$蔚来(NIO)$有_老虎社区_美港股上老虎 - 老虎社区

$蔚来(NIO)$有个问题憋了挺长时间了，不说车的质量好坏，就车的品牌来说，李想和何小鹏都用自己名字给车命名，买这车的人心里一点不隔应吗？

免责声明：上述内容仅代表发帖人个人观点，不构成本平台的任何投资建议。

精彩评论

如夢似幻
2020-09-29
如夢似幻
从心理学上来讲，有个对等效应，就是说社会地位和你平级或者低级的人（你自己认为的），如果和你私人的东西产生干涉，那么你会很反感。相反如果社会地位比你高一大截的人，比如你崇拜的的偶像、名人、伟人等和你的东西有干涉或者交集，则你就不会感到不舒服甚至会很自豪。买小鹏汽车的群体应该不会很强势，所以对等效应负面对他们影响较小。你想想特斯拉也是人名为什么大家都认可甚至觉得很牛B
陈江水
2020-09-29
陈江水
劳斯莱斯，不膈应呀，还挺喜欢，国人都这样，凡企业是本国人自己本名取得都觉得难听，外国人一个名字，毛都不懂都觉得好听，当然我觉得理想挺好听
小李飞刀888
2020-09-29
小李飞刀888
本来我还觉得理想这个谐音挺机智，后来自从一堆T，M，D，我就恶心的一比
小晓追鱼
2020-09-29
小晓追鱼
不会吧国外好多公司都是品牌明是创始人名字
威廉姆大王
2020-09-29
威廉姆大王
亨利福特，卡尔奔驰，恩佐法拉利等等好多都是创始人的名字
不加倍抢地主
2020-09-29
不加倍抢地主
你知道的绝大部分外国汽车品牌都是创始人的名字

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