What's the reason AMZN doesn't Split? Apple isn't the richest company in the world because it never split their stock . Apple began splitting it's shares from the beginning so that more people would be able to look at the price and say "I can buy some shares now" (no one wants to buy partial shares!). Amazon would start another run up (good for the new investor) and have even more flexibility than it already has and more money to take care of the issues these protestors have. So, what does Apple and Elon Musk know that Bezos doesn't? Or, the other way around?

$Amazon.com(AMZN)$ $Tesla Motors(TSLA)$ $Apple(AAPL)$