哈哈哈哈哈哈和
08-22
她都快把小度折腾倒闭了,还吹呢?
小度的这一年
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14:34","market":"us","language":"zh","title":"小度的这一年","url":"https://stock-news.laohu8.com/highlight/detail?id=2460108947","media":"雷峰网","summary":"正式上任小度CEO十个月以来,李莹在这个位置上已经取得了不少成绩。在小度的这一年不到的时间里,李莹正赶上 AI 时代急变的紧要关头,她肩头上的责任有多重,面前的艰难又有多少,或许很难有人能够知晓。爱技术、又懂 C 端产品,要接下小度的这一重任,李莹无疑是最佳人选。小度的“换脑”,并非易事。而在小度,甚至实现跨生态公司的合作,能一以贯之地执行,足以见得小度“AI+硬件”的战略决心。","content":"<html><body><div><p mpa-from-tpl=\"t\" powered-by=\"xmyeditor.com\"><img src=\"https://static.tigerbbs.com/51da9c67743148009fd506d124c24568\" title=\"图1.jpg\"/></p><p mpa-from-tpl=\"t\" powered-by=\"xmyeditor.com\"><span><strong mpa-from-tpl=\"t\">“</strong></span><span><strong mpa-from-tpl=\"t\"><span><strong mpa-from-tpl=\"t\"><span>在 AI 时代乘风破浪,李莹和小度都要做自己的灯塔。</span></strong></span></strong></span><span><strong mpa-from-tpl=\"t\"><span><strong mpa-from-tpl=\"t\">” </strong></span></strong></span></p><p><span>作者 | 董子博</span></p><p><span>编辑 | 林觉民</span></p><p mpa-from-tpl=\"t\" powered-by=\"xmyeditor.com\"><img src=\"https://static.tigerbbs.com/e0ef153c953a408c81f05fca18c47ebe\" title=\"”.png\" width=\"103px\"/></p><p mpa-from-tpl=\"t\" powered-by=\"xmyeditor.com\"><span><img src=\"https://static.tigerbbs.com/76b8a78892c242f79135b4841e8ce44c\" title=\"边角2.png\" width=\"50px\"/></span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">暴雨中的后厂村,永远是全北京最难走的地方。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">拥挤的道路上,动辄积水深至车轮,让过往车辆无不心惊胆战;即使冒雨,能打伞躲过全身湿透,也难免惹上一鞋的泥水,令人心烦意乱。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">于是,在暴雨天气,各大盘踞在后厂村的大厂们,往往出于优待和安全的考量,决定干脆让员工在家办公,省去不少狼狈。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在这其中,位于<a href=\"https://laohu8.com/S/BIDU\">百度</a>科技园的小度科技也并不例外,在这个罕见的暴雨天气,早早就发出了在家办公的安排。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">而小度 CEO 李莹,却一早开车来到公司,在办公室继续完成前一天晚上没确认完的项目规划。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">正式上任小度CEO十个月以来,李莹在这个位置上已经取得了不少成绩。今年4月的百度 Create 大会上,小度公布旗下产品将陆续接入 AI 原生操作系统 DuerOS X。而就在近日,小度正式完成了全线产品大模型能力的上线,标志着小度正与百度一起,全面转向大模型时代。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在小度的这一年不到的时间里,李莹正赶上 AI 时代急变的紧要关头,她肩头上的责任有多重,面前的艰难又有多少,或许很难有人能够知晓。</span></p><p mpa-from-tpl=\"t\"><strong mpa-from-tpl=\"t\">01</strong></p><h3><strong mpa-from-tpl=\"t\"><span mpa-is-content=\"t\">“救火队长”</span></strong></h3><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">李莹出任小度 CEO 时,一个在百度多年的“老资历”,林鹏,就这样对雷峰网表示过:</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">“她(李莹)又来当‘救火队长’了。”</span><span></span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在百度,李莹绝对算得上资深。2004年加入百度,李莹就在大搜体系从事NLP相关的研发工作,后向王海峰汇报,长期深耕在AI技术及应用领域, 2018年接掌百度地图,又在两年后兼任百度首席信息官,成为了百度<a href=\"https://laohu8.com/S/5RE.SI\">智能</a>工作平台“如流”的负责人。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">接手小度,也算顺理成章——早在大搜体系时,李莹负责的知识图谱、互联网数据挖掘就支持着小度的工作,与小度算是早有渊源。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">而如果纵览李莹在百度的职业历程,不难发现,她在百度的工作有一个核心的理念 :让 AI 技术真正帮助到用户,真的有用。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">李莹懂技术,也就懂得技术的边界、AI 学术成果和工程化、产品化落地之间的鸿沟;</span><span>而同时,李莹也紧跟一线的产品,懂得在技术进步之外追求 PMF(产品-市场匹配),懂得深挖场景、观察用户痛点的重要性,也就更能把技术和场景衔接起来。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在她的治下,百度地图的智能语音助手用户量一举突破4亿大关;而在CIO的岗位上,李莹也很早把文心大模型应用在了企业智能信息系统上,实现了在企业管理核心场景上效率的大幅提升。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">爱技术、又懂 C 端产品,要接下小度的这一重任,李莹无疑是最佳人选。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">但即便如此,摆在李莹面前,仍有很多现实的难题:硬件和软件相比,即使关联再多,也是隔行如隔山。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">从硬件的开发、软硬结合,再到供应商、渠道、市场、运营,里面的“门道”太多,又是太多的“从零学起”,行业的复杂度也不可同日而语。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在小度员工白赫看来,李莹来到小度几乎“不眠不休”,无论开不开会,李莹总是在公司待到很晚,暴雨天来上班,也只是她再平常不过的一天。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">于晓丽,一个熟悉李莹的百度同学,对雷峰网表示:李莹来到小度的第一件事,就是把小度的发展战略全面捋了一遍。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">来到小度快一年,即便现在已经熟知行业“门道”,李莹仍在孜孜不倦地学习更多,几乎是一头“扎”进了这个行业里。在持续的扎根学习过程中,面对大模型AI的技术变化,李莹也第一时间意识到,AI 助手必然会成为未来互联网入口级的战略机遇。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">背靠百度的文心大模型技术,小度又在多年的积累中“磨出”了优秀的软硬结合产品定义能力,在“软硬一体”的AI硬件领域,已经领先同赛道厂商不少身位。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">李莹来到小度的第一步,就是把 AI 的能力夯实,AI原生操作系统DuerOS X在模型层、交互层、应用层三个角度进行了系统重构,让小度的AI硬件以最快速用上了先进的大模型技术,让小度变得更“聪明”。也是如此,这才有了今年4月的“换脑”。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">而此时,距离李莹来到小度,才刚刚过了半年时间。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">小度的“换脑”,并非易事。对于小度来说,AI 能力建设固然非常重要,而要把 AI 能力,更好、更快、更经济地用在产品上,“工程化”的难题更是不得不被解决。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">最终,小度的解法是利用混合模型路由架构(MoE),也就是大小模型的混用,来平衡“本”与“效”。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">对于小度不同的任务,可以调用 ERNIE tiny、ERNIE lite、EB 4.0 等不同参数、调优的模型,几乎是集文心大模型之“大成”。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">小度在全百度的 AI 战略架构中,是一块重要的拼图,是百度 AI 技术在硬件层的出口,大模型应用落地的跨部门、甚至跨事业群合作,在任何一家大厂都是很难得见的。而在小度,甚至实现跨生态公司的合作,能一以贯之地执行,足以见得小度“AI+硬件”的战略决心。</span></p><p mpa-from-tpl=\"t\"><strong mpa-from-tpl=\"t\">02</strong></p><h3><strong mpa-from-tpl=\"t\"><span mpa-is-content=\"t\">“换脑”之后,产品往哪去?</span></strong></h3><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在官宣全面“换脑”之后,如何做出来优秀的“AI硬件”产品\n,是李莹思考的另一个重要问题。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在“换脑”之后,小度在AI人机交互的角度上,有了阶段性实质的进步。4个月过去,根据最近的统计,用户使用小度AI对话聊天的多轮交互次数,相较之前提升了7倍,其中有些AI对话甚至可以达到百轮。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在小度诞生之初,做智能的自然语言交互,就一直是产品设计的初衷。只是在NLP 技术仍未突破的当年,人工智能技术还远无法达到当时人们对 AI 对话体验的想象。九个春秋过去,AI 技术飞速发展到大模型时代,过去小度对于智能人机交互的设想,终于有望在今天实现。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">就在最近,李莹和团队一起,在多番讨论之后,确定了小度新的公司使命与愿景:</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">抱着“用 AI 让人类的生活更智慧美好”的使命,小度希望“打造引领智能时代的 AI 产品,成为塑造智慧生活的领导者。”</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">而让生活“智慧美好”,还要让 AI 产品“引领时代”,小度的着力点,就放在对用户更深的洞察上。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">小度最新发布的学习机 Z30,就是他们首款搭载了文心大模型的学习机产品,全新推出“AI老师”,可谓是该产品的“灵魂”所在。</span></p><p><img src=\"https://static.tigerbbs.com/7e1ed9ffa92e484e9cebfc295397b194\"/></p><p><span>在应试教育观念下,一些人会认为,AI 老师最重要的,就是让孩子学到知识、考出成绩。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">而李莹明白,家长更希望的,是孩子能有良好的学习习惯、主动的学习兴趣——这才是小朋友能够在未来全面发展的关键。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">于是,李莹给 Z30 的产品定义,是“让孩子爱上学习的 AI 老师”。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">“比如,我们在古诗预习的场景,为每首诗词都配上了一个 AI 生成的画面,结合互动讲解,孩子对古诗的理解和记忆,明显增强。”杜隽,一个在小度工作的宝妈,就向雷峰网介绍道。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">她家的小朋友在预习古诗的过程中,还会问小度:“床前明月光里的床,是我们睡觉的床吗?”而当时小朋友正在预习的古诗,正是诗仙李白笔下的《静夜思》。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在小度用户中,有很多和杜隽一样的家长,都带着自家的小朋友用上了小度学习机。“光是在古诗预习这一项里,孩子每天平均就可以学20分钟以上。孩子还能随时向小度提问,对于错题的讲解,也不会直接告诉答案,而是启发式的引导孩子思考,这点得到很多家长的认可。”杜隽如此向雷峰网表示道。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">除此以外,帮用户解读运势的“星座达人”,把孩子的简笔画变成绘本作品的“AI魔画”,陪用户看聊奥运的“奥运小度”等智能体,都给了不少用户相当新潮、又实用的 AI 体验。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">而在 To B 层面,养老是小度的重要场景之一。对于老年人来说,智能手机功能太多,打字看不清又不方便,小度的语音交互就正好填补了这个空缺。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在泰康、平安等不少养老社区,都能看到小度产品的身影。老人可以用小度智能屏和 AI 聊天、呼叫管家、收听新闻等,儿女也能实时看护老人的情况。他们平均每天使用3小时以上,甚至有用户在社交媒体上发声,小度的紧急呼叫功能,帮助长辈第一时间联络到了家人,老人才得以脱离生命危险。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">李莹在产品上也有自己独到的见解,产品设计更有温度,也更落地。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">早在来小度之前,李莹更有温度的产品设计特点就有所展露。在百度地图时,李莹和团队就曾根据街景照片推出过一个“时光机”的功能,能够基于地理位置,为用户展现过去真实街道的全景照片,让不少用户为之动容。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">李莹上任近一年,如果说“聪明”、“能干”印证了小度在智商方面的提升;那么“懂你”和“陪伴”,给用户提供更多的情绪价值,就展现了小度更加“拟人”的一面。</span></p><p mpa-from-tpl=\"t\"><strong mpa-from-tpl=\"t\">03</strong></p><h3><strong mpa-from-tpl=\"t\"><span mpa-is-content=\"t\">信念和勇气</span></strong></h3><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">而进行“换脑”如此彻底的改造,对于一家AI硬件公司来说,又谈何容易?</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">ChatGPT 的引爆,一晃都过了快两年,而时任百度CIO的李莹,其实早就用上了文心大模型,并且把它放进各项企业工作流程系统中,推动办公生产效率的提升,也早就对“AI技术改变世界”这件事情有了认知。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在李莹接手时,小度就曾对自己的操作系统有过改造尝试,但初期的大模型“改造”,更像是接入整合,是把大模型的能力装进小度的身体里。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">重构这件事,对于任何公司来说都是艰难的。但要去做深耕,真的用大模型去驱动操作系统,就必须要打破过去的思维惯性,彻底以大模型为系统打造底座。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">对于小度和李莹来说,能够顺利度过这个转变,靠的是小度用事实说话、结果导向的工程师文化。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">评价李莹到来之后,小度有了哪些新变化,小度员工吴丹使用了“坚韧”这个词——“在她来了之后,小度变得更‘坚韧’了。”</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">也是这样,小度全新的DuerOS X操作系统,已经完全由大模型驱动,并且后续的版本,也将基于这个全新重构的版本进行迭代。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">堪称决绝的改革背后,支撑着小度的,则是李莹给小度定下的两个关键词:</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">“信念”和“勇气”。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">信念,指的是要相信小度究竟是一家怎样的公司,要做什么样的事情,大家有共同的理想和坚持;</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">而勇气,则是要打破固有思维,勇敢地面对未来的不确定性,在质疑声中,有所为,也有所不为。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">“李莹不是一个‘强势’的领导,不会硬性地规定别人做什么、怎么做,”吴丹说,“她更像一个实干家,倾向于用身体力行、身先士卒的方式,来带动和感染身边的人。”</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">刚刚来到小度一年,李莹就已经交出了一份可圈可点的答卷。在未来,小度面前的难题和考验只多不少,但李莹不会怕,方向也只有勇往无前。</span></p><p mpa-from-tpl=\"t\"><strong mpa-from-tpl=\"t\">04</strong></p><h3><strong mpa-from-tpl=\"t\"><span mpa-is-content=\"t\">结语</span></strong></h3><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">今年,李莹给自己定了几个关键目标:</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">第一个,重新定义小度的使命愿景,抓住大模型历史机遇,全面落实新战略;</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">第二个,是要定义AI+硬件的更多场景,让“引领智能时代的 AI 产品”愿景更进一步;</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">第三个,则是要把公司文化梳理和贯彻下去,为小度的未来打下一个更坚实的企业文化基础。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在百度20年,李莹一直相信技术能够改变世界。从搜索一路走来,她见过百度廿载峥嵘,也一直记得自己的初心。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">李莹接手过大小业务、项目无数,出行、工作、学习、生活等领域,都有涉猎。她的心中仍然只有一件事:通过技术,让产品焕发更大的生命力,为用户提供更好的体验。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">对于李莹自己来说,信念和勇气也是缺一不可。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在今天,国内的用户想到搜索,大多心里跳出的第一个就是百度。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">而在日后的某天,如果大家想到 AI 硬件,心里第一个跳出的是小度,这是李莹真正想要实现的目标。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在智能时代的浪潮里,李莹想做自己的灯塔,用对技术的信仰照亮自己,也以身为炬,为身边的人指明方向。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">这是李莹来到小度的第一年,这也才是李莹来到小度的第一年。</span><img arial=\"\" auto=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" rgba=\"\" sans=\"\" sans-serif=\"\" sc=\"\" src=\"https://static.tigerbbs.com/caadb7c417e94e1eba78311b68c18f2b\" ui=\"\" visible=\"\" yahei=\"\"/></p><p mpa-from-tpl=\"t\">//</p><p hm_fix=\"197:447\" mpa-from-tpl=\"t\"><span><strong mpa-from-tpl=\"t\"><span>近期热门文章</span></strong></span></p><p><span><img src=\"https://static.tigerbbs.com/eeaa364c8d2d4aac9d112f41ca7c1f4f\"/></span></p><p>7年的AI芯片销售,决定去开网约车</p><br/><p><span><img src=\"https://static.tigerbbs.com/2efedcb752d94326907faf787d236e50\"/></span></p><p><a href=\"https://laohu8.com/S/JD\">京东</a>无战事</p><br/><p><span><img src=\"https://static.tigerbbs.com/03b3bd5701234113b52670023b2b19be\"/></span></p><p>高速光环消失,抖音电商如何强冲3.5万亿?</p><br/></div></body></html>","source":"weixin_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>小度的这一年</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n小度的这一年\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1035809132\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/e82b7d80628947a3824c7ea172002b74);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">雷峰网 </p>\n<p class=\"h-time\">2024-08-19 14:34</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><body><div><p mpa-from-tpl=\"t\" powered-by=\"xmyeditor.com\"><img src=\"https://static.tigerbbs.com/51da9c67743148009fd506d124c24568\" title=\"图1.jpg\"/></p><p mpa-from-tpl=\"t\" powered-by=\"xmyeditor.com\"><span><strong mpa-from-tpl=\"t\">“</strong></span><span><strong mpa-from-tpl=\"t\"><span><strong mpa-from-tpl=\"t\"><span>在 AI 时代乘风破浪,李莹和小度都要做自己的灯塔。</span></strong></span></strong></span><span><strong mpa-from-tpl=\"t\"><span><strong mpa-from-tpl=\"t\">” </strong></span></strong></span></p><p><span>作者 | 董子博</span></p><p><span>编辑 | 林觉民</span></p><p mpa-from-tpl=\"t\" powered-by=\"xmyeditor.com\"><img src=\"https://static.tigerbbs.com/e0ef153c953a408c81f05fca18c47ebe\" title=\"”.png\" width=\"103px\"/></p><p mpa-from-tpl=\"t\" powered-by=\"xmyeditor.com\"><span><img src=\"https://static.tigerbbs.com/76b8a78892c242f79135b4841e8ce44c\" title=\"边角2.png\" width=\"50px\"/></span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">暴雨中的后厂村,永远是全北京最难走的地方。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">拥挤的道路上,动辄积水深至车轮,让过往车辆无不心惊胆战;即使冒雨,能打伞躲过全身湿透,也难免惹上一鞋的泥水,令人心烦意乱。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">于是,在暴雨天气,各大盘踞在后厂村的大厂们,往往出于优待和安全的考量,决定干脆让员工在家办公,省去不少狼狈。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在这其中,位于<a href=\"https://laohu8.com/S/BIDU\">百度</a>科技园的小度科技也并不例外,在这个罕见的暴雨天气,早早就发出了在家办公的安排。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">而小度 CEO 李莹,却一早开车来到公司,在办公室继续完成前一天晚上没确认完的项目规划。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">正式上任小度CEO十个月以来,李莹在这个位置上已经取得了不少成绩。今年4月的百度 Create 大会上,小度公布旗下产品将陆续接入 AI 原生操作系统 DuerOS X。而就在近日,小度正式完成了全线产品大模型能力的上线,标志着小度正与百度一起,全面转向大模型时代。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在小度的这一年不到的时间里,李莹正赶上 AI 时代急变的紧要关头,她肩头上的责任有多重,面前的艰难又有多少,或许很难有人能够知晓。</span></p><p mpa-from-tpl=\"t\"><strong mpa-from-tpl=\"t\">01</strong></p><h3><strong mpa-from-tpl=\"t\"><span mpa-is-content=\"t\">“救火队长”</span></strong></h3><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">李莹出任小度 CEO 时,一个在百度多年的“老资历”,林鹏,就这样对雷峰网表示过:</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">“她(李莹)又来当‘救火队长’了。”</span><span></span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在百度,李莹绝对算得上资深。2004年加入百度,李莹就在大搜体系从事NLP相关的研发工作,后向王海峰汇报,长期深耕在AI技术及应用领域, 2018年接掌百度地图,又在两年后兼任百度首席信息官,成为了百度<a href=\"https://laohu8.com/S/5RE.SI\">智能</a>工作平台“如流”的负责人。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">接手小度,也算顺理成章——早在大搜体系时,李莹负责的知识图谱、互联网数据挖掘就支持着小度的工作,与小度算是早有渊源。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">而如果纵览李莹在百度的职业历程,不难发现,她在百度的工作有一个核心的理念 :让 AI 技术真正帮助到用户,真的有用。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">李莹懂技术,也就懂得技术的边界、AI 学术成果和工程化、产品化落地之间的鸿沟;</span><span>而同时,李莹也紧跟一线的产品,懂得在技术进步之外追求 PMF(产品-市场匹配),懂得深挖场景、观察用户痛点的重要性,也就更能把技术和场景衔接起来。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在她的治下,百度地图的智能语音助手用户量一举突破4亿大关;而在CIO的岗位上,李莹也很早把文心大模型应用在了企业智能信息系统上,实现了在企业管理核心场景上效率的大幅提升。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">爱技术、又懂 C 端产品,要接下小度的这一重任,李莹无疑是最佳人选。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">但即便如此,摆在李莹面前,仍有很多现实的难题:硬件和软件相比,即使关联再多,也是隔行如隔山。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">从硬件的开发、软硬结合,再到供应商、渠道、市场、运营,里面的“门道”太多,又是太多的“从零学起”,行业的复杂度也不可同日而语。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在小度员工白赫看来,李莹来到小度几乎“不眠不休”,无论开不开会,李莹总是在公司待到很晚,暴雨天来上班,也只是她再平常不过的一天。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">于晓丽,一个熟悉李莹的百度同学,对雷峰网表示:李莹来到小度的第一件事,就是把小度的发展战略全面捋了一遍。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">来到小度快一年,即便现在已经熟知行业“门道”,李莹仍在孜孜不倦地学习更多,几乎是一头“扎”进了这个行业里。在持续的扎根学习过程中,面对大模型AI的技术变化,李莹也第一时间意识到,AI 助手必然会成为未来互联网入口级的战略机遇。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">背靠百度的文心大模型技术,小度又在多年的积累中“磨出”了优秀的软硬结合产品定义能力,在“软硬一体”的AI硬件领域,已经领先同赛道厂商不少身位。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">李莹来到小度的第一步,就是把 AI 的能力夯实,AI原生操作系统DuerOS X在模型层、交互层、应用层三个角度进行了系统重构,让小度的AI硬件以最快速用上了先进的大模型技术,让小度变得更“聪明”。也是如此,这才有了今年4月的“换脑”。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">而此时,距离李莹来到小度,才刚刚过了半年时间。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">小度的“换脑”,并非易事。对于小度来说,AI 能力建设固然非常重要,而要把 AI 能力,更好、更快、更经济地用在产品上,“工程化”的难题更是不得不被解决。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">最终,小度的解法是利用混合模型路由架构(MoE),也就是大小模型的混用,来平衡“本”与“效”。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">对于小度不同的任务,可以调用 ERNIE tiny、ERNIE lite、EB 4.0 等不同参数、调优的模型,几乎是集文心大模型之“大成”。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">小度在全百度的 AI 战略架构中,是一块重要的拼图,是百度 AI 技术在硬件层的出口,大模型应用落地的跨部门、甚至跨事业群合作,在任何一家大厂都是很难得见的。而在小度,甚至实现跨生态公司的合作,能一以贯之地执行,足以见得小度“AI+硬件”的战略决心。</span></p><p mpa-from-tpl=\"t\"><strong mpa-from-tpl=\"t\">02</strong></p><h3><strong mpa-from-tpl=\"t\"><span mpa-is-content=\"t\">“换脑”之后,产品往哪去?</span></strong></h3><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在官宣全面“换脑”之后,如何做出来优秀的“AI硬件”产品\n,是李莹思考的另一个重要问题。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在“换脑”之后,小度在AI人机交互的角度上,有了阶段性实质的进步。4个月过去,根据最近的统计,用户使用小度AI对话聊天的多轮交互次数,相较之前提升了7倍,其中有些AI对话甚至可以达到百轮。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在小度诞生之初,做智能的自然语言交互,就一直是产品设计的初衷。只是在NLP 技术仍未突破的当年,人工智能技术还远无法达到当时人们对 AI 对话体验的想象。九个春秋过去,AI 技术飞速发展到大模型时代,过去小度对于智能人机交互的设想,终于有望在今天实现。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">就在最近,李莹和团队一起,在多番讨论之后,确定了小度新的公司使命与愿景:</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">抱着“用 AI 让人类的生活更智慧美好”的使命,小度希望“打造引领智能时代的 AI 产品,成为塑造智慧生活的领导者。”</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">而让生活“智慧美好”,还要让 AI 产品“引领时代”,小度的着力点,就放在对用户更深的洞察上。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">小度最新发布的学习机 Z30,就是他们首款搭载了文心大模型的学习机产品,全新推出“AI老师”,可谓是该产品的“灵魂”所在。</span></p><p><img src=\"https://static.tigerbbs.com/7e1ed9ffa92e484e9cebfc295397b194\"/></p><p><span>在应试教育观念下,一些人会认为,AI 老师最重要的,就是让孩子学到知识、考出成绩。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">而李莹明白,家长更希望的,是孩子能有良好的学习习惯、主动的学习兴趣——这才是小朋友能够在未来全面发展的关键。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">于是,李莹给 Z30 的产品定义,是“让孩子爱上学习的 AI 老师”。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">“比如,我们在古诗预习的场景,为每首诗词都配上了一个 AI 生成的画面,结合互动讲解,孩子对古诗的理解和记忆,明显增强。”杜隽,一个在小度工作的宝妈,就向雷峰网介绍道。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">她家的小朋友在预习古诗的过程中,还会问小度:“床前明月光里的床,是我们睡觉的床吗?”而当时小朋友正在预习的古诗,正是诗仙李白笔下的《静夜思》。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在小度用户中,有很多和杜隽一样的家长,都带着自家的小朋友用上了小度学习机。“光是在古诗预习这一项里,孩子每天平均就可以学20分钟以上。孩子还能随时向小度提问,对于错题的讲解,也不会直接告诉答案,而是启发式的引导孩子思考,这点得到很多家长的认可。”杜隽如此向雷峰网表示道。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">除此以外,帮用户解读运势的“星座达人”,把孩子的简笔画变成绘本作品的“AI魔画”,陪用户看聊奥运的“奥运小度”等智能体,都给了不少用户相当新潮、又实用的 AI 体验。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">而在 To B 层面,养老是小度的重要场景之一。对于老年人来说,智能手机功能太多,打字看不清又不方便,小度的语音交互就正好填补了这个空缺。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在泰康、平安等不少养老社区,都能看到小度产品的身影。老人可以用小度智能屏和 AI 聊天、呼叫管家、收听新闻等,儿女也能实时看护老人的情况。他们平均每天使用3小时以上,甚至有用户在社交媒体上发声,小度的紧急呼叫功能,帮助长辈第一时间联络到了家人,老人才得以脱离生命危险。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">李莹在产品上也有自己独到的见解,产品设计更有温度,也更落地。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">早在来小度之前,李莹更有温度的产品设计特点就有所展露。在百度地图时,李莹和团队就曾根据街景照片推出过一个“时光机”的功能,能够基于地理位置,为用户展现过去真实街道的全景照片,让不少用户为之动容。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">李莹上任近一年,如果说“聪明”、“能干”印证了小度在智商方面的提升;那么“懂你”和“陪伴”,给用户提供更多的情绪价值,就展现了小度更加“拟人”的一面。</span></p><p mpa-from-tpl=\"t\"><strong mpa-from-tpl=\"t\">03</strong></p><h3><strong mpa-from-tpl=\"t\"><span mpa-is-content=\"t\">信念和勇气</span></strong></h3><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">而进行“换脑”如此彻底的改造,对于一家AI硬件公司来说,又谈何容易?</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">ChatGPT 的引爆,一晃都过了快两年,而时任百度CIO的李莹,其实早就用上了文心大模型,并且把它放进各项企业工作流程系统中,推动办公生产效率的提升,也早就对“AI技术改变世界”这件事情有了认知。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在李莹接手时,小度就曾对自己的操作系统有过改造尝试,但初期的大模型“改造”,更像是接入整合,是把大模型的能力装进小度的身体里。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">重构这件事,对于任何公司来说都是艰难的。但要去做深耕,真的用大模型去驱动操作系统,就必须要打破过去的思维惯性,彻底以大模型为系统打造底座。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">对于小度和李莹来说,能够顺利度过这个转变,靠的是小度用事实说话、结果导向的工程师文化。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">评价李莹到来之后,小度有了哪些新变化,小度员工吴丹使用了“坚韧”这个词——“在她来了之后,小度变得更‘坚韧’了。”</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">也是这样,小度全新的DuerOS X操作系统,已经完全由大模型驱动,并且后续的版本,也将基于这个全新重构的版本进行迭代。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">堪称决绝的改革背后,支撑着小度的,则是李莹给小度定下的两个关键词:</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">“信念”和“勇气”。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">信念,指的是要相信小度究竟是一家怎样的公司,要做什么样的事情,大家有共同的理想和坚持;</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">而勇气,则是要打破固有思维,勇敢地面对未来的不确定性,在质疑声中,有所为,也有所不为。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">“李莹不是一个‘强势’的领导,不会硬性地规定别人做什么、怎么做,”吴丹说,“她更像一个实干家,倾向于用身体力行、身先士卒的方式,来带动和感染身边的人。”</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">刚刚来到小度一年,李莹就已经交出了一份可圈可点的答卷。在未来,小度面前的难题和考验只多不少,但李莹不会怕,方向也只有勇往无前。</span></p><p mpa-from-tpl=\"t\"><strong mpa-from-tpl=\"t\">04</strong></p><h3><strong mpa-from-tpl=\"t\"><span mpa-is-content=\"t\">结语</span></strong></h3><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">今年,李莹给自己定了几个关键目标:</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">第一个,重新定义小度的使命愿景,抓住大模型历史机遇,全面落实新战略;</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">第二个,是要定义AI+硬件的更多场景,让“引领智能时代的 AI 产品”愿景更进一步;</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">第三个,则是要把公司文化梳理和贯彻下去,为小度的未来打下一个更坚实的企业文化基础。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在百度20年,李莹一直相信技术能够改变世界。从搜索一路走来,她见过百度廿载峥嵘,也一直记得自己的初心。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">李莹接手过大小业务、项目无数,出行、工作、学习、生活等领域,都有涉猎。她的心中仍然只有一件事:通过技术,让产品焕发更大的生命力,为用户提供更好的体验。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">对于李莹自己来说,信念和勇气也是缺一不可。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在今天,国内的用户想到搜索,大多心里跳出的第一个就是百度。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">而在日后的某天,如果大家想到 AI 硬件,心里第一个跳出的是小度,这是李莹真正想要实现的目标。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在智能时代的浪潮里,李莹想做自己的灯塔,用对技术的信仰照亮自己,也以身为炬,为身边的人指明方向。</span></p><p><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">这是李莹来到小度的第一年,这也才是李莹来到小度的第一年。</span><img arial=\"\" auto=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" rgba=\"\" sans=\"\" sans-serif=\"\" sc=\"\" src=\"https://static.tigerbbs.com/caadb7c417e94e1eba78311b68c18f2b\" ui=\"\" visible=\"\" yahei=\"\"/></p><p mpa-from-tpl=\"t\">//</p><p hm_fix=\"197:447\" mpa-from-tpl=\"t\"><span><strong mpa-from-tpl=\"t\"><span>近期热门文章</span></strong></span></p><p><span><img src=\"https://static.tigerbbs.com/eeaa364c8d2d4aac9d112f41ca7c1f4f\"/></span></p><p>7年的AI芯片销售,决定去开网约车</p><br/><p><span><img src=\"https://static.tigerbbs.com/2efedcb752d94326907faf787d236e50\"/></span></p><p><a href=\"https://laohu8.com/S/JD\">京东</a>无战事</p><br/><p><span><img 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INC","BK1095":"互动媒体与服务"},"source_url":"http://mp.weixin.qq.com/s?__biz=MTM2ODM0ODYyMQ==&mid=2651701799&idx=1&sn=bd29cffe46bff240b38fb1885d66b052&chksm=633b47b0cccff46a3a5a87a27a2ad03863eb18c55ba68eef7b6396f97758da2513071834a8f0&scene=0#rd","is_english":false,"share_image_url":"https://static.laohu8.com/ecd74548980bc5b366aa8f4b37ed0bd5","article_id":"2460108947","content_text":"“在 AI 时代乘风破浪,李莹和小度都要做自己的灯塔。” 作者 | 董子博编辑 | 林觉民暴雨中的后厂村,永远是全北京最难走的地方。拥挤的道路上,动辄积水深至车轮,让过往车辆无不心惊胆战;即使冒雨,能打伞躲过全身湿透,也难免惹上一鞋的泥水,令人心烦意乱。于是,在暴雨天气,各大盘踞在后厂村的大厂们,往往出于优待和安全的考量,决定干脆让员工在家办公,省去不少狼狈。在这其中,位于百度科技园的小度科技也并不例外,在这个罕见的暴雨天气,早早就发出了在家办公的安排。而小度 CEO 李莹,却一早开车来到公司,在办公室继续完成前一天晚上没确认完的项目规划。正式上任小度CEO十个月以来,李莹在这个位置上已经取得了不少成绩。今年4月的百度 Create 大会上,小度公布旗下产品将陆续接入 AI 原生操作系统 DuerOS X。而就在近日,小度正式完成了全线产品大模型能力的上线,标志着小度正与百度一起,全面转向大模型时代。在小度的这一年不到的时间里,李莹正赶上 AI 时代急变的紧要关头,她肩头上的责任有多重,面前的艰难又有多少,或许很难有人能够知晓。01“救火队长”李莹出任小度 CEO 时,一个在百度多年的“老资历”,林鹏,就这样对雷峰网表示过:“她(李莹)又来当‘救火队长’了。”在百度,李莹绝对算得上资深。2004年加入百度,李莹就在大搜体系从事NLP相关的研发工作,后向王海峰汇报,长期深耕在AI技术及应用领域, 2018年接掌百度地图,又在两年后兼任百度首席信息官,成为了百度智能工作平台“如流”的负责人。接手小度,也算顺理成章——早在大搜体系时,李莹负责的知识图谱、互联网数据挖掘就支持着小度的工作,与小度算是早有渊源。而如果纵览李莹在百度的职业历程,不难发现,她在百度的工作有一个核心的理念 :让 AI 技术真正帮助到用户,真的有用。李莹懂技术,也就懂得技术的边界、AI 学术成果和工程化、产品化落地之间的鸿沟;而同时,李莹也紧跟一线的产品,懂得在技术进步之外追求 PMF(产品-市场匹配),懂得深挖场景、观察用户痛点的重要性,也就更能把技术和场景衔接起来。在她的治下,百度地图的智能语音助手用户量一举突破4亿大关;而在CIO的岗位上,李莹也很早把文心大模型应用在了企业智能信息系统上,实现了在企业管理核心场景上效率的大幅提升。爱技术、又懂 C 端产品,要接下小度的这一重任,李莹无疑是最佳人选。但即便如此,摆在李莹面前,仍有很多现实的难题:硬件和软件相比,即使关联再多,也是隔行如隔山。从硬件的开发、软硬结合,再到供应商、渠道、市场、运营,里面的“门道”太多,又是太多的“从零学起”,行业的复杂度也不可同日而语。在小度员工白赫看来,李莹来到小度几乎“不眠不休”,无论开不开会,李莹总是在公司待到很晚,暴雨天来上班,也只是她再平常不过的一天。于晓丽,一个熟悉李莹的百度同学,对雷峰网表示:李莹来到小度的第一件事,就是把小度的发展战略全面捋了一遍。来到小度快一年,即便现在已经熟知行业“门道”,李莹仍在孜孜不倦地学习更多,几乎是一头“扎”进了这个行业里。在持续的扎根学习过程中,面对大模型AI的技术变化,李莹也第一时间意识到,AI 助手必然会成为未来互联网入口级的战略机遇。背靠百度的文心大模型技术,小度又在多年的积累中“磨出”了优秀的软硬结合产品定义能力,在“软硬一体”的AI硬件领域,已经领先同赛道厂商不少身位。李莹来到小度的第一步,就是把 AI 的能力夯实,AI原生操作系统DuerOS X在模型层、交互层、应用层三个角度进行了系统重构,让小度的AI硬件以最快速用上了先进的大模型技术,让小度变得更“聪明”。也是如此,这才有了今年4月的“换脑”。而此时,距离李莹来到小度,才刚刚过了半年时间。小度的“换脑”,并非易事。对于小度来说,AI 能力建设固然非常重要,而要把 AI 能力,更好、更快、更经济地用在产品上,“工程化”的难题更是不得不被解决。最终,小度的解法是利用混合模型路由架构(MoE),也就是大小模型的混用,来平衡“本”与“效”。对于小度不同的任务,可以调用 ERNIE tiny、ERNIE lite、EB 4.0 等不同参数、调优的模型,几乎是集文心大模型之“大成”。小度在全百度的 AI 战略架构中,是一块重要的拼图,是百度 AI 技术在硬件层的出口,大模型应用落地的跨部门、甚至跨事业群合作,在任何一家大厂都是很难得见的。而在小度,甚至实现跨生态公司的合作,能一以贯之地执行,足以见得小度“AI+硬件”的战略决心。02“换脑”之后,产品往哪去?在官宣全面“换脑”之后,如何做出来优秀的“AI硬件”产品\n,是李莹思考的另一个重要问题。在“换脑”之后,小度在AI人机交互的角度上,有了阶段性实质的进步。4个月过去,根据最近的统计,用户使用小度AI对话聊天的多轮交互次数,相较之前提升了7倍,其中有些AI对话甚至可以达到百轮。在小度诞生之初,做智能的自然语言交互,就一直是产品设计的初衷。只是在NLP 技术仍未突破的当年,人工智能技术还远无法达到当时人们对 AI 对话体验的想象。九个春秋过去,AI 技术飞速发展到大模型时代,过去小度对于智能人机交互的设想,终于有望在今天实现。就在最近,李莹和团队一起,在多番讨论之后,确定了小度新的公司使命与愿景:抱着“用 AI 让人类的生活更智慧美好”的使命,小度希望“打造引领智能时代的 AI 产品,成为塑造智慧生活的领导者。”而让生活“智慧美好”,还要让 AI 产品“引领时代”,小度的着力点,就放在对用户更深的洞察上。小度最新发布的学习机 Z30,就是他们首款搭载了文心大模型的学习机产品,全新推出“AI老师”,可谓是该产品的“灵魂”所在。在应试教育观念下,一些人会认为,AI 老师最重要的,就是让孩子学到知识、考出成绩。而李莹明白,家长更希望的,是孩子能有良好的学习习惯、主动的学习兴趣——这才是小朋友能够在未来全面发展的关键。于是,李莹给 Z30 的产品定义,是“让孩子爱上学习的 AI 老师”。“比如,我们在古诗预习的场景,为每首诗词都配上了一个 AI 生成的画面,结合互动讲解,孩子对古诗的理解和记忆,明显增强。”杜隽,一个在小度工作的宝妈,就向雷峰网介绍道。她家的小朋友在预习古诗的过程中,还会问小度:“床前明月光里的床,是我们睡觉的床吗?”而当时小朋友正在预习的古诗,正是诗仙李白笔下的《静夜思》。在小度用户中,有很多和杜隽一样的家长,都带着自家的小朋友用上了小度学习机。“光是在古诗预习这一项里,孩子每天平均就可以学20分钟以上。孩子还能随时向小度提问,对于错题的讲解,也不会直接告诉答案,而是启发式的引导孩子思考,这点得到很多家长的认可。”杜隽如此向雷峰网表示道。除此以外,帮用户解读运势的“星座达人”,把孩子的简笔画变成绘本作品的“AI魔画”,陪用户看聊奥运的“奥运小度”等智能体,都给了不少用户相当新潮、又实用的 AI 体验。而在 To B 层面,养老是小度的重要场景之一。对于老年人来说,智能手机功能太多,打字看不清又不方便,小度的语音交互就正好填补了这个空缺。在泰康、平安等不少养老社区,都能看到小度产品的身影。老人可以用小度智能屏和 AI 聊天、呼叫管家、收听新闻等,儿女也能实时看护老人的情况。他们平均每天使用3小时以上,甚至有用户在社交媒体上发声,小度的紧急呼叫功能,帮助长辈第一时间联络到了家人,老人才得以脱离生命危险。李莹在产品上也有自己独到的见解,产品设计更有温度,也更落地。早在来小度之前,李莹更有温度的产品设计特点就有所展露。在百度地图时,李莹和团队就曾根据街景照片推出过一个“时光机”的功能,能够基于地理位置,为用户展现过去真实街道的全景照片,让不少用户为之动容。李莹上任近一年,如果说“聪明”、“能干”印证了小度在智商方面的提升;那么“懂你”和“陪伴”,给用户提供更多的情绪价值,就展现了小度更加“拟人”的一面。03信念和勇气而进行“换脑”如此彻底的改造,对于一家AI硬件公司来说,又谈何容易?ChatGPT 的引爆,一晃都过了快两年,而时任百度CIO的李莹,其实早就用上了文心大模型,并且把它放进各项企业工作流程系统中,推动办公生产效率的提升,也早就对“AI技术改变世界”这件事情有了认知。在李莹接手时,小度就曾对自己的操作系统有过改造尝试,但初期的大模型“改造”,更像是接入整合,是把大模型的能力装进小度的身体里。重构这件事,对于任何公司来说都是艰难的。但要去做深耕,真的用大模型去驱动操作系统,就必须要打破过去的思维惯性,彻底以大模型为系统打造底座。对于小度和李莹来说,能够顺利度过这个转变,靠的是小度用事实说话、结果导向的工程师文化。评价李莹到来之后,小度有了哪些新变化,小度员工吴丹使用了“坚韧”这个词——“在她来了之后,小度变得更‘坚韧’了。”也是这样,小度全新的DuerOS X操作系统,已经完全由大模型驱动,并且后续的版本,也将基于这个全新重构的版本进行迭代。堪称决绝的改革背后,支撑着小度的,则是李莹给小度定下的两个关键词:“信念”和“勇气”。信念,指的是要相信小度究竟是一家怎样的公司,要做什么样的事情,大家有共同的理想和坚持;而勇气,则是要打破固有思维,勇敢地面对未来的不确定性,在质疑声中,有所为,也有所不为。“李莹不是一个‘强势’的领导,不会硬性地规定别人做什么、怎么做,”吴丹说,“她更像一个实干家,倾向于用身体力行、身先士卒的方式,来带动和感染身边的人。”刚刚来到小度一年,李莹就已经交出了一份可圈可点的答卷。在未来,小度面前的难题和考验只多不少,但李莹不会怕,方向也只有勇往无前。04结语今年,李莹给自己定了几个关键目标:第一个,重新定义小度的使命愿景,抓住大模型历史机遇,全面落实新战略;第二个,是要定义AI+硬件的更多场景,让“引领智能时代的 AI 产品”愿景更进一步;第三个,则是要把公司文化梳理和贯彻下去,为小度的未来打下一个更坚实的企业文化基础。在百度20年,李莹一直相信技术能够改变世界。从搜索一路走来,她见过百度廿载峥嵘,也一直记得自己的初心。李莹接手过大小业务、项目无数,出行、工作、学习、生活等领域,都有涉猎。她的心中仍然只有一件事:通过技术,让产品焕发更大的生命力,为用户提供更好的体验。对于李莹自己来说,信念和勇气也是缺一不可。在今天,国内的用户想到搜索,大多心里跳出的第一个就是百度。而在日后的某天,如果大家想到 AI 硬件,心里第一个跳出的是小度,这是李莹真正想要实现的目标。在智能时代的浪潮里,李莹想做自己的灯塔,用对技术的信仰照亮自己,也以身为炬,为身边的人指明方向。这是李莹来到小度的第一年,这也才是李莹来到小度的第一年。//近期热门文章7年的AI芯片销售,决定去开网约车京东无战事高速光环消失,抖音电商如何强冲3.5万亿?","news_type":1},"isVote":1,"tweetType":1,"viewCount":418,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":30,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/341011115331952"}
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