ArcticFox
2023-11-09
这篇文章不错,转发给大家看看
@少年维特:
Q2还在起量的快手泛货架场域,双11过半同比增长160%
免责声明:上述内容仅代表发帖人个人观点,不构成本平台的任何投资建议。
分享至
微信
复制链接
精彩评论
我们需要你的真知灼见来填补这片空白
打开APP,发表看法
APP内打开
发表看法
{"i18n":{"language":"zh_CN"},"detailType":1,"isChannel":false,"data":{"magic":2,"id":239472240111784,"tweetId":"239472240111784","gmtCreate":1699493264096,"gmtModify":1699493265405,"author":{"id":3504600959963069,"authorId":3504600959963069,"authorIdStr":"3504600959963069","name":"ArcticFox","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"userType":1,"introduction":"","boolIsFan":false,"boolIsHead":false,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[],"fanSize":0,"starInvestorFlag":false},"themes":[],"images":[],"coverImages":[],"html":"<html><head></head><body>这篇文章不错,转发给大家看看</body></html>","htmlText":"<html><head></head><body>这篇文章不错,转发给大家看看</body></html>","text":"这篇文章不错,转发给大家看看","highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"link":"https://laohu8.com/post/239472240111784","repostId":238861033083080,"repostType":1,"repost":{"magic":2,"id":238861033083080,"tweetId":"238861033083080","gmtCreate":1699342462017,"gmtModify":1699343056375,"author":{"id":3541377675348678,"authorId":3541377675348678,"authorIdStr":"3541377675348678","name":"少年维特","avatar":"https://static.tigerbbs.com/e1bdb6640a3e75becbeddd8174c1a002","vip":2,"userType":2,"introduction":"主要做港美股,基本面和技术面都看,坚信市场始终有效","boolIsFan":false,"boolIsHead":false,"crmLevel":2,"crmLevelSwitch":0,"currentWearingBadge":{"badgeId":"e50ce593bb40487ebfb542ca54f6a561-3","templateUuid":"e50ce593bb40487ebfb542ca54f6a561","name":"偶像虎友","description":"加入老虎社区1500天","bigImgUrl":"https://static.tigerbbs.com/8b40ae7da5bf081a1c84df14bf9e6367","smallImgUrl":"https://static.tigerbbs.com/f160eceddd7c284a8e1136557615cfad","grayImgUrl":"https://static.tigerbbs.com/11792805c468334a9b31c39f95a41c6a","redirectLinkEnabled":0,"hasAllocated":1,"isWearing":1,"stampPosition":0,"hasStamp":0,"allocationCount":1,"allocatedDate":"2024.02.15","individualDisplayEnabled":0},"individualDisplayBadges":[{"badgeId":"3f8f4b8c193b4343a88817ce07587dbd-1","templateUuid":"3f8f4b8c193b4343a88817ce07587dbd","name":"星级创作者","description":"社区优质创作者:发表过3篇及以上精华帖,且30天内发表过至少一篇精华帖并参与过评论","bigImgUrl":"https://static.tigerbbs.com/1866dcf97a73be1c330f85862546aedc","smallImgUrl":"https://static.tigerbbs.com/4f5c5fa8e2c7683bb5a7fce8753ee456","redirectLinkEnabled":1,"redirectLink":"https://www.laohu8.com/activity/market/2023/star-contributors/","hasAllocated":1,"isWearing":0,"stampPosition":0,"hasStamp":0,"allocationCount":1,"allocatedDate":"2024.08.02","individualDisplayEnabled":1,"backgroundColor":{"dark":"#675a37","tint":"#f9ebc2"},"fontColor":{"dark":"#ffffff","tint":"#ab7a0e"}}],"fanSize":5379,"starInvestorFlag":false},"themes":[],"images":[{"img":"https://static.tigerbbs.com/66f6827dd8ba30e0fe55216cbfeb89ca","width":"902","height":"396"},{"img":"https://static.tigerbbs.com/05b7f47c8709da225b3e55ec76a266b9","width":"990","height":"1011"}],"coverImages":[{"img":"https://static.tigerbbs.com/05b7f47c8709da225b3e55ec76a266b9","width":"990","height":"1011"}],"title":"Q2还在起量的快手泛货架场域,双11过半同比增长160%","html":"<html><head></head><body><p style=\"text-align: start;\">上个月中旬,快手电商双11就开始预售了,现在正式期过半,看眼成绩单。</p>\n<p style=\"text-align: start;\">截至11月5日,2023快手双11购物节的正式期进度已过半,GMV同比增长85%,其中泛货架场域GMV同比增长达160%,重点货品池“大牌大补”整体GMV同比增长 达300%。品牌商家整体GMV增长达300%,其中同比增长达100%的品牌数量超2300家。 </p>\n<p style=\"text-align: start;\">值得关注的是,二季度商城还在测试和起量阶段,结果双十一泛货架GMV增速直接冲到了三位数。</p>\n<p style=\"text-align: start;\">一直以来,快手的三驾马车就是线上营销服务、直播、其他服务,快手的电商业务,是近年来快手增长最快的业务,今年二季度GMV同比增长39%。</p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/66f6827dd8ba30e0fe55216cbfeb89ca\" tg-width=\"902\" tg-height=\"396\"></p>\n<h2> 从双十一看快手电商</h2>\n<p style=\"text-align: start;\">2022年快手电商GMV逼近万亿,但消费者除了单纯的追求极致价格,也会考虑性价比、物流等配套服务,也愿意为这些额外的服务多付出价格。<strong>所以这次双十一大促,快手信任电商不断升级,给消费者“极致价值”购物体验。</strong></p>\n<p style=\"text-align: start;\">比较明显的变化是,这次双十一,快手电商针对所有大牌大补商品,同步上线由中国太保产险承保的正品险。大牌+正品险,可以预见的是快手在做高客单价,可以看看未来这段时间GMV上的数据反馈。 </p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/05b7f47c8709da225b3e55ec76a266b9\" tg-width=\"990\" tg-height=\"1011\"></p>\n<p style=\"text-align: start;\">另外,今年双十一最亮眼的数据我觉得是<strong>泛货架场域GMV增速160%</strong>。</p>\n<p style=\"text-align: start;\">最早试水的直播电商,更多的是无明确需求场景,消费者看到好东西、 被种草后就消费拿下了,现在快手从电商基础设置、供货端等多方面疯狂补齐基础设置,包括商城,把泛货架场域提出来,可以说是直播电商的补充,刚好匹配带有明确指向需求的消费行为,目前主要是包括推荐、商城、搜索、店铺等不同场景。</p>\n<p style=\"text-align: start;\"> <a href=\"https://laohu8.com/S/01024\">$快手-W(01024)$</a> </p>\n<p style=\"text-align: start;\"> </p>\n<p style=\"text-align: start;\"> </p>\n<p></p></body></html>","htmlText":"<html><head></head><body><p style=\"text-align: start;\">上个月中旬,快手电商双11就开始预售了,现在正式期过半,看眼成绩单。</p>\n<p style=\"text-align: start;\">截至11月5日,2023快手双11购物节的正式期进度已过半,GMV同比增长85%,其中泛货架场域GMV同比增长达160%,重点货品池“大牌大补”整体GMV同比增长 达300%。品牌商家整体GMV增长达300%,其中同比增长达100%的品牌数量超2300家。 </p>\n<p style=\"text-align: start;\">值得关注的是,二季度商城还在测试和起量阶段,结果双十一泛货架GMV增速直接冲到了三位数。</p>\n<p style=\"text-align: start;\">一直以来,快手的三驾马车就是线上营销服务、直播、其他服务,快手的电商业务,是近年来快手增长最快的业务,今年二季度GMV同比增长39%。</p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/66f6827dd8ba30e0fe55216cbfeb89ca\" tg-width=\"902\" tg-height=\"396\"></p>\n<h2> 从双十一看快手电商</h2>\n<p style=\"text-align: start;\">2022年快手电商GMV逼近万亿,但消费者除了单纯的追求极致价格,也会考虑性价比、物流等配套服务,也愿意为这些额外的服务多付出价格。<strong>所以这次双十一大促,快手信任电商不断升级,给消费者“极致价值”购物体验。</strong></p>\n<p style=\"text-align: start;\">比较明显的变化是,这次双十一,快手电商针对所有大牌大补商品,同步上线由中国太保产险承保的正品险。大牌+正品险,可以预见的是快手在做高客单价,可以看看未来这段时间GMV上的数据反馈。 </p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/05b7f47c8709da225b3e55ec76a266b9\" tg-width=\"990\" tg-height=\"1011\"></p>\n<p style=\"text-align: start;\">另外,今年双十一最亮眼的数据我觉得是<strong>泛货架场域GMV增速160%</strong>。</p>\n<p style=\"text-align: start;\">最早试水的直播电商,更多的是无明确需求场景,消费者看到好东西、 被种草后就消费拿下了,现在快手从电商基础设置、供货端等多方面疯狂补齐基础设置,包括商城,把泛货架场域提出来,可以说是直播电商的补充,刚好匹配带有明确指向需求的消费行为,目前主要是包括推荐、商城、搜索、店铺等不同场景。</p>\n<p style=\"text-align: start;\"> <a href=\"https://laohu8.com/S/01024\">$快手-W(01024)$</a> </p>\n<p style=\"text-align: start;\"> </p>\n<p style=\"text-align: start;\"> </p>\n<p></p></body></html>","text":"上个月中旬,快手电商双11就开始预售了,现在正式期过半,看眼成绩单。 截至11月5日,2023快手双11购物节的正式期进度已过半,GMV同比增长85%,其中泛货架场域GMV同比增长达160%,重点货品池“大牌大补”整体GMV同比增长 达300%。品牌商家整体GMV增长达300%,其中同比增长达100%的品牌数量超2300家。 值得关注的是,二季度商城还在测试和起量阶段,结果双十一泛货架GMV增速直接冲到了三位数。 一直以来,快手的三驾马车就是线上营销服务、直播、其他服务,快手的电商业务,是近年来快手增长最快的业务,今年二季度GMV同比增长39%。 从双十一看快手电商 2022年快手电商GMV逼近万亿,但消费者除了单纯的追求极致价格,也会考虑性价比、物流等配套服务,也愿意为这些额外的服务多付出价格。所以这次双十一大促,快手信任电商不断升级,给消费者“极致价值”购物体验。 比较明显的变化是,这次双十一,快手电商针对所有大牌大补商品,同步上线由中国太保产险承保的正品险。大牌+正品险,可以预见的是快手在做高客单价,可以看看未来这段时间GMV上的数据反馈。 另外,今年双十一最亮眼的数据我觉得是泛货架场域GMV增速160%。 最早试水的直播电商,更多的是无明确需求场景,消费者看到好东西、 被种草后就消费拿下了,现在快手从电商基础设置、供货端等多方面疯狂补齐基础设置,包括商城,把泛货架场域提出来,可以说是直播电商的补充,刚好匹配带有明确指向需求的消费行为,目前主要是包括推荐、商城、搜索、店铺等不同场景。 $快手-W(01024)$","highlighted":1,"essential":2,"paper":2,"link":"https://laohu8.com/post/238861033083080","repostId":0,"isVote":1,"tweetType":1,"commentLimit":10,"symbols":["01024"],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"upFlag":false,"length":1176,"xxTargetLangEnum":"ZH_CN"},"isVote":1,"tweetType":1,"viewCount":678,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"upFlag":false,"length":27,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/239472240111784"}
精彩评论