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08-23

马上中国的也会不好的…[微笑]

始祖鸟在中国卖的好，亚玛芬体育扭亏为盈

03-08

$百度集团-SW(09888)$ 看好百度AI

2022-03-15

$Roblox Corporation(RBLX)$所谓元宇宙股销售不达预期必跌

2021-11-04

$滴滴(DIDI)$滴滴还能买吗？

2021-06-19

$爱回收(RERE)$必破发…

2021-06-19

$爱回收(RERE)$净利润一直是负的能长久？

2021-01-16

$微软(MSFT)$被低估的微软

2020-08-11

跑了的应该少亏4个点了吧

@Tonylooks:$微软(MSFT)$哈哈 Tiktok被Twitter截胡，收购不成功，大家快跑吧

2020-08-10

$微软(MSFT)$哈哈 Tiktok被Twitter截胡，收购不成功，大家快跑吧

2020-03-19

$安踏体育(02020)$哈哈已经跌破浑水做空时候的最低价。

2020-03-12

$吉利德科学(GILD)$覆巢之下无完卵

2020-03-09

$吉利德科学(GILD)$会不会来第二次熔断[开心]

2020-02-29

$吉利德科学(GILD)$已经下车，建议跑路，危机来临之时，活下去最重要。

2020-02-29

$吉利德科学(GILD)$买了家亏损严重的公司，不跌才怪

2019-06-05

$Facebook(FB)$ 有人现在做空嘛？

2019-03-04

$Tilray Inc.(TLRY)$ 做空麻姐吧

去老虎APP查看更多动态

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21:57","market":"hk","language":"zh","title":"始祖鸟在中国卖的好，亚玛芬体育扭亏为盈","url":"https://stock-news.laohu8.com/highlight/detail?id=2461834397","media":"蓝鲸财经","summary":"2024年上半年，亚玛芬体育实现了显著的财务改善，成功扭亏为盈。这一“超出预期”的成绩，得益于亚玛芬体育在大中华区和亚太地区的强劲增长。事实上，整个集团近四成收入来自以始祖鸟为主的技术服饰，同比增长 34%至4.07亿美元。但事实上，过度依赖中国市场增长的亚玛芬也已现隐忧。加之，在中国市场以外的全球市场，亚玛芬业务“能见度”还很低。另外，始祖鸟在今年年底也将在北美拥有约60家门店。","content":"<html><body><div><img src=\"https://img.lanjinger.com/news/20240822/215704_fryadzrvjneia.jpeg\" title=\"始祖鸟.jpg\"/></div><p><span><span><span>图片来源：<a href=\"https://laohu8.com/S/000681\">视觉中国</a></span></span></span></p><p><span><span><strong>蓝鲸新闻8月22日讯（记者 王涵艺）</strong>当地时间8月20日，亚玛芬体育Amer Sports(AS.N)发布2024财年第二季度及上半年业绩。</span></span></p><p><span><span>亚玛芬体育（Amer Sports）是安踏集团在2019年联合多家机构收购的公司，安踏集团是其最大股东，并将其作为安踏的全球增长引擎。旗下拥有包括始祖鸟（Arc'teryx）、萨洛蒙（Salomon）和威尔胜（Wilson）等高端户外品牌。</span></span></p><p><span><span>财报显示，亚玛芬第二季收入同比增长16%至9.94亿美元(约合人民币70.92亿元)；净亏损400万美元(约合人民币2854万元)，调整后净利润则为2500万美元(约合人民币1.78亿元)；毛利率同比增加220个基点至55.5%。</span></span></p><p><span><span>2024年上半年，亚玛芬体育实现了显著的财务改善，成功扭亏为盈。根据财报数据，上半年共实现营收21.77亿美元，同比增长14.14%；净利润达到510万美元，相比去年同期净亏损7810万美元有了显著提升。</span></span></p><p><span><span>这一“超出预期”的成绩，得益于亚玛芬体育在大中华区和亚太地区的强劲增长。</span></span></p><p><span><span>其中，大中华区营收同比大涨54%至2.89亿美元，在所有主要市场中表现最佳，亚太（除大中华区）同比增长45%至1.06亿美元。值得关注的是，在EMEA（欧洲、中东和非洲）及美洲，整个集团增长停滞，增速仅1%。</span></span></p><div><img src=\"https://img.lanjinger.com/news/20240822/215704_cfetwpqaxrtiv.png\" title=\"image.png\"/></div><p><span><span><span>图片来源：截自财报</span></span></span></p><p><span><span>在中国，始祖鸟和萨洛蒙持续赢得中产消费者的青睐。事实上，整个集团近四成收入来自以始祖鸟为主的技术服饰，同比增长 34%至4.07亿美元。此外，搭上奥运年的运动消费快车，户外性能部门、球类及球拍部门分别同比增长11%、1%。</span></span></p><p><span><span>在巴黎奥运会期间，中国网球运动员郑钦文使用威尔逊球拍夺得金牌，威尔逊网球和威尔逊中国迎来了一个重要时刻。公司管理层称，当天威尔逊球拍的销量增长了 20 倍。</span></span></p><div><img src=\"https://img.lanjinger.com/news/20240822/215704_lufqxqyhyfgqp.png\" title=\"image.png\"/></div><p><span><span><span>图片来源：截自财报</span></span></span></p><p><span><span>进一步具体来看，中国等亚洲地区增长主要得益于品牌直销门店渠道建设成果。在批发业务增长放缓乃至停滞的基础上，品牌DTC渠道销售在上半年同比增长40.3%至9.38亿美元，占总营收比例迅速升至43.08%。</span></span></p><div><img src=\"https://img.lanjinger.com/news/20240822/215704_iedxsewtbnaps.png\" title=\"image.png\"/></div><p><span><span><span>图片来源：截自财报</span></span></span></p><p><span><span>截至2024年6月30日，公司旗下自有零售门店总计增加49家，同时线上电商直销流量也有所增长。其中，户外功能性服饰品牌始祖鸟自有门店数203家，同比增长17%；滑雪及户外山地服饰品牌萨洛蒙门店达160家，同比增长44.1%；球类及球拍装备品牌威尔胜门店达26家，同比增长117%。</span></span></p><p><span><span>但事实上，过度依赖中国市场增长的亚玛芬也已现隐忧。</span></span></p><p><span><span>在亚玛芬财报中，Omni-comp反映了自营零售店和开业至少13个月的电子商务网站的同比收入增长。在2023年6月30日至2024年6月30日期间，尽管户外功能性服饰的自营门店数量从174家增加到了203家，但Omni-comp却从80%下降到了26%。业内专家对蓝鲸新闻记者指出，这可能反映出始祖鸟品牌在同店销售增长上的放缓。</span></span></p><p><span><span>加之，在中国市场以外的全球市场，亚玛芬业务“能见度”还很低。</span></span></p><p><span><span>除了今年上半年1%的增长，早在去年底，美洲和欧洲市场的表现就显示出疲态。2023年全年，二者增长率分别为15%和14%，但到了2023年第四季度，原先的高增长却急剧放缓，只录得5%的增长和1%的下跌。</span></span></p><p><span><span>虽然放眼整体体育用品行业，各品牌在美洲的业务普遍未达预期。例如，<a href=\"https://laohu8.com/S/NKE\">耐克</a>在北美市场，截至2024年5月31日的整个财年中销售额下降了1%；<a href=\"https://laohu8.com/S/0OLD.UK\">阿迪达斯</a>在同一市场在2024年的前两个季度分别遭遇了4%的下滑；Lululemon在北美的增长速度也显著减缓，从2022年的29%降低至2023年的12%。</span></span></p><p><span><span>但北美市场的战略重要性不容忽视。这一市场由消费能力强劲的美国和加拿大两大发达国家所主导，其运动消费场景不仅限于城市，还广泛覆盖了多样化的地理环境。同时，活跃的运动文化和丰富的地形地貌，促进了攀岩、滑雪、划艇和马拉松等户外运动的蓬勃发展。</span></span></p><p><span><span>对此，亚玛芬方面如何看待？管理层回应称，这是一个逐步推进的过程（“a traffic story”），意味着公司需要时间来将中国市场的成功经验逐步扩展到全球其他地区。他们计划首先向其他亚洲国家推广，然后再逐步向欧美等地区扩展营销和开店活动，目前这些地区的推广活动才刚刚起步。</span></span></p><p><span><span>据亚玛芬方面透露，今年5月萨洛蒙在大阪和巴黎开设新门店销售已经超出预期；今年10月，将在纽约Soho区尝试开设快闪店，并希望在明年能在北美开设1到5家门店，进一步验证中国模式。另外，始祖鸟在今年年底也将在北美拥有约60家门店。</span></span></p><p><span><span>此外，管理层还在电话交流会直言：“北美市场的潜力可能超过200家。在中国市场我们的门店数量更多，但通过优化投资组合，中国市场也仍有增长空间。”</span></span></p><p><span><span>在财报发布后的分析师会议上，亚玛芬体育首席执行官James Zheng（郑捷）表示：“我对我们在2024年第二季度的财务和运营表现非常满意。我们独一无二的高端技术品牌组合正在全球体育和户外市场占据一席之地。在旗舰品牌 Arc'teryx（始祖鸟） 的带领下，我们在所有关键财务指标上都远远超出了自己的预期，这为我们在 2024 年再创佳绩奠定了基础。”</span></span></p><p><span><span>受业绩推动影响，财报发布当天，亚玛芬体育美股股价单日涨幅超10%，最近两日内股价累计上涨18.94%，截至8月22日收盘，报收14.15美元/股，公司总市值回升至71.49亿美元。</span></span></p><div><img src=\"https://img.lanjinger.com/news/20240822/215704_ljfohetiaxvxh.png\" title=\"image.png\"/></div><p><span><span><span>图片来源：截自<a href=\"https://laohu8.com/S/300033\">同花顺</a></span></span></span></p></body></html>","source":"lanjinger_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>始祖鸟在中国卖的好，亚玛芬体育扭亏为盈</title>\n<style 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}\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n始祖鸟在中国卖的好，亚玛芬体育扭亏为盈\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-08-22 21:57 北京时间&nbsp;&nbsp;&nbsp;<a href=https://www.lanjinger.com/d/238474><strong>蓝鲸财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>图片来源：视觉中国蓝鲸新闻8月22日讯（记者 王涵艺）当地时间8月20日，亚玛芬体育Amer Sports(AS.N)发布2024财年第二季度及上半年业绩。亚玛芬体育（Amer Sports）是安踏集团在2019年联合多家机构收购的公司，安踏集团是其最大股东，并将其作为安踏的全球增长引擎。旗下拥有包括始祖鸟（Arc'teryx）、萨洛蒙（Salomon）和威尔胜（Wilson）等高端户外品牌。财报...</p>\n\n<a href=\"https://www.lanjinger.com/d/238474\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.lanjinger.com/d/238474","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2461834397","content_text":"图片来源：视觉中国蓝鲸新闻8月22日讯（记者 王涵艺）当地时间8月20日，亚玛芬体育Amer Sports(AS.N)发布2024财年第二季度及上半年业绩。亚玛芬体育（Amer Sports）是安踏集团在2019年联合多家机构收购的公司，安踏集团是其最大股东，并将其作为安踏的全球增长引擎。旗下拥有包括始祖鸟（Arc'teryx）、萨洛蒙（Salomon）和威尔胜（Wilson）等高端户外品牌。财报显示，亚玛芬第二季收入同比增长16%至9.94亿美元(约合人民币70.92亿元)；净亏损400万美元(约合人民币2854万元)，调整后净利润则为2500万美元(约合人民币1.78亿元)；毛利率同比增加220个基点至55.5%。2024年上半年，亚玛芬体育实现了显著的财务改善，成功扭亏为盈。根据财报数据，上半年共实现营收21.77亿美元，同比增长14.14%；净利润达到510万美元，相比去年同期净亏损7810万美元有了显著提升。这一“超出预期”的成绩，得益于亚玛芬体育在大中华区和亚太地区的强劲增长。其中，大中华区营收同比大涨54%至2.89亿美元，在所有主要市场中表现最佳，亚太（除大中华区）同比增长45%至1.06亿美元。值得关注的是，在EMEA（欧洲、中东和非洲）及美洲，整个集团增长停滞，增速仅1%。图片来源：截自财报在中国，始祖鸟和萨洛蒙持续赢得中产消费者的青睐。事实上，整个集团近四成收入来自以始祖鸟为主的技术服饰，同比增长 34%至4.07亿美元。此外，搭上奥运年的运动消费快车，户外性能部门、球类及球拍部门分别同比增长11%、1%。在巴黎奥运会期间，中国网球运动员郑钦文使用威尔逊球拍夺得金牌，威尔逊网球和威尔逊中国迎来了一个重要时刻。公司管理层称，当天威尔逊球拍的销量增长了 20 倍。图片来源：截自财报进一步具体来看，中国等亚洲地区增长主要得益于品牌直销门店渠道建设成果。在批发业务增长放缓乃至停滞的基础上，品牌DTC渠道销售在上半年同比增长40.3%至9.38亿美元，占总营收比例迅速升至43.08%。图片来源：截自财报截至2024年6月30日，公司旗下自有零售门店总计增加49家，同时线上电商直销流量也有所增长。其中，户外功能性服饰品牌始祖鸟自有门店数203家，同比增长17%；滑雪及户外山地服饰品牌萨洛蒙门店达160家，同比增长44.1%；球类及球拍装备品牌威尔胜门店达26家，同比增长117%。但事实上，过度依赖中国市场增长的亚玛芬也已现隐忧。在亚玛芬财报中，Omni-comp反映了自营零售店和开业至少13个月的电子商务网站的同比收入增长。在2023年6月30日至2024年6月30日期间，尽管户外功能性服饰的自营门店数量从174家增加到了203家，但Omni-comp却从80%下降到了26%。业内专家对蓝鲸新闻记者指出，这可能反映出始祖鸟品牌在同店销售增长上的放缓。加之，在中国市场以外的全球市场，亚玛芬业务“能见度”还很低。除了今年上半年1%的增长，早在去年底，美洲和欧洲市场的表现就显示出疲态。2023年全年，二者增长率分别为15%和14%，但到了2023年第四季度，原先的高增长却急剧放缓，只录得5%的增长和1%的下跌。虽然放眼整体体育用品行业，各品牌在美洲的业务普遍未达预期。例如，耐克在北美市场，截至2024年5月31日的整个财年中销售额下降了1%；阿迪达斯在同一市场在2024年的前两个季度分别遭遇了4%的下滑；Lululemon在北美的增长速度也显著减缓，从2022年的29%降低至2023年的12%。但北美市场的战略重要性不容忽视。这一市场由消费能力强劲的美国和加拿大两大发达国家所主导，其运动消费场景不仅限于城市，还广泛覆盖了多样化的地理环境。同时，活跃的运动文化和丰富的地形地貌，促进了攀岩、滑雪、划艇和马拉松等户外运动的蓬勃发展。对此，亚玛芬方面如何看待？管理层回应称，这是一个逐步推进的过程（“a traffic story”），意味着公司需要时间来将中国市场的成功经验逐步扩展到全球其他地区。他们计划首先向其他亚洲国家推广，然后再逐步向欧美等地区扩展营销和开店活动，目前这些地区的推广活动才刚刚起步。据亚玛芬方面透露，今年5月萨洛蒙在大阪和巴黎开设新门店销售已经超出预期；今年10月，将在纽约Soho区尝试开设快闪店，并希望在明年能在北美开设1到5家门店，进一步验证中国模式。另外，始祖鸟在今年年底也将在北美拥有约60家门店。此外，管理层还在电话交流会直言：“北美市场的潜力可能超过200家。在中国市场我们的门店数量更多，但通过优化投资组合，中国市场也仍有增长空间。”在财报发布后的分析师会议上，亚玛芬体育首席执行官James Zheng（郑捷）表示：“我对我们在2024年第二季度的财务和运营表现非常满意。我们独一无二的高端技术品牌组合正在全球体育和户外市场占据一席之地。在旗舰品牌 Arc'teryx（始祖鸟） 的带领下，我们在所有关键财务指标上都远远超出了自己的预期，这为我们在 2024 年再创佳绩奠定了基础。”受业绩推动影响，财报发布当天，亚玛芬体育美股股价单日涨幅超10%，最近两日内股价累计上涨18.94%，截至8月22日收盘，报收14.15美元/股，公司总市值回升至71.49亿美元。图片来源：截自同花顺","news_type":1},"isVote":1,"tweetType":1,"viewCount":313,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":282042204459040,"gmtCreate":1709886342625,"gmtModify":1709886343846,"author":{"id":"3464494248186169","authorId":"3464494248186169","name":"Tonylooks","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3464494248186169","authorIdStr":"3464494248186169"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/09888\">$百度集团-SW(09888)$&nbsp;</a><v-v data-views=\"1\"></v-v> 看好百度AI","listText":"<a href=\"https://laohu8.com/S/09888\">$百度集团-SW(09888)$&nbsp;</a><v-v data-views=\"1\"></v-v> 看好百度AI","text":"$百度集团-SW(09888)$ 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21:57","market":"hk","language":"zh","title":"始祖鸟在中国卖的好，亚玛芬体育扭亏为盈","url":"https://stock-news.laohu8.com/highlight/detail?id=2461834397","media":"蓝鲸财经","summary":"2024年上半年，亚玛芬体育实现了显著的财务改善，成功扭亏为盈。这一“超出预期”的成绩，得益于亚玛芬体育在大中华区和亚太地区的强劲增长。事实上，整个集团近四成收入来自以始祖鸟为主的技术服饰，同比增长 34%至4.07亿美元。但事实上，过度依赖中国市场增长的亚玛芬也已现隐忧。加之，在中国市场以外的全球市场，亚玛芬业务“能见度”还很低。另外，始祖鸟在今年年底也将在北美拥有约60家门店。","content":"<html><body><div><img src=\"https://img.lanjinger.com/news/20240822/215704_fryadzrvjneia.jpeg\" title=\"始祖鸟.jpg\"/></div><p><span><span><span>图片来源：<a href=\"https://laohu8.com/S/000681\">视觉中国</a></span></span></span></p><p><span><span><strong>蓝鲸新闻8月22日讯（记者 王涵艺）</strong>当地时间8月20日，亚玛芬体育Amer Sports(AS.N)发布2024财年第二季度及上半年业绩。</span></span></p><p><span><span>亚玛芬体育（Amer Sports）是安踏集团在2019年联合多家机构收购的公司，安踏集团是其最大股东，并将其作为安踏的全球增长引擎。旗下拥有包括始祖鸟（Arc'teryx）、萨洛蒙（Salomon）和威尔胜（Wilson）等高端户外品牌。</span></span></p><p><span><span>财报显示，亚玛芬第二季收入同比增长16%至9.94亿美元(约合人民币70.92亿元)；净亏损400万美元(约合人民币2854万元)，调整后净利润则为2500万美元(约合人民币1.78亿元)；毛利率同比增加220个基点至55.5%。</span></span></p><p><span><span>2024年上半年，亚玛芬体育实现了显著的财务改善，成功扭亏为盈。根据财报数据，上半年共实现营收21.77亿美元，同比增长14.14%；净利润达到510万美元，相比去年同期净亏损7810万美元有了显著提升。</span></span></p><p><span><span>这一“超出预期”的成绩，得益于亚玛芬体育在大中华区和亚太地区的强劲增长。</span></span></p><p><span><span>其中，大中华区营收同比大涨54%至2.89亿美元，在所有主要市场中表现最佳，亚太（除大中华区）同比增长45%至1.06亿美元。值得关注的是，在EMEA（欧洲、中东和非洲）及美洲，整个集团增长停滞，增速仅1%。</span></span></p><div><img src=\"https://img.lanjinger.com/news/20240822/215704_cfetwpqaxrtiv.png\" title=\"image.png\"/></div><p><span><span><span>图片来源：截自财报</span></span></span></p><p><span><span>在中国，始祖鸟和萨洛蒙持续赢得中产消费者的青睐。事实上，整个集团近四成收入来自以始祖鸟为主的技术服饰，同比增长 34%至4.07亿美元。此外，搭上奥运年的运动消费快车，户外性能部门、球类及球拍部门分别同比增长11%、1%。</span></span></p><p><span><span>在巴黎奥运会期间，中国网球运动员郑钦文使用威尔逊球拍夺得金牌，威尔逊网球和威尔逊中国迎来了一个重要时刻。公司管理层称，当天威尔逊球拍的销量增长了 20 倍。</span></span></p><div><img src=\"https://img.lanjinger.com/news/20240822/215704_lufqxqyhyfgqp.png\" title=\"image.png\"/></div><p><span><span><span>图片来源：截自财报</span></span></span></p><p><span><span>进一步具体来看，中国等亚洲地区增长主要得益于品牌直销门店渠道建设成果。在批发业务增长放缓乃至停滞的基础上，品牌DTC渠道销售在上半年同比增长40.3%至9.38亿美元，占总营收比例迅速升至43.08%。</span></span></p><div><img src=\"https://img.lanjinger.com/news/20240822/215704_iedxsewtbnaps.png\" title=\"image.png\"/></div><p><span><span><span>图片来源：截自财报</span></span></span></p><p><span><span>截至2024年6月30日，公司旗下自有零售门店总计增加49家，同时线上电商直销流量也有所增长。其中，户外功能性服饰品牌始祖鸟自有门店数203家，同比增长17%；滑雪及户外山地服饰品牌萨洛蒙门店达160家，同比增长44.1%；球类及球拍装备品牌威尔胜门店达26家，同比增长117%。</span></span></p><p><span><span>但事实上，过度依赖中国市场增长的亚玛芬也已现隐忧。</span></span></p><p><span><span>在亚玛芬财报中，Omni-comp反映了自营零售店和开业至少13个月的电子商务网站的同比收入增长。在2023年6月30日至2024年6月30日期间，尽管户外功能性服饰的自营门店数量从174家增加到了203家，但Omni-comp却从80%下降到了26%。业内专家对蓝鲸新闻记者指出，这可能反映出始祖鸟品牌在同店销售增长上的放缓。</span></span></p><p><span><span>加之，在中国市场以外的全球市场，亚玛芬业务“能见度”还很低。</span></span></p><p><span><span>除了今年上半年1%的增长，早在去年底，美洲和欧洲市场的表现就显示出疲态。2023年全年，二者增长率分别为15%和14%，但到了2023年第四季度，原先的高增长却急剧放缓，只录得5%的增长和1%的下跌。</span></span></p><p><span><span>虽然放眼整体体育用品行业，各品牌在美洲的业务普遍未达预期。例如，<a href=\"https://laohu8.com/S/NKE\">耐克</a>在北美市场，截至2024年5月31日的整个财年中销售额下降了1%；<a href=\"https://laohu8.com/S/0OLD.UK\">阿迪达斯</a>在同一市场在2024年的前两个季度分别遭遇了4%的下滑；Lululemon在北美的增长速度也显著减缓，从2022年的29%降低至2023年的12%。</span></span></p><p><span><span>但北美市场的战略重要性不容忽视。这一市场由消费能力强劲的美国和加拿大两大发达国家所主导，其运动消费场景不仅限于城市，还广泛覆盖了多样化的地理环境。同时，活跃的运动文化和丰富的地形地貌，促进了攀岩、滑雪、划艇和马拉松等户外运动的蓬勃发展。</span></span></p><p><span><span>对此，亚玛芬方面如何看待？管理层回应称，这是一个逐步推进的过程（“a traffic story”），意味着公司需要时间来将中国市场的成功经验逐步扩展到全球其他地区。他们计划首先向其他亚洲国家推广，然后再逐步向欧美等地区扩展营销和开店活动，目前这些地区的推广活动才刚刚起步。</span></span></p><p><span><span>据亚玛芬方面透露，今年5月萨洛蒙在大阪和巴黎开设新门店销售已经超出预期；今年10月，将在纽约Soho区尝试开设快闪店，并希望在明年能在北美开设1到5家门店，进一步验证中国模式。另外，始祖鸟在今年年底也将在北美拥有约60家门店。</span></span></p><p><span><span>此外，管理层还在电话交流会直言：“北美市场的潜力可能超过200家。在中国市场我们的门店数量更多，但通过优化投资组合，中国市场也仍有增长空间。”</span></span></p><p><span><span>在财报发布后的分析师会议上，亚玛芬体育首席执行官James Zheng（郑捷）表示：“我对我们在2024年第二季度的财务和运营表现非常满意。我们独一无二的高端技术品牌组合正在全球体育和户外市场占据一席之地。在旗舰品牌 Arc'teryx（始祖鸟） 的带领下，我们在所有关键财务指标上都远远超出了自己的预期，这为我们在 2024 年再创佳绩奠定了基础。”</span></span></p><p><span><span>受业绩推动影响，财报发布当天，亚玛芬体育美股股价单日涨幅超10%，最近两日内股价累计上涨18.94%，截至8月22日收盘，报收14.15美元/股，公司总市值回升至71.49亿美元。</span></span></p><div><img src=\"https://img.lanjinger.com/news/20240822/215704_ljfohetiaxvxh.png\" title=\"image.png\"/></div><p><span><span><span>图片来源：截自<a href=\"https://laohu8.com/S/300033\">同花顺</a></span></span></span></p></body></html>","source":"lanjinger_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>始祖鸟在中国卖的好，亚玛芬体育扭亏为盈</title>\n<style 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}\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n始祖鸟在中国卖的好，亚玛芬体育扭亏为盈\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-08-22 21:57 北京时间&nbsp;&nbsp;&nbsp;<a href=https://www.lanjinger.com/d/238474><strong>蓝鲸财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>图片来源：视觉中国蓝鲸新闻8月22日讯（记者 王涵艺）当地时间8月20日，亚玛芬体育Amer Sports(AS.N)发布2024财年第二季度及上半年业绩。亚玛芬体育（Amer Sports）是安踏集团在2019年联合多家机构收购的公司，安踏集团是其最大股东，并将其作为安踏的全球增长引擎。旗下拥有包括始祖鸟（Arc'teryx）、萨洛蒙（Salomon）和威尔胜（Wilson）等高端户外品牌。财报...</p>\n\n<a href=\"https://www.lanjinger.com/d/238474\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.lanjinger.com/d/238474","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2461834397","content_text":"图片来源：视觉中国蓝鲸新闻8月22日讯（记者 王涵艺）当地时间8月20日，亚玛芬体育Amer Sports(AS.N)发布2024财年第二季度及上半年业绩。亚玛芬体育（Amer Sports）是安踏集团在2019年联合多家机构收购的公司，安踏集团是其最大股东，并将其作为安踏的全球增长引擎。旗下拥有包括始祖鸟（Arc'teryx）、萨洛蒙（Salomon）和威尔胜（Wilson）等高端户外品牌。财报显示，亚玛芬第二季收入同比增长16%至9.94亿美元(约合人民币70.92亿元)；净亏损400万美元(约合人民币2854万元)，调整后净利润则为2500万美元(约合人民币1.78亿元)；毛利率同比增加220个基点至55.5%。2024年上半年，亚玛芬体育实现了显著的财务改善，成功扭亏为盈。根据财报数据，上半年共实现营收21.77亿美元，同比增长14.14%；净利润达到510万美元，相比去年同期净亏损7810万美元有了显著提升。这一“超出预期”的成绩，得益于亚玛芬体育在大中华区和亚太地区的强劲增长。其中，大中华区营收同比大涨54%至2.89亿美元，在所有主要市场中表现最佳，亚太（除大中华区）同比增长45%至1.06亿美元。值得关注的是，在EMEA（欧洲、中东和非洲）及美洲，整个集团增长停滞，增速仅1%。图片来源：截自财报在中国，始祖鸟和萨洛蒙持续赢得中产消费者的青睐。事实上，整个集团近四成收入来自以始祖鸟为主的技术服饰，同比增长 34%至4.07亿美元。此外，搭上奥运年的运动消费快车，户外性能部门、球类及球拍部门分别同比增长11%、1%。在巴黎奥运会期间，中国网球运动员郑钦文使用威尔逊球拍夺得金牌，威尔逊网球和威尔逊中国迎来了一个重要时刻。公司管理层称，当天威尔逊球拍的销量增长了 20 倍。图片来源：截自财报进一步具体来看，中国等亚洲地区增长主要得益于品牌直销门店渠道建设成果。在批发业务增长放缓乃至停滞的基础上，品牌DTC渠道销售在上半年同比增长40.3%至9.38亿美元，占总营收比例迅速升至43.08%。图片来源：截自财报截至2024年6月30日，公司旗下自有零售门店总计增加49家，同时线上电商直销流量也有所增长。其中，户外功能性服饰品牌始祖鸟自有门店数203家，同比增长17%；滑雪及户外山地服饰品牌萨洛蒙门店达160家，同比增长44.1%；球类及球拍装备品牌威尔胜门店达26家，同比增长117%。但事实上，过度依赖中国市场增长的亚玛芬也已现隐忧。在亚玛芬财报中，Omni-comp反映了自营零售店和开业至少13个月的电子商务网站的同比收入增长。在2023年6月30日至2024年6月30日期间，尽管户外功能性服饰的自营门店数量从174家增加到了203家，但Omni-comp却从80%下降到了26%。业内专家对蓝鲸新闻记者指出，这可能反映出始祖鸟品牌在同店销售增长上的放缓。加之，在中国市场以外的全球市场，亚玛芬业务“能见度”还很低。除了今年上半年1%的增长，早在去年底，美洲和欧洲市场的表现就显示出疲态。2023年全年，二者增长率分别为15%和14%，但到了2023年第四季度，原先的高增长却急剧放缓，只录得5%的增长和1%的下跌。虽然放眼整体体育用品行业，各品牌在美洲的业务普遍未达预期。例如，耐克在北美市场，截至2024年5月31日的整个财年中销售额下降了1%；阿迪达斯在同一市场在2024年的前两个季度分别遭遇了4%的下滑；Lululemon在北美的增长速度也显著减缓，从2022年的29%降低至2023年的12%。但北美市场的战略重要性不容忽视。这一市场由消费能力强劲的美国和加拿大两大发达国家所主导，其运动消费场景不仅限于城市，还广泛覆盖了多样化的地理环境。同时，活跃的运动文化和丰富的地形地貌，促进了攀岩、滑雪、划艇和马拉松等户外运动的蓬勃发展。对此，亚玛芬方面如何看待？管理层回应称，这是一个逐步推进的过程（“a traffic story”），意味着公司需要时间来将中国市场的成功经验逐步扩展到全球其他地区。他们计划首先向其他亚洲国家推广，然后再逐步向欧美等地区扩展营销和开店活动，目前这些地区的推广活动才刚刚起步。据亚玛芬方面透露，今年5月萨洛蒙在大阪和巴黎开设新门店销售已经超出预期；今年10月，将在纽约Soho区尝试开设快闪店，并希望在明年能在北美开设1到5家门店，进一步验证中国模式。另外，始祖鸟在今年年底也将在北美拥有约60家门店。此外，管理层还在电话交流会直言：“北美市场的潜力可能超过200家。在中国市场我们的门店数量更多，但通过优化投资组合，中国市场也仍有增长空间。”在财报发布后的分析师会议上，亚玛芬体育首席执行官James Zheng（郑捷）表示：“我对我们在2024年第二季度的财务和运营表现非常满意。我们独一无二的高端技术品牌组合正在全球体育和户外市场占据一席之地。在旗舰品牌 Arc'teryx（始祖鸟） 的带领下，我们在所有关键财务指标上都远远超出了自己的预期，这为我们在 2024 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