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金龙_6619

金龙_6619

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2021-03-31

就是个交通工具，还要多高端，你是用还是玩？

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Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/b398ea1f2d08ca1e4e42df41f1132c6c","relate_stocks":{"01810":"小米集团-W"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202103311251467e688e6e&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2123625244","content_text":"图片来源：图虫创意投稿来源：曾高飞锐思想中国制造又传出一则振奋人心的好消息：小米创始人雷军信誓旦旦地称，准备了100亿美元，做人生最后一个创业项目，进军汽车领域，并称亏得起。据小米爆料，公司目前账上趴着1080亿现金。如果全部用来投入做汽车，那是绰绰有余了。恒大汽车那么大声势，迄今为止，也只是投入470多亿，不到小米账上余额的一半。汽车是工业皇冠上的明珠，有实力，谁都不愿错过；没实力，有梦想的，也在跃跃欲试，例如那么多的造车新势力。在从传统燃油车向新能源和智能化汽车升级转型的关键时刻，是给了逐梦者一个重新洗牌的千载难逢的机会。特斯拉的成功，蔚来的成功，恒大汽车的成功，尤其是他们的产业前景和在资本市场上的突出表现，给了逐梦者强大的想象空间。雷军做过软件，又做过硬件，都不错，证明了自己的创业能力，也很适合现代汽车新能源和智能化发展趋势。高飞锐思想丝毫不怀疑小米做汽车的可行性和成功的可能性。如果不造汽车，也许是雷军的终生遗憾。但我们同时看到，时代已经不一样了。恒大造车似乎重新定义了这个行业的准入标准：大手笔重金投入，高科技和优质供应链的全球整合。进军汽车行业，如果小米幻想重新复制手机模式，即倚重互联网思维，靠低价和炒作取胜，那就注定没戏。毕竟当年小米做手机的时候，看起来美观，买起来实惠，用起来实在，尤其是年轻人上网方便就行。汽车则是完全不一样的一个业态，一种商业模式，希望通过廉价汽车打江山的思路是行不通的。像以蔚来、理想、小鹏汽车为代表的造车新势力那样，靠几个爱车懂车的人凭借满腔热情，白手起家，追逐自己汽车梦的时代已经一去不复返了。汽车行业不缺低端货，这个定位也是希望不大，由此切入，是死路一条，不如不做。汽车行业缺货真价实的高端货，中国消费者有钱，也希望买到实实在在的国产高端货。只有高举高打，市场定位高端，把汽车产品做成高端，让用户体验到高端，才是小米汽车将来的出路所在。人总是喜欢复制经验，尤其是成功人士。但经验主义有时候也给人造成困扰，带来失败。这是雷军不得不防的。小米进军汽车行业，是一件大好事。希望雷军说到做到，重金投入；期待小米进军汽车行业，能够再创奇迹，重塑辉煌。同时也给雷军提个醒：做汽车，请抛弃惯用的小米思维！目前，小米思维是小米进军汽车的潜在的重大障碍。这个心魔一样的“拦路虎”不除，小米汽车难言成功。声明：本文内容仅代表该投稿文章作者观点，不代表千寻专栏立场。转载请注明投稿人姓名并附上本文出处（千寻专栏）。未按照规范转载者，千寻专栏保留追究相应责任的权利","news_type":1},"isVote":1,"tweetType":1,"viewCount":1681,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}