火柴叔叔的个人主页 - 老虎社区

火柴叔叔

火柴叔叔

准备买入时，等一周后再下单

IP属地：江苏

91关注

33粉丝

0主题

0勋章

2021-05-26

又去加仓她的宝贝coinbase了

市场消息：ARK基金卖出京东和拼多多的股票。

2021-05-19

$百度(BIDU)$真牛逼

2021-04-30

$亚马逊(AMZN)$请问几点财报，5点半吗？

2021-04-29

$百度(BIDU)$服气，只能等财报了

2021-04-29

$百度(BIDU)$这是在等财报吗

2021-04-27

$百度(BIDU)$现在ARK是个隐患，动不动就减持

2021-04-14

$Coinbase Global, Inc.(COIN)$几点开始交易

2021-04-02

$苹果(AAPL)$这么好的行情，难道要负

2021-03-25

$阿里巴巴(BABA)$中概暴跌的原因

2021-03-22

$阿里巴巴(BABA)$ 今天大盘这么好，，，，，，

2021-02-17

$蔚来(NIO)$今天盘前交易量爆炸

2021-02-04

$百度(BIDU)$跳水怪又来了

2021-02-02

$百度(BIDU)$好奇汽车logo会是啥

2021-02-01

$百度(BIDU)$磨期权吗，头大

2021-01-27

只能等财报了

2021-01-26

$百度(BIDU)$完了，全完了

2021-01-25

$百度(BIDU)$老虎卡成狗，草

2021-01-25

$百度(BIDU)$同样是回港股，你看看B站

2021-01-23

明确知道怎么走的人，不会有时间在社区发帖的

@turing:美股大盘下周怎么走？老虎证券，百度下周怎么走？还会起飞吗？

2021-01-23

再推出个老年人社交app，没事约个广场舞、打个牌、下个棋，美滋滋

京东中兴改造老年机：远程操控、相册共享、一键打车……这样的“时光机”你会让父母用吗？

去老虎APP查看更多动态

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202101222150457d2fa808&s=b><strong>经济观察网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>安志忠花了好几千块给他的妈妈买了一个最新款的智能手机。拿到手机，他做的第一件事情就是注册微信，心里想着，一定要让妈妈学会用微信，这样就能随时随和远在老家的父母视频通话了。这是安志忠几年前返乡时给父母的礼物，可是几年过去了，来自这款手机的视频通话铃声响起的次数屈指可数，为数不多的通话中，视频对面的妈妈在抱怨：“不敢随便动那上面的东西”、“这手机用不来呀，怕弄坏了”。安志忠知道，这不仅是他自己的父母...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202101222150457d2fa808&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/a72301ea5d8267c09fcf464583b3af41","relate_stocks":{"09618":"京东集团-SW","JD":"京东","QNETCN":"纳斯达克中美互联网老虎指数"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202101222150457d2fa808&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2105498363","content_text":"安志忠花了好几千块给他的妈妈买了一个最新款的智能手机。拿到手机，他做的第一件事情就是注册微信，心里想着，一定要让妈妈学会用微信，这样就能随时随和远在老家的父母视频通话了。这是安志忠几年前返乡时给父母的礼物，可是几年过去了，来自这款手机的视频通话铃声响起的次数屈指可数，为数不多的通话中，视频对面的妈妈在抱怨：“不敢随便动那上面的东西”、“这手机用不来呀，怕弄坏了”。安志忠知道，这不仅是他自己的父母遇到的问题，中国2.5亿老人很可能绝大多数都在面临这样的困惑。作为京东通讯事业部产品经理的安志忠一直想为此做点什么，他终于有了机会，一项专门针对老年人的智能手机C2M项目在京东立项，2020年底京东与中兴一同合作的产品终于亮相。他们给新老年机取了更温暖的名字——时光机。时光机，来了这是一款全新的时光机——除了字体大、音量大、有收音机外，它能实现远程软件下载、远程操控、相册共享……如果老人想打车，儿女们不在身边，就能通过手机的远程操作，帮助老人一键打车，手机还会把智能定位发送给儿女。2020年底这款时光机正式上市，中兴通讯副总裁、Blade产品总经理王屹总会去刷一刷用户评价。评价都不是老年人写的，子女们比他们更激动：“家庭相册共享很不错，累了就看看老人给我拍的照片，不用再传过来了”；“手机预置了京东健康的极速问诊应用，父母日常买个药很省事，不用跑去医院”……这些评价正是王屹这几年工作的最好回馈。中兴做老年机并不是第一次，他们内部把老年机叫做“长辈机”、“时光机”、“孝心机”，中兴内部一直有个共识：老年机，老年机，把老人的需求都叫“老”了，这是最低层次的定位，其实老人更需要潮、需要科技，智能机更要通过新的技术来解决老年人的痛点。老年人用手机，有哪些痛点呢？京东似乎更懂他们。安志忠近几年一直在用大数据分析老年人的真正需求。京东销售数据显示，老人偏爱智能机而不是普通功能机，智能机的销量是功能机的1.5倍，老年人也会去买一些没有老人标签的普通智能手机。从不同的地域来看，六线地区老年用户购买的智能机销量最高，这也跟人口基数有关。京东通过调研了解到，近三年，老年用户在线上购买的2000元以上的手机连年稳定增长，在2020年，增长最高的是500到1000元价格段的手机。数据显示，老年群体的手机消费出现分层，一方面是性价比较高的千元型智能机增长得比较好，另一方面是两千元以上的偏高端型的智能机销售量快速增长。京东在初期调研的时候，把用户分成了老年人本身和子女一代，对这两波人群都进行了调研。安志忠发现，因为子女和老人长期分离，带来的孤独感会造成一系列的问题，比如说健康上的风险，孤独感的加剧，子女和老人对智能机都是有强需求的。“长辈智能手机市场存在着巨大的机会，而市场上能满足这些特殊需求的手机很少，如果能做一款为长辈人群的需求定制一款手机，是不是可行？”安志忠希望通过自己的工作，让爸妈高兴，也让全国2.5亿的老年人群感受到技术的关怀。中兴和京东的合作由此展开。数据定制机中兴和京东的合作是典型的C2M模式，用大数据发现消费者的需求，从需求出发定制产品。2020年3月，中兴和京东就5G时光机开展了详细的论证和定制讨论，在2020年的12月，中兴和京东深度C2M定制的5G时光机正式上市。数据指明了最新时光机应该怎么做。王屹介绍，为了防止老人误按，时光机把音量键和开机键放在两边，手机是个精密的仪器，看起来是个小改动，但主板上很多东西都要改动。另外，市面上很多智能机的手机音量是一定的，这是因为音腔大小相似都是0.6-0.7cc，为了提高音量，时光机把音腔做到1cc的大小，同时保留了收音机的功能，让老人能在手机上收听广播。时光机和普通智能机的更多不同展现在软件方面。老人相对健忘，在手机的使用学习上成本比较高，时光机引入了亲情助手的功能，子女可以联网远程为老人下载应用、保存联系人，设置紧急联系人，甚至设置闹钟，提醒老人定时吃药。现在老人也有很多出行的需求，子女可以远程帮助老人一键打车，手机会智能定位发送给子女。疫情期间，扫健康码成为手机最常用的功能，对于年轻人来说，他们一般打开微信或者支付宝，然后点击健康宝打开扫码，这一流程对于老人来说有些复杂，中兴把健康码这一功能放在了时光机的首页，中兴的工程师们曾经探讨过，要把健康码放在首页还是首页的文件夹，后来为了更方便寻找，直接放在了首页上，让老人一键就能进行扫码，一键就能进入健康码。还有一个差异化的功能，老人非常关注自己的孙辈，或者是子女日常生活的动态，希望能够及时分享照片，时光机设计了家庭相册的功能，可以实时共享给长辈，使得长辈第一时间了解到子女生活的动态，拉近了彼此之间的亲情，使得智能机更具有人文价值。老人上了年纪以后，最大的问题实际上是求医问诊和买药，在这方面，中兴和京东健康深度合作，在时光机内植入京东健康、极速问诊的服务，使老人享受到在线上求医问诊、网络送药到家等功能。在售后方面，老人用机时遇到困难，比如说不小心把某个App删除、手机打不开等问题，可以预约京东客服，客服就会打电话给老人，一对一进行指导，告诉他手机怎么用，为了防止老年人有时候不小心把手机摔到地上，京东还给手机提供了碎屏险，如果摔碎了，也可以免费给屏幕维修或者是换新。过去想到老年人使用的手机第一印象就是低端机，中兴时光机想要重新定义这一品类，在日常使用上做了软件适老化的打造，但整体硬件配置都是主流的产品，如使用了5G芯片，配备了天玑720系列的CPU，存储也是6+128G，定价为1399元，从产业链角度来看，在中国5G手机的价格在快速的下探，成熟度也是越来越高，所以在1500元左右的产品，实际上已经能够满足大多数消费者对智能机的使用需求。撬动银发经济一款时光机能否填补老年人与现代社会之间存在的“数字鸿沟”呢？尤其是疫情以来，人人“向线上走”的潮流下，时光机能让老年人不再掉队吗？至少京东和中兴C2M推出时光机的初衷如此。事实上，两家企业都在前期调研中，早已感受到了老年人对于数字潮流的追赶之心的迫切。中兴给出的数据显示，2020年是老年用户线上消费的破圈之年，很多老年用户从学习网购到慢慢的习惯于网购，线上老年用户手机消费的增速也是手机整体增速的两倍多。京东的数据显示，2020年他们收获的新用户中，老年人的增速是非常高的。老年人不仅在网上购买粮食和蔬菜、肉类水果，营养健康品的消费也出现了83%的增长。另外，网上除了解决老年人的日常生活需求，也是老年人精神消费的重要渠道，很多老年用户在线上的历史类书籍的成交额，同比出现了高速的增长，在乐器、健身训练类商品的成交额增长也超过了100%，在骑行运动、摄影类商品的成交额增长超过了50%。同时也不能忽略的是很多女性老年人非常爱美，也会买美妆、服饰、发饰、珠宝类的商品。当然，问题和矛盾也在频频出现。比如，疫情初期，很多老人因无法出示健康码而被拒绝乘车、进公园、进超市。国务院办公厅还专门印发了《关于切实解决老年人运用智能技术困难实施方案的通知》，要求从社会基础设施层面，彻底解决老人与数字社会融合的问题。老年人的消费需求汇聚成了庞大且极具实力的银发经济。据中国发展基金会发布的《中国发展报告2020：中国人口老龄化的发展趋势和政策》显示，中国正逐步进入老龄化社会，到2050年，老年人口将近5亿，每3个中国人中就会有一个65岁以上的老人。随着老龄化加剧，银发经济成为新的经济增长点，据中商产业研究院发布的《2019-2024年中国养老产业市场前景及投资机会研究报告》预测，老年人口总消费将由2020年的7.01万亿元扩大到2025年的11.36万亿元，2030年将达到18.33万亿元。京东凭借C2M反向定制优势，在细分领域打造爆款产品，实现对增量市场的不断发掘。既然存在这么大的机会，为什么中国的厂家似乎都忽略了老年人的需求？行业观点认为，这是由于高龄人群特殊的消费习惯决定的，普遍老年人购买手机的客单价跟年轻人比偏低，换机率也比较低，因为中国的手机市场是存量市场的竞争，既然换机率低，对于品牌厂家来说，对于厂商的盈利压力更大，还有一个更重要的原因与品牌调性有关，以前觉得把手机做给老人，拉低了品牌的调性。中兴和京东并不认同，他们希望用时光机撬动银发经济。中兴方面还介绍，今年他们会把手机跟很多IoT产品打通，比如说智能手环、血压计等等，通过手机来互联，也会逐步扩大IoT产品的种类，让老人享受到更多智能产品带来的生活上的便捷。另外在时光机本身，亲情小时光App也将继续丰富，增加娱乐场景。","news_type":1},"isVote":1,"tweetType":1,"viewCount":874,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"hots":[{"id":66895,"gmtCreate":1497676608461,"gmtModify":1704877879606,"author":{"id":"3458863135577894","authorId":"3458863135577894","name":"火柴叔叔","avatar":"https://static.laohu8.com/bf342e3e40af160be7323bb48d944a3e","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3458863135577894","authorIdStr":"3458863135577894"},"themes":[],"title":"大家都在说京东支付领域不行","htmlText":"$京东(JD)$ 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