Analysts' Ad Buyer Survey suggests 2021's robust spend and momentum continuing into 2022 "Data suggests digital ads set for strong '22 despite cross-currents. Search looks resurgent (good for GOOGL). In Social FB ROI is dominant but looks like a spend share donor (TikTok a major gainer). Results generally positive for SNAP, TWTR and PINS." $Meta Platforms, Inc.(FB)$
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