AprilBridges
2022-01-05

Always consider the source. $Microsoft(MSFT)$

"Instead, Microsoft has focused on "enterprise," or selling headsets to businesses that can stomach the $3,500 list price and want to see if the technology makes its workers more productive.

The highest-profile client for HoloLens is the U.S. military. Microsoft won a $22 billion deal earlier this year to sell 120,000 custom HoloLenses to the government so soldiers can use them to "increase lethality." However, earlier this year, the Army said it would delay the start of a HoloLens field test to 2022.

Whether the deal continues to get delayed or whether it turns out to be a winner for both sides will be an important signal for the ultimate health of the augmented reality market."

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