乐道上线蔚来“截杀”特斯拉？

北京商报05-16

从“阿尔卑斯”到“大别山”……经历各种名称猜测后，蔚来第二品牌最终定名“乐道”并于5月15日正式发布。　　早在2021年，蔚来汽车CEO李斌表示，蔚来进入大众市场的相关准备工作已经提速，将通过新品牌进入大众市场。作为对标BBA（奔驰、宝马、奥迪）的品牌，蔚来的车型价格均在30万元以上。而本次肩负蔚来下探抢市场份额的“小号”乐道，旗下首款车型乐道L60预售价为21.99万元起。从首款车型定价来看，...

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夜月奋飞
05-16
夜月奋飞
应该对比G6啊，之前G6发布时已经吊打了Y[开心]

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Y两款车型的对比数值，其中乐道L60能耗为12.1千瓦时/百公里，特斯拉Model Y能耗为12.5千瓦时/百公里。而在价格上，艾铁成更直言乐道L60比特斯拉Model Y便宜3万元。对此有网友调侃称：“乐道是蔚来派来阻击特斯拉的‘王牌’吗？” 　　搬出“前辈”特斯拉作为对比，乐道抢夺大众市场份额的意图十分明显。数据显示，去年特斯拉在中国市场的销售量超60万辆，其中Model Y更是销量大户。在中国汽车流通协会专家委员会成员颜景辉看来，在国产Model 3与Model Y后，特斯拉的整体销量已形成规模化效应并成为全球电动车销冠，也成为各车企的竞争目标。不同于高价位的蔚来车型，乐道的产品将是蔚来在大众市场达成规模化的重要抓手，也是直面与特斯拉进行“对垒”。 　　不过，相比特斯拉而言，乐道与蔚来都是年轻品牌。在外界看来，作为蔚来的子品牌，乐道能否从特斯拉手中分一杯羹仍未可知。如今，新能源汽车市场早已迈过发展初期，车企卷产品、卷价格已让市场进入白热化竞争阶段，新能源车企正经历淘汰赛。不仅是特斯拉，包括问界、小鹏、智己等品牌旗下同样有与乐道L60形成竞争的车型，乐道仍面临不小挑战。 　　事实上，面对目前激烈的新能源车市场竞争，背靠蔚来换电体系，成为乐道的竞争“利器”。据了解，目前乐道拥有超千座换电站、超2.5万根自有充电桩。蔚来汽车联合创始人秦力洪表示：“蔚来交付首辆车后两年拥有200座换电站，而乐道发布就拥有1000多家换电站。”而在李斌看来，乐道的优势是基于蔚来已投入的研发以及蔚来体系的能力，其中包括服务体系以及充换电服务体系。（文章来源：北京商报）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":306282990022688,"gmtCreate":1715810691495,"gmtModify":1715810693516,"author":{"id":"3569289459795182","authorId":"3569289459795182","name":"夜月奋飞","avatar":"https://static.tigerbbs.com/a72138db353d61a8df0fca41a97354de","vip":1,"crmLevel":4,"crmLevelSwitch":0,"authorIdStr":"3569289459795182","idStr":"3569289459795182"},"htmlText":"应该对比G6啊，之前G6发布时已经吊打了Y[开心]&nbsp;&nbsp;","listText":"应该对比G6啊，之前G6发布时已经吊打了Y[开心]&nbsp;&nbsp;","text":"应该对比G6啊，之前G6发布时已经吊打了Y[开心]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/306282990022688","repostId":2435657433,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":0,"commentSize":1,"repostSize":1,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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乐道上线 蔚来“截杀”特斯拉？

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乐道上线蔚来“截杀”特斯拉？