中听 | 60亿为高管言辞买单：管理“缺人味”的代价

猛犸新闻05-08

评论员邱延波公关本应春风化雨，高管岂可秋霜逼人。近日，百度副总裁璩静在个人抖音号上发布视频表示：公关员工不可以有假期、员工离职秒批等，相关话题迅速登上热搜。视频中，璩静还自爆曾被员工写 300 封举报信，举报璩静搜集媒体高管个人隐私数据等系列问题。璩静不仅自己做个人 IP 视频，还要求公关部全员做个人 IP，不做的就辞退或拿低绩效，言辞激烈，不容商榷。有业内人士认为，璩静的言行举止，是百度对于...

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Amasun
05-09
Amasun
最后一段话说的很好，让我想起了我们伟大的发明电子长城

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IP，不做的就辞退或拿低绩效，言辞激烈，不容商榷。有业内人士认为，璩静的言行举止，是百度对于流量焦虑的表现，百度在PC时代曾拥有一家独大的流量掌控力，但如今随着短视频等内容平台的兴起，公司视频业务长期不温不火，因此只能转战其他流量平台，寻找新的流量阵地。早在今年3月，璩静便要求百度公关部全员转型做视频自媒体，除了高层外，要求每个员工都开设自己的视频号，如果运营好，粉丝量足够高的话，可以为百度产品带货，员工的视频号表现影响当年年终绩效。流量虽然重要，但企业不应该忽视应有的人文情怀。璩静的“硬核”言辞，如冰雹突袭，砸碎了职场温情的幻想，也击穿了公众对企业文化的美好期待。视频里的她，锋芒毕露，言辞间尽显权柄之威，却丝毫没有人情味。公关高管，本应是企业与公众情感的桥梁，璩静却以一种近乎冷酷的姿态，亲手拆毁了这座桥。她的言论，如同一把双刃剑，一边斩断了员工的情感纽带，一边也刺伤了公众的感知，使百度的品牌形象受影响。5月7日，百度港股以108.3港元收盘，下跌2.17%，市值蒸发超60亿港币。百度为一个公关高管的“激烈”言辞买单，这一单有点小贵。这不禁让人深思，企业追逐流量与效率的背后，是否已将人文关怀抛诸脑后？“企业非机器，员工非螺丝钉。”企业文化的塑造，绝非单一的效率至上，而应是温情与效率的和谐共生。康德说：“人是目的，而非手段。”将员工视为达成目标的工具，无疑是短视的。忽视了员工的个体情感与生活需求，最终也将反噬企业的根基，破坏其长期发展的土壤。百度市值蒸发60亿港币，便是市场对这种管理方式无声的反感。从另一个角度看，璩静事件也是对现代职场文化的一次深刻拷问。在快节奏、高强度的工作环境下，人们是否已经默认了这种冷酷无情的管理模式？是否忘记了，企业文化的温度，才是留住人才、激发创造力的关键？当企业只看到冰冷的数字，却无视了员工的笑脸，这样的成功，又能持续多久？“流量焦虑，不应成为人性的墓志铭。”在短视频与流量的浪潮下，企业急于求变，试图抓住每一个风口，这本无可厚非。但若以牺牲员工福祉、践踏人文精神为代价，这样的变革无疑是饮鸩止渴。百度的案例，是给所有企业的警钟，无论时代如何变迁，以人为本的管理哲学，始终是企业基业长青的不二法门。智者筑桥以通人心，愚者筑墙以隔世界。企业之道，终应回归人本，方能行稳致远。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":303776259748136,"gmtCreate":1715184472194,"gmtModify":1715184474234,"author":{"id":"3484618007241768","authorId":"3484618007241768","name":"Amasun","avatar":"https://static.tigerbbs.com/c9fcb513ef565fe8c65dc4f69e526d3e","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3484618007241768","authorIdStr":"3484618007241768"},"htmlText":"最后一段话说的很好，让我想起了我们伟大的发明电子长城","listText":"最后一段话说的很好，让我想起了我们伟大的发明电子长城","text":"最后一段话说的很好，让我想起了我们伟大的发明电子长城","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/303776259748136","repostId":2433958807,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":0,"commentSize":1,"repostSize":1,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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