心太归来
2020-01-28
$蔚来(NIO)$
我对蔚来印象最不好的就是以前花钱特别大手大脚，养车队，8000万的狂欢打了广告，后续的营销又没跟上，员工出差动辄住五星级酒店。其他的花钱你说打造品牌，这些真的太夸张。李斌自己都说蔚来以前花钱都不像个初创公司。不管产品怎么样，你这样花钱投资商都看傻了。
免责声明：上述内容仅代表发帖人个人观点，不构成本平台的任何投资建议。
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冬风扫落叶
2020-01-28
冬风扫落叶
你说的花钱说的太浮夸，也没说到真正花钱的地方，你看看世界上哪个牛逼的汽车公司没有车队，只能说当初的定位在那里，后续营销没跟上是听谁说的？吉利？员工出差标准上限酒店一线城市900,也只有个别的人住的贵一些，大部分人还是附近的协议酒店没那么多夸张。真正花钱多的地方是国外研发团队，平台研发成本，采购价格，为了和时间赛跑各方面没有节约的地方。现在改善了很多，2020年了还拿出来说？
结构设计师
:
传统车企烧钱的地方蔚来要学，传统车企赚钱的地方不学，因为蔚来是互联网公司。一手接轨，一手国情，蔚来玩的666
心太归来
:
呵呵，开始做的对，现在缩减个什么？卖什么车队？这中间砸了多少钱！特斯拉千亿美元市没买车队，蔚来多少市值？蔚来财务开支高，盈利遥遥无期是公认的。特斯拉去年让人看不到盈利期望也被很多大行盼死刑，蔚来能不一样？
心太归来
:
资本市场是要看盈利能力的 蔚来营销费用高 开支多早都被人诟病，如果前期做的对，现在缩减开支是有毛病？特斯当时拉早期可是因为跑车项目超标，把合作人都踢掉了。特斯拉因为花钱当时收购太阳城 不知道被多少机构降级。作为资本方，看到你这样花钱速度，谁投资不得考虑再三。
我就三手伯克希尔
:
懂行
Rockystone
2020-01-28
Rockystone
蔚来出差住宿标准早就降了，现在只有400左右一瓦努，李斌自己坐飞机都买经济舱，从去年下半年开始，蔚来已经开始勒紧裤腰带了
心太归来
:
现在才算正常，投资方也要看到盈利前景才敢投钱啊。而且换电模式，到后面电池衰减消耗的成本是公司承担，电池成本可不低，这本身也对盈利有影响。
21克拉粉钻
2020-01-28
21克拉粉钻
初创企业还没站稳脚.手里的钱不应该是花在刀口上吗?关健是把产品质量搞上去,把设计做好、李斌也不是一个十分优秀的CEO、离钢铁侠的差矩太远
了
麦麦卢
2020-01-28
麦麦卢
你说的没错，前期这种营销方式，不认同，成本太高，盈利遥遥无期，大投资机构是看这个公司运营方式是否有前途，而不单单是赛道正确就行，尤其是融资寒流时期。
颜家佃
2020-01-28
颜家佃
投资是对，但必须智慧，才能进取！
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