Marghera
2023-05-25
这篇文章不错,转发给大家看看
@价值投资为王:
爆款再不来,小鹏就玩完了!
免责声明:上述内容仅代表发帖人个人观点,不构成本平台的任何投资建议。
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<a href=\"https://laohu8.com/S/XPEV\">$小鹏汽车(XPEV)$</a> <a href=\"https://laohu8.com/S/09868\">$小鹏汽车-W(09868)$</a> </p></body></html>","htmlText":"<html><head></head><body><p>昨日美股盘前,造车新势力的小鹏公布了一季报,盘中股价一度暴跌12%!</p>\n<p>这么剧烈的反应是我始料未及的,作为新能源厂商,每个月的销量都是明牌,一季度业绩差并不意外,至于是不是低于预期根本就不重要,毕竟人已经掉到粪坑里了,还谈屎臭的超乎想象,岂不是有点傻白甜?</p>\n<p>So,小鹏这份财报到底差到了那里?</p>\n<p>首先是收入,一季度营收40亿,同比下滑46%:</p>\n<p></p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/541beaed9d055c7169342baafa440455\" tg-width=\"1264\" tg-height=\"609\"></p>\n<p>如此拉胯表现不算意外,毕竟一季度汽车销量为18230辆,较去年同期下滑47%。</p>\n<p>令人意外的是毛利率,一季度只有1.7%,这是什么垃圾水平?意外着一台车的收入都快低于成本了,这还不算企业的研发成本、管理成本等等,这种水平持续下去,早晚破产!</p>\n<p>小鹏把毛利率下滑归咎于2点:</p>\n<p>一是特斯拉掀起的价格战,小鹏采取降价促销策略;</p>\n<p>二是新能源补贴取消。</p>\n<p>以上2点因素,同为造车新势力的理想汽车也面临,但是,人家一季度的毛利率高达20.4%:</p>\n<p></p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/61d7f4d78bb65a08da744250ab2cee57\" tg-width=\"1057\" tg-height=\"481\"></p>\n<p>要我说,小鹏毛利率拉胯的根本原因就是没有爆款车,销量不行,各种成本都无法摊销,最终造成成本高昂。</p>\n<p>所以,要想解决小鹏当下的困局,就必须推出一款类似理想L9式的爆款!</p>\n<p>小鹏CEO在财报中给投资者画饼,说即将推出的G6车型,将会成为中国价格介乎人民币200,000元至人民币300,000元的新能源SUV市场最受瞩目的热销爆款之一。</p>\n<p>你信吗?</p>\n<p>小鹏预计二季度汽车交付量将介乎21,000至22,000辆,按年减少约36.1%至39.0%。 ‧ 总收入将介乎人民币45亿元至人民币47亿元,按年减少约36.8%至39.5%。</p>\n<p>4月的销量已经公布,假设按照二季度最高2.2万辆计算,小鹏5月和6月平均月销量约7461辆,从趋势上看,有触底回升的态势:</p>\n<p></p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/fcaf8e0c9e1bb7d03a9a5e6f140ca285\" tg-width=\"1055\" tg-height=\"518\"></p>\n<p>在一季报中,小鹏开篇就提到目前账上的现金有341亿,言外之意就是告诉投资者,你们不要怕,我还有钱,虽然我现在销量不行,但我有足够的钱熬到爆款车型的出来!</p>\n<p>能不能一洗雪耻,就看G6了,如果还拉胯,小鹏CEO所说的“我很有信心在接下来的几个季度打造产品销量、团队士气、客户满意度和品牌口碑的正循环。”可能就是嘴炮,届时,投资者悲观的情绪恐将再次密集爆发,小鹏的处境将更加危险! <a href=\"https://laohu8.com/S/XPEV\">$小鹏汽车(XPEV)$</a> <a href=\"https://laohu8.com/S/09868\">$小鹏汽车-W(09868)$</a> </p></body></html>","text":"昨日美股盘前,造车新势力的小鹏公布了一季报,盘中股价一度暴跌12%! 这么剧烈的反应是我始料未及的,作为新能源厂商,每个月的销量都是明牌,一季度业绩差并不意外,至于是不是低于预期根本就不重要,毕竟人已经掉到粪坑里了,还谈屎臭的超乎想象,岂不是有点傻白甜? So,小鹏这份财报到底差到了那里? 首先是收入,一季度营收40亿,同比下滑46%: 如此拉胯表现不算意外,毕竟一季度汽车销量为18230辆,较去年同期下滑47%。 令人意外的是毛利率,一季度只有1.7%,这是什么垃圾水平?意外着一台车的收入都快低于成本了,这还不算企业的研发成本、管理成本等等,这种水平持续下去,早晚破产! 小鹏把毛利率下滑归咎于2点: 一是特斯拉掀起的价格战,小鹏采取降价促销策略; 二是新能源补贴取消。 以上2点因素,同为造车新势力的理想汽车也面临,但是,人家一季度的毛利率高达20.4%: 要我说,小鹏毛利率拉胯的根本原因就是没有爆款车,销量不行,各种成本都无法摊销,最终造成成本高昂。 所以,要想解决小鹏当下的困局,就必须推出一款类似理想L9式的爆款! 小鹏CEO在财报中给投资者画饼,说即将推出的G6车型,将会成为中国价格介乎人民币200,000元至人民币300,000元的新能源SUV市场最受瞩目的热销爆款之一。 你信吗? 小鹏预计二季度汽车交付量将介乎21,000至22,000辆,按年减少约36.1%至39.0%。 ‧ 总收入将介乎人民币45亿元至人民币47亿元,按年减少约36.8%至39.5%。 4月的销量已经公布,假设按照二季度最高2.2万辆计算,小鹏5月和6月平均月销量约7461辆,从趋势上看,有触底回升的态势: 在一季报中,小鹏开篇就提到目前账上的现金有341亿,言外之意就是告诉投资者,你们不要怕,我还有钱,虽然我现在销量不行,但我有足够的钱熬到爆款车型的出来! 能不能一洗雪耻,就看G6了,如果还拉胯,小鹏CEO所说的“我很有信心在接下来的几个季度打造产品销量、团队士气、客户满意度和品牌口碑的正循环。”可能就是嘴炮,届时,投资者悲观的情绪恐将再次密集爆发,小鹏的处境将更加危险! $小鹏汽车(XPEV)$ $小鹏汽车-W(09868)$","highlighted":1,"essential":2,"paper":2,"link":"https://laohu8.com/post/655029069","repostId":0,"isVote":1,"tweetType":1,"commentLimit":10,"symbols":["XPEV","09868"],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":1598,"xxTargetLangEnum":"ZH_CN"},"isVote":1,"tweetType":1,"viewCount":869,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":27,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/655904326"}
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