cqy的个人主页 - 老虎社区

cqy

cqy

固执的米粉！脑残粉

IP属地：广东

286关注

250粉丝

12主题

0勋章

12-18

$小牛电动(NIU)$ 小牛真的是，越来越没有特色，许多功能其他品牌也有价格也更便宜

12-10

打击韩国化妆品

11-22

当然是先持仓盈亏

08-22

这还不反弹！那不是凉凉

07-03

不知不觉已经六年了！大家一起加油！

06-21

遮风挡雨的小雨伞！

06-19

竞猜赢虎币，寻找实盘收益王

查看详情：竞猜赢虎币，寻找实盘收益王快来参与实盘竞猜活动，寻找你心中的收益王者，竞猜最高可获得USD 500代金券奖励。此帖仅开放于中国大陆用户

竞猜赢虎币，寻找实盘收益王

06-18

新闻资讯会根据用户持仓个股相关程度而自动识别重点提示用户从而帮助投资者减轻投资风险 [哇塞]

06-05

$老虎证券(TIGR)$ 这次能不能躲过财报开盘暴跌！[丢脸] [丢脸] [丢脸]

04-01

15.3小米上涨总是很慢

01-17

开启抄作业模式！

@小虎交易笔记:【有奖活动】订阅交易分享，赢小虎精美周边

01-05

太飘了，竞品太多了！

2023-12-13

$老虎证券(TIGR)$ 无语[捂脸] [捂脸]

2023-11-01

苏格拉没有底！[丢脸] [丢脸] [丢脸]

2023-10-03

重营销轻研发，早已不是原来的小牛🐮

小牛电动，柠檬了谁

2023-08-08

//@小牛电动官方: 小牛电动2023Q2业绩报告会将于 2023-08-14 20:00:00 开始，欢迎各位投资者预约关注。为什么Nqi那么受欢迎的车款迟迟不升级出新款！

抱歉，原内容已删除

2023-04-19

$小米集团-W(01810)$ 小米巴不得把名字改成莱卡！他都开始忘记自己

2023-04-02

$爱奇艺(IQ)$ 最垃圾的正规视屏APP要资源没资源！浪片一大堆，好看的有没资源！充会员还一大堆广告！还是枉费我之前买了那么多股票和充了会员！越做越垃圾！狗屎！

2022-12-29

$老虎证券(TIGR)$ 几年都是一个尿性，要么慢慢涨要么一直跌而且7八点的跌

2022-12-14

$上美股份(02145)$ 上美加油！

去老虎APP查看更多动态

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[捂脸]","images":[{"img":"https://static.tigerbbs.com/610eb3ed770335dfafbbf19bab290fdb","width":"1208","height":"1876"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":4,"repostSize":0,"link":"https://laohu8.com/post/251357687591040","isVote":1,"tweetType":1,"viewCount":2211,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3559599861529023","authorId":"3559599861529023","name":"Steven12","avatar":"https://static.tigerbbs.com/fbd2db96dfe2c4afd2e231b1cbf758bd","crmLevel":5,"crmLevelSwitch":0,"idStr":"3559599861529023","authorIdStr":"3559599861529023"},"content":"还会往下↓，做好准备。","text":"还会往下↓，做好准备。","html":"还会往下↓，做好准备。"}],"imageCount":1,"langContent":"CN","totalScore":0},{"id":236746225045808,"gmtCreate":1698832218357,"gmtModify":1698832222340,"author":{"id":"3488023700159322","authorId":"3488023700159322","name":"cqy","avatar":"https://static.tigerbbs.com/6ee7a397dc47e7e42c67434420dabaa5","crmLevel":5,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3488023700159322","authorIdStr":"3488023700159322"},"themes":[],"htmlText":"苏格拉没有底！[丢脸]&nbsp;&nbsp;[丢脸]&nbsp;&nbsp;[丢脸]&nbsp;&nbsp;","listText":"苏格拉没有底！[丢脸]&nbsp;&nbsp;[丢脸]&nbsp;&nbsp;[丢脸]&nbsp;&nbsp;","text":"苏格拉没有底！[丢脸] [丢脸] 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11:43","market":"us","language":"zh","title":"小牛电动，柠檬了谁","url":"https://stock-news.laohu8.com/highlight/detail?id=2367367593","media":"砍柴网","summary":"在北上广深多个地铁站走廊与CBD电梯间，小牛电动以柠檬黄为基调的巨幅画面，吸引了不少牛油、网红及路人拍照打卡。据了解，日前全球智能城市出行解决方案提供商小牛电动正式启动了新一轮的营销投放，立体化的户外投放矩阵以超一线城市为核心，辐射覆盖全国百余城，斩获数亿超高曝光。小牛电动正以势如破竹之势，与全国“Z世代”用户进行一场从出行到生活的跨界狂欢。这也是小牛电动总与行业厂商拉开差距的核心原因。","content":"<html><body><article><p>“很醒目的感觉，真心是过目不忘，地铁的一片繁杂之中，目光很难不被画面吸引。小牛果然是懂流量密码的！”在北上广深多个地铁站走廊与CBD电梯间，<a href=\"https://laohu8.com/S/NIU\">小牛电动</a>以柠檬黄为基调的巨幅画面，吸引了不少牛油、网红及路人拍照打卡。</p><img src=\"https://inews.gtimg.com/om_bt/OxSrO088n8kTbtETxDuFlC3-WI-ufoFsujDL_sOjm03VcAA/0\"/><p>据了解，日前全球<a href=\"https://laohu8.com/S/5RE.SI\">智能</a>城市出行解决方案提供商小牛电动正式启动了新一轮的营销投放，立体化的户外投放矩阵以超一线城市为核心，辐射覆盖全国百余城，斩获数亿超高曝光。</p><img src=\"https://inews.gtimg.com/om_bt/Ot03HkQ8_QPv99WbPoopaBdRqztJhl9wrfoF_y_oBMMvQAA/0\"/><p>如此高规格的大规模线下投放一改往日的红白配色，不走寻常路的“小牛”到底有着怎样的考量与底气？</p><p>百城霸屏超频曝光，色彩营销撬动流量密码</p><p>以往，在营销旺季，传统品牌习惯于以“势”换“市”，通常使用明星代言、综艺冠名等手段以迅猛攻势为新品谋求声量，而小牛电动更倾向通过自家明星产品的天然优势“以车会友”。更耐人寻味的是，小牛电动并未像传统厂商一样在画面中加入产品卖点，而是以“全场景出行全面先行”“你有点小牛”这两句文案标语贯穿，前者向消费者清晰地传递了其品牌战略，后者则通过身份肯定进一步拉近了与用户的距离。</p><p>事实证明，这样的营销风格更符合其自身定位及以好产品说话的作风。</p><img src=\"https://inews.gtimg.com/om_bt/O26-IzhpfnrF5as0wqe3Tt4EuS0vzQP8AJ4AD-2LweKqcAA/0\"/><p>醒目的黄色画面+明星车型，在行业传统品牌一轮轮排山倒海般的大规模投放中，小牛电动总是能出其不意地赢得“Z世代”群体青睐。</p><p>就目前而言，其线下与线上的差异化整合营销已经出现连锁反应，小牛电动新品自发布一直保持超高销量增长，新品MQi L更是深受年轻用户青睐，销量占据公司第二季度国内销售额的三分之一。小牛电动正以势如破竹之势，与全国“Z世代”用户进行一场从出行到生活的跨界狂欢。</p><img src=\"https://inews.gtimg.com/om_bt/O8zNu_kfLsUbJD0Tacm9rD7Gj3jVjD0t2QxqITEN_ArCoAA/0\"/><p>小牛电动CEO李彦曾坦言：“小牛电动要坚持独立主见，做有独特价值主张的产品。”在其产品背后，所展现出来的是一个个用户选择，每款产品都源自“小牛”与用户的共同创造，从某种层面而言，小牛电动巨幅广告上所展现的明星产品，每位用户都是设计参与者、生活方式创造者。投放的是产品，代言的是用户，这种深度沟通的参与感牢牢占据了“Z世代”消费人群心智，让其有望成为越过传统品牌直接与年轻消费群体完成深度绑定的一匹超级黑马。</p><p>创新产品成就超级品牌，全球视野打造全场景出行</p><p>在外界看来，小牛电动的营销创新使人印象深刻而富有新意，但对行业厂商而言，这样的差异化创新实际上难以复刻。将明星产品作为广告内容并保持高曝光，不仅需要品牌具备“款款皆爆品”的硬核资质，还需要明星产品在消费群体中获得广泛认可，究其而言，小牛电动长期以来能以产品说话，摆脱明星代言的传统营销方式，要归功于其团队所坚持的产品差异化创新策略。</p><img src=\"https://inews.gtimg.com/om_bt/OQq0RQg2AJEuc0WdJb77Jz17Mb-tkvFDyH6_vY0TXkIFwAA/0\"/><p>事实上，能够与年轻群体玩在一起，让两轮电动车慢慢高端起来，离不开小牛电动成立九年来沉淀的强大实力。早在2015年，在行业思维固化深陷价格战之时，小牛电动开创了智能锂电电动车这一全新品类，独特的原创极简设计风格让首款车型N1一炮而红。</p><p>自此，小牛电动一直保持着出色的产品力。</p><p>在产品上，小牛电动通过不断自我革命持续为行业和用户带来颠覆式的产品，为用户制造惊喜，让牛油永远在“尝鲜”。这也是小牛电动总与行业厂商拉开差距的核心原因。</p><img src=\"https://inews.gtimg.com/om_bt/O8KHZecAeeeTMZqFg2xMQpaoxAwbrSMNmpfeUtEC2Fp-YAA/0\"/><p>为满足千人千面的用户需求，小牛电动基于强大的创新实力，进一步优化产品矩阵与产品结构。今年，小牛电动在原有MQi基础上升级新品MQi L，采用了170km最远续航和“充电2小时+ 骑行百公里”的双超配置，让用户从“一次充满”变为“随用随充”，实现了用车习惯的彻底颠覆。同时，小牛电动敢于打破行业桎梏，将产品研发目标指向其余厂商都不敢尝试的高性能纯电摩领域，推出的新品RQi既满足高阶玩家对性能的极致需求，也为友商涉足纯电摩领域提供了参考。而跨骑电自SQi则突破新国标设计边界，斩获德国红点“best of the best”至高荣誉，让小牛电动成为第一家也是唯一一家获此殊荣的中国两轮电动车品牌。为满足“Z世代”个性鲜明务实消费的需求，小牛电动打造“同平台双车战略”G400系列和机甲战车F400T等中高端入门车型。</p><img src=\"https://inews.gtimg.com/om_bt/OaLTvwSuWgRPRQkS--0d1Dd4nW5ZDYZxou6QUpSAhGQp8AA/0\"/><p>当然，作为全球领先的智能城市出行解决方案提供商，小牛电动进入全球市场也更加注意基于对本地环境和用户的洞察打造差异化产品。对出行工具来说，全球各地的法律法规、政策标准、路面路况都不尽相同。例如针对美国的滑板车需要把轮胎和底板做宽，考虑到当地人的平均体重，还需调整车身重量和减震功能；针对欧洲城市路面多石子路的状况，轮胎则需要进行相应的调整，更好地实现从“走出去”到“走进去”。</p><p>正是由于在产品差异化上的不断破格创新，小牛电动在多变的用户需求中实现超额满足，也使得其与年轻群体的沟通场域不断被扩张，在“全场景出行”战略加持下，小牛电动目前已经实现包含电自、电轻摩、电摩、电动滑板车和E-bike在内的两轮出行全场景覆盖。</p><p>品牌理念夯实创新底蕴，用户共创探索出行新未来</p><p>“Z世代”青年更加注重附着在产品基础功能需求之上的附加值，品牌理念和价值观正在深入影响消费者的购物决策。能够持续输出差异化产品并且获得用户认可，小牛电动独有的文化理念也在发挥关键作用。</p><img src=\"https://inews.gtimg.com/om_bt/O73ErgMXT_Ow0WldeWCV0y3RiFqoj1U7HgcKGsg2hvJX0AA/0\"/><p>不知从何时起，“小牛”成为都市青年低碳生活方式的社交名片，在Z世代的圈子中风生水起，在全国各大城市的潮流地标中，人们可以经常看到俊男靓女骑着“小牛”穿梭在城市街头。“牛油”们习惯性地在朋友圈、微博、<a href=\"https://laohu8.com/S/ZH\">知乎</a>和小红书等平台上分享日常出行的感悟、交流用车经验、晒出各种美照，在两轮出行圈掀起一股新潮流。</p><p>正如小牛电动CEO李彦所说：“小牛电动做品牌与其他品牌不一样的地方在于，其他品牌是在价格上做文章，但是小牛电动做的是技术、品质，还有文化。”</p><p>从最初的文化认同，到与用户共同讨论和开辟全新生活理念，小牛电动的一切产品设计，在这里都可以追本溯源。在小牛电动的用户心中，所骑的产品不仅仅是一台出行工具，而是可以愉悦自己，且能够与周围朋友分享和传递快乐的一种载体，这种积极向上的产品价值时刻吸引着年轻用户。在不少消费者看来，选择小牛电动的产品其实是一种情感表达和社交选择，所带来的附加值甚至能超越产品本身，亦是专属于“牛油”用户的文化承载。当产品有了更具文化深度的视觉，用户的消费和出行也有了厚度，小牛电动或将成为聚合出行与潮流生活方式的超级品牌。</p><img src=\"https://inews.gtimg.com/om_bt/OvCp30INHftXZzJIqMDGdSCdrWQN70UFxGoCcMhdz5olEAA/0\"/><p>只有能够真正引起人们情感共鸣的品牌，才能获得年轻消费者的青睐。作为中国城市出行领域第一家lifestyle品牌公司，在加速推进品牌全球化的过程中，小牛电动也在持续进行普世价值观的输出和情感桥梁的搭建。通过传播“进取、愉悦、独立主见”的品牌理念，聚集了全球超过450万具备文化认同的出行用户，在他们共同创建的牛油社区里，可以看到不同人群的骑行故事：有95后滑翔旅行者骑着小牛电动，在沙漠中享受骑行快乐；有75岁高龄银发老者，通过小牛电动为老伴儿补办婚礼，全球牛油同步集结参与地球日活动等。值得一提的是，今年是小牛电动连续第二年发布独立的ESG报告，通过更有力的创新举措，积极践行倡导年轻人可持续消费观的企业社会责任。</p><img src=\"https://inews.gtimg.com/om_bt/OpWdXvp9YOxawEjRTcoEJaMRU9dY_xONRV_uPgpuK_xUkAA/0\"/><p>事实证明，新一代出行浪潮，以用户价值为中心，有创新力MAX的品牌最容易拿捏年轻人的心智。品效合一的立体化营销投放矩阵掀起旺季热销风潮，让行业和用户再次看到小牛电动从矩阵产品到理念破圈的全方位实力。硬核产品让“小牛”有足够的自信坚定地走品牌高端化路线，品牌文化输出让小牛电动在行业深深扎根，成为出行领域无可匹敌的黑马，小牛电动势必会完成新一轮市场份额占领，全面引领全场景出行！</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta 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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2023091311520482452b7a&s=b><strong>砍柴网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>“很醒目的感觉，真心是过目不忘，地铁的一片繁杂之中，目光很难不被画面吸引。小牛果然是懂流量密码的！”在北上广深多个地铁站走廊与CBD电梯间，小牛电动以柠檬黄为基调的巨幅画面，吸引了不少牛油、网红及路人拍照打卡。据了解，日前全球智能城市出行解决方案提供商小牛电动正式启动了新一轮的营销投放，立体化的户外投放矩阵以超一线城市为核心，辐射覆盖全国百余城，斩获数亿超高曝光。如此高规格的大规模线下投放一改往日...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2023091311520482452b7a&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"NIU":"小牛电动","BK4555":"新能源车","BK4091":"摩托车制造商","BK4558":"双十一"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2023091311520482452b7a&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2367367593","content_text":"“很醒目的感觉，真心是过目不忘，地铁的一片繁杂之中，目光很难不被画面吸引。小牛果然是懂流量密码的！”在北上广深多个地铁站走廊与CBD电梯间，小牛电动以柠檬黄为基调的巨幅画面，吸引了不少牛油、网红及路人拍照打卡。据了解，日前全球智能城市出行解决方案提供商小牛电动正式启动了新一轮的营销投放，立体化的户外投放矩阵以超一线城市为核心，辐射覆盖全国百余城，斩获数亿超高曝光。如此高规格的大规模线下投放一改往日的红白配色，不走寻常路的“小牛”到底有着怎样的考量与底气？百城霸屏超频曝光，色彩营销撬动流量密码以往，在营销旺季，传统品牌习惯于以“势”换“市”，通常使用明星代言、综艺冠名等手段以迅猛攻势为新品谋求声量，而小牛电动更倾向通过自家明星产品的天然优势“以车会友”。更耐人寻味的是，小牛电动并未像传统厂商一样在画面中加入产品卖点，而是以“全场景出行全面先行”“你有点小牛”这两句文案标语贯穿，前者向消费者清晰地传递了其品牌战略，后者则通过身份肯定进一步拉近了与用户的距离。事实证明，这样的营销风格更符合其自身定位及以好产品说话的作风。醒目的黄色画面+明星车型，在行业传统品牌一轮轮排山倒海般的大规模投放中，小牛电动总是能出其不意地赢得“Z世代”群体青睐。就目前而言，其线下与线上的差异化整合营销已经出现连锁反应，小牛电动新品自发布一直保持超高销量增长，新品MQi 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