Amasun
05-09
最后一段话说的很好,让我想起了我们伟大的发明电子长城
中听 | 60亿为高管言辞买单:管理“缺人味”的代价
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src=\"https://inews.gtimg.com/om_bt/OPO58KzDqaSY0UVwsb_oV7Scd7jbyQ96PG20ctCLSSLuIAA/0\"/><p>有业内人士认为,璩静的言行举止,是百度对于流量焦虑的表现,百度在PC时代曾拥有一家独大的流量掌控力,但如今随着短视频等内容平台的兴起,公司视频业务长期不温不火,因此只能转战其他流量平台,寻找新的流量阵地。早在今年3月,璩静便要求百度公关部全员转型做视频自媒体,除了高层外,要求每个员工都开设自己的视频号,如果运营好,粉丝量足够高的话,可以为百度产品带货,员工的视频号表现影响当年年终绩效。</p><p>流量虽然重要,但企业不应该忽视应有的人文情怀。璩静的“硬核”言辞,如冰雹突袭,砸碎了职场温情的幻想,也击穿了公众对企业文化的美好期待。视频里的她,锋芒毕露,言辞间尽显权柄之威,却丝毫没有人情味。</p><img src=\"https://inews.gtimg.com/om_bt/OzAnj6zLde-daMeJnLQ1GfjY5_U-i6PzPN0dUhgx8qq5wAA/0\"/><p>公关高管,本应是企业与公众情感的桥梁,璩静却以一种近乎冷酷的姿态,亲手拆毁了这座桥。她的言论,如同一把双刃剑,一边斩断了员工的情感纽带,一边也刺伤了公众的感知,使百度的品牌形象受影响。5月7日,百度港股以108.3港元收盘,下跌2.17%,市值蒸发超60亿港币。百度为一个公关高管的“激烈”言辞买单,这一单有点小贵。这不禁让人深思,企业追逐流量与效率的背后,是否已将人文关怀抛诸脑后?</p><p>“企业非机器,员工非螺丝钉。”企业文化的塑造,绝非单一的效率至上,而应是温情与效率的和谐共生。康德说:“人是目的,而非手段。”将员工视为达成目标的工具,无疑是短视的。忽视了员工的个体情感与生活需求,最终也将反噬企业的根基,破坏其长期发展的土壤。百度市值蒸发60亿港币,便是市场对这种管理方式无声的反感。</p><img 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href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2024050812101987dedbfd&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"89888":"百度集团-SWR","LU0326950275.SGD":"Schroder ISF China Opportunities A Acc SGD-H","LU0287142896.SGD":"Fidelity China Focus A-SGD","LU0417516902.SGD":"Allianz China Equity Cl AT Acc SGD","LU0315179316.USD":"EASTSPRING INVESTMENTS ASIAN DYNAMIC \"A\" (USD) ACC","LU0043850808.USD":"HSBC GIF ASIA EX JAPAN EQUITY \"AD\" INC","BK1095":"互动媒体与服务","LU0823426480.USD":"法巴中国股票经典Dis","LU0052750758.USD":"富兰克林中国基金A Acc","LU0051755006.USD":"摩根大通中国A (dist)","LU0320764599.SGD":"FTIF - Templeton China A Acc SGD","LU0630378429.USD":"HSBC GIF ASIA PACIFIC EX JAPAN EQ HD \"AM2\" (USD) INC","LU0173614495.USD":"富达中国焦点A","LU1048588211.SGD":"Blackrock Asian Dragon A2 SGD-H","LU0359201612.USD":"贝莱德中国基金A2","BIDU":"百度","LU0229945570.USD":"TEMPLETON BRIC \"A\" (USD) ACC","LU0359202008.SGD":"Blackrock 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IP,不做的就辞退或拿低绩效,言辞激烈,不容商榷。有业内人士认为,璩静的言行举止,是百度对于流量焦虑的表现,百度在PC时代曾拥有一家独大的流量掌控力,但如今随着短视频等内容平台的兴起,公司视频业务长期不温不火,因此只能转战其他流量平台,寻找新的流量阵地。早在今年3月,璩静便要求百度公关部全员转型做视频自媒体,除了高层外,要求每个员工都开设自己的视频号,如果运营好,粉丝量足够高的话,可以为百度产品带货,员工的视频号表现影响当年年终绩效。流量虽然重要,但企业不应该忽视应有的人文情怀。璩静的“硬核”言辞,如冰雹突袭,砸碎了职场温情的幻想,也击穿了公众对企业文化的美好期待。视频里的她,锋芒毕露,言辞间尽显权柄之威,却丝毫没有人情味。公关高管,本应是企业与公众情感的桥梁,璩静却以一种近乎冷酷的姿态,亲手拆毁了这座桥。她的言论,如同一把双刃剑,一边斩断了员工的情感纽带,一边也刺伤了公众的感知,使百度的品牌形象受影响。5月7日,百度港股以108.3港元收盘,下跌2.17%,市值蒸发超60亿港币。百度为一个公关高管的“激烈”言辞买单,这一单有点小贵。这不禁让人深思,企业追逐流量与效率的背后,是否已将人文关怀抛诸脑后?“企业非机器,员工非螺丝钉。”企业文化的塑造,绝非单一的效率至上,而应是温情与效率的和谐共生。康德说:“人是目的,而非手段。”将员工视为达成目标的工具,无疑是短视的。忽视了员工的个体情感与生活需求,最终也将反噬企业的根基,破坏其长期发展的土壤。百度市值蒸发60亿港币,便是市场对这种管理方式无声的反感。从另一个角度看,璩静事件也是对现代职场文化的一次深刻拷问。在快节奏、高强度的工作环境下,人们是否已经默认了这种冷酷无情的管理模式?是否忘记了,企业文化的温度,才是留住人才、激发创造力的关键?当企业只看到冰冷的数字,却无视了员工的笑脸,这样的成功,又能持续多久?“流量焦虑,不应成为人性的墓志铭。”在短视频与流量的浪潮下,企业急于求变,试图抓住每一个风口,这本无可厚非。但若以牺牲员工福祉、践踏人文精神为代价,这样的变革无疑是饮鸩止渴。百度的案例,是给所有企业的警钟,无论时代如何变迁,以人为本的管理哲学,始终是企业基业长青的不二法门。智者筑桥以通人心,愚者筑墙以隔世界。企业之道,终应回归人本,方能行稳致远。","news_type":1},"isVote":1,"tweetType":1,"viewCount":611,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":51,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/303776259748136"}
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