交400万股。</p><p><img src=\"https://static.tigerbbs.com/da1fa580968d1815aae534c650718a87\" tg-width=\"840\" tg-height=\"470\" referrerpolicy=\"no-referrer\"></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>传小米股票通过大宗交易以每股23港元成交400万股</title>\n<style 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href=\"https://laohu8.com/S/01810\">小米集团</a>股票通过大宗交易以每股23港元成交400万股。</p><p><img src=\"https://static.tigerbbs.com/da1fa580968d1815aae534c650718a87\" tg-width=\"840\" tg-height=\"470\" 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href=\"https://laohu8.com/S/DOYU\">$斗鱼(DOYU)$</a>什么情况？","text":"$斗鱼(DOYU)$什么情况？","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/388560406","isVote":1,"tweetType":1,"viewCount":1195,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":312586283,"gmtCreate":1612167685442,"gmtModify":1703758139082,"author":{"id":"3493091564436839","authorId":"3493091564436839","name":"sirbobo","avatar":"https://static.tigerbbs.com/414dc42492ede721bd725c3c8bfe25e7","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3493091564436839","authorIdStr":"3493091564436839"},"themes":[],"htmlText":"看不清，对传统主机厂的决心还是有顾虑。","listText":"看不清，对传统主机厂的决心还是有顾虑。","text":"看不清，对传统主机厂的决心还是有顾虑。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/312586283","repostId":"1150987440","repostType":4,"repost":{"id":"1150987440","weMediaInfo":{"introduction":"为用户提供金融资讯、行情、数据，旨在帮助投资者理解世界，做投资决策。","home_visible":1,"media_name":"老虎资讯综合","id":"102","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1612166713,"share":"https://www.laohu8.com/m/news/1150987440?lang=&edition=full","pubTime":"2021-02-01 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16:05</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p><a href=\"https://laohu8.com/S/NIO\">蔚来</a>汽车宣布：2021年1月交付7225辆汽车，环比增长3.1%，同比增长352.1%，创历史新高。</p><p>截至今年1月，蔚来总汽车交付量达82866辆。</p><p>全新蔚来ES8交付1660台，蔚来ES6交付2720台；蔚来EC6交付2845台，再创新高，继续领跑高端轿跑SUV市场；同时，1月我们新建换电站7座，并将在春节前再新建12座换电站。</p><p><img src=\"https://static.tigerbbs.com/45dd54febf691afd6a07463500fde9a5\" tg-width=\"840\" tg-height=\"470\" 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反弹有点弱，真想跑路了","text":"$蔚来(NIO)$ 反弹有点弱，真想跑路了","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":5,"repostSize":0,"link":"https://laohu8.com/post/362803058","isVote":1,"tweetType":1,"viewCount":3414,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3535281594531938","authorId":"3535281594531938","name":"进击的阿甘","avatar":"https://static.tigerbbs.com/4a29fd4df6c60f92879d15c0ac934b7e","crmLevel":4,"crmLevelSwitch":1,"authorIdStr":"3535281594531938","idStr":"3535281594531938"},"content":"1.78的成本一点不慌","text":"1.78的成本一点不慌","html":"1.78的成本一点不慌"}],"imageCount":0,"langContent":"CN","totalScore":0},{"id":395697626,"gmtCreate":1607644745765,"gmtModify":1703849230669,"author":{"id":"3493091564436839","authorId":"3493091564436839","name":"sirbobo","avatar":"https://static.tigerbbs.com/414dc42492ede721bd725c3c8bfe25e7","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3493091564436839","idStr":"3493091564436839"},"themes":[],"htmlText":"<a target=\"_blank\" 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19:55</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>在1月9日于成都举行的NIO Day2020上，蔚来发布首款纯电动轿车产品NIOET7，续航里程超1000公里。</p><p>蔚来ET7风阻系数低至0.23Cd，百公里加速仅3.9s，100-0km/h制动距离仅33.5m。搭载150kWh固态电池，续航里程超1,000km。全系标配智能空气悬架和动态阻尼控制，搭载4D智能车身控制。</p><p>蔚来发布旗下首款旗舰轿车ET7不含补贴售价为44.8万元，2022年一季度开始交付。NAD蔚来自动驾驶服务月费680元。</p><p><img src=\"https://static.tigerbbs.com/9748b2077e3a3ba2022a9d7df28019b6\" tg-width=\"1536\" tg-height=\"1152\"></p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/9748b2077e3a3ba2022a9d7df28019b6","relate_stocks":{"NIO":"蔚来"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1150827258","content_text":"在1月9日于成都举行的NIO 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19:55","market":"other","language":"zh","title":"蔚来发布首款纯电动轿车NIOET7，续航里程超1000公里","url":"https://stock-news.laohu8.com/highlight/detail?id=1150827258","media":"老虎资讯综合","summary":"在1月9日于成都举行的NIO Day2020上，蔚来发布首款纯电动轿车产品NIOET7，续航里程超1000公里。蔚来ET7风阻系数低至0.23Cd，百公里加速仅3.9s，100-0km/h制动距离仅3","content":"<p>在1月9日于成都举行的NIO Day2020上，蔚来发布首款纯电动轿车产品NIOET7，续航里程超1000公里。</p><p>蔚来ET7风阻系数低至0.23Cd，百公里加速仅3.9s，100-0km/h制动距离仅33.5m。搭载150kWh固态电池，续航里程超1,000km。全系标配智能空气悬架和动态阻尼控制，搭载4D智能车身控制。</p><p>蔚来发布旗下首款旗舰轿车ET7不含补贴售价为44.8万元，2022年一季度开始交付。NAD蔚来自动驾驶服务月费680元。</p><p><img src=\"https://static.tigerbbs.com/9748b2077e3a3ba2022a9d7df28019b6\" tg-width=\"1536\" tg-height=\"1152\"></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" 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19:55</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>在1月9日于成都举行的NIO Day2020上，蔚来发布首款纯电动轿车产品NIOET7，续航里程超1000公里。</p><p>蔚来ET7风阻系数低至0.23Cd，百公里加速仅3.9s，100-0km/h制动距离仅33.5m。搭载150kWh固态电池，续航里程超1,000km。全系标配智能空气悬架和动态阻尼控制，搭载4D智能车身控制。</p><p>蔚来发布旗下首款旗舰轿车ET7不含补贴售价为44.8万元，2022年一季度开始交付。NAD蔚来自动驾驶服务月费680元。</p><p><img src=\"https://static.tigerbbs.com/9748b2077e3a3ba2022a9d7df28019b6\" tg-width=\"1536\" tg-height=\"1152\"></p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/9748b2077e3a3ba2022a9d7df28019b6","relate_stocks":{"NIO":"蔚来"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1150827258","content_text":"在1月9日于成都举行的NIO 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