阿锋啊
2022-02-10
这篇文章不错,转发给大家看
@漫投资:
🎭 谁是美股巨头股价暴跌的幕后黑手
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While this added competition may be affecting our marginal growth some,we continue to grow in every country and region in which these new streaming alternatives havelaunched. This reinforces our view that the greatest opportunity in entertainment is the transition fromlinear to streaming and that with under 10% of total TV screen time in the US, our biggest market, Netflixhas tremendous room for growth if we can continue to improve our service.\n</blockquote><p>意思就是消费者有很多选择去消费时间,虽然全球有很多流媒体平台,但是我们最大对手还是有线电视,现在渗透率只有10%,我们所有流媒体平台的天花板还很高。</p><p>好吧,你不知道流媒体平台,甚至整个影视剧都被短视频打成什么样了吗,现在的有线用户未来可能不仅没有转到流媒体,而是现在就已经转去了短视频。。。 详细解释可以看之前写的奈飞财报分析《<strong><a href=\"https://www.laohu8.com/post/630143446\" target=\"_blank\"><span>不要和趋势作对(奈飞财报后暴跌有感)</span></a></strong>》</p><h2><strong>👬 Meta的小扎瑟瑟发抖</strong></h2><p>接着是压力山大的Facebook,财报不好是有预期的,要不小扎也不会那么着急的改名为Meta,作为第二大的广告平台公司,收入增速还有20%,但是看看用户增速,属于停止不前了状况了。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/b9113fbdf98bdcfb7af0e7e1f92a517e\" tg-width=\"632\" tg-height=\"762\"></p><p>Meta的小扎是这么说的</p><blockquote>\n The thing that is somewhat unique here is that TikTok is so big as a competitor already and also continues to grow at quite a fast rate off of a very large base.\n</blockquote><p>TikTok是一个非常大的竞争对手,而且丫这么大了增长还非常快,能感觉到小扎现在真是酸的不行。Facebook作为十几年的社交公司,横跨PC时代,文字时代,图片时代,现在到了短视频时代却大幅落后竞争对手。</p><p>Meta目前的应对策略就是用Reels对标TikTok做为防守战术,同时加大投入到元宇宙的VR/AR下一代技术平台。Facebook已经处在了转型的早期阶段,能否结构性改变并重生成功,只有小扎和时间知道</p><h2><strong>📺 YouTube表现一般那就靠拆股</strong></h2><p>最稳的还是Google,广告不受iOS新的隐私政策影响,而且还有助于广告主在Android阵营加大投放广告,云业务收入增速45%,也享受到了整个行业的红利。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/9961582cdb713820add865a384d95a53\" tg-width=\"632\" tg-height=\"584\"></p><p>唯一有点瑕疵的就是YouTube业务,同比增速 25%,相比三季度明显放缓。应对TikTok产品的产品是YouTube Shorts,目前为了激励创作者,Shorts基金已经覆盖了近100个国家。</p><p>整体来看谷歌因为拥有比Facebook更基础的平台和多元化的业务,在加上1拆20的拆股利好,股价财报后还是涨了10%,虽有回撤,但之后也是易涨难跌。</p><h2><strong>👻 Snap在玩数字游戏</strong></h2><p>反转戏码演的最足的要属Snap,财报前跟着Meta跌了20%,第二天涨了50%。主要原因就是首次季度利润为正,用户增速依然在20%以上,新季度指引还超出预期</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/11970ed3f393b248ad8aba856ff5a397\" tg-width=\"632\" tg-height=\"591\"></p><p>对于Snapchat产品如何吸引年轻人,商业模式如何,Snapchat是我玩不转的极少数App之一(小马哥当年也看不懂啊)。但是财务数据看上去还是有很多问题。收入再增加,运营收入也在改善,但是运营利润率还是负的啊,净利润就有2300万。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/6a419608836bc09201f49e5de8f029c5\" tg-width=\"632\" tg-height=\"159\"></p><p>利润转正的原因是因为在非正常运营收入栏中的6800万,这个连续3个季度都有五六千万的收入是从哪来的???</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/126f16e0c3067293f98cefef86192d1d\" tg-width=\"632\" tg-height=\"240\"></p><p>Snap有3亿多的DAU还是小盘子,在国内就是快手的水平,而且Snapchat增速最猛的是非北美地区。盘子小可能受到影响相对也小点,股价虽有反弹,但是目前的估值水平也不算低。</p><p>现在看来,我大抖音把美国几大社交媒体公司搅和的够呛,这种局面如果没有外力参与的话,估计很难转变。想想国内的快手和这样的对手竞争也是难为他了。不知道什么时候字节能够IPO,让我们小散也参和下,感受下拳打脚踢巨头的快感!</p><p>-----</p><p>Peace & Money 🤟</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/9fe4e0ad607b76fcefa34124d770929e\" tg-width=\"632\" tg-height=\"421\"></p><p><a target=\"_blank\" href=\"https://laohu8.com/S/FB\">$Meta Platforms(FB)$</a> <a target=\"_blank\" href=\"https://laohu8.com/S/NFLX\">$奈飞(NFLX)$</a> <a target=\"_blank\" href=\"https://laohu8.com/S/GOOGL\">$谷歌A(GOOGL)$</a> <a target=\"_blank\" href=\"https://laohu8.com/S/SNAP\">$Snap Inc(SNAP)$</a> </p></body></html>","htmlText":"<html><head></head><body><p>虎年春节期间,美股各大巨头相继发财报,千亿市值科技巨头,甚至万亿的亚马逊,股价怎么都和毛票一样,涨跌都在20%上下。暴跌最狠的要算Netflix,Meta,PayPal了,怎么着?三缺一,再来一个暴跌巨头就够凑一桌麻将了,这是要欢庆中国年吗🀄️</p><p>这不趁着假期,把几大巨头的财报翻了翻,听了听财报会议。有一个词出现的概率不是一般的高啊!这个词就是TikTok。市场分析公司<strong>AppAnnie</strong>报告表示,Android用户花在TikTok的时间已经比YouTube、Facebook和Netflix还要更多。这份报告是在<strong>2019至2021年期间</strong>根据网民的使用流动程式时的消费行为得出,他们发现美国和英国用户花在TikTok的时间已经超越YouTube。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/f9fc9ae317110b28a5d15a4e8d7770f2\" tg-width=\"632\" tg-height=\"332\"></p><h2><strong>🎬 Netflix没有发现最大的对手</strong></h2><p>最先暴雷的是Netflix,Q4数据如下图,其实收入还算可以,但是新增订阅用户828万,同比负增长,更可怕的是22年Q1指引只有250万。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/a6d1af6a5475039cf5aacaa3ffcb6bcd\" tg-width=\"632\" tg-height=\"695\"></p><p>Netfilix在财报里是这么解释的竞争的</p><blockquote>\n Consumers have always had many choices when it comes to their entertainment time - competition thathas only intensified over the last 24 months as entertainment companies all around the world developtheir own streaming offering. While this added competition may be affecting our marginal growth some,we continue to grow in every country and region in which these new streaming alternatives havelaunched. This reinforces our view that the greatest opportunity in entertainment is the transition fromlinear to streaming and that with under 10% of total TV screen time in the US, our biggest market, Netflixhas tremendous room for growth if we can continue to improve our service.\n</blockquote><p>意思就是消费者有很多选择去消费时间,虽然全球有很多流媒体平台,但是我们最大对手还是有线电视,现在渗透率只有10%,我们所有流媒体平台的天花板还很高。</p><p>好吧,你不知道流媒体平台,甚至整个影视剧都被短视频打成什么样了吗,现在的有线用户未来可能不仅没有转到流媒体,而是现在就已经转去了短视频。。。 详细解释可以看之前写的奈飞财报分析《<strong><a href=\"https://www.laohu8.com/post/630143446\" target=\"_blank\"><span>不要和趋势作对(奈飞财报后暴跌有感)</span></a></strong>》</p><h2><strong>👬 Meta的小扎瑟瑟发抖</strong></h2><p>接着是压力山大的Facebook,财报不好是有预期的,要不小扎也不会那么着急的改名为Meta,作为第二大的广告平台公司,收入增速还有20%,但是看看用户增速,属于停止不前了状况了。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/b9113fbdf98bdcfb7af0e7e1f92a517e\" tg-width=\"632\" tg-height=\"762\"></p><p>Meta的小扎是这么说的</p><blockquote>\n The thing that is somewhat unique here is that TikTok is so big as a competitor already and also continues to grow at quite a fast rate off of a very large base.\n</blockquote><p>TikTok是一个非常大的竞争对手,而且丫这么大了增长还非常快,能感觉到小扎现在真是酸的不行。Facebook作为十几年的社交公司,横跨PC时代,文字时代,图片时代,现在到了短视频时代却大幅落后竞争对手。</p><p>Meta目前的应对策略就是用Reels对标TikTok做为防守战术,同时加大投入到元宇宙的VR/AR下一代技术平台。Facebook已经处在了转型的早期阶段,能否结构性改变并重生成功,只有小扎和时间知道</p><h2><strong>📺 YouTube表现一般那就靠拆股</strong></h2><p>最稳的还是Google,广告不受iOS新的隐私政策影响,而且还有助于广告主在Android阵营加大投放广告,云业务收入增速45%,也享受到了整个行业的红利。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/9961582cdb713820add865a384d95a53\" tg-width=\"632\" tg-height=\"584\"></p><p>唯一有点瑕疵的就是YouTube业务,同比增速 25%,相比三季度明显放缓。应对TikTok产品的产品是YouTube Shorts,目前为了激励创作者,Shorts基金已经覆盖了近100个国家。</p><p>整体来看谷歌因为拥有比Facebook更基础的平台和多元化的业务,在加上1拆20的拆股利好,股价财报后还是涨了10%,虽有回撤,但之后也是易涨难跌。</p><h2><strong>👻 Snap在玩数字游戏</strong></h2><p>反转戏码演的最足的要属Snap,财报前跟着Meta跌了20%,第二天涨了50%。主要原因就是首次季度利润为正,用户增速依然在20%以上,新季度指引还超出预期</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/11970ed3f393b248ad8aba856ff5a397\" tg-width=\"632\" tg-height=\"591\"></p><p>对于Snapchat产品如何吸引年轻人,商业模式如何,Snapchat是我玩不转的极少数App之一(小马哥当年也看不懂啊)。但是财务数据看上去还是有很多问题。收入再增加,运营收入也在改善,但是运营利润率还是负的啊,净利润就有2300万。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/6a419608836bc09201f49e5de8f029c5\" tg-width=\"632\" tg-height=\"159\"></p><p>利润转正的原因是因为在非正常运营收入栏中的6800万,这个连续3个季度都有五六千万的收入是从哪来的???</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/126f16e0c3067293f98cefef86192d1d\" tg-width=\"632\" tg-height=\"240\"></p><p>Snap有3亿多的DAU还是小盘子,在国内就是快手的水平,而且Snapchat增速最猛的是非北美地区。盘子小可能受到影响相对也小点,股价虽有反弹,但是目前的估值水平也不算低。</p><p>现在看来,我大抖音把美国几大社交媒体公司搅和的够呛,这种局面如果没有外力参与的话,估计很难转变。想想国内的快手和这样的对手竞争也是难为他了。不知道什么时候字节能够IPO,让我们小散也参和下,感受下拳打脚踢巨头的快感!</p><p>-----</p><p>Peace & Money 🤟</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/9fe4e0ad607b76fcefa34124d770929e\" tg-width=\"632\" tg-height=\"421\"></p><p><a target=\"_blank\" href=\"https://laohu8.com/S/FB\">$Meta Platforms(FB)$</a> <a target=\"_blank\" href=\"https://laohu8.com/S/NFLX\">$奈飞(NFLX)$</a> <a target=\"_blank\" href=\"https://laohu8.com/S/GOOGL\">$谷歌A(GOOGL)$</a> <a target=\"_blank\" href=\"https://laohu8.com/S/SNAP\">$Snap Inc(SNAP)$</a> </p></body></html>","text":"虎年春节期间,美股各大巨头相继发财报,千亿市值科技巨头,甚至万亿的亚马逊,股价怎么都和毛票一样,涨跌都在20%上下。暴跌最狠的要算Netflix,Meta,PayPal了,怎么着?三缺一,再来一个暴跌巨头就够凑一桌麻将了,这是要欢庆中国年吗🀄️ 这不趁着假期,把几大巨头的财报翻了翻,听了听财报会议。有一个词出现的概率不是一般的高啊!这个词就是TikTok。市场分析公司AppAnnie报告表示,Android用户花在TikTok的时间已经比YouTube、Facebook和Netflix还要更多。这份报告是在2019至2021年期间根据网民的使用流动程式时的消费行为得出,他们发现美国和英国用户花在TikTok的时间已经超越YouTube。 🎬 Netflix没有发现最大的对手 最先暴雷的是Netflix,Q4数据如下图,其实收入还算可以,但是新增订阅用户828万,同比负增长,更可怕的是22年Q1指引只有250万。 Netfilix在财报里是这么解释的竞争的 Consumers have always had many choices when it comes to their entertainment time - competition thathas only intensified over the last 24 months as entertainment companies all around the world developtheir own streaming offering. While this added competition may be affecting our marginal growth some,we continue to grow in every country and region in which these new streaming alternatives havelaunched. This reinforces our view that the greatest opportunity in entertainment is the transition fromlinear to streaming and that with under 10% of total TV screen time in the US, our biggest market, Netflixhas tremendous room for growth if we can continue to improve our service. 意思就是消费者有很多选择去消费时间,虽然全球有很多流媒体平台,但是我们最大对手还是有线电视,现在渗透率只有10%,我们所有流媒体平台的天花板还很高。 好吧,你不知道流媒体平台,甚至整个影视剧都被短视频打成什么样了吗,现在的有线用户未来可能不仅没有转到流媒体,而是现在就已经转去了短视频。。。 详细解释可以看之前写的奈飞财报分析《不要和趋势作对(奈飞财报后暴跌有感)》 👬 Meta的小扎瑟瑟发抖 接着是压力山大的Facebook,财报不好是有预期的,要不小扎也不会那么着急的改名为Meta,作为第二大的广告平台公司,收入增速还有20%,但是看看用户增速,属于停止不前了状况了。 Meta的小扎是这么说的 The thing that is somewhat unique here is that TikTok is so big as a competitor already and also continues to grow at quite a fast rate off of a very large base. TikTok是一个非常大的竞争对手,而且丫这么大了增长还非常快,能感觉到小扎现在真是酸的不行。Facebook作为十几年的社交公司,横跨PC时代,文字时代,图片时代,现在到了短视频时代却大幅落后竞争对手。 Meta目前的应对策略就是用Reels对标TikTok做为防守战术,同时加大投入到元宇宙的VR/AR下一代技术平台。Facebook已经处在了转型的早期阶段,能否结构性改变并重生成功,只有小扎和时间知道 📺 YouTube表现一般那就靠拆股 最稳的还是Google,广告不受iOS新的隐私政策影响,而且还有助于广告主在Android阵营加大投放广告,云业务收入增速45%,也享受到了整个行业的红利。 唯一有点瑕疵的就是YouTube业务,同比增速 25%,相比三季度明显放缓。应对TikTok产品的产品是YouTube Shorts,目前为了激励创作者,Shorts基金已经覆盖了近100个国家。 整体来看谷歌因为拥有比Facebook更基础的平台和多元化的业务,在加上1拆20的拆股利好,股价财报后还是涨了10%,虽有回撤,但之后也是易涨难跌。 👻 Snap在玩数字游戏 反转戏码演的最足的要属Snap,财报前跟着Meta跌了20%,第二天涨了50%。主要原因就是首次季度利润为正,用户增速依然在20%以上,新季度指引还超出预期 对于Snapchat产品如何吸引年轻人,商业模式如何,Snapchat是我玩不转的极少数App之一(小马哥当年也看不懂啊)。但是财务数据看上去还是有很多问题。收入再增加,运营收入也在改善,但是运营利润率还是负的啊,净利润就有2300万。 利润转正的原因是因为在非正常运营收入栏中的6800万,这个连续3个季度都有五六千万的收入是从哪来的??? Snap有3亿多的DAU还是小盘子,在国内就是快手的水平,而且Snapchat增速最猛的是非北美地区。盘子小可能受到影响相对也小点,股价虽有反弹,但是目前的估值水平也不算低。 现在看来,我大抖音把美国几大社交媒体公司搅和的够呛,这种局面如果没有外力参与的话,估计很难转变。想想国内的快手和这样的对手竞争也是难为他了。不知道什么时候字节能够IPO,让我们小散也参和下,感受下拳打脚踢巨头的快感! ----- Peace & Money 🤟 $Meta Platforms(FB)$ $奈飞(NFLX)$ $谷歌A(GOOGL)$ $Snap Inc(SNAP)$","highlighted":1,"essential":2,"paper":2,"link":"https://laohu8.com/post/633581935","repostId":0,"isVote":1,"tweetType":1,"commentLimit":10,"symbols":["FB","GOOGL","NFLX","SNAP"],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":3617,"xxTargetLangEnum":"ZH_CN"},"isVote":1,"tweetType":1,"viewCount":1432,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":25,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/631922694"}
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