一刀兄
2019-08-22
$蔚来(NIO)$
中秋节年年都会给每位车主精心准备特制礼物的车企真就没见过。今天的中秋礼和去年的手动月饼制作套装相比,哪个更有意思呢?没买蔚来车的都戴着五公分厚的眼罩使劲儿喊黑喊打啊,买了蔚来车的才知道蔚来除了车好到流泪之外,最重要的是真把每位车主当朋友在对待。生为这样一个以用户满意度作为唯一KPI考核标准的车企,哪是瑟缩在键盘后面吸着鼻涕,捧着一碗香精味十足的老坛酸菜牛肉面打字的网络小杂碎黑得了的呢?这特么简直滑之大稽!
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巴弟不听话
2019-08-22
巴弟不听话
虽然离特斯拉还有差距,但是依然支持国产电动车行业,支持国产品牌
爱吃水果的狼
2019-08-22
爱吃水果的狼
国产汽车都花50万了,在不给点贿赂那就真说不过去了。难不成在这里卖理想和情怀?别搞笑了
爱吃水果的狼
回复
一只招财的猫
:
有钱人 [强]蔚来应该建议建议马云,王健林,盖茨,扎克伯格,李嘉诚这些超级富豪大佬们一人选购一辆。
一只招财的猫
:
那也是,总是有人说车主被洗脑了。。只是你买什么50万的车开了1年了,车企还给车主送节日礼品呢?我反正第一次遇到,并且这车开起来就是比很多大品牌安逸、舒适。空间比很多车都霸气。其他车也不是不好,其他车你同样花50万元人找保姆蹭蹭?也找活动蹭蹭?当然我们真心是为了蹭东西、蹭活动、,然后被送了一辆车。。。。
一刀兄
回复
爱吃水果的狼
:
那是因为从来没有4s店理过车主罢了
爱吃水果的狼
回复
狐狸爸爸
:
看透不说透 [生气]
狐狸爸爸
回复
爱吃水果的狼
:
贫穷限制了你的想象[捂脸]
全部9条回复
美易添科技
2019-08-23
美易添科技
就一台50万的车提供了人家几百万都没有的所谓购车福利,好像还有包五星级酒店吧!客户体验当然是好了,但从商业角度来说,不值得!还是不能脱离生意本质的,包括之前的上门充电服务,180一次连产生的人工成本都不够吧!
一刀兄
:
其实这是资本充足前提下很聪明的做法,把传统企业的大规模广告投放成本转换为对用户实际的服务成本,快速累积口碑,和市场关注度以及最核心的实际买量。汽车服务这个东西,它不是一日三餐,并不是一个高频高强度的事情,而且蔚来很多服务是需要用户端发起需求才会产生服务成本。所以只要有了实际销售规模,服务成本逐渐就成了边际成本。 对于服务成本这一点,李斌显然是精算过的,只是外界都在拍脑袋思考这个问题罢了。
一只招财的猫
2019-08-22
一只招财的猫
我也第一次见,发自内心的觉得这真是一家很赞的车企。
Rich_M
2019-08-22
Rich_M
国内高端新能源目前也只有这家
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