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乐道上线蔚来“截杀”特斯拉？

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　　在明确与蔚来品牌定位差异的同时，在20万元级市场，乐道直接将竞争对手锁定“带头大哥”特斯拉Model Y。李斌在介绍其品牌定义和愿景时，直接提到两款在燃油车和电动车时代的标杆车型分别为丰田RAV4和特斯拉Model Y。艾铁成在发布乐道L60时更直指Model Y。 　　从车辆各项参数看，乐道L60均比特斯拉Model Y“多一点”。首先，在车身尺寸上，乐道L60的长宽高分别为4828毫米、1930毫米、1616毫米 ，轴距为2950毫米；特斯拉Model Y的长宽高分别为4750毫米、1821毫米、1624毫米，轴距为2890毫米。在CLTC续航里程方面，乐道L60标准版续航里程为555公里，特斯拉Model Y标准版续航里程为554公里，乐道L60 胜出1公里。 　　同时，在介绍乐道L60能耗时，发布会现场屏幕上更直接给出乐道L60与特斯拉Model Y两款车型的对比数值，其中乐道L60能耗为12.1千瓦时/百公里，特斯拉Model Y能耗为12.5千瓦时/百公里。而在价格上，艾铁成更直言乐道L60比特斯拉Model Y便宜3万元。对此有网友调侃称：“乐道是蔚来派来阻击特斯拉的‘王牌’吗？” 　　搬出“前辈”特斯拉作为对比，乐道抢夺大众市场份额的意图十分明显。数据显示，去年特斯拉在中国市场的销售量超60万辆，其中Model Y更是销量大户。在中国汽车流通协会专家委员会成员颜景辉看来，在国产Model 3与Model Y后，特斯拉的整体销量已形成规模化效应并成为全球电动车销冠，也成为各车企的竞争目标。不同于高价位的蔚来车型，乐道的产品将是蔚来在大众市场达成规模化的重要抓手，也是直面与特斯拉进行“对垒”。 　　不过，相比特斯拉而言，乐道与蔚来都是年轻品牌。在外界看来，作为蔚来的子品牌，乐道能否从特斯拉手中分一杯羹仍未可知。如今，新能源汽车市场早已迈过发展初期，车企卷产品、卷价格已让市场进入白热化竞争阶段，新能源车企正经历淘汰赛。不仅是特斯拉，包括问界、小鹏、智己等品牌旗下同样有与乐道L60形成竞争的车型，乐道仍面临不小挑战。 　　事实上，面对目前激烈的新能源车市场竞争，背靠蔚来换电体系，成为乐道的竞争“利器”。据了解，目前乐道拥有超千座换电站、超2.5万根自有充电桩。蔚来汽车联合创始人秦力洪表示：“蔚来交付首辆车后两年拥有200座换电站，而乐道发布就拥有1000多家换电站。”而在李斌看来，乐道的优势是基于蔚来已投入的研发以及蔚来体系的能力，其中包括服务体系以及充换电服务体系。（文章来源：北京商报）","news_type":1},"isVote":1,"tweetType":1,"viewCount":702,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":42,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/306282990022688"}