比亚迪的新年品牌营销日渐进步

比亚迪的宣传确实日渐进步，当然这也和企业需要推广方程豹跟仰望这样的高端品牌有关。这种传播是品牌宣传，它的目标并不在于帮助比亚迪卖多少车，而是逐渐提高比亚迪的品牌知名度和声量。投入大，见效慢，但如果品牌塑造成功了那么会有很长时间的红利。

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