$蔚来(NIO)$ _老虎社区_美港股上老虎

云潇

2023-11-02

$蔚来(NIO)$ 总结一下蔚来车主的观点：

1.销售端能力不行，没有深入三四线城市

2.广告效果差，宣传能力弱，换电优势知道的太少，品牌知名度不够

3.产品力不够，几个车型都有各自的问题

4.舆论控制差，总被人黑无还手之力，法务基本躺平，反击全靠车友

5.换电不免费且不能选装权益包

6.续航和能耗不够优秀，大电池遥遥无期

7.标配双电机和Orin芯片，不肯出单电机不带激光雷达的入门版本

8.组织能效差，没能体现高投入的效果

9.子品牌迟迟未出，低端市场拱手相让

10.牛屋使用率低下，对消费者缺乏吸引力

免责声明：上述内容仅代表发帖人个人观点，不构成本平台的任何投资建议。

精彩评论

fincc
2023-11-02
fincc
一条都没说点子上：战略错误执行混乱成本高昂效率低下
- fincc回复来嘛告一哈:
  层次太低不值得反驳
- 886nba:
  当车型价格不低，优势不突出，且无法起到装b作用的时候，就会是这个结果
- 来嘛告一哈:
  如果战略错误，那么执行混乱不正好是减轻了战略错误造成的损失吗…… 就你这逻辑水平，也配指点江山，哈哈哈😆。有这闲工夫在这里秀智商，去垃圾堆捡几个塑料瓶去卖，不是更好吗
wilsonyang
2023-11-02
wilsonyang
只能换人了，这两位绝配管理和产品规划着实不行
一粒小豌豆
2023-11-02
一粒小豌豆
产品定位一塌糊涂

发表看法

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