T20220108060的个人主页 - 老虎社区

T20220108060

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IP属地：浙江

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2022-08-01

这骚操作

苹果启动四批次债券发行，为股票回购和派息融资

2021-07-06

$A50指数主连 2107(CNmain)$ 垃圾

2020-04-08

$跟谁学(GSX)$直播瞎比比，还不如几个质疑的地方一一回应

2020-04-03

$跟谁学(GSX)$慌不慌？

2020-04-02

$跟谁学(GSX)$吓si了？

2020-04-02

$跟谁学(GSX)$快点下空单，下一个瑞幸

2020-03-27

$跟谁学(GSX)$没人玩了这股票？

2020-03-20

$瑞幸咖啡(LK)$财报不发了？

2020-03-19

$跟谁学(GSX)$再涨涨，又可以空了

2020-03-19

$携程网(TCOM)$抄底了，同志们，大盘向好，业绩暴炸，价格低点

2020-03-19

温饱都有问题了，还旅游个屁

梁建章：疫情结束后将看到旅游业强势复苏

2020-03-18

$跟谁学(GSX)$庄自己玩系列

2020-03-18

$跟谁学(GSX)$除了狗庄，好像没人玩这股票了

2020-03-18

疫情都没有稳定，还有人住酒店，这是内部消化了？[笑哭]

半价五星酒店套餐半小时抢光携程率先引爆疫后旅游市场

2020-03-18

$跟谁学(GSX)$都拉到，都没人完了[捂脸]

2020-03-18

$跟谁学(GSX)$就喜欢这狗庄[开心]

2020-03-17

$跟谁学(GSX)$今天爆发一下下？狗子

2020-03-13

$跟谁学(GSX)$今天来个涨停？

2020-03-12

$跟谁学(GSX)$狗起来，拉涨了

2020-03-12

$跟谁学(GSX)$辛苦庄家，为我们护盘[开心]

去老虎APP查看更多动态

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href=\"https://laohu8.com/S/AAPL\">苹果</a>公司启动四批次债券发行，为股票回购和派息融资。</p><p>据美国证交会文件：苹果表示，将以最低面额的2000美元和超过1000美元的整数倍发行票据。</p><p><img src=\"https://static.tigerbbs.com/51cbb2f30710b405173fd167c27f15a4\" tg-width=\"840\" tg-height=\"470\" referrerpolicy=\"no-referrer\"/></p></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/c8bf4565bc4c9ea6e0ff587a10365663","relate_stocks":{"AAPL":"苹果"},"source_url":"","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1166497119","content_text":"北京时间8月1日晚间消息，据报道，苹果公司启动四批次债券发行，为股票回购和派息融资。据美国证交会文件：苹果表示，将以最低面额的2000美元和超过1000美元的整数倍发行票据。","news_type":1},"isVote":1,"tweetType":1,"viewCount":1554,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":157090920,"gmtCreate":1625550916860,"gmtModify":1625551638906,"author":{"id":"3486756568712863","authorId":"3486756568712863","name":"T20220108060","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3486756568712863","authorIdStr":"3486756568712863"},"themes":[],"htmlText":"<a 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href=\"https://laohu8.com/S/GSX\">$跟谁学(GSX)$</a>再涨涨，又可以空了","text":"$跟谁学(GSX)$再涨涨，又可以空了","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/967250505","isVote":1,"tweetType":1,"viewCount":1995,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":967654244,"gmtCreate":1584605037588,"gmtModify":1704355206939,"author":{"id":"3486756568712863","authorId":"3486756568712863","name":"T20220108060","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3486756568712863","authorIdStr":"3486756568712863"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/TCOM\">$携程网(TCOM)$</a>抄底了，同志们，大盘向好，业绩暴炸，价格低点","listText":"<a href=\"https://laohu8.com/S/TCOM\">$携程网(TCOM)$</a>抄底了，同志们，大盘向好，业绩暴炸，价格低点","text":"$携程网(TCOM)$抄底了，同志们，大盘向好，业绩暴炸，价格低点","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/967654244","isVote":1,"tweetType":1,"viewCount":2491,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":967688667,"gmtCreate":1584591573359,"gmtModify":1704355159086,"author":{"id":"3486756568712863","authorId":"3486756568712863","name":"T20220108060","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3486756568712863","authorIdStr":"3486756568712863"},"themes":[],"htmlText":"温饱都有问题了，还旅游个屁","listText":"温饱都有问题了，还旅游个屁","text":"温饱都有问题了，还旅游个屁","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/967688667","repostId":"2020690616","repostType":2,"repost":{"id":"2020690616","kind":"news","pubTimestamp":1584587160,"share":"https://www.laohu8.com/m/news/2020690616?lang=&edition=full","pubTime":"2020-03-19 11:06","market":"us","language":"zh","title":"梁建章：疫情结束后 将看到旅游业强势复苏","url":"https://stock-news.laohu8.com/highlight/detail?id=2020690616","media":"经济观察报","summary":"原标题：梁建章点评财报：疫情结束后，将看到旅游业强势复苏\n\n　　经济观察网 记者 陈秋“受新冠肺炎疫情影响，2020年的开篇对全球旅行行业充满了挑战。在疫情爆发后，春节期间我们收到了数千万的取消订单需","content":"<div>\n<p>原标题：梁建章点评财报：疫情结束后，将看到旅游业强势复苏\n\n　　经济观察网 记者 陈秋“受新冠肺炎疫情影响，2020年的开篇对全球旅行行业充满了挑战。在疫情爆发后，春节期间我们收到了数千万的取消订单需求，同时节后的旅游出行也受到了限制。”携程集团联合创始人董事局主席梁建章在高管解读财报会议上表示，但在最近的几周，我们高兴地看到国内疫情得到遏制，国内旅游也有复苏的迹象。\n　　3月19日，携程旅行网在...</p>\n\n<a href=\"https://finance.sina.com.cn/chanjing/gsnews/2020-03-19/doc-iimxyqwa1613732.shtml\">Web Link</a>\n\n</div>\n","source":"sina","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>梁建章：疫情结束后 将看到旅游业强势复苏</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ 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.h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n梁建章：疫情结束后 将看到旅游业强势复苏\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-03-19 11:06 北京时间&nbsp;&nbsp;&nbsp;<a href=https://finance.sina.com.cn/chanjing/gsnews/2020-03-19/doc-iimxyqwa1613732.shtml><strong>经济观察报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>原标题：梁建章点评财报：疫情结束后，将看到旅游业强势复苏\n\n　　经济观察网 记者 陈秋“受新冠肺炎疫情影响，2020年的开篇对全球旅行行业充满了挑战。在疫情爆发后，春节期间我们收到了数千万的取消订单需求，同时节后的旅游出行也受到了限制。”携程集团联合创始人董事局主席梁建章在高管解读财报会议上表示，但在最近的几周，我们高兴地看到国内疫情得到遏制，国内旅游也有复苏的迹象。\n　　3月19日，携程旅行网在...</p>\n\n<a href=\"https://finance.sina.com.cn/chanjing/gsnews/2020-03-19/doc-iimxyqwa1613732.shtml\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/3c6daacf13f78492ec38a4e178ddca49","relate_stocks":{"TCOM":"携程网"},"source_url":"https://finance.sina.com.cn/chanjing/gsnews/2020-03-19/doc-iimxyqwa1613732.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/b0d1b7e8843deea78cc308b15114de44","article_id":"2020690616","content_text":"原标题：梁建章点评财报：疫情结束后，将看到旅游业强势复苏\n\n　　经济观察网 记者 陈秋“受新冠肺炎疫情影响，2020年的开篇对全球旅行行业充满了挑战。在疫情爆发后，春节期间我们收到了数千万的取消订单需求，同时节后的旅游出行也受到了限制。”携程集团联合创始人董事局主席梁建章在高管解读财报会议上表示，但在最近的几周，我们高兴地看到国内疫情得到遏制，国内旅游也有复苏的迹象。\n　　3月19日，携程旅行网在美国时间3月18日公布了2019年第四季度及全年的财务业绩，财报显示，2019年第四季度营业利润达5亿8000万元，相比2018年同期为营业亏损1亿8900万元；2019年全年营业利润同比增长94%达50亿元，相比2018年为营业利润26亿元；在2019年第四季度净利润为20亿元，相比2018年四季度的净亏损12亿元；2019年净利润为70亿元，2018年全年净利润为11亿元。\n　　对于来势汹汹的疫情，在梁建章看来，这并未破坏中国旅游市场的健康基础，相反，它将加速行业整合以及低线城市的在线渗透率。同样，对于国际市场，仍有庞大的潜在旅行需求。一旦疫情结束，我们将看到强势复苏。\n　　拓展市场\n　　2019年第四季度住宿预订营业收入为30亿元，同比增长12%。2019年第四季度交通票务营业收入为35亿元，同比增长2%；2019年全年住宿预订收入为135亿元人民币（19亿美元），同比增长17%。2019年全年交通票务营业收入为140亿元，同比增长8%。\n　　携程进一步渗透低线城市拓展。财报显示，二三线市场贡献了新增用户的60%以上，其中，低星酒店和交通产品是有效的新用户导流产品，低星酒店间夜在2019年第四季度同比增速达到了约50%。截至2019 年年底，经营和在建的线下门店数已达到近8000 家。 \n　　在出境游市场也继续保持增长，在财报中可以看到，部分中国出境目的地受到了宏观不利因素影响，但其他目的地取得了的增速。2019年第四季度，除大中华地区以外的酒店收入同比增长达到51%。Trip.com品牌的国际机票票量此季度再获三位数的同比增长。\n　　但随着国内开始逐步复苏，疫情仍然在全球传播，海外市场的旅游活动开始减少。\n　　携程对此也做出了反应，携程集团CEO孙洁表示，我们正在为国内行业的反弹做准备，同时也为与国际旅行需求的较长时间的疲软做好了准备。所以我们正在调整策略节省资源应对挑战。上周，我们宣布所有公司高管层将自愿减薪最低至半薪，而梁建章和我将0薪，直至行业恢复。\n　　同时，“我们正在简化业务流程、提高自动化比例，投资中台和数据平台以优化基础架构的可靠性。”孙洁表示，我们也将加快产品和后端技术系统的全球化进程。\n　　减负计划\n　　“在近期的新冠肺炎爆发后，我们立刻采取行动保障我们的用户和合作伙伴，也受到了短期不可避免的财务影响。”梁建章说道。\n　　中国社科院旅游研究中心秘书长金准认为，在此次疫情过后，不排除OTA将占据旅游生态链轴心位置的可能，但是一种能够改变市场格局的新业态或许也正在孕育之中。\n　　据了解，截至目前，携程已处理了数千万取消订单，涉及交易金额超过310亿元人民币。在疫情发生后 ，携程也推出一系列用户保障措施。截至目前，已有超过100万家全球酒店加入携程的“安心取消保障”计划，并且有110多家国内外航空公司对部分产品提供免费退票服务。两周前，为了复苏国内旅游经济，携程启动“旅游复兴V计划”，与百余目的地和其他行业伙伴投入10亿元复苏基金。\n　　此外，2019年第四季度产品开发费用同比下降1%，环比下降3%。2019年全年产品开发费用增长11%；2019年第四季度销售与市场营销费用同比下降5%，与上季度持平。2019年全年销售与市场营销费用为同比下降3%；2019年第四季度的管理费用同比增长5%， 环比增长5%；2019年全年管理费用同比增长17%。\n　　考虑到新冠肺炎疫情的发展已对中国和全球旅游业造成了重大影响，财报显示，对2020年第一季度预期，公司预计2020年第一季度净营业收入将同比下跌45%-50%。若不计股权报酬费用，2020年第1季度运营亏损为17.5亿到18.5亿元。\n责任编辑：孙剑嵩","news_type":1},"isVote":1,"tweetType":1,"viewCount":1463,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":967343301,"gmtCreate":1584540468503,"gmtModify":1704354792504,"author":{"id":"3486756568712863","authorId":"3486756568712863","name":"T20220108060","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3486756568712863","authorIdStr":"3486756568712863"},"themes":[],"htmlText":"<a 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href=\"https://laohu8.com/S/GSX\">$跟谁学(GSX)$</a>除了狗庄，好像没人玩这股票了","text":"$跟谁学(GSX)$除了狗庄，好像没人玩这股票了","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/967326761","isVote":1,"tweetType":1,"viewCount":1128,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":967369468,"gmtCreate":1584538803854,"gmtModify":1704354748161,"author":{"id":"3486756568712863","authorId":"3486756568712863","name":"T20220108060","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3486756568712863","authorIdStr":"3486756568712863"},"themes":[],"htmlText":"疫情都没有稳定，还有人住酒店，这是内部消化了？[笑哭]&nbsp;","listText":"疫情都没有稳定，还有人住酒店，这是内部消化了？[笑哭]&nbsp;","text":"疫情都没有稳定，还有人住酒店，这是内部消化了？[笑哭]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/967369468","repostId":"2020653616","repostType":2,"repost":{"id":"2020653616","kind":"highlight","weMediaInfo":{"introduction":"深度关注互联网金融、金融科技领域。","home_visible":1,"media_name":"新金融深度","id":"1038837042","head_image":"https://static.tigerbbs.com/a38b96ba421c20168fb313034d5f1fcd"},"pubTimestamp":1584520618,"share":"https://www.laohu8.com/m/news/2020653616?lang=&edition=full","pubTime":"2020-03-18 16:36","market":"hk","language":"zh","title":"半价五星酒店套餐半小时抢光 携程率先引爆疫后旅游市场","url":"https://stock-news.laohu8.com/highlight/detail?id=2020653616","media":"新金融深度","summary":"“疫情并未使旅行需求消亡，它只是被延后。”携程CEO孙洁在春运退改高峰期，曾经说过这句话，正被事实应验：携程开启“复兴V计划”仅2周，酒店预售销量增长2000%。3000份卓美亚酒店预售套餐，半小时被","content":"<html><body><p>“疫情并未使旅行需求消亡，它只是被延后。”携程CEO孙洁在春运退改高峰期，曾经说过这句话，正被事实应验：携程开启“复兴V计划”仅2周，酒店预售销量增长2000%。3000份卓美亚酒店预售套餐，半小时被抢光。</p><div><img img_height=\"258\" img_width=\"554\" inline=\"0\" src=\"https://static.tigerbbs.com/46f6bb0a10844dd2aac3837a1a4f653f\"/></div><p>（“嬉游”公众号截图：30分钟内售罄3000份五星酒店套餐，号主再次找携程补货）</p><p>3月17日晚，号称“旅游界李佳琦”的“嬉游”，推出与携程合作的上海卓美亚酒店预售套餐。与KOL菜菜预想中“3000套能卖1天”不同，全部库存仅支撑了30分钟，粉丝手速不亚于买口红。</p><p>单日激活数百万交易需求</p><p>以爆款为契机，疫后冲动消费的前兆来了。那些疫中几十天没出小区的人，遇见爆款，很容易蜕变成购买者。一位菜菜的粉丝留言：“买了3份，赞我！！！”</p><p>除与KOL联合推出爆款外，携程开启亿级巨额流量池，投入精准营销资源，力度甚至超越往年“99酒店节”（携程每年9月9日的大型酒店预售促销）。3月13日，携程官微一篇《我们花了5天，翻遍上万家酒店清单，把这些奢华酒店骨折价都找出来了！》直接为酒店带来几百万交易额。三亚JW万豪、苏州漫心酒店的房券被抢光，商家周末加班补货。基于微信端的友好优势，携程尝试“内容种草”与折扣结合模式，用每日50TB数据精准锁定目标用户。</p><div><img img_height=\"346\" img_width=\"554\" inline=\"0\" src=\"https://static.tigerbbs.com/184746b813db419b9a96820b37a47c9d\"/></div><p>（@携程旅行网 公众号推广的酒店套餐，近乎2折，当天制造数百万GMV）</p><div><img img_height=\"325\" img_width=\"554\" inline=\"0\" src=\"https://static.tigerbbs.com/14f1777f695c4414985605be5cf36feb\"/></div><p>（@携程旅行网 公众号推广的酒店套餐，2.7折住酒店洞穴房）</p><p>据了解，3月25日，携程还将开启“万店通用之回暖计划”，从99元到499元，多档次酒店5折预售；同时，多家五星酒店2晚住宿+餐饮打包999元出售，消费者可拆分入住，未消费可退款。不断创新的产品模式目标指向需求的最大化激活。</p><p>酒店：预售就是自救</p><p>在与携程合作预售爆款前，菜菜亲自去了趟上海的卓美亚酒店，并为酒店现在经营的萧条现状触动。卓美亚酒店向菜菜介绍：“因为疫情给酒店造成资金压力，如果不做促销这个情况会持续很久，如果做了促销至少能回点血，所以这次下了大决心放特价。”</p><p>而携程联合KOL力推酒店预售产品，也正是希望帮助产业链解决资金难题：“在给消费者提供高性价比的商品的同时，我们希望帮助平台上的合作伙伴渡过难关。”携程CMO孙波曾这样介绍携程预售产品推出的初衷。</p><p>为了打造高质量的预售产品，酒店与代运营合作方云井及平台协同合作，在携程上提供了细节感十足的预售打包页面，包括产品的拍照、组合，甚至连“酒店提供公筷、公勺，不用担心健康问题”、“套餐内的鲍鱼是鲜鲍，不是干鲍”等微小细节，都被注意到。同时，多方也将联手保障预售用户后续的预约和服务。</p><p>“大平台为预售担保非常重要，对于行业复苏和企业自救一箭双雕。”北京联合大学在线旅游研究中心主任杨彦锋认为，此次携程以无损退改保障为前提、以品牌信誉做担保、以技术力量做支持，不仅有助于供应商加速回笼资金，也有助于为疫后旅游业的恢复，留住一批有实力有能力的优质商家。</p><p>“目前，多省逐渐放开省内部分旅游，商旅出行恢复，但度假类出行仍需时间复原。由此，预售产品弥补了当前市场空缺。”据携程介绍，在做好预售的同时，也将巩固此前推出的“健康守护联盟”,联合平台上的酒店共同保障疫中出行安全。</p></body></html>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>半价五星酒店套餐半小时抢光 携程率先引爆疫后旅游市场</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; 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style=\"background-image:url(https://static.tigerbbs.com/a38b96ba421c20168fb313034d5f1fcd);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">新金融深度 </p>\n<p class=\"h-time\">2020-03-18 16:36</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><body><p>“疫情并未使旅行需求消亡，它只是被延后。”携程CEO孙洁在春运退改高峰期，曾经说过这句话，正被事实应验：携程开启“复兴V计划”仅2周，酒店预售销量增长2000%。3000份卓美亚酒店预售套餐，半小时被抢光。</p><div><img img_height=\"258\" img_width=\"554\" inline=\"0\" src=\"https://static.tigerbbs.com/46f6bb0a10844dd2aac3837a1a4f653f\"/></div><p>（“嬉游”公众号截图：30分钟内售罄3000份五星酒店套餐，号主再次找携程补货）</p><p>3月17日晚，号称“旅游界李佳琦”的“嬉游”，推出与携程合作的上海卓美亚酒店预售套餐。与KOL菜菜预想中“3000套能卖1天”不同，全部库存仅支撑了30分钟，粉丝手速不亚于买口红。</p><p>单日激活数百万交易需求</p><p>以爆款为契机，疫后冲动消费的前兆来了。那些疫中几十天没出小区的人，遇见爆款，很容易蜕变成购买者。一位菜菜的粉丝留言：“买了3份，赞我！！！”</p><p>除与KOL联合推出爆款外，携程开启亿级巨额流量池，投入精准营销资源，力度甚至超越往年“99酒店节”（携程每年9月9日的大型酒店预售促销）。3月13日，携程官微一篇《我们花了5天，翻遍上万家酒店清单，把这些奢华酒店骨折价都找出来了！》直接为酒店带来几百万交易额。三亚JW万豪、苏州漫心酒店的房券被抢光，商家周末加班补货。基于微信端的友好优势，携程尝试“内容种草”与折扣结合模式，用每日50TB数据精准锁定目标用户。</p><div><img img_height=\"346\" img_width=\"554\" inline=\"0\" src=\"https://static.tigerbbs.com/184746b813db419b9a96820b37a47c9d\"/></div><p>（@携程旅行网 公众号推广的酒店套餐，近乎2折，当天制造数百万GMV）</p><div><img img_height=\"325\" img_width=\"554\" inline=\"0\" src=\"https://static.tigerbbs.com/14f1777f695c4414985605be5cf36feb\"/></div><p>（@携程旅行网 公众号推广的酒店套餐，2.7折住酒店洞穴房）</p><p>据了解，3月25日，携程还将开启“万店通用之回暖计划”，从99元到499元，多档次酒店5折预售；同时，多家五星酒店2晚住宿+餐饮打包999元出售，消费者可拆分入住，未消费可退款。不断创新的产品模式目标指向需求的最大化激活。</p><p>酒店：预售就是自救</p><p>在与携程合作预售爆款前，菜菜亲自去了趟上海的卓美亚酒店，并为酒店现在经营的萧条现状触动。卓美亚酒店向菜菜介绍：“因为疫情给酒店造成资金压力，如果不做促销这个情况会持续很久，如果做了促销至少能回点血，所以这次下了大决心放特价。”</p><p>而携程联合KOL力推酒店预售产品，也正是希望帮助产业链解决资金难题：“在给消费者提供高性价比的商品的同时，我们希望帮助平台上的合作伙伴渡过难关。”携程CMO孙波曾这样介绍携程预售产品推出的初衷。</p><p>为了打造高质量的预售产品，酒店与代运营合作方云井及平台协同合作，在携程上提供了细节感十足的预售打包页面，包括产品的拍照、组合，甚至连“酒店提供公筷、公勺，不用担心健康问题”、“套餐内的鲍鱼是鲜鲍，不是干鲍”等微小细节，都被注意到。同时，多方也将联手保障预售用户后续的预约和服务。</p><p>“大平台为预售担保非常重要，对于行业复苏和企业自救一箭双雕。”北京联合大学在线旅游研究中心主任杨彦锋认为，此次携程以无损退改保障为前提、以品牌信誉做担保、以技术力量做支持，不仅有助于供应商加速回笼资金，也有助于为疫后旅游业的恢复，留住一批有实力有能力的优质商家。</p><p>“目前，多省逐渐放开省内部分旅游，商旅出行恢复，但度假类出行仍需时间复原。由此，预售产品弥补了当前市场空缺。”据携程介绍，在做好预售的同时，也将巩固此前推出的“健康守护联盟”,联合平台上的酒店共同保障疫中出行安全。</p></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/3d948a659c25232f213f44c6c75c5448","relate_stocks":{"TCOM":"携程网"},"source_url":"https://m.toutiao.com/i6805464234407756299/info/?i=6805464234407756299","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2020653616","content_text":"“疫情并未使旅行需求消亡，它只是被延后。”携程CEO孙洁在春运退改高峰期，曾经说过这句话，正被事实应验：携程开启“复兴V计划”仅2周，酒店预售销量增长2000%。3000份卓美亚酒店预售套餐，半小时被抢光。（“嬉游”公众号截图：30分钟内售罄3000份五星酒店套餐，号主再次找携程补货）3月17日晚，号称“旅游界李佳琦”的“嬉游”，推出与携程合作的上海卓美亚酒店预售套餐。与KOL菜菜预想中“3000套能卖1天”不同，全部库存仅支撑了30分钟，粉丝手速不亚于买口红。单日激活数百万交易需求以爆款为契机，疫后冲动消费的前兆来了。那些疫中几十天没出小区的人，遇见爆款，很容易蜕变成购买者。一位菜菜的粉丝留言：“买了3份，赞我！！！”除与KOL联合推出爆款外，携程开启亿级巨额流量池，投入精准营销资源，力度甚至超越往年“99酒店节”（携程每年9月9日的大型酒店预售促销）。3月13日，携程官微一篇《我们花了5天，翻遍上万家酒店清单，把这些奢华酒店骨折价都找出来了！》直接为酒店带来几百万交易额。三亚JW万豪、苏州漫心酒店的房券被抢光，商家周末加班补货。基于微信端的友好优势，携程尝试“内容种草”与折扣结合模式，用每日50TB数据精准锁定目标用户。（@携程旅行网 公众号推广的酒店套餐，近乎2折，当天制造数百万GMV）（@携程旅行网 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