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2020-10-23

高德软文

百度和高德，傻傻分不清楚

2020-07-28

$百度(BIDU)$梭哈，财报见分晓

2020-03-10

$百度(BIDU)$大盘涨，我不动，大盘跌，我暴跌[喷血]

2019-08-30

$拼多多(PDD)$这货还能涨？

2019-08-14

$百度(BIDU)$不管大盘如何，哥先跌为敬[微笑]

2019-08-13

$百度(BIDU)$简直辣鸡中的战斗鸡🐔

2019-06-21

$百度(BIDU)$垃圾中的战斗鸡🐔

2018-08-20

谷歌CEO正面表态，中国版搜索回归没戏了

$百度(BIDU)$ 8月17日，据华尔街日报报道，谷歌CEO 桑德尔·皮查伊（Sundar Pichai）在公司内部会议上正式进行了表态。皮查伊说，“不会很快”在中国发布搜索产品，而且推出或不推出“都很不清楚”。他说，公司在中国开展业务的计划一直非常公开，团队目前还处于探索阶段，在研究更多不同选项。

谷歌CEO正面表态，中国版搜索回归没戏了

去老虎APP查看更多动态

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src=\"https://fid-75186.picgzc.qpic.cn/20201023160409320v034s42j1f9w68f\"/><p>乍一看，你能立马说出上面左右两边的截图哪个是百度、哪个是高德么？</p><p>我想，大部分人都是傻傻分不清楚。</p><p>确实，地图产品的设计同质化比较严重，从视觉和交互体验上，二者的差别并不大，体验细节才是区分二者的关键因素。</p><p>如果你仔细看，能在底部左下角看到百度和高德的字样，或许这是在这个页面区分二者的唯一标识了。</p><p>上面这两张截图，是我在同一时间，设置同样的起点和终点，两款产品计算出来的可选路径，且都是基于它们的<a href=\"https://laohu8.com/S/5RE.SI\">智能</a>推荐算法，没有做其它设置。</p><p>可以看出，百度和高德计算出来的路径是完全不一样的，就连备选路线也没有一条是一样的。</p><p>这不禁让人好奇，谁更准？</p><p>从到达时间上看，二者几乎一致，从距离上看，高德推荐的路线远了 3 公里，但红绿灯少了 6 个。</p><p>很难说谁更好，这完全取决于个人倾向。</p><p>我想，大部分人都会默认选择产品推荐的路线。</p><p>接下来，我分别调整了两款产品的路线选择策略，都选择了「躲避拥堵」，得出的结果如下。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20201023160422343v034bga7mfnx5nv\"/><p>在同为「躲避拥堵」策略下，两款产品计算出来的路线基本一致，但在我标红框的地方略有区别，且到达时间相差了 2 分钟。</p><p>从用户感知上，这个体验差异几乎可以忽略，因为路况变化以及车速都会对到达时间有直接影响。</p><p>既然如此，那为什么有些人会更偏向于某一款地图产品呢？</p><p>还是前面提到的：当产品竞争同质化严重时，产品的体验细节就会被放大，而这种体验细节，就是决定用户是否认可的关键因素。</p><p>为了证明这一点，说一个我自己的直观感受，也是我从使用多年的百度地图迁移到高德地图的一段真实经历。</p><p>我开车时喜欢听音乐，而导航的背景提示音经常会打断播放中的音乐，所以体验不是很好。</p><p>为了解决这个问题，我想关闭导航提示音，但是在使用百度地图且通过 CarPlay 界面调节音量时，始终无法关闭。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20201023160434906v034qbc107ae6fu\"/><p>在百度地图的 CarPlay 页面左上角，能看到「音量调节」的按钮，但点击后是只能通过车载音响调整，当我调整到最低时，还是无法静音。</p><p>后来，我在百度地图 App 的「设置」里找了半天，终于找到关闭车载导航提示音的开关，这才遂愿。</p><p>我在想，一个这么常用的设置不至于隐藏这么深吧，于是我又到百度地图 CarPlay 页面的设置中找了下。</p><p>果然，还真有！</p><img src=\"https://fid-75186.picgzc.qpic.cn/20201023160436918v034gspqnqgarns\"/><p>只不过，这个入口是在导航界面右上角的齿轮 icon 里，而且按钮设置在 8 个按钮的最后一个，文案是「开启播报」或「关闭播报」。</p><p>可能有人会说，明明在那，为什么你没看见呢？</p><p>这里需要提示：用户在使用产品时的注意力流转和心流变化，和产品经理设计产品时的差异非常大。</p><p>为了再一次证实，你可以试着背出微信中「我-设置-通用」菜单里的第三个选项是什么？</p><p>先说下<strong>百度地图这个设计的问题</strong>。</p><p><strong>第一，入口太深</strong>。</p><p>作为一个常用设置，放在二级菜单的最后一项，且是在行车场景下，用户路径太长。</p><p>结合我自己的情况，大部分情况下我是静音导航的，如果是到一些不熟且路口比较多的地方，我还是会打开导航提示音。</p><p>可能我的场景不代表所有人，但这是一个基本需求。</p><p><strong>第二，文案设计不合理</strong>。</p><p>「播报」相比于「静音」，我认为后者更直观，用「导航静音」比「关闭播报」更能让用户理解。</p><p>同样的场景，同样的需求，我认为高德地图的设计就显得人性化一些。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20201023160439302v034dk64s27u00u\"/><p>高德地图会在 CarPlay 页面左上角直接显示「静音」和「已静音」的按钮，点击后可以来回快速切换，很直观。</p><p>说真的，我就是因为这个设计，所以直接从百度地图切换到了高德地图，一点都不夸张。</p><p>还是前面提出的观点，当两款产品的设计同质化时，一些体验细节就会被放大，以至于直接影响到用户体验和决策。我对于这两款产品的使用，就是最直接的例子。</p><p>在产品中，「用户」不是一个人，而是具备同样需求的一类人，他们在同样的场景下释放同样的需求，产品提供解决方案去满足。</p><p>但是，同一款产品又会面向不同类型的「用户」，因为细分的场景差异以及个人习惯和认知差异，产品的解决方案无法适应所有人。</p><p>这么看，要设计一套通用普适的产品方案，还是非常非常难的。</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE 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}\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n百度和高德，傻傻分不清楚\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-10-23 16:03 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202010231604397ac2853b&s=b><strong>36氪</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>编者按：本文来自微信公众号“唐韧”（ID:RyanTang007），作者：唐韧，36氪经授权发布。最近开车比较多，先是从北京自驾 1500 多公里到长沙，然后到长沙又是各种办事各种跑，半个月就开了将近 2000 公里。开车离不开导航，所以这段时间我对百度地图和高德地图两款产品进行了深度体验，有些想法，跟你们分享下。以前用百度地图比较多，谈不上哪里好，主要是用的时间长，习惯了。据我所知，身边用高德...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202010231604397ac2853b&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/68a814138696b6daf296c3939a776531","relate_stocks":{"BIDU":"百度","QNETCN":"纳斯达克中美互联网老虎指数"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202010231604397ac2853b&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2077054808","content_text":"编者按：本文来自微信公众号“唐韧”（ID:RyanTang007），作者：唐韧，36氪经授权发布。最近开车比较多，先是从北京自驾 1500 多公里到长沙，然后到长沙又是各种办事各种跑，半个月就开了将近 2000 公里。开车离不开导航，所以这段时间我对百度地图和高德地图两款产品进行了深度体验，有些想法，跟你们分享下。以前用百度地图比较多，谈不上哪里好，主要是用的时间长，习惯了。据我所知，身边用高德地图的人比较多，但我觉得两款产品差不多，所以一直延续着之前的习惯。这次，我特意下载了高德地图，就想体验下二者到底有哪些具体区别。当然，志玲姐姐的导航音是众所周知的区别，导航语音包这种就不讲了。先看两款产品在视觉层面的差异吧。乍一看，你能立马说出上面左右两边的截图哪个是百度、哪个是高德么？我想，大部分人都是傻傻分不清楚。确实，地图产品的设计同质化比较严重，从视觉和交互体验上，二者的差别并不大，体验细节才是区分二者的关键因素。如果你仔细看，能在底部左下角看到百度和高德的字样，或许这是在这个页面区分二者的唯一标识了。上面这两张截图，是我在同一时间，设置同样的起点和终点，两款产品计算出来的可选路径，且都是基于它们的智能推荐算法，没有做其它设置。可以看出，百度和高德计算出来的路径是完全不一样的，就连备选路线也没有一条是一样的。这不禁让人好奇，谁更准？从到达时间上看，二者几乎一致，从距离上看，高德推荐的路线远了 3 公里，但红绿灯少了 6 个。很难说谁更好，这完全取决于个人倾向。我想，大部分人都会默认选择产品推荐的路线。接下来，我分别调整了两款产品的路线选择策略，都选择了「躲避拥堵」，得出的结果如下。在同为「躲避拥堵」策略下，两款产品计算出来的路线基本一致，但在我标红框的地方略有区别，且到达时间相差了 2 分钟。从用户感知上，这个体验差异几乎可以忽略，因为路况变化以及车速都会对到达时间有直接影响。既然如此，那为什么有些人会更偏向于某一款地图产品呢？还是前面提到的：当产品竞争同质化严重时，产品的体验细节就会被放大，而这种体验细节，就是决定用户是否认可的关键因素。为了证明这一点，说一个我自己的直观感受，也是我从使用多年的百度地图迁移到高德地图的一段真实经历。我开车时喜欢听音乐，而导航的背景提示音经常会打断播放中的音乐，所以体验不是很好。为了解决这个问题，我想关闭导航提示音，但是在使用百度地图且通过 CarPlay 界面调节音量时，始终无法关闭。在百度地图的 CarPlay 页面左上角，能看到「音量调节」的按钮，但点击后是只能通过车载音响调整，当我调整到最低时，还是无法静音。后来，我在百度地图 App 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